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Brandigo China

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Shanghai, China
China B2B Marketing Experts
Brandigo is a Shanghai-based, full-service B2B marketing agency specializing in helping international brands enter and grow in the China market. If your company is looking to build brand awareness, generate high-quality leads, or localize your marketing for Chinese audiences, we can help you do it — from strategy to execution. Brandigo is one of the most well-established marketing agencies in China, with over 20 years of experience, and owner-managed. Starting with insight research on your target audience, we can plan and implement complete marketing campaigns, including Baidu PPC, WeChat, Douyin (TikTok), XiaoHongShu (Rednote), traditional media, influencers, GEO (AI search) or other approaches - all depending on where your customers are at specific times in the buyer journey. Our creative team can develop all of your Chinese assets, from magazines to websites, and professionally manage your social media channels in order to make you effective and relevant to your target clients and customers. Beyond China marketing advice and consultation, we are able to fully execute integrated marketing programs in China.
25 people in their team
Speaks Chinese, English
3 projects in their portfolio
Sortlist member since 2017
Founded in 2004
4 awards conferred
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Services

13 services offered by Brandigo China

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  • Description
    We help international B2B brands enter and grow in China through marketing that connects local customer insight with clear business objectives. From audience research and positioning to integrated campaigns and sales support, we make complex offerings relevant to Chinese buyers. Our approach builds awareness, generates demand and helps your sales team engage the decision-makers who matter.
    Skills in Marketing (5)
    B2B MarketingInternational MarketingMarketing StrategyMarketing ConsultingMarketing Services
    Works in Marketing (2)
    Promoting British gin to Chinese - Marketing
    B2B demand generation for semiconductor engineers - Marketing
    Clients in Marketing (2)
    United Kingdom Department of International TradeBeverage | international
    National InstrumentsIndustrial Goods & Services | international
    Learn more about Marketing
  • Description
    We develop digital strategies that help B2B companies navigate China’s distinct online landscape. By assessing your audience, buyer journey and existing digital presence, we identify the platforms, content and campaigns best suited to your goals. Our practical roadmaps connect your Chinese website, search visibility, social channels and paid media to support customer discovery, consideration and enquiry.
    Skills in Digital Strategy (9)
    B2B MarketingInbound MarketingDigital DesignMedia StrategySearch MarketingB2B Social MediaDigital AdMedia Planning And BuyingB2B Digital Marketing
    Works in Digital Strategy (3)
    Promoting British gin to Chinese - Digital Strategy
    B2B demand generation for semiconductor engineers - Digital Strategy
    B2B Marketing in China for an Aviation Company - Digital Strategy
    Clients in Digital Strategy (3)
    United Kingdom Department of International TradeBeverage | international
    National InstrumentsIndustrial Goods & Services | international
    BoeingAviation & Aerospace | international
    Learn more about Digital Strategy
  • Description
    We create B2B content strategies that make your expertise relevant to buyers in China. Starting with their questions, priorities and purchasing concerns, we define the messages, formats and distribution channels that support each stage of the buying journey. From technical explainers and customer stories to thought leadership and sales materials, we help your content build trust and support informed decisions.
    Skills in Content Strategy (9)
    Content CurationContent EditionStorytellingSocial Content StrategyBlogging StrategyContent AdvertisingMultilingual ContentPR ConsultingTarget Audience Definition
    Works in Content Strategy (2)
    Promoting British gin to Chinese - Content Strategy
    B2B Marketing in China for an Aviation Company - Content Strategy
    Clients in Content Strategy (2)
    United Kingdom Department of International TradeBeverage | international
    BoeingAviation & Aerospace | international
    Learn more about Content Strategy
  • Description
    We help B2B brands establish and manage an effective presence on China’s social media platforms, including WeChat and other channels suited to their audience. Our work brings together content planning, Chinese copywriting, design, publishing and paid promotion. We turn your expertise into useful, engaging content that strengthens credibility, maintains customer connections and supports demand generation in China.
    Skills in Social Media (9)
    Social MediaSocial Media ConsultingB2B Social MediaSocial Media AnalysisSocial Media ContentSocial Media Follower ManagementSocial Media ServicesSocial Media StrategyBaidu PPC
    Works in Social Media (3)
    Promoting British gin to Chinese - Social Media
    B2B demand generation for semiconductor engineers - Social Media
    B2B Marketing in China for an Aviation Company - Social Media
    Clients in Social Media (3)
    United Kingdom Department of International TradeBeverage | international
    National InstrumentsIndustrial Goods & Services | international
    BoeingAviation & Aerospace | international
    Learn more about Social Media
  • Description
    We help B2B companies build visibility and credibility in China through relevant media coverage and clear corporate communications. Our services include PR planning, Chinese and English press materials, executive interviews, press conferences and exhibition media support. By developing stories that matter to industry audiences, we help your brand earn attention and strengthen relationships with customers, partners and stakeholders.
