[Havas] CSA Germany

Frankfurt, Germany

We unleash the power of collective intelligence to build more Meaningful Brands!

CSA Germany vereint 30 Jahre Expertise in Data, MarTech und Business Intelligence, um ganzheitliche Lösungen im Branding und Performance-Marketing zu liefern. Mit einer Bandbreite von Tracking bis zu Befragungen und Analytik bieten wir Kunden-individuelle Measurement-Lösungen aus einer Hand. Unser 50-köpfiges Expertenteam, unterstützt von globalen CSA-Ressourcen, garantiert umfassendes Fachwissen und flexible Anpassung an Kundenbedürfnisse.

50 people in their team

Speaks German, English

6 projects in their portfolio

Works remotely across the globe

Sortlist member since 2024

Founded in 2016

9 awards conferred

5/5

(1 review)

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Services

8 services offered by [Havas] CSA Germany

Service name

Experience level

Related reviews

Starting from

Description

Die Beratung zu Measurement & Attribution zählt bei uns zu Webanalytik dazu, ebenso wie Modelling, Dashboarding, Analytics & MarTech Setup.

Skills in Web analytics/Big data (15)

Web Advertising

Data Analytics

Big Data Analytics

Data Science

Analytics Consulting

Data Analysis Consulting

Google Analytics Consulting

Data Analysis

Conversion Rate Tracking

Conversion Tracking

Work in Web analytics/Big data (1)

Getting ready for GA4 - Web analytics/Big data

Client in Web analytics/Big data (1)

Banco SantanderBanking & Financials | national

Learn more about Web analytics/Big data

Description

Neben dem Setup von AI Infrastruktur erstellen wir auch Modellings und machen Prediction Training.

Skills in Artificial Intelligence (7)

AI Marketing

Machine Learning

Sales forecasting

Recommendation Engine

ChatGPT Consulting

Marketing optimization

Predictive maintenance

Learn more about Artificial Intelligence

Description

Modelling, KPI definition, Tech Setup, Attribution

Skills in Data Consulting (1)

Data Science

Works in Data Consulting (2)

Facebook Conversion API (CAPI) reduziert CPA - Data Consulting

Incremental geo test creates new attribution model - Data Consulting

Clients in Data Consulting (2)

Hyundai Motors EuropeAutomotive | international

Telefonica DeutschlandTelecommunications | national

Learn more about Data Consulting

Description

Von Econometrics, Attribution, Feedmanagement, Funnel Analyse bis hin zu Dynamisierung von Werbung ist alles dabei.

Skills in Marketing (9)

Marketing Consulting

Cross Platform Marketing

Data Driven Marketing

Marketing Automation

Marketing Mix Optimization

Marketing Analytics

B2C Marketing

B2B Marketing

Sustainable Marketing

Work in Marketing (1)

Automation via Feedmanagement - Marketing

Client in Marketing (1)

TelefonicaTelecommunications | national

Learn more about Marketing

Description

Im Bereich der Mediaplanung führen wir Inkrement-Tests durch, modellieren Audiences und Werbemittel Dynamisierung.

Skills in Media Planning (2)

Media Buying

Media research

Works in Media Planning (2)

Automation via Feedmanagement - Media Planning

CPA Reduzierung durch Media Konsolidierung - Media Planning

Clients in Media Planning (2)

TelefonicaTelecommunications | national

Telefonica DeutschlandTelecommunications | national

Learn more about Media Planning

Description

Als Teil einer Mediaagentur wird selbstredend auch jede Form von Online Werbung möglich gemacht. Aber auch darüber hinaus finden sich zahlreiche Themen zu AdTech/MarTech, welche Services auf der Kundenseite beinhaltet z.B. den Verbau von Trackings.

Skills in Online Advertising (10)

Digital Ad

SEO Advertising

Amazon Marketing

Display Marketing

Programmatic Advertising

Retargeting

Social Media Advertising

Real-Time Advertising

Search Engine Advertising

Social Media Advertising

Works in Online Advertising (6)

Automation via Feedmanagement - Online Advertising

Getting ready for GA4 - Online Advertising

(Cookie) Consent Manager for Helvetia - Online Advertising

Facebook Conversion API (CAPI) reduziert CPA - Online Advertising

Review in Online Advertising (1)

Jochen Fischer

Clients in Online Advertising (4)

TelefonicaTelecommunications | national

Banco SantanderBanking & Financials | national

HelvetiaInsurance | international

Hyundai Motors EuropeAutomotive | international

Learn more about Online Advertising

Description

Mit unserem Research Team können wir jede Art von Marktforschung darstellen. Bekannt ist die Studie "Meaningful Media".

Skills in Market Research (1)

Consumer Marketing

Learn more about Market Research

Description

Zur Webseiten-Administration gehört auch Trackings auf der Seite zu verbauen. Trackings benötigen auch ein Consent Manager. Im Zusammenspiel mit dem Tag Manager werden so Trackings vom Nutzer akzeptiert oder abgelehnt.

Skills in Website Administration (2)

Website Advertising

Google Tag Manager

Works in Website Administration (3)

Getting ready for GA4 - Website Administration

(Cookie) Consent Manager for Helvetia - Website Administration

Facebook Conversion API (CAPI) reduziert CPA - Website Administration

Clients in Website Administration (3)

Banco SantanderBanking & Financials | national

HelvetiaInsurance | international

Hyundai Motors EuropeAutomotive | international

Learn more about Website Administration

Team

50 members in [Havas] CSA Germany's team

Story

Die Bereiche Research, Data Science und Tech existieren bereits längere Zeit wurden aber oft als Silos betrachtet. CSA vereint die Beratungskompetenz nun unter einer Marke. 30 Jahre Expertise in Data, MarTech und Business Intelligence bieten nun ganzheitliche Lösungen.

Awards

[Havas] CSA Germany was awarded 9 times

Deutscher Mediapreis 20222022-05-01Media-Idee

Deutscher Mediapreis 20202020-07-01Content Marketing

Deutscher Mediapreis 20202020-07-01Bewegtbild linear

Media Youngster Platz 1 - 20202020-07-01Media

Reviews

1 review for [Havas] CSA Germany

5/5

(1 reviews)

Jochen FischerHead of Digital, Media and CRM at Hyundai Motors Europe

Service: Online Advertising
Sector: Automotive

Jochen Fischer recommends this agency

What was the objective behind your collaboration?

Adtech Evolution i.e. Pan-European GTM and Consent Maintenance, Integration of Facebook CAPI, GMP buying side optimization from an Ad-ops POV (Roll-out NC etc.).

What did you enjoy the most during your collaboration?

Pragmatism, Responsiveness, Reliability and the fact that you always deal with the real people, that know how to do the job and are able to execute and deliver.

5/5

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Collaboration

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Contact

Contact details of [Havas] CSA Germany

Details

HeadquarterLindleystraße 8c, 60314 Frankfurt am Main, Deutschland