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Before starting to define your needs to your next Advertising project, it is important to understand what it's all about. The digital age has never been so diversified in matter of the specific set of skills that our Advertising experts will be able to assist you with. Employing the ideal service for your project begins with the right definition of your requirements.
The term advertising comes from the Latin word "advertere", which means, "to look toward." In its most general sense, it refers to any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor over a wide range of media channels.
Marketing is a customer-oriented activity aimed at satisfying both buyers and sellers, which involves five steps. Advertising on the other hand, is a paid form of nonpersonal communication sent to potential customers in mass media that aims to persuade them personally about products or services via various promotional techniques such as marketing direct mailers (advertising circulars). Sales pertain to a marketer's activities aimed to develop new customers or increase existing ones through exchanging money for goods from shops, directly with salespersons and using automated means like websites or mail-order catalogues.
Advertising only indicates the publicity of a product in any kind with the aim of promoting it. Advertising agencies play a very important role in shaping up the image of a company. Marketing agencies not only enable companies to come up with right strategies for marketing their goods but also assist them in reaching out to the crowd and forcing them to buy the item. Marketing agencies have evolved themselves into a major business industry and lots of big companies hire the services of such firms so as to receive their brand or product known all around the world.