Your message is the client’s first impression of you. Make it a good one! Be sure to address any issues the client raised and respond to their specific needs. Set a chemistry meeting with the client and plan actions for clear next steps. Finally, pay attention to the small things: address the client by his name, make sure not to make spelling mistakes, and ask the client relevant questions.
“You never get a second chance to make a first impression!” In the agency world, being human is key. Your salespersons are the first touch points with clients. Clients are looking for great professionals who are able to enhance their communication. Because they expect your team to be top players in the market, don’t underestimate your sales training and sales process. Ask the right questions to your future clients, and keep asking if you don’t understand what their challenges are. Assess their needs and make sure you have solutions that adapt to their budgets and fit their expectations as much as possible. Top salespersons spend 90% of their time listening to clients and 10% of their time responding to them.
Agencies with 1 review get hired 66% more than agencies with no reviews. Agencies with 3 or more reviews get hired 75% more than agencies with no review. Clients have told us that reviews are a major factor in their decision of who to hire. Take the time to ask your clients to write reviews. Nobody is perfect 100% of the time. In fact, research has shown that reviews that are not 100% positive are more credible.
Clients look for experienced agencies. Your profile is where you show them that your agency is the one for the job. Make an emotional connection with the client by adding a photo of your team on your agency profile – and be sure to show your smiling faces. Exhibit your track record with projects and cases that match, as much as possible, the client’s needs. Make sure to include completed projects on your profile.
Many agencies have doubled or even tripled the size of their businesses by simply responding consistently to client requests. For a majority of agencies on Sortlist, it usually takes around five tries to get their first hire. You can succeed, too – by being persistent and experimenting to see what works. Write different types of messages when you apply for a project opportunity; review your sales process; ignore requests that don’t seem like a good fit – learn what works for you.
I think we've been on Sortlist for about one year and a half and the question of return on investment does not even arise, it is more than good.Read more
The core team of Sortlist was previously active as a Digital Agency with mid-sized clients from Retail and Pharma industry. At that time, we spent a lot of energy to find clients and tried almost everthing including networking events or, worst of all, cold calls with leads that didn't even have a need... We discovered, how much commercial prospecting was a pain for small-sized agencies with focus on creativity. We also understood that it is a waste of time if done the wrong way. That's why we started building a strong automated acquisition process to generate real leads online that really needed our services. The product has grown and we opened the platform to other agencies.
As a service provider, you need clients to deliver for. After applying as an agency and completing your profile according to your positioning, we'll send you opportunities from clients that need your services. Opportunities have been filtered using different methods to keep only the ones that seems serious.
We love marketing agencies, no matter their size or expertise. Depending on their whishes, we match our clients with small creative studios or big advertising networks. The number of team members of our agencies ranges from 5 to 5000. Some are independent, other are part of groups. Some are specialized, other are full-service. Some think, other produce. We don't match with freelancers as we believe our clients are looking for teams having a collective experience and an historic continuity. We love top-level expertise, team spirit, unbridled creativity and marketing genius.
Mid-size companies (~10M€ turnover, ~100 employees) are usually looking for creative boutiques that are able to handle a wide range of expertises to take care of their brand. International brands are looking for very specialized agencies to help on projects that require an in-depth expertise or for bigger agencies that could manage their annual strategic advertising budget. We're also used to work with NGOs looking for rising teams to assist them on very creative campaigns. We don't usually work with small businesses and self-employed as they're not typical clients of our agencies. They better work with freelancers or choose the do-it-yourself as cost-effective solution. The clients using Sortlist have different profiles but one thing in common: they have a real budgeted marketing project.
There is a wide range of budgets depending on the project, the company, the expertise and the expected quality. The average is around 37k€. The budget indicated on Sortlist is only an estimation of the client. We always help him define a fair budget if we see he has difficulties. But keep in mind that it is only a estimation and not a definitive budget. You are always free to negociate with the client once you meet him if you think the mission is undervalued. You are also free to upsell after the first mission without paying us any other fee.
To apply as an agency, go on that page and follow the steps. You'll be able to create your agency profile directly. After adding your agency, we'll ask you to participate to one of our weekly webinar in order to get to know each other.
Access to qualified opportunities now!
We attract and qualify business opportunities. You convert them into long-term clients.
Pay only when you sign a new contract with a client.