Top Amazon Advertising Agencies

Here is why you might want to partner with an amazon ad agency –

1- The marketing budget is allocated effectively 

The virtual shelf space of Amazon makes it possible for SMEs with limited budgets to eliminate the cost of –

1. Launching a physical store
2. Designing a website/ web development

But, the increasing competition can force SMEs to allocate their digital marketing budget to different digital marketing strategies and initiatives in hopes of boosting the service/products’ visibility in front of the audience. 

Thankfully, working with a reliable amazon agency can help allocate the digital marketing budget wisely without exceeding it.

These amazon agencies are well-aware of the tactics that work in this dynamic marketplace. They will comprehend your unique business needs, generate data-driven strategies and make sure you spend your capital on the right amazon ads and sponsored content. 

2- Stay on top of new updates

 If you know anything about Amazon, then you might know that it keeps rolling out new updates and policy changes. The very recent ones include –

• 2022 seller code of conduct
• Mediation policy
• Amazon Renewed Programme Terms

Since only some of the updates are announced and promoted regularly, your in-house team may not be aware of those published quietly. 

Amazon agencies, on the other hand, are proficient in the platform and are always on top of any new updates and changes launched, thereby preventing you from any threats associated with missing them. 

3- Outrank your competitors

 As mentioned earlier, Amazon has around 9.5 million sellers, meaning your company has plenty of competition.

While search engine optimization can assist in boosting ranks, you need tactical PPC management from search engine advertising to gain a competitive edge. 

With sponsored brands, sponsored product ads, and product display ads, your brand can obtain a prime location on the product details page, search engines, and more.

A reliable agency at your disposal can develop compelling ad strategies to help place your brand front and centre for relevant and high-value user searches on the Amazon marketplace. 

4- Access to premium marketing tools

 You need more than just knowledge and expertise to develop and launch a strong amazon marketing strategy. You need software tools for the successful execution of your strategies, monitor the campaigns, and draw key insights that assist in developing winning tactics. 

By choosing to work with an amazon marketing agency, you pay only for the services. Everything else, that is, access to a team of experts, cutting-edge tools, premium software, etc., is a part of the deal. 

5- Benefit from their search engine optimization knowledge

 Similar to the search engine’s ranking algorithm, Amazon has its own, too, called A9. It utilizes a variety of factors to rank products on search engines. These include –

• Buyer preferences 
• Search keyword relevancy 
• Past purchase quantity of a specific product 
• Customer behavior
• And more...

Unlike Google, where the customer has different intentions, people searching for things on Amazon have the intent to buy. They are only looking for options to buy the best. Hence, A9 particularly boils down to the –

1. Performance
2. Relevance 

In order for your products to perform well, they need to be optimized so they are visible and accessible to your target audience. 

Amazon marketing agency proves to be of great help here. They put their search engine optimization knowledge to use to make your products/services right in front of your potential customers. 

6- Getting in touch with Amazon support made easier 

 If you are using the Amazon programmatic advertising platform to sell your products, chances are that you might need their assistance at some or other point. But, irrespective of how established your firm is, you will notice Amazon’s representatives to be non-responsive. Your in-house team may get lost in the efforts of connecting with seller support at Amazon. 

But, Amazon's marketing agency tends to have a solid relationship with the support team at Amazon. They are aware of how to deal with certain issues and may even obtain answers to your queries in little to no time.