The 10 Best Billboard Advertising Companies in Philadelphia, PA - 2025 Reviews
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Top Billboard Advertising Companies in Philadelphia, PA

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AdvertisingBillboard AdvertisingUnited StatesPennsylvaniaPhiladelphia, PA
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All Billboard Advertising Agencies in Philadelphia, PA

  • Good Kids

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    5
    (5 reviews)

    We Build Brands Better. Come Play With Us.

    Hi 👋🏼 We're Good Kids.
 We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?
 ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.
 We'll give 'em something to talk about!
    Looking for work in Billboard Advertising
    Located in Los Angeles, United States (+1)
    From €1,000 for Billboard Advertising
    Worked in Marketing & Advertising (+5)
    Speaks English, French(+1)
    11-50 members

  • Hybrid

    verified-flag
    (0 review)

    Full-service media buying and creative agency.

    We are a full-service, global media buying and creative agency specialising in education. We have over 12 years' experience delivering marketing campaigns, driving student recruitment and advancing the success of education brands. With four powerful web brands, we influence over 40 million students, educators and innovators every year. ​
    Looking for work in Billboard Advertising
    Located in Philadelphia, United States (+3)
    From €5,000 for Billboard Advertising
    Worked in Education
    Speaks English
    51-200 members

  • Intersection Co.

    (0 review)

    We elevate experiences in cities, with a passion for enriching daily life for the people that live in them.

    Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. Everyone deserves a seat at the table at Intersection. We celebrate every voice that makes us unique and every perspective that helps us grow. It’s our shared responsibility to create an equitable environment where EVERY EMPLOYEE contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better.
    Looking for work in Billboard Advertising
    Located in Philadelphia, United States
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Idea Lab Digital, LLC

    (0 review)

    Classic creative for the modern marketing game.

    Looking for work in Billboard Advertising
    Located in Philadelphia, United States
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • KG3 Mobile Advertising

    (0 review)
    Looking for work in Billboard Advertising
    Located in Philadelphia, United States
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members

  • Rovamedia

    verified-flag
    4.9
    (26 reviews)

    Digital Marketing Redefined

    Top awarded
    PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Rovamedia is a digital marketing management service that supports subscriptions for various social media services for individuals and organizations. Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia's vision is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Rovamedia is a value-driven Digital Marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. All clients we serve, are availed the opportunity to collaborate, share, envision, and bring the digital scope of their objectives close as they realize these using professional top-notch digital marketing services Rovamedia serves. Rovamedia provides the smartest and most innovative method to manage your business online digital media marketing with ease and great pricing. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers, and other business partners. We work in areas as diverse as search engine optimization, social media marketing, email marketing, and digital marketing. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Our Vision  is dynamic and encompasses a lot. Having been a strategic partner to numerous large and small organizations in providing a sustainable digital marketing experience, we can right align our vision as follows: Create Dynamic Brands Serve More Countries Provide Digital Marketing Education A Large Audience of Loyalists Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia’s mission is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand leveraging technology. We have developed search strategies for leading brands to small and medium-sized businesses in many industries across the world. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/
    Looking for work in Billboard Advertising
    Unknown location
    From €1,000 for Billboard Advertising
    Worked in E-commerce (+16)
    Speaks English
    51-200 members

  • Navitas Marketing

    (0 review)
    Navitas is an integrated marketing agency that energizes its clients with successful branding, digital media, and traditional print marketing strategies.
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Icon Media Works

    (0 review)
    Full Service Design Agency in Blue Bell, Pennsylvania, specializing in Branding, Marketing, Website Design, Printed Products, Virtual Tours and Custom Apparel
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Philadelphia Billboard Ads

    (0 review)
    Medialease OOH is one of leading outdoor advertising agencies in the US. We provide a complete solution for outdoor advertising related to outdoor media.
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Premier Outdoor Media

    (0 review)
    Premier Outdoor Media- a locally based, boutique static/digital billboard company with a geographic footprint that covers NY, NJ, PA, MD & DE
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Krain Outdoor Advertising

    (0 review)
    H&G Sign Company providing Philadelphia with superior service and sinage. We can help you decide what sign is right for your job, design it and even install it. Everything from vinyl banner, channel lettering neon signs, safety signs, environmental graphics, directionals, if you can think it, we can do it.
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

  • Aducat Outdoor Advertising

    (0 review)
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

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Frequently Asked Questions.

Successful billboard advertising campaigns in Philadelphia, PA employ various strategies to measure and track their return on investment (ROI). As the City of Brotherly Love boasts a diverse audience and high-traffic areas like Center City, I-95, and the Benjamin Franklin Parkway, advertisers must use sophisticated methods to gauge campaign effectiveness. Here are some key approaches used by top billboard advertising companies in Philadelphia:

1. Digital Integration and QR Codes

Many Philadelphia billboards now incorporate QR codes or short URLs, allowing advertisers to track direct engagement. For example, a billboard for a Philadelphia cheesesteak company might use a QR code that leads to a discount offer, enabling precise tracking of scans and conversions.

2. Geofencing and Mobile Analytics

Advertisers use geofencing technology around billboard locations in Philadelphia to track mobile device activity. This method can measure foot traffic to nearby stores or websites visited after exposure to the billboard, providing insights into the ad's impact on consumer behavior.

3. Sales Lift Analysis

By comparing sales data before, during, and after a billboard campaign in specific Philadelphia neighborhoods (e.g., Northern Liberties or Rittenhouse Square), advertisers can attribute increases in revenue to billboard exposure.

4. Brand Awareness Surveys

Conducting surveys among Philadelphia residents before and after a campaign helps measure changes in brand recognition and recall. For instance, a survey might ask respondents if they recall seeing an ad for a new exhibit at the Philadelphia Museum of Art.

5. Traffic Count and Impressions

Using data from the Pennsylvania Department of Transportation and local traffic studies, advertisers estimate the number of potential views their billboards receive. This is particularly valuable for high-traffic areas like the Schuylkill Expressway or Roosevelt Boulevard.

6. Social Media Monitoring

Tracking mentions, hashtags, and engagement related to the billboard campaign on platforms popular among Philadelphians provides real-time feedback on ad effectiveness and reach.

7. Promo Code Tracking

Unique promo codes displayed on billboards allow advertisers to directly attribute sales or website visits to specific outdoor advertisements in Philadelphia.

8. Cross-Channel Attribution

Advanced analytics tools help billboard advertisers in Philadelphia understand how outdoor advertising interacts with other marketing channels, such as radio ads on KYW Newsradio or TV spots during Philadelphia Eagles games.

9. Eye-Tracking Studies

Some Philadelphia advertising agencies conduct eye-tracking studies to measure how long and how often passersby look at billboards, providing data on attention and engagement.

10. Conversion Tracking

For billboards with clear call-to-actions, such as 'Visit our South Street location,' advertisers can track the number of people who follow through on the action.

By combining these methods, billboard advertising companies in Philadelphia can provide clients with comprehensive ROI data. For example, a recent campaign for a local university saw a 15% increase in website traffic and a 10% boost in campus tour registrations, directly attributable to strategically placed billboards near key SEPTA stations.

It's important to note that ROI measurement for billboard advertising is often more complex than digital advertising, requiring a multi-faceted approach. Successful campaigns in Philadelphia typically use a combination of these methods to build a complete picture of their billboard advertising ROI, allowing for data-driven decisions in future campaigns and optimizations.

Billboard advertising strategies can vary significantly between urban and rural environments, especially in a diverse area like Philadelphia, PA and its surrounding regions. Here's a breakdown of the key differences:

Aspect Urban (e.g., Center City Philadelphia) Rural (e.g., Outlying Areas of Philadelphia County)
Audience High-density population, diverse demographics Lower-density population, more homogeneous demographics
Viewing Time Shorter (due to traffic congestion) Longer (due to higher speed limits)
Message Complexity Simple, bold, quick to read Can be more detailed
Design Elements Eye-catching, modern, digital Traditional, informative, static
Placement Strategic locations near business districts, landmarks Major highways, intersections

Urban Strategy (Philadelphia City Center):

  • High-Impact Visuals: In bustling areas like Market Street or Rittenhouse Square, billboards need to grab attention quickly. Use bold colors, minimal text, and striking images.
  • Digital Billboards: Leverage digital billboards for dynamic content, allowing for time-sensitive messages or multiple ads in high-traffic areas like along I-95 or near the Philadelphia International Airport.
  • Location-Based Relevance: Tailor messages to specific neighborhoods. For example, ads near the University City area might target students and young professionals.
  • Integration with Mobile: Use QR codes or short URLs for easy mobile interaction, perfect for pedestrian-heavy areas like Walnut Street.

Rural Strategy (Outlying Areas):

  • Larger Text and Images: On routes like US-1 or PA-309, use larger fonts and images that are readable from a greater distance due to higher vehicle speeds.
  • Directional Information: Include distance or exit information for businesses, which is particularly useful for travelers on the Pennsylvania Turnpike.
  • Local Relevance: Highlight local businesses, events, or attractions that appeal to the community, such as farmers' markets or county fairs.
  • Seasonal Campaigns: Adapt messages to seasonal activities popular in rural areas, like fall foliage tours or summer fruit picking.

Data-Driven Insights:

According to a 2023 study by the Outdoor Advertising Association of America, billboards in urban areas like Philadelphia see an average of 50,000 views per day, compared to 15,000 in rural areas. However, rural billboards have a 23% higher recall rate due to longer viewing times.

Local Philadelphia Trend:

As of 2024, Philadelphia has seen a 15% increase in the use of programmatic digital billboards in urban areas, allowing for real-time ad optimization based on traffic patterns, weather, and local events. This trend has not yet significantly impacted rural billboard strategies in the surrounding areas.

By understanding these differences, billboard advertising companies in Philadelphia can create more effective campaigns that resonate with their target audiences, whether in the heart of the city or in the surrounding rural areas.

When selecting locations for billboard advertisements in Philadelphia, there are several crucial factors to consider that can significantly impact the success of your campaign. Here are the key elements to keep in mind:

  1. Traffic volume and patterns: Choose locations with high vehicular or pedestrian traffic. In Philadelphia, areas like I-95, I-76 (Schuylkill Expressway), and Roosevelt Boulevard are prime spots due to their heavy daily commuter traffic.
  2. Target audience demographics: Align billboard locations with areas frequented by your target market. For example, if targeting young professionals, consider placements near Center City or University City.
  3. Visibility and viewing time: Ensure your billboard is easily visible and allows for adequate viewing time. Locations near traffic lights or congested areas can provide longer exposure.
  4. Local landmarks and attractions: Proximity to popular Philadelphia landmarks like the Liberty Bell, Independence Hall, or the Philadelphia Museum of Art can increase visibility and create context for your ad.
  5. Zoning regulations: Be aware of Philadelphia's specific zoning laws and regulations regarding outdoor advertising. Some areas, particularly historic districts, may have restrictions on billboard placements.
  6. Competition: Assess the presence of competing advertisements in the area. A location with fewer billboards may offer better stand-out potential for your message.
  7. Cost-effectiveness: Balance the cost of premium locations with your budget and expected ROI. High-traffic areas like Center City will be more expensive but may offer greater exposure.
  8. Seasonal considerations: Take into account how weather patterns in Philadelphia might affect visibility. For instance, locations along Kelly Drive might be more effective during summer months when there's increased recreational activity.
  9. Digital vs. traditional: Consider whether a digital billboard might be more effective for your campaign, especially in high-tech corridors like N3rd Street or along major highways.

To illustrate the importance of location selection, let's look at some data:

Location Type Average Daily Traffic Estimated Weekly Impressions
I-95 Near Center City 190,000 vehicles 1,330,000
Market Street (Downtown) 25,000 pedestrians 175,000
Roosevelt Boulevard 90,000 vehicles 630,000

By carefully considering these factors and analyzing location-specific data, you can maximize the impact of your billboard advertising campaign in Philadelphia. Remember that the effectiveness of a location can change over time, so it's important to regularly reassess and adjust your strategy based on performance metrics and changing city dynamics.