    Skills in Public Relations (PR) (16)
    Online Public RelationsPR CampaignsPR StrategyPress KitPublic RelationsB2B Public RelationsDigital Public RelationsOnline Public RelationsPR CoachingPR Marketing+6
    Works in Public Relations (PR) (2)
    Promoting British gin to Chinese - Public Relations (PR)
    B2B Marketing in China for an Aviation Company - Public Relations (PR)
    Clients in Public Relations (PR) (2)
    United Kingdom Department of International TradeBeverage | international
    BoeingAviation & Aerospace | international
    Learn more about Public Relations (PR)
  • Description
    We write B2B copy that communicates your value clearly to Chinese buyers. From website pages and WeChat articles to campaign messaging, brochures and sales presentations, we translate complex ideas into persuasive, accurate language. Our approach goes beyond literal translation, adapting your message to local business priorities while preserving your brand voice and technical meaning.
    Skills in Copywriting (3)
    Content EditionDigital CopywritingWebsite Copywriting
    Works in Copywriting (3)
    Promoting British gin to Chinese - Copywriting
    B2B demand generation for semiconductor engineers - Copywriting
    B2B Marketing in China for an Aviation Company - Copywriting
    Clients in Copywriting (3)
    United Kingdom Department of International TradeBeverage | international
    National InstrumentsIndustrial Goods & Services | international
    BoeingAviation & Aerospace | international
    Learn more about Copywriting
  • Description
    We help B2B brands invest their media budgets effectively in China by identifying where relevant buyers seek information and evaluate suppliers. Our planning connects audience priorities with suitable trade media, search advertising, social platforms and specialist placements. We define the role of each channel, coordinate campaign timing and refine investment using results, with a focus on reaching qualified business audiences.
    Skills in Media Planning (9)
    Social MediaMedia BuyingSocial MarketingMedia StrategySocial Media ListeningSocial Media MarketingSocial Media ConsultingMedia Planning And BuyingSocial Media Content
    Works in Media Planning (2)
    B2B demand generation for semiconductor engineers - Media Planning
    B2B Marketing in China for an Aviation Company - Media Planning
    Clients in Media Planning (2)
    National InstrumentsIndustrial Goods & Services | international
    BoeingAviation & Aerospace | international
    Learn more about Media Planning
  • Description
    We help international B2B brands establish a clear, compelling position in China. Through customer insight and competitive analysis, we identify which strengths matter most to local buyers and turn them into distinctive messaging and a coherent brand expression. From Chinese brand naming to value propositions and visual direction, we build a foundation that supports consistent marketing and confident sales conversations.
    Skills in Branding & Positioning (13)
    Brand IdentityBrand ManagementBrand NamingCorporate Identity DesignRebrandingBrand StorytellingB2B BrandingBranding Graphic DesignCompany BrandingBrand Guidelines+3
    Learn more about Branding & Positioning
  • Description
    We create B2B graphic design that makes your brand and information accessible to audiences in China. Our work spans brochures, sales presentations, reports, infographics, social content and campaign visuals. By combining clear information design with Chinese typography and locally relevant creative, we help your teams explain complex offerings and present a consistent, professional brand across customer touchpoints.
    Skills in Graphic Design (10)
    BrochureCreative Graphic DesignDigital DesignLogo DesignPrint DesignCorporate DesignDigital ArtworkGraphic Design ServicesTypographyNewsletter Design
    Works in Graphic Design (2)
    Promoting British gin to Chinese - Graphic Design
    B2B demand generation for semiconductor engineers - Graphic Design
    Clients in Graphic Design (2)
    United Kingdom Department of International TradeBeverage | international
    National InstrumentsIndustrial Goods & Services | international
    Learn more about Graphic Design
  • Description
    We create Chinese websites that help B2B buyers understand your offering, assess your expertise and take the next step. From structure and content to design and development, we build around local audience needs and your commercial objectives. Clear navigation, relevant proof points and purposeful enquiry paths turn your website into a stronger platform for marketing and sales in China. We help navigate Chinese domains, ICP licenses, and other challenges with mainland China website hosting.
    Skills in Website Creation (4)
    Front End DevelopmentResponsive WebsiteWeb ContentMultilingual Website
    Work in Website Creation (1)
    Promoting British gin to Chinese - Website Creation
    Client in Website Creation (1)
    United Kingdom Department of International TradeBeverage | international
    Learn more about Website Creation
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Team

25 members in Brandigo China's team

Brandigo China cover
StoryFounded in Shanghai by Mike Golden, Brandigo China has helped international brands grow in China for over 20 years. Originally Adsmith China, we became Brandigo in 2017. Today, we combine local insight, global perspective and creative execution to build brands and generate demand for B2B businesses.
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Awards

Brandigo China was awarded 4 times

e3 international silver2024-05-01
e3 international gold2017-05-01
Transform Bronze Award2019-08-01
e3 International Silver2019-05-01

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Contact

Contact details of Brandigo China

Details

  • HeadquarterAn Yuan Lu, Pu Tuo Qu, Shang Hai Shi, China