What are the unique challenges of conducting international market research from Brussels, and how do local experts address these challenges?

Conducting international market research from Brussels presents several unique challenges, but local experts have developed effective strategies to address them. Here are some of the most significant challenges and their solutions: Cultural and linguistic diversity: Brussels, as the de facto capital of the European Union, is a melting pot of cultures and languages. This diversity can be both an advantage and a challenge for international market research. Solution: Local market research firms in Brussels often employ multilingual teams and cultural experts to ensure accurate translation and interpretation of research materials and results. They also utilize cross-cultural research methodologies to account for cultural nuances in different markets. Regulatory compliance across borders: With its proximity to EU institutions, Brussels-based researchers are well-versed in navigating the complex landscape of international regulations, particularly GDPR. Solution: Market research companies in Brussels stay up-to-date with international data protection laws and often have dedicated compliance teams to ensure research practices adhere to various national and international regulations. Time zone differences: Coordinating research activities across multiple time zones can be challenging when managing global projects from Brussels. Solution: Brussels firms often implement flexible working hours and utilize advanced project management tools to facilitate seamless communication and coordination across different time zones. Varying technological infrastructure: The level of technological development can differ significantly between markets, affecting data collection methods. Solution: Brussels-based researchers adapt their methodologies to suit the technological landscape of each target market, often employing a mix of online and offline research techniques to ensure comprehensive data collection. Market access and local partnerships: Gaining access to certain international markets can be challenging without local presence or partnerships. Solution: Many Brussels market research firms have developed extensive networks of local partners and affiliates worldwide, leveraging Brussels' status as an international hub to build these connections. To illustrate the scale of international market research conducted from Brussels, consider this data: Aspect Statistic Percentage of Brussels-based firms conducting international research 78% Average number of countries covered in a single project 12 Proportion of multilingual researchers in Brussels firms 65% Brussels' unique position as an international city with a diverse workforce and proximity to EU institutions makes it an ideal base for conducting global market research. Local experts leverage these advantages to overcome the challenges of international research, delivering high-quality insights to clients worldwide.

How has market research evolved in Brussels, and what new methodologies are shaping the industry?

The field of market research in Brussels has undergone significant transformations in recent years, reflecting global trends while adapting to the unique characteristics of the Belgian and European markets. Here's an overview of the evolution and emerging methodologies in Brussels' market research landscape: 1. Digitalization and Big Data Analytics Brussels, as a hub for European institutions and international businesses, has seen a surge in the use of big data analytics. Market research firms are now leveraging vast amounts of data from various digital sources to gain deeper insights into consumer behavior and market trends. 2. AI and Machine Learning Integration Artificial Intelligence and Machine Learning are revolutionizing market research in Brussels. These technologies are being used for: Predictive analytics to forecast market trends Natural Language Processing for sentiment analysis of social media and customer feedback Automated data collection and analysis, increasing efficiency and reducing human bias 3. Mobile Research Methodologies With the high smartphone penetration rate in Belgium (estimated at 78.8% in 2021), mobile research has become increasingly important. Brussels-based researchers are using mobile surveys, geolocation data, and mobile ethnography to gather real-time insights into consumer behavior. 4. Virtual and Augmented Reality Innovative market research firms in Brussels are experimenting with VR and AR technologies to: Conduct immersive product testing Create virtual shopping environments for consumer behavior studies Enhance presentation of research findings to clients 5. Neuroscience and Biometric Research Advanced methodologies incorporating neuroscience and biometric measurements are gaining traction. These include: Eye-tracking studies to analyze visual attention Facial expression analysis for emotional responses EEG and fMRI scans for deeper understanding of consumer decision-making processes 6. Agile Market Research Brussels' fast-paced business environment has led to the adoption of agile market research methodologies. This approach allows for: Faster turnaround times More flexible research designs Iterative processes that can adapt to changing market conditions 7. Emphasis on Data Privacy and GDPR Compliance With Brussels being at the heart of EU regulations, market research firms have had to adapt to stringent data privacy laws, particularly GDPR. This has led to: More transparent data collection practices Enhanced data protection measures Increased focus on ethical research methodologies 8. Integration of Social Media Analytics Brussels researchers are increasingly tapping into social media data to understand consumer sentiments and trends. This includes: Social listening tools to monitor brand mentions and industry trends Influencer analysis to gauge impact on consumer behavior Cross-platform analytics to understand multichannel consumer journeys 9. Multicultural and Multilingual Research Given Brussels' diverse population and its role as a European capital, market research methodologies have evolved to better capture multicultural and multilingual perspectives. This includes: Culturally adaptive research designs Multilingual surveys and focus groups Cross-cultural analysis techniques These evolving methodologies are enabling market research firms in Brussels to provide more accurate, timely, and actionable insights to their clients. As the industry continues to innovate, we can expect to see even more sophisticated and integrated approaches to understanding markets and consumers in this dynamic European hub.

What skills and expertise should businesses look for when choosing a market research partner in Brussels?

When selecting a market research partner in Brussels, businesses should look for a combination of essential skills and expertise to ensure they receive high-quality, actionable insights. Here are the key attributes to consider: 1. Local Market Knowledge A deep understanding of the Brussels market is crucial. Look for partners who demonstrate: Familiarity with local consumer behavior and preferences Knowledge of the city's diverse demographic makeup Awareness of regional economic trends and business landscape 2. Multilingual Capabilities Brussels is a multilingual city, so your research partner should be able to conduct studies in: Dutch (Flemish) French English (for international businesses) 3. Research Methodology Expertise Look for firms proficient in both traditional and innovative research methods: Quantitative research (surveys, data analysis) Qualitative research (focus groups, in-depth interviews) Digital research methods (social media listening, online panels) Mobile research techniques 4. Industry-Specific Experience Depending on your sector, seek partners with relevant experience in areas such as: EU institutions and policy research Technology and innovation Finance and banking Healthcare and pharmaceuticals 5. Data Analysis and Interpretation Skills Ensure your partner can turn raw data into actionable insights: Advanced statistical analysis Data visualization expertise Predictive modeling capabilities 6. Technological Proficiency In today's digital age, look for partners utilizing: AI and machine learning for data processing Advanced survey software Data security and GDPR compliance measures 7. Strategic Thinking Your research partner should be able to: Align research objectives with your business goals Provide strategic recommendations based on findings Offer insights on market entry or expansion strategies 8. Cultural Sensitivity Given Brussels' international nature, look for: Cross-cultural research experience Ability to navigate diverse respondent groups Understanding of cultural nuances in data interpretation 9. Ethical Research Practices Ensure your partner adheres to: ESOMAR guidelines for market research Local and EU data protection regulations Transparent methodologies and reporting 10. Innovation and Adaptability The best partners stay ahead of the curve by: Embracing new research technologies Adapting to changing market conditions Offering creative solutions to complex research challenges By prioritizing these skills and expertise, businesses in Brussels can find a market research partner capable of delivering valuable insights that drive informed decision-making and strategic growth in this dynamic European capital.

Top Market Research Companies in Brussels

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Unlock valuable insights with top-tier market research companies in Brussels. Our carefully curated list showcases expert firms ready to drive your business decisions with data-driven strategies. Explore each company's portfolio and client testimonials to find the perfect match for your research needs. Whether you're seeking consumer behavior analysis, competitive intelligence, or product testing, these Brussels-based market research firms offer tailored solutions. Sortlist makes it easy to connect with the right partner – simply post your project requirements, and skilled market research professionals in Brussels will reach out with customized proposals aligned with your business objectives.

Top Featured Market Research Companies

IntoTheMinds
4.9
(8 reviews)
The most rigorous and reliable market research firm in Europe. The champions of B2B research.
IntoTheMinds is a market research firm located in France (Paris) and Belgium (Brussels). In 2024 we plan to open offices in Italy as well. We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses. We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.
30 works in Market Research
Located in Etterbeek, Belgium (+1)
From €7,500 for Market Research
Worked in Banking & Financials (+12)
Speaks English, Dutch, Belgium(+5)
11-50 members

All Market Research Firms in Brussels

IntoTheMinds
4.9
(8 reviews)
The most rigorous and reliable market research firm in Europe. The champions of B2B research.
IntoTheMinds is a market research firm located in France (Paris) and Belgium (Brussels). In 2024 we plan to open offices in Italy as well. We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses. We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.
30 works in Market Research
Located in Etterbeek, Belgium (+1)
From €7,500 for Market Research
Worked in Banking & Financials (+12)
Speaks English, Dutch, Belgium(+5)
11-50 members
Wearethewords
4.7
(2 reviews)
Contenu. Marketing. Performance.
Agence historique de content marketing multilingue en B2B et B2C, Wearethewords est spécialisée en ingénierie éditoriale. Notre crédo ? Maximiser l’utilité, l’attrait et la pérennité de votre patrimoine éditorial, en impliquant vos communautés dans votre prise de parole. Depuis deux décennies et des brouettes, nous aidons les marques à raconter ce qu'elles sont sincèrement et à être ce qu'elles racontent. Découvrez quelques-unes de nos références. Nos expertises Content Marketing Identité éditoriale Expérience de recherche Ingénierie éditoriale Refonte éditoriale Nos prestations éditoriales packagées Inbound marketing E-mail marketing Création de contenu SEO Marketing e-commerce Formation content marketing
Looking for work in Market Research
Located in Brussels, Belgium (+1)
From €5,000 for Market Research
Worked in E-commerce (+15)
Speaks French, English
11-50 members
SECONDFLOOR
4.7
(7 reviews)
We elevate Brands.
Secondfloor is a creative boutique agency. We have choosen not to be a “one-size fits all” agency. Thanks to our tailor-made dedicated team mixing senior and young talents, digital and off-line expertise, we provide a highly reactive and personalized process and experience. We build true relationships with our clients. We want to be close, to speak frankly, to give the best advice… advice that we would apply to our own brand. Since we started in 2007, our agency has kept its human dimension, either love it or walk away. Because at the end, it’s a people business. Secondfloor. We elevate brands.
Looking for work in Market Research
Located in Brussels, Belgium
From €10,000 for Market Research
Worked in Automotive (+14)
Speaks French, Dutch(+2)
11-50 members
Co-Agency
5
(3 reviews)
Co-Agency is an independent advertising agency with expertise in healthcare communication. Co-Agency serves you with agility and creativity. Our mission is to support you in the development of your strategy, the choice of the tools and the implementation of your communication plan (creation, graphic design, digital, social media, etc.) Our range of services includes: Strategic recommandations Creation and production of promotional materials OTC, RX, corporate, food supplements, cosmetics, etc. Print communication (medical documents, sales aids, poso cards, posters, visual identity, monographs, press announcements, etc.) Web communication (e-mailings, website creation, apps, videos, SEO & SEA, infographics, etc.) KOL contacts Advisory boards Creative and photo studio - 3D visuals and animation - Videos Prevention and disease awareness campaigns Copy writing of scientific and medico-social content Web monitoring, market research, etc. Product launches Street marketing, guerilla marketing, events Therapeutic areas Oncology - Vaccines - Rhumatology - Gastroenterology - Ophthalmology - Fertility - Woman's Health - Neurology - Psychiatry - Cardiology - Endocrinology - Hematology - Hepatology - Dermatology - Nephrology - Immunology - Infectious disease - Respiratory - Urology - Medical devices - Nutrition - Pediatrics - OTC & food supplements - Orphan disease - Animal Health Clients MSD - Takeda - Aptus Health - Merck - Gedeon Richter - Celgene - Novartis - Sandoz - Sanofi - Besins - Roche - Pfizer - Pso Contact - Pierre Fabre - Boehringer Animal Health - MSD Animal Health
Looking for work in Market Research
Located in Brussels, Belgium (+2)
From €1,000 for Market Research
Worked in Pharmaceuticals & Biotech (+2)
Speaks French, Dutch, Belgium(+1)
1-10 members
sibseo
(0 review)
Sibseo est une entreprise de marketing digital spécialisée en référencement naturel (seo) pour les site web a forte concurrence. Sibseo est composée d’experts en réputation digitale, infographie, web marketing qui imaginent et conçoivent avec vous votre projet. Vous êtes conseillé et accompagné du début à la fin. Notre plus : écouter, échanger, comprendre, analyser, penser digital et multicanal mais aussi et surtout optimiser l’expérience utilisateur pour tirer le meilleur profit de chaque support, qu’il soit web ou mobile.
Looking for work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Works in multiple industries
Speaks English, Arabic(+3)
1-10 members
Möbius
(0 review)
Business consulting, profoundly different!
Looking for work in Market Research
Located in Brussels, Belgium (+2)
From €1,000 for Market Research
Worked in Telecommunications (+1)
Speaks English, Dutch, Belgium(+1)
51-200 members
goCX
(0 review)
We help our clients with their transformation towards their customer-centric end-state and provide them with the necessary strategic advice to deal with Customer Strategy, Advocacy Programs and day to day CX challenges. We are dedicated to Customer Centricity, it's our passion, our reason for existing We will not only inspire you and give practical advice but we will also roll up our sleeves and get the job done.
Looking for work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Works in multiple industries
Speaks Dutch, Dutch, Belgium(+2)
1-10 members
Wowlab
5
(11 reviews)
Chez Wowlab, nous accompagnons les organisations à atteindre une croissance durable. 🚀
Top awarded
Wowlab est une agence spécialisée dans le marketing digital qui accompagne les start-ups & PME dans leur stratégie⚡️ en activant les étapes clé ⚙️ pour assurer une croissance durable 🚀 CONCRETEMENT avec Wowlab : 👉🏻 Vous construisez une stratégie marketing adaptée à votre cible. 👉🏻 Vous gagnez en cohérence dans votre communication, votre image et votre identité. 👉🏻 Vous apprenez à maîtriser les outils numériques pour gagner en visibilité. 👉🏻 Vous développez vos ventes et mesurez le retour sur investissement. Notre équipe spécialisée en marketing digital est formée pour accompagner les entreprises et les projets, dont l'objectif est d'acquérir de nouveaux leads 👥 et de booster les ventes. 🛒 Pour plus d'informations, visitez notre site web : https://wowlab.be/ Wowlab couvre notamment : 🔗 Lead generation 🔗 SEA / Digital Ads 🔗 SEO 🔗 Base de données CRM & Mailing 🔗 Branding & Employer branding
5 works in Market Research
Located in Etterbeek, Belgium
From €1,000 for Market Research
Worked in Human Resources (+15)
Speaks English, French
1-10 members
Orions Strategic Business Solutions (RSI NGD Group)
4.9
(8 reviews)
Forging strong ventures that innovate change and empower people.
Highly recommended
Top awarded
RSI NGD Group of Companies is a dynamic and internationally recognized organization headquartered in the Philippines. Known for its innovative approach and global reach, the group owns, operates, and develops a wide range of ventures and assets across various industries. Established with a vision to challenge the status quo, RSI NGD Group has quickly made a name for itself by introducing groundbreaking business solutions that transform industries both locally and internationally. The company's diverse portfolio includes B2B services, digital strategies, e-commerce solutions, marketing support, and product manufacturing. RSI NGD Group excels in delivering comprehensive, tailor-made services that drive sustainable growth and create lasting value for its clients. Their expertise spans from strategic consulting and digital marketing to cutting-edge innovation in technology and business processes. RSI NGD Group is not just focused on current trends but is committed to pioneering new paths that shape the future of industries. This commitment to innovation is reflected in their various projects, such as their role in revolutionizing e-commerce and digital marketing strategies within the Philippines, positioning themselves as leaders in the digital transformation of businesses. With a team of highly skilled professionals and a robust strategic approach, RSI NGD Group continues to expand its influence globally, delivering solutions that are not only effective but also transformative for their clients across multiple regions and industries
Looking for work in Market Research
Located in Brussels, Belgium (+22)
From €1,000 for Market Research
Worked in Toys (+2)
Speaks English, Arabic(+15)
201-500 members
Vanksen
4.8
(22 reviews)
In English below 👇 Un projet en tête ? Transformez vos idées en succès avec Vanksen ! Notre agence digitale native et internationale vous accompagne dans la réalisation de vos ambitions de communication digitale. De votre stratégie digitale à la création de votre site , nos expertises passent aussi par la gestion de vos réseaux sociaux et plus globalement de toute votre communication en ligne et campagnes 360° . Sans oublier notre ancrage local, notre présence dans 4 pays et l’intégration en 2018 au groupe international Datawords nous apporte une dimension mondiale, faisant de Vanksen un partenaire stratégique pour l’ensemble de vos problématiques. Afin de vous apporter les solutions les plus adaptées, nos spécialistes du marketing et de la communication digitale voient chaque jour comme une nouvelle opportunité de comprendre et exploiter le potentiel des nouveaux médias. Alors comme plus de 200 clients, confiez-nous vos projets et collaborez avec plus de 100 talents dans la concrétisation de vos objectifs ! - A project in mind? Turn your ideas into success with Vanksen! Our international and digital native agency supports you in achieving your digital communication ambitions. From your digital strategy to the creation of your website , our range of expertise also includes the management of your social networks and more globally all your online communication and 360° campaigns . Without forgetting our local roots, our presence in 4 countries and the integration in 2018 to the international Datawords group gives us a global dimension, making Vanksen a strategic partner for all your communication needs. In order to provide you with the most adapted solutions, our marketing and digital communication specialists see each day as a new opportunity to understand and exploit the potential of new media. So like more than 200 clients, entrust us with your projects and collaborate with more than 100 talents in the realization of your objectives!
Looking for work in Market Research
Located in Brussels, Belgium (+5)
From €5,000 for Market Research
Worked in Transportation (+11)
Speaks French, Dutch(+5)
51-200 members
La Superboite
4.9
(21 reviews)
Brand Adventurers
L'efficience créative au service de vos aventures de marque ! La véritable aventure est celle qui nous emmène où nous ne pensions pas pouvoir aller. En mettant la créativité au cœur d’une approche stratégique globale et pertinente, La Superboite vous aide à écrire une histoire épique pour votre marque. Un récit à partager chaque jour avec vos clients, grâce à des communications percutantes et des identités de marque inoubliables. La Superboite c’est l’équilibre parfait entre deux ingrédients essentiels à votre succès. Aussi à l’aise en design qu’en communication, nous vous offrons un mix idéal pour la valorisation de votre marque. Pour vous aider à mettre le cap sur le succès, nous définissons un positionnement stratégique unique et déclinons tous les supports nécessaires. Et pour que vos aventures aient un véritable souffle épique, nous créons des contenus inspirants dans le cadre de campagnes publicitaires intégrées, du copywriting affûté et des visuels impactants. Plus d'infos sur notre approche sur www.lasuperboite.be Retrouvez toutes nos réalisations photographiques sur www.lesuperstudio.be
Looking for work in Market Research
Located in Uccle, Belgium (+1)
Budget on request
Worked in Marketing & Advertising (+16)
Speaks French, English
1-10 members
Studio Curated
(0 review)
compelling worlds for impactful brands
About us Studio Curated is a multidisciplinary studio that helps thoughtful brands turn their vision and concept into an inspiring and compelling world. Thanks to our complementary skills, we work at the side of entrepreneurs and companies to shape brand identities aligned with the brand strategy and positioning, and to further coordinate their implementation on print and digital touchpoints, packaging, audiovisual media, and interior spaces. Strategic and creative, we are a one-stop shop for the design and development of creative, memorable, and successful brands. Our values Committed to social and environmental sustainability, Studio Curated values brands and projects that aim to a positive impact and have a unique story behind. Our works celebrate creativity, diversity, inclusion, joy, colours, traditions and crafts; our choices support responsible and conscious brands, durable materials, local producers, emerging artists and designers, fine artisans and modern makers. Reflecting a quest for a more thoughtful and authentic living, we’re always ready to bring a breath of fresh air, to challenge the status quo, and to help our clients explore new directions.
Looking for work in Market Research
Located in Brussels, Belgium
From €3,000 for Market Research
Worked in Office/Room/Space Renting (+1)
Speaks English, French(+1)
1-10 members
Josworld
4.7
(1 review)
Human-driven creative agency
Josworld - Creatief huis voor merken die ertoe doen Noem ons gerust een ‘team on a mission’. Met een duidelijk ideaal, maar met beide voeten stevig op de grond. Want het verhaal versterken van merken die voluit gaan voor maatschappelijke verandering, dat is onze dagelijkse missie. Human Driven We zijn meedenkers en leven ons graag helemaal in. Als een co-creatief team nemen we jouw DNA en dat van je eindgebruiker stevig onder de loep. We komen tot slimme, creatieve oplossingen in branding, design en communicatie. Digitaal en print. Met de mens als vertrek en als eindpunt in je merkverhaal. Zo vergroten we je impact op een meetbare manier. Waarom? Omdat we beiden geloven dat positieve verandering geen hol begrip hoeft te zijn maar net heel tastbaar kan worden.
Looking for work in Market Research
Located in Brussels, Belgium
From €5,000 for Market Research
Worked in Government & Administration (+4)
Speaks Dutch, Dutch, Belgium(+4)
1-10 members
Shortcut Advertising
4.5
(12 reviews)
Innovatieve marketingtechnieken, gekoppeld aan goeie old-school reclamecreativiteit: dat is het unieke recept waarmee we uw merk, bedrijf, product of boodschap er laten uitspringen. Ook als het onderwerp complex of technisch is, want die creatieve vertaalslag is nu net onze specialiteit. We doen dat met een betrouwbaar in-house team van 15 experten, die u minimale overhead en maximale agiliteit waarborgen. Die met u meedenken. En die zowat alle online en offline kanalen en platforms coveren voor zowel B2B als B2C. / Notre recette pour que votre marque, entreprise, produit ou message fasse la différence ? Des techniques de marketing innovantes, combinées à une bonne dose de créativité old school. Surtout si le sujet à traiter est complexe ou technique : traduire celui-ci en langage créatif est un de nos points forts. Vous pouvez compter sur notre équipe de 15 professionnels, qui vous garantissent un maximum de flexibilité pour un minimum de frais. Ils réfléchissent avec vous. Et sont capables de couvrir tous les canaux et plateformes, online et offline, B2B et B2C.
Looking for work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Worked in Education (+5)
Speaks English, Dutch(+2)
11-50 members
1MD
4.9
(12 reviews)
Hi. We’re 1MD. Bold creatives working for daring humans. We use design and technology to craft immersive experiences and visual stories that will blow your audience away. Art Direction. Visual Identity. 3D Motion Design. Brand Films. Still Design. Experience Websites. There’s nothing we wouldn’t do to make you seen and remembered. We work for daring people. Brands, agencies, events, artists, foundations, and other audacious organizations. Humans with open minds and bold attitudes, looking for unexpected ideas. Are you ready for this? Contact us: hello@1md.be
Looking for work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Worked in Entertainment & Events (+13)
Speaks French, English
1-10 members
Spectra
(0 review)
Onze sterkten zijn doorgedreven business-, marketing en communicatiestrategieën die je bedrijf klaar stomen voor de consument. Wij helpen met relevante product en service portfolio's, doen niet alleen aan trendwatching maar kunnen deze trends ook doorvertalen naar een future proof aanpak, creëren business roadmaps en creatieve briefings. Wij zijn sterke liaisons tussen een marketingplan en een straffe communicatiecampagne en kunnen helpen bij de begeleiding van jullie communicatiebureaus. - Branding as blueprinting your business Net in tijden van disruptie en transformatie is merkdenken crucialer dan ooit. Digitaal is het nieuwe normaal en fysiek wordt het nieuwe unieke. De “making of meaning” wordt het nieuwe "making of money”. Hoe zorg je ervoor dat je producten, diensten en merk(en) straks overal en altijd merkbaar én merk-waardig zijn in dit tijdperk van de consument. Disruptie zorgt ervoor dat branding een ander spelletje geworden is, dat al lang niet meer gewonnen wordt met merkbewaking en merkidentiteit. Sterke merken met een toekomstgerichte strategie genereren nog steeds meer omzet en brengen meer winst op. We geloven dat branding niet promoot of verbijzondert wat er al is, maar boven alles de ontwikkeling activeert van wat er nog niet is. Vandaar de nood aan relevante merktransformaties. Spectra gaat met jou, je merk, je teams en talenten op zoek naar een inspiratie en een relevante visie op de ontwikkeling van je strategie: branding als blueprinting van je business.
Looking for work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Worked in E-commerce
Speaks English, Dutch(+2)
1-10 members
Founding Partners
(0 review)
Our mission is to change the paradigm of how companies innovate by allowing them to create, prototype and test new ideas & business models. These are built on qualitative market research and continuously tested for market fit, at low-risk & low-cost, with shared risk and involvement from Founding Partners. We're an innovation studio that thinks that innovation is broken. Why? Incubators are not proven to have any impact. Most equate to some empty real estate with fashionable exposed brick walls and a wifi connection. They generate no real value to the brands sponsoring them, either financially or in knowledge. Internal innovation is workshops, innovation by committee, and then trying to shoehorn a new way of working into the company’s process’. And too many post-it notes. Acquisition generates a clash of cultures, management styles and the team which means the creation of beneficial added value is hard to stimulate. What's our solution? We believe that by externalising the spin-offs, giving them structural freedom, helps them not be siloed in to quickly and given space to grow. We also believe that Corporate owned startups are a great place for corporates best talent to flourish rather than leaving for another start-up. We have a 3 step program developed by our experienced team of founders, that generates business' that look forwards and develop new revenue streams. 1 - Research and ideation 2 - Build and prototype 3 - Scale Up!
1 work in Market Research
Located in Brussels, Belgium
From €1,000 for Market Research
Worked in Travel & Leisure (+2)
Speaks English, Dutch(+4)
1-10 members
Paf!
5
(2 reviews)
Together to the wow.
Paf ! est une agence de communication visuelle & digitale . Active depuis plus de 12 ans, nous proposons un service all-inclusive . De la réflexion stratégique au développement créatif en passant par le positionnement de marque et le suivi au day-to-day. Paf ! garantit à ses clients un accompagnement ultra pointu dans tous les pôles de la communication graphique et digitale : Design graphique : concept créatif, identitée visuelle, web design, motion design, mise en page, illustration Développement web : site web, newsletter, API, magazines digitaux, intranet, web mastering Stratégie digitale : SEO/SEA, acquisition, réseaux sociaux, campagne digitale, reporting, tracking, optimisation, formation. Notre volonté est de vous faire profiter de notre expertise, pour mener à bien, ensemble, votre mission qui va au-delà de la simple communication. Depuis plus de 12 ans, Paf! est à l’origine de nombreuses réalisations pour des clients de renommée nationale dans des domaines diversifiés. Toujours en apportant notre touche Paf! « out-of-the-box ». Avec l’acquisition de l’ agence Media*A , une référence dans le domaine de la stratégie digitale, Paf ! devient l’une des agences digitales les plus complètes sur le marché. L’intérêt pour vous, partenaires et clients, est de bénéficier désormais d’une offre de service digital 3.0, qui réunit l’univers de la création et celui de la stratégie digitale. Toujours à la recherche de nouveaux partenariats, nous attachons une grande importance à construire une relation forte avec nos clients.
Looking for work in Market Research
Located in Brussels, Belgium
From €5,000 for Market Research
Worked in Real Estate (+12)
Speaks French, Dutch, Belgium(+1)
11-50 members
Just Like U
4.9
(41 reviews)
Define Digital Destinies
Highly recommended
Top awarded
«Just Like U», créé en mai 2019, est spécialisé dans la création de site Internet à haute valeur ajoutée, le référencement web , la création graphique, la photographie et la gestion de réseaux sociaux . Nous avons voulu créer une équipe aux connaissances complémentaires dans le milieu du marketing digital. L’équipe est ainsi composée de membres ayant chacun une riche expérience dans son propre domaine d’activité : - Un web designer et web developer ; - Un référenceur et spécialiste en marketing digital ; - Une graphiste et gestionnaire de projet ; - Une spécialiste en réseaux sociaux ; - Un commercial et spécialiste en marketing et développement d’entreprise. Avec nos compétences, nous nous efforcons de fournir à nos clients des prestations de qualité pour devenir non pas un simple prestataire de services mais un partenaire dans la réussite de leur projet. Chaque projet est étudié en équipe pour coordonner l’ensemble des tâches et ainsi proposer au client une charte graphique en cohésion avec son secteur d’activité, un site web en adéquation avec ses attentes et ses besoins et un référencement adapté avec une sélection de mots clés, bref une stratégie globale cohérente et surtout unique ! N'hésitez pas à nous contacter, nous nous ferons un plaisir de venir vous voir pour discuter de votre projet ! À bientôt, L'équipe Just Like U
Looking for work in Market Research
Located in Nivelles, Belgium
From €1,000 for Market Research
Worked in Construction (+28)
Speaks French, English
1-10 members
deBottomLine
4.7
(44 reviews)
deBottomline = resultaten door strategisch en creatief werk op een efficiënte, kostenbewuste manier.
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deBottomLine = het bewijs dat uitmuntend strategisch en creatief werk op een efficiënte , kostenbewuste en resultaatgedreven manier kan neergezet worden. Onze focus ligt op resultaatgedreven communicatie vanuit een strategisch-analytische aanpak . We zijn 'full-service', maar voor PR of evenementen kan je niet bij ons terecht. Conceptueel en planmatig nemen we het mee, maar voor de uitvoering verwijzen we graag door naar collega's! Wat maakt onze aanpak anders ? Wel: 1. Aanspreekpunt Geen accounts die intern alles moeten navragen, maar korte lijnen met de mensen die werken met jouw merk en product en alle ins- en outs van het dossier kennen. Als je belt, helpen Steven, Veerle en de projectverantwoordelijke je meteen verder. Alle informatie is gedeeld, alle kennis is op niveau. 2. Creativiteit Creativiteit is belangrijk… maar niet zo belangrijk als het verhaal. Als het verhaal van jouw merk of product goed zit, kan een straffe creatie je véél meer opbrengen. Is het verhaal niet perfect, dan kan zelfs de beste creatie je geen fantastische resultaten brengen. Daarom werken we altijd analytisch vanuit het verhaal: eerst de basis, de rest volgt wel. Is een idee geweldig maar past het niet ‘helemaal’ in het verhaal? Dan is het GEEN goed idee! 3. ROI ROI moet meetbaar en aantoonbaar zijn. Daar houden we rekening mee van bij de start van een project. De ROI moet voelbaar zijn voor de eindklant. Het gaat niet over hoeveel prijzen een bureau kan winnen met een idee! 4. Teams & Medewerkers Wij zorgen ervoor dat creatieven en specialisten gekozen worden op basis van hun profiel: passen ze bij een klant, product of opdracht? Zo zorgen we voor een snelle en efficiënte opvolging… die ook kosten scheelt. We hebben een netwerk van meer dan 70 freelancers waaruit we steeds het best passende team samenstellen. Handig dat we ons niet moeten beperken tot een beperkt aantal personen dat op een loonlijst staat… . 5. Tarieven Uurtarieven hangen niet af van wie je bent, maar wel van wat je doet. En ofwel ben je aan het denken over iets, ofwel ben je iets aan het doen. Dat zijn dan ook onze 2 uurtarieven: denken of doen. Want waarom zou je méér betalen omdat je ervaring hebt (of toevallig manager bent) als je bijvoorbeeld even naar een drukker belt? 6. Technologie Technologie moet bij een klant passen, niet omgekeerd. We krijgen er de kriebels van om alle klanten op 1 platform of in 1 technologie te duwen omdat we die toevallig beheersen of omdat we commissie zouden krijgen. Het wordt pas efficiënt voor jou als je technologieën hebt die passen bij je organisatie, structuur, doelstellingen en budget… toch? -------------------------------------------------------------- . Nous sommes une agence 'Full-Service' mais pour les RP our des événements nous vous renverrons vers un partenaire! ? 1. Point de contact Pas de commerciaux qui doivent tout demander en interne, mais une communication directe avec les personnes qui travaillent sur votre marque et produit, et connaissent tous les tenants et les aboutissants de votre dossier. Si vous nous téléphonez, Steven, Veerle et Marlies vous aident immédiatement. Toute l’information est partagée, on est tous au courant de tout. 2. Créativité La créativité est importante… mais pas aussi importante que le récit. Si le récit de votre marque ou produit est excellent, une solide création peut vous rapporter beaucoup plus. Si le récit n’est pas parfait, même la meilleure création ne vous apportera pas de résultats fantastiques. C’est pourquoi nous travaillons toujours de manière analytique à partir du récit : d’abord la base, le reste suivra. Une idée est excellente mais ne convient pas ‘entièrement’ au récit ? Dans ce cas, ce n’est PAS une bonne idée … 3. ROI Le retour sur investissement doit être mesurable et démontrable. Nous en tenons compte dès le début d’un projet. Le ROI est pour le client final … et ne concerne pas ‘les statistiques de la campagne’. 4. Equipe & Collaborateurs Nous veillons à ce que les créatifs et les spécialistes soient choisis en fonction de leur profil : Ils conviennent à un client, un produit ou une mission ? C’est ainsi que nous assurons un suivi rapide et efficace… ce qui fait aussi la différence au niveau des coûts. Nous disposons d’un réseau de plus de 70 freelances et composons toujours l’équipe la plus appropriée. C’est bien pratique de ne pas devoir nous limiter à un nombre restreint de personnes figurant sur notre payroll. 5. Tarifs Les tarifs horaires ne dépendent pas de qui vous êtes, mais bien de ce que vous faites. Soit vous réfléchissez à quelque chose, soit vous faites quelque chose. Ce sont nos 2 tarifs horaires : réfléchir ou faire. En effet, pourquoi faudrait-il payer plus parce que vous avez de l’expérience (ou êtes occasionnellement manager) alors que vous téléphonez à un imprimeur par exemple ? 6. Technologie La technologie doit s’adapter aux clients et non l’inverse. Cela nous donne des sueurs froides à l’idée d’obliger tous les clients à passer à 1 plateforme ou 1 technologie parce qu’il s’avère que nous la maîtrisons ou recevons une commission. Il est question d’efficacité pour vous seulement lorsque vos technologies conviennent à votre organisation, votre structure, vos objectifs et votre budget… vous ne trouvez pas ? --------------------------------------------------------------
4 works in Market Research
Located in Kontich, Belgium
From €5,000 for Market Research
Worked in Pets (+19)
Speaks Dutch, Belgium, English(+1)
11-50 members

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Frequently Asked Questions.

Conducting international market research from Brussels presents several unique challenges, but local experts have developed effective strategies to address them. Here are some of the most significant challenges and their solutions:

Cultural and linguistic diversity: Brussels, as the de facto capital of the European Union, is a melting pot of cultures and languages. This diversity can be both an advantage and a challenge for international market research.
- Solution: Local market research firms in Brussels often employ multilingual teams and cultural experts to ensure accurate translation and interpretation of research materials and results. They also utilize cross-cultural research methodologies to account for cultural nuances in different markets.
Regulatory compliance across borders: With its proximity to EU institutions, Brussels-based researchers are well-versed in navigating the complex landscape of international regulations, particularly GDPR.
- Solution: Market research companies in Brussels stay up-to-date with international data protection laws and often have dedicated compliance teams to ensure research practices adhere to various national and international regulations.
Time zone differences: Coordinating research activities across multiple time zones can be challenging when managing global projects from Brussels.
- Solution: Brussels firms often implement flexible working hours and utilize advanced project management tools to facilitate seamless communication and coordination across different time zones.
Varying technological infrastructure: The level of technological development can differ significantly between markets, affecting data collection methods.
- Solution: Brussels-based researchers adapt their methodologies to suit the technological landscape of each target market, often employing a mix of online and offline research techniques to ensure comprehensive data collection.
Market access and local partnerships: Gaining access to certain international markets can be challenging without local presence or partnerships.
- Solution: Many Brussels market research firms have developed extensive networks of local partners and affiliates worldwide, leveraging Brussels' status as an international hub to build these connections.

To illustrate the scale of international market research conducted from Brussels, consider this data:

Aspect	Statistic
Percentage of Brussels-based firms conducting international research	78%
Average number of countries covered in a single project	12
Proportion of multilingual researchers in Brussels firms	65%

Brussels' unique position as an international city with a diverse workforce and proximity to EU institutions makes it an ideal base for conducting global market research. Local experts leverage these advantages to overcome the challenges of international research, delivering high-quality insights to clients worldwide.

The field of market research in Brussels has undergone significant transformations in recent years, reflecting global trends while adapting to the unique characteristics of the Belgian and European markets. Here's an overview of the evolution and emerging methodologies in Brussels' market research landscape:

1. Digitalization and Big Data Analytics

Brussels, as a hub for European institutions and international businesses, has seen a surge in the use of big data analytics. Market research firms are now leveraging vast amounts of data from various digital sources to gain deeper insights into consumer behavior and market trends.

2. AI and Machine Learning Integration

Artificial Intelligence and Machine Learning are revolutionizing market research in Brussels. These technologies are being used for:

Predictive analytics to forecast market trends
Natural Language Processing for sentiment analysis of social media and customer feedback
Automated data collection and analysis, increasing efficiency and reducing human bias

3. Mobile Research Methodologies

With the high smartphone penetration rate in Belgium (estimated at 78.8% in 2021), mobile research has become increasingly important. Brussels-based researchers are using mobile surveys, geolocation data, and mobile ethnography to gather real-time insights into consumer behavior.

4. Virtual and Augmented Reality

Innovative market research firms in Brussels are experimenting with VR and AR technologies to:

Conduct immersive product testing
Create virtual shopping environments for consumer behavior studies
Enhance presentation of research findings to clients

5. Neuroscience and Biometric Research

Advanced methodologies incorporating neuroscience and biometric measurements are gaining traction. These include:

Eye-tracking studies to analyze visual attention
Facial expression analysis for emotional responses
EEG and fMRI scans for deeper understanding of consumer decision-making processes

6. Agile Market Research

Brussels' fast-paced business environment has led to the adoption of agile market research methodologies. This approach allows for:

Faster turnaround times
More flexible research designs
Iterative processes that can adapt to changing market conditions

7. Emphasis on Data Privacy and GDPR Compliance

With Brussels being at the heart of EU regulations, market research firms have had to adapt to stringent data privacy laws, particularly GDPR. This has led to:

More transparent data collection practices
Enhanced data protection measures
Increased focus on ethical research methodologies

8. Integration of Social Media Analytics

Brussels researchers are increasingly tapping into social media data to understand consumer sentiments and trends. This includes:

Social listening tools to monitor brand mentions and industry trends
Influencer analysis to gauge impact on consumer behavior
Cross-platform analytics to understand multichannel consumer journeys

9. Multicultural and Multilingual Research

Given Brussels' diverse population and its role as a European capital, market research methodologies have evolved to better capture multicultural and multilingual perspectives. This includes:

Culturally adaptive research designs
Multilingual surveys and focus groups
Cross-cultural analysis techniques

These evolving methodologies are enabling market research firms in Brussels to provide more accurate, timely, and actionable insights to their clients. As the industry continues to innovate, we can expect to see even more sophisticated and integrated approaches to understanding markets and consumers in this dynamic European hub.

When selecting a market research partner in Brussels, businesses should look for a combination of essential skills and expertise to ensure they receive high-quality, actionable insights. Here are the key attributes to consider:

1. Local Market Knowledge

A deep understanding of the Brussels market is crucial. Look for partners who demonstrate:

Familiarity with local consumer behavior and preferences
Knowledge of the city's diverse demographic makeup
Awareness of regional economic trends and business landscape

2. Multilingual Capabilities

Brussels is a multilingual city, so your research partner should be able to conduct studies in:

Dutch (Flemish)
French
English (for international businesses)

3. Research Methodology Expertise

Look for firms proficient in both traditional and innovative research methods:

Quantitative research (surveys, data analysis)
Qualitative research (focus groups, in-depth interviews)
Digital research methods (social media listening, online panels)
Mobile research techniques

4. Industry-Specific Experience

Depending on your sector, seek partners with relevant experience in areas such as:

EU institutions and policy research
Technology and innovation
Finance and banking
Healthcare and pharmaceuticals

5. Data Analysis and Interpretation Skills

Ensure your partner can turn raw data into actionable insights:

Advanced statistical analysis
Data visualization expertise
Predictive modeling capabilities

6. Technological Proficiency

In today's digital age, look for partners utilizing:

AI and machine learning for data processing
Advanced survey software
Data security and GDPR compliance measures

7. Strategic Thinking

Your research partner should be able to:

Align research objectives with your business goals
Provide strategic recommendations based on findings
Offer insights on market entry or expansion strategies

8. Cultural Sensitivity

Given Brussels' international nature, look for:

Cross-cultural research experience
Ability to navigate diverse respondent groups
Understanding of cultural nuances in data interpretation

9. Ethical Research Practices

Ensure your partner adheres to:

ESOMAR guidelines for market research
Local and EU data protection regulations
Transparent methodologies and reporting

10. Innovation and Adaptability

The best partners stay ahead of the curve by:

Embracing new research technologies
Adapting to changing market conditions
Offering creative solutions to complex research challenges

By prioritizing these skills and expertise, businesses in Brussels can find a market research partner capable of delivering valuable insights that drive informed decision-making and strategic growth in this dynamic European capital.