Sellucent
Your Amazon Growth, Decoded - Amazon PPC & Optimisation for UK + international brands
Sellucent is a London-based Amazon growth consultancy built by former sellers who got tired of watching strong brands leave money on the table. We combine advanced AI analytics with hands-on expertise to turn your Amazon data into clear, actionable strategies that deliver measurable results.Whether you’re launching your first products or scaling an established brand, we focus on what actually moves the needle: lower ACoS, higher ROAS, improved conversion rates, and sustainable, profitable growth across the UK, EU, and international marketplaces. Core services include: AI-powered precision PPC management and bid optimisation Amazon DSP and full-funnel advertising Listing optimisation, keyword research & A+ Content Creative development and brand storytelling Inventory planning, account strategy, and brand protection Every recommendation is data-backed. We operate with radical transparency — you see exactly what we do, why we do it, and how it ties to revenue outcomes. No vanity metrics, no black-box reporting. Our results speak for themselves: clients have achieved 180%+ revenue growth in months, dramatic ACoS reductions (e.g. 42% → 18%), and conversion rate lifts from low single digits to 5%+. We’ve managed hundreds of millions in Amazon revenue across thousands of brands.Sellucent is the agency we wished existed when we were sellers ourselves — one obsessed with performance, partnership, and long-term growth. We only win when you win. 10 people in their team
Speaks English
6 projects in their portfolioWorks remotely across the globe
Sortlist member since 2026
Founded in 2020
1 award conferred5/5
Services
6 services offered by Sellucent
Description Amazon SEO & Listing Optimisation We specialise in turning underperforming Amazon listings into high-converting, search-dominant assets that drive organic ranking, higher conversion rates, and sustainable sales growth. Our approach combines deep keyword research, competitive analysis, and data-driven optimisation with the practical experience of former Amazon sellers. We don’t just add keywords — we rebuild listings to rank for high-intent terms while maximising conversion through better copy, imagery strategy, A+ Content, and structured data. What we deliver: Full listing audits and competitive gap analysis Strategic keyword research and mapping Title, bullet point, and description optimisation Backend search term and attribute optimisation A+ Content strategy and creation Image and video optimisation recommendations Ongoing monitoring and iteration based on ranking and conversion data Clients typically see meaningful lifts in organic visibility and conversion rate within 60–90 days. We focus on profitable growth — better rankings that actually convert into revenue, not just traffic. Ideal for brands that want to reduce dependence on paid advertising, improve organic share of voice, and build long-term marketplace strength.Skills in SEO (5) Amazon MarketingAmazon SEOMarketplace SEOInternet Marketing SEOSEOWorks in SEO (4) Review in SEO (1) AgnieszkaClients in SEO (4) YOLOBALANCEFood | nationalVVITECConsumer Electronics | nationalElbbub USBeauty | internationalFolootyLuxury Goods & Jewelry | national
Learn more about SEODescription We specialise in high-performance Amazon advertising that drives profitable growth — not just more spend. Our AI-powered systems continuously optimise bids, placements, and targeting while our experienced media buyers make the strategic decisions algorithms alone can’t. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns with a relentless focus on efficiency and scale. Every campaign is built around clear commercial outcomes: lower ACoS, higher ROAS, and incremental revenue you can actually verify. What we deliver: Full campaign audits and account restructuring AI-assisted bid optimisation and budget allocation Keyword, ASIN, and audience targeting strategy Sponsored Products, Brands, Display & Amazon DSP management Creative testing and ad copy optimisation Weekly performance reporting with transparent insights Ongoing optimisation tied directly to revenue targets Clients regularly achieve significant ACoS reductions (often 40–50%+) and strong ROAS improvements while growing top-line sales. We combine advanced technology with the practical mindset of former Amazon sellers, so you get both data-driven precision and commercial judgement. Ideal for brands that want to scale Amazon advertising profitably without wasting budget or managing campaigns themselves.Skills in Online Advertising (9) eCommerce ConsultingAmazon MarketingAmazon PPCMarketplace SEOPay Per Click MarketingPay Per ClickDisplay AdseCommerce MarketingOnline Display AdvertisingWorks in Online Advertising (4) Review in Online Advertising (1) Wei ChenClients in Online Advertising (4) ELBBUBBeauty | nationalVVITECConsumer Electronics | nationalElbbub USBeauty | internationalSORNBEO Skincare LabBeauty | national
Learn more about Online AdvertisingDescription We specialise in high-impact Amazon advertising that turns media spend into profitable, scalable revenue. Combining AI-powered optimisation with the commercial judgement of former Amazon sellers, we design, launch, and manage campaigns that drive visibility, conversions, and efficient growth across the marketplace. What we deliver: Full advertising strategy and campaign architecture Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP setup and management Keyword, ASIN, and audience targeting with continuous refinement Creative testing, ad copy optimisation, and performance iteration Budget allocation and bid strategy aligned to profitability targets Transparent reporting focused on ACoS, ROAS, and incremental sales Clients consistently see meaningful efficiency gains (including substantial ACoS reductions) alongside sales growth. We focus on commercial outcomes you can measure — not just traffic or impressions. Ideal for brands that want expert-managed Amazon advertising without the overhead of running it in-house.Skills in Advertising (3) Amazon MarketingAmazon PPCAmazon AdvertisingWorks in Advertising (4) Reviews in Advertising (2) ReeceJennifer WangClients in Advertising (4) YOLOBALANCEFood | nationalElbbub USBeauty | internationalFolootyLuxury Goods & Jewelry | nationalSORNBEO Skincare LabBeauty | national
Learn more about AdvertisingDescription We specialise in end-to-end Amazon growth strategies that turn data into measurable, profitable scale. