Better than human: AI web design fools 54% of the population
Published on: 19 Jun 2023 | Author: Jorge Uceda
Generative AI has been in everyone’s mind since ChatGPT was announced last November. But with AI, there’s usually more than meets the eye: the technology has grown into uses far beyond text creation. One shining example of that is AI web design.
Today, you can find websites that have been created entirely with artificial intelligence. Some of them look just as if they had been done by a web designer or a web design agency.
We decided to put it to the test. We asked 500 business owners across 5 countries to see if they could tell the difference between an AI-created and a human-created one, and what their priorities were when it came to web creation.
The answers are quite revealing.
We also sought out the opinion of experts in the AI and web development fields, such as Tristan Post, AI Lead at Campus Founders, and Juana Corbalán, CEO of the agency Corbax, to take the test themselves and tell us why AI can or can’t satisfy businesses’ website needs.
Curious to know yourself? Take the free test below to see how you fare. Then read on to know more about how AI web design lines with decision-makers’ goals.
Exactly 48.8% of Indian CEOs and business owners can distinguish websites that have been created with AI from those that have been created by people.
This suggests that distinguishing between AI-generated and human-generated websites is not straightforward for most respondents.
In India, the priorities for website development vary across different roles. For instance, UX/UI is a top priority for C-Level Executives and Senior Management, but not for Directors and Owners/Partners.
SEO seems to be less of a priority for President/CEO/Chairperson roles.
When it comes to team size, the priorities for website development also vary. For example, larger organisations (>5,000, 501-1,000, 1,001-5,000) and those with 51-100 employees consistently rank UX/UI as their top priority. On the other hand, smaller organisations and individuals (from 1 person to 2-5) are more likely to prioritise Security.
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