ChatGPT Statistics: More productivity, less jobs in marketing
Published on: 13 Jun 2023 | Author: Anne-Gaëlle Sy
2022 was arguably a tough year for the tech industry with the rise of artificial intelligence, the development of machine learning, and the appearance of roles like AI prompt engineers and ChatGPT consultants. Along with the collapse of crypto and 152,000 people losing their jobs, innovation almost seemed to the world to be at a standstill. We decided to compile some ChatGPT statistics to see how worrisome, or comforting, the data was.
But in early December of last year, OpenAI threw out what seemed to be a lifeline for some, a threat to others, in the form of ChatGPT.
Those of us who have tested it may have wondered “is this the end of my career?” Some of us may have thought right, but others might not be aware that upper management have ideas with something like ChatGPT that may no longer involve humans…
As OpenAI begins to pilot ChatGPT Professional, at Sortlist, we surveyed 500 employees and employers users in 6 different countries to find out how they feel about ChatGPT’s appearance in the job market, how much they would be willing to pay for it, and whether they see it as a threat to the job market, or as an opportunity.
For employees in education, there is no need to be too worried. Though 31% of these employees fear job cuts, a thorough understanding of the examples we’ve all seen from the education sector; they are almost 2x more likely than their employers to think ChatGPT will reduce headcount in the future (even if the AI tool can write essays and easily teach classes!).
Similarly, in finance, millennial employees are 2.4x more likely to be worried about job cuts compared to other generations in the same field. 67% of them believe that tools like ChatGPT could pose a risk for those writing marketing copy, but also, the same amount of millennials believe it could have a negative impact on employees who work analyzing and collecting data.
While survey respondents indicated enthusiasm for the potential productivity gains with ChatGPT, nearly 39% expressed concern about a loss of human touch and human expertise in the job market.
And tellingly, 46% of those who share this fear imagine ChatGPT being mostly used in customer experience services.
82% of employers think a watermark wouldn’t make a difference to their use of AI technologies.
AI models aren’t entirely untrustworthy in the job market. 52% expect to use ChatGPT to answer customer questions, and 43% to outreach potential customers. They are also 1.6x more likely to be concerned by a loss of human touch.
68% of these companies also feel that AI-driven chatbots should not go unsupervised, meaning that they have doubts about the credibility of its work in a crucial, client-facing role.
However, employers in the software and tech industry are 1.8x less likely to trust ChatGPT to work unsupervised than other industries… so does this mean there is a disparity in how software and tech businesses view the evolution of ChatGPT in the job market?
For employers who are willing to pay less than €50 a month, 54% said they would not trust ChatGPT to work unsupervised and that it should be checked or merely used as inspiration.
The study was conducted between December 27th, 2022, and January 9th, 2023, among 500 users in 6 countries: the United Kingdom, Belgium, Germany, Spain, the Netherlands, and France. In the study, we surveyed general ChatGPT users to gather their perspectives on the AI system and its potential impact on their jobs or businesses. We also looked at over 5,000 Indeed job listings for AI-engineering related positions to analyse trends in salaries and job titles. The responses are anonymous.
The Sortlist Data Hub is the place to be for journalists and industry leaders who seek data-driven reports from the marketing world, gathered from our surveys, partner collaborations, and internal data of more than 50,000 industries.
It is designed to be a space where the numbers on marketing are turned into easy-to-read reports and studies.