The 10 Best Billboard Advertising Companies in Dublin - 2025 Reviews

Top Billboard Advertising Companies in Dublin

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All Billboard Advertising Agencies in Dublin

  • (0 review)

    Vision passionately driven

    A well resourced full service agency with skills across traditional, digital and public relations services.
    Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    Advertising Services Sandymount, Dublin

    Who we are: Founded in 1966 as Irish International, we are a people-first agency with an unparalleled creative heritage, that continues to set standards for the industry with our ongoing innovation agenda. That heritage includes such national treasures as the Kerrygold campaign, the Guinness Christmas ad and the Barry’s Tea ads. We were recognised as the Irish Advertising Agency of the Year in 2021 and 2022 and have achieved global firsts in AI, Metaverse, AR and VR communications, platforms and experiences. Our mission statement: For Irish clients and global partners who want to connect to their audiences in a meaningful way, BBDO is a team of strategic and creative experts that better understands what moves, motivates and matters to people. Our people-centred strategy is delivered through innovative, connected communications brought to life in our creative studio.
    Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    51-200 members
  • Tactical Media takes your business's advertising direct to your customers by targeting your desired localities with high impact video advertising on large outdoor LED screens.
    Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Clear Channel Ireland is one of Ireland's leading outdoor media owners focusing on billboard, street furniture, phone kiosks and digital screens at retail malls
    Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Billboard Advertising
    Located in Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    At PML Group we have a deep understanding of what people think, feel and do and how they live, work and play in the out of the home space.
    Looking for work in Billboard Advertising
    Unknown location
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Snap provides a variety of marketing services including graphic design, promotional products, signage, web design and printing in Ireland. Get a quote!
    Looking for work in Billboard Advertising
    Located in County Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Billboard Advertising
    Located in County Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • We design, build and maintain outdoor advertising campaigns like billboards, bus shelters & digital screens, for local SMEs.
    Looking for work in Billboard Advertising
    Located in County Dublin, Ireland
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members
  • Ross Print Services, Greystones, Co. Wicklow. We are passionate about designing & producing quality creative projects in print, signage & websites.
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Billboard Advertising
    Unknown location
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    The Outdoor Media Association is the voice of Outdoor Advertising in Ireland.
    Looking for work in Billboard Advertising
    Unknown location
    From €1,000 for Billboard Advertising
    Works in multiple industries
    Speaks English
    1-10 members

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Insights from a Dublin Expert: Mastering Billboard Advertising

Celebrated Campaigns and Award-Winning Creativity

In the realm of billboard advertising, Dublin's agencies have consistently pushed creative boundaries, earning both national and international acclaim. High-profile campaigns, particularly those illuminating social and environmental issues, have not only captivated audiences but have also garnered awards such as the prestigious Outdoor Media Awards. These accolades highlight the innovative approach and high impact of Dublin's outdoor advertising scene.

Notable Client Success Stories

Dublin's billboard advertising firms have collaborated with a diverse range of clients, from local startups to global giants. Projects showcasing prominent brands like Guinness and Ryanair demonstrate the ability to amplify brand presence significantly. These collaborations often result in markedly increased visibility and customer engagement, reinforcing the potency of strategic outdoor advertising placements in and around Dublin.

Budgeting Wisely for Billboard Advertising

Allocating the right budget for billboard advertising is crucial for achieving desired outcomes. The cost can vary widely, influenced by factors such as billboard location, size, and campaign duration. Here’s a breakdown of what businesses might expect:

  • Small to Medium Enterprises: For SMEs, engaging in shorter, more targeted campaigns can prove cost-effective. Prices may range from €2,000 to €10,000 depending on specific locations and design complexity.
  • Large Corporations: Bigger brands often opt for high-traffic locations and extended campaign periods, which can lead to costs upwards of €20,000. Investing in premium spaces like Dublin’s city centre or near major transport hubs can maximize exposure.

Before launching a billboard campaign, it's advisable to define clear objectives and discuss potential ROI with your chosen agency. This prep helps ensure that the investment aligns with your marketing goals and delivers measurable results.

Final Thoughts

Billboard advertising in Dublin offers a dynamic platform for businesses aiming to boost brand visibility. With its creative prowess and proven track record, Dublin's advertising industry stands ready to help brands make a significant impact. As businesses consider entering this vibrant market, reflecting on successful past campaigns and precise budget planning will guide them towards achieving impactful advertising outcomes.

Karim Saadoune
Written by Karim Saadoune Sortlist Expert in DublinLast updated on the 18-02-2025

Frequently Asked Questions.


Integrating billboard advertising with other marketing channels in Dublin can significantly enhance the impact and reach of your campaign. Here are several effective ways to create a cohesive multi-channel strategy:

  1. Digital Integration:
    • Use QR codes on billboards that link to landing pages or Dublin-specific promotions
    • Incorporate hashtags relevant to Dublin events or landmarks (e.g., #DublinLoves, #DiscoverDublin)
    • Display social media handles to encourage online engagement
  2. Mobile Geofencing:
    • Set up geofenced mobile ads around billboard locations in Dublin city centre or high-traffic areas like O'Connell Street or Grafton Street
    • Retarget users who have been near your billboards with mobile ads
  3. Social Media Amplification:
    • Share photos of your Dublin billboards on social platforms
    • Create location-based social media content that complements your billboard message
    • Encourage user-generated content by asking Dubliners to share photos with your billboard
  4. Local Event Tie-ins:
    • Align billboard content with major Dublin events like St. Patrick's Festival or Dublin Fringe Festival
    • Create themed billboards that correspond with ongoing social media or PR campaigns related to these events
  5. Radio and Podcast Partnerships:
    • Collaborate with popular Dublin radio stations (e.g., FM104, 98FM) to reference your billboards in radio spots
    • Partner with Irish podcasts to mention your billboard campaign and reinforce the message
  6. Print Media Coordination:
    • Design print ads for local Dublin newspapers (like The Irish Times or Dublin Gazette) that complement your billboard visuals
    • Use similar design elements across billboards and print media for brand consistency
  7. Augmented Reality (AR) Features:
    • Implement AR technology that allows passersby to interact with your billboard using their smartphones
    • Create Dublin-specific AR experiences that bring your billboard to life (e.g., virtual tours of local landmarks)

To illustrate the effectiveness of integrated campaigns, consider this data:

Integration Strategy Average Increase in Campaign Effectiveness
Billboard + Social Media 23%
Billboard + Mobile Ads 31%
Billboard + Radio 18%
Multi-channel Integration (3+ channels) 42%

By integrating billboard advertising with these various marketing channels, you create a cohesive campaign that resonates with Dublin's diverse audience. This approach ensures your message is reinforced across multiple touchpoints, increasing brand recall and campaign effectiveness. Remember to maintain consistent branding and messaging across all channels while adapting to the unique characteristics of each medium and the local Dublin context.



Billboard advertising companies in Dublin are rapidly evolving to meet the growing demand for personalized and targeted marketing. Here's how they're adapting to this trend:

  1. Digital Billboards and Programmatic Advertising: Many companies are investing in digital billboards across Dublin, allowing for dynamic content changes. This enables advertisers to display different messages based on time of day, weather conditions, or even specific audience segments passing by.
  2. Data-Driven Targeting: Billboard companies are partnering with data providers to gather anonymous mobile device data. This helps them understand audience movement patterns in Dublin, allowing for more precise billboard placements and targeted messaging.
  3. Integration with Mobile Technology: Some billboards in Dublin now feature QR codes or NFC technology, allowing passersby to interact with ads using their smartphones. This creates a personalized experience and enables companies to track engagement.
  4. Geofencing and Retargeting: Advanced billboard campaigns in Dublin are using geofencing technology to deliver complementary mobile ads to people who have been near specific billboard locations, reinforcing the message and personalizing the experience.
  5. AI and Machine Learning: Leading billboard advertising companies are utilizing AI to analyze vast amounts of data, helping to predict the best locations and times for specific ad campaigns in Dublin, enhancing targeting efficiency.
  6. Contextual Relevance: Advertisers are focusing on creating billboard content that's highly relevant to specific Dublin neighborhoods or events, making the messaging more personalized to local audiences.
  7. Social Media Integration: Many billboard campaigns now incorporate social media elements, encouraging viewers to engage with brands online, which allows for more personalized follow-up marketing.

For example, a recent campaign in Dublin's city centre used digital billboards that displayed different products based on real-time traffic data and weather conditions, increasing relevance and engagement for passersby.

While these advancements offer exciting possibilities for personalized marketing, billboard advertising companies in Dublin are also mindful of privacy concerns. They're working to balance personalization with respect for consumer data protection, especially in light of GDPR regulations that affect all of Ireland.

As the industry continues to evolve, we can expect to see even more innovative approaches to personalized and targeted billboard advertising in Dublin, further blurring the lines between traditional out-of-home advertising and digital marketing strategies.



Digital technology has revolutionized traditional billboard advertising in Dublin, bringing a new era of dynamic and interactive outdoor advertising. Here are some key transformations:

  1. Digital Billboards: Many static billboards in Dublin have been replaced with digital screens, allowing for multiple advertisements to rotate on a single space. This change is particularly noticeable in high-traffic areas like O'Connell Street and the Docklands.
  2. Real-time Content Updates: Advertisers can now update their billboard content instantly, enabling them to display time-sensitive information, such as live sports scores or current traffic updates, which is particularly useful during major events like St. Patrick's Day festivities.
  3. Interactive Displays: Some billboards in Dublin now feature interactive elements, allowing passersby to engage with the ad using their smartphones or through gesture recognition technology.
  4. Data-driven Targeting: Digital billboards can now use anonymized mobile data to display targeted ads based on the demographics of people in the vicinity, making campaigns more relevant to the audience in different Dublin neighborhoods.
  5. Integration with Social Media: Many campaigns now incorporate hashtags or QR codes, encouraging Dubliners to engage with the brand online and extending the reach of the billboard beyond its physical location.
  6. Enhanced Analytics: Digital technology allows for more accurate measurement of billboard effectiveness, with tools that can track views, engagement, and even estimate conversion rates.

A recent study by PwC Ireland found that digital out-of-home advertising in Dublin has grown by 15% year-on-year, outpacing traditional static billboards. This growth is driven by the flexibility and engagement offered by digital technology.

Moreover, the integration of augmented reality (AR) is emerging as a trend in Dublin's billboard advertising. For example, a campaign for the Dublin Zoo allowed people to use their smartphones to see 3D animals 'escape' from the billboard, creating a memorable and shareable experience.

Despite these advancements, it's worth noting that traditional static billboards still play a significant role in Dublin's advertising landscape, particularly for long-term brand awareness campaigns or in areas where digital billboards may not be feasible or cost-effective.

As digital technology continues to evolve, we can expect further innovations in Dublin's billboard advertising scene, potentially including AI-driven content optimization and greater integration with smart city initiatives.