60 Latest Design Statistics for 2023

• The global graphic design industry ranks 9th among all business activities. (IBISWorld)
• By 2020, there will be more than 400,258 graphic design firms worldwide. (FindStack)
• After seeing something, people can remember 65% of visual assets 3 days later and only 10% of written content. (FindStack)
• 92.6% of people say that the visual dimension is the number one factor influencing purchase decisions. (Neil Patel)
• The cost of graphic design is a major concern for small businesses. (99 Designs)
• The vast majority of companies (73%) invest in design to differentiate their brand. (Adobe Digital Intelligence)

• Organizations admit that producing graphic design assets consistently is one of their biggest challenges. (Venngage)
• WordPress is the most popular content management system with a 63.3% market share. Followed by:
  • Shopify: 5.5%
  • Wix: 3.7%
  • Squarespace: 3.1%. (W3Techs)
• Carolyn Davidson, a graphic designer at Portland State University, created the Nike logo for $35. The Coca-Cola and Google logos cost $0. (IllustratorHow)
• Logo and branding design accounts for $3 billion of the total graphic design market. (IBISWorld)

• Catch your audience’s eye! 94% of first impressions are based on website design. (Web FX)
• Design has a 75% impact on a website’s credibility. (Web FX)
• 84.6% of people prefer a clean look to a cluttered site design. (Saga Pixel)
• A slow website can result in the loss of potential customers. 47% of website visitors expect a website to load in 2 seconds or less. (Web FX)
• Slow-loading websites cost $2.6 billion a year in lost revenue. (AndyHooke)
• The average page speed of the top 10 Google results on SERP is 1.65 seconds. (Blogging Wizard)

• 34% of consumers are more likely to make an unplanned purchase after receiving personalized content. (Web FX)
• The elements consumers value most in website design are:
  • Photos and images: 40%
  • Color: 39%
  • Video: 21%. (Top Design Firms)
• The most common web design mistakes made by small businesses include:
  • Overcrowded web design: 84.6%
  • No CTA: 38.5%:
  • Hidden navigation: 30.8%
  • Poor web typography: 26.9%
  • Poor use of white space: 19.2%. (DDIY)
• The average cost to design a basic website is $3,200. And it can take up to 2 months to create a site with basic functionality. (GoodFirms)

• Smartphones account for 57% of global website traffic. There are approximately 4.32 billion active mobile Internet users. (Exploding Topics)
• Non-responsive design is the reason website visitors leave 73.1% of the time. (Innoraft)
• It is estimated that 1.71 billion websites are responsive. This means that 90% of all websites are mobile-friendly, a number that is expected to continue to grow. (InternetLiveStats)
• Mobile sites that load in 2 seconds or less have a 15% higher conversion rate. (Think With Google)
• 48% of users are annoyed or frustrated by a website that isn’t mobile-friendly. (Google)

• Frustration can only hurt your business. More than 60% of mobile users will go elsewhere if they cannot get what they are looking for quickly. (Google)
• 74% of users are more likely to return to mobile-friendly sites. (Web FX)
• 57% of Internet users admit that they wouldn’t recommend a company that has a poorly designed mobile site. (socPub)
• 50% of smartphone users are more likely to use a company’s mobile website because they don’t want to download an app. (Think With Google)
• 68% of companies that have developed a mobile-first website have seen an increase in sales. (SAG ipl)

Graphic Design Industry Statistics

• The global graphic design market size is $43.4 billion. (Colorlib)
• The global graphic design industry employs over half a million people (507,690 jobs) (Colorlib). And in the U.S., the average graphic designer earns about $53,380 per year. (Bureau of Labor Statistics)
• The industries that employ the most graphic designers are:
  • Fortune 500 companies: 17%
  • Media: 14%
  • Retail: 11%
  • Professional: 10%
  • Technology: 10%
  • Education: 8%
  • Manufacturing: 5% (Colorlib)
• Demand for graphic designers is projected to grow by 3% by 2031. (Colorlib)
• Freelance graphic designers make up about 90% of the industry. (IBISWorld)

Graphic Design Statistics

• Using a signature color can increase brand recognition by up to 80%. (Colorlib)
• 32% of companies spend between $5,000 and $10,000 per year on graphic design. Only 17% spend less than $1,000. (Piktochart)
• 4 out of 5 small business and startup founders believe design is important to success. (99designs)
• Communication is the #1 reason businesses use graphic design. They use it either to communicate with customers (55%), to post on social media (24%), or to communicate with their employees (19%). (Piktochart)
• Visual content comes in a variety of forms. People prefer:
  • 32.5% original graphics
  • 29.5% stock photos
  • 15.1% charts and data visualizations
  • 12.7% videos
  • 5.4% multi-page documents. (Venngage)

• 60% of shoppers consider usability to be a critical design feature for online stores. (Statista)
• Better mobile UX design is a game changer as it affects the return of more than 70% of users. (Web FX)
• The ROI for investing in good UX design can be 100%. For every $1 you spend, you make $100. (DiviFlash)
• 90% of shoppers switch to a competitor after a poor user experience. (Web FX)
• 88% of online shoppers may not return to a site after a bad experience. (BusinessDIT)

• Sites with a superior user experience can have 400% higher conversion rates. (Forrester)
• Users spend 88% more time on pages with video. It helps with engagement numbers and user experience. (Web FX)
• 76% of users say “ease of use” is an essential element of website design. (HubSpot)
• 54% of users believe that having too many ads on a website is the biggest obstacle to a good user experience. (IAB)
• 59% of people prefer to browse “beautiful and well-designed” sites over basic ones. (Adobe)

• 88.5% of website designers say flat design is the most popular design trend today. (GoodFirms)
• When first visiting a website, 22% of visitors look for eye-catching colors. However, 21% will leave a site because of flashy colors. (WPbeginner)
• Although it’s an important part of web design, only 8% of people notice white space when they first visit a website. (WPbeginner)
• Despite the importance of typography, only 18% of consumers look at a website’s typeface when they first visit the site. (WPbeginner)
• 61.5% of website designers say they currently use expressive typography in their designs. (GoodFirms)

• People spend about 6 seconds looking at the navigation bar (Missouri University of Science and Technology), and 80% of their time looking at information on the left side of the page (NNGroup).
• Users spend approximately 57% of their time viewing pages above the fold and 74% on the first two screens. (NNGroup)
• Red buy buttons can increase sales and increase conversions on e-commerce sites by 34%. (CXL)
• A color theme improves website recognition by 80% (Forbes)
• 26% of consumers prefer primary color schemes, 21% prefer complementary color schemes, and 20% prefer analogous color schemes. (Top Design Firms)