Semiotics

DESIGN APPROACH 1. RESEARCH (Defining Scope, Audit of Existing Data, Stakeholder & User Interviews) 2. MODELING (Personas, Pain Points, Problem & Vision Statements) 3. FRAMEWORK DESIGN (Identifying Design Requirements, User Task Models, Interaction Design Framework) 4. DESIGN REFINEMENT (Developing Experience Attributes, Develop Visual Style Guidelines, Apply Visual Styles to Wireframes) 5. DESIGN SUPPORT (Maintaining conceptual integrity of the design over the product continuous development and under the changing technology constraints)

Our approach to branding a new product, or rebranding an existing one: BRIEFING The design brief serves as the guiding document for the project. It helps us to focus on the details and requirements to connect with your target audience. If you don't have this yet sufficient established we need to spend time doing so first. RESEARCH After briefing, we conduct a small research about your business, market and competitors to learn more about the industry trying to dive into all available information which enables us to build an outstanding unique identity design system. CREATIVE After the research phase is completed and a design brief has been created, it's time to start designing the logo and brand identity. A lot of drafts, sketches and trials are done in this phase on paper first then we take the best ones and iterate them digitally. DELIVERY After discussing the first drafts from the creative phase and settling on the concept, we start the final implementation of the concept and the design of the entire brand identity elements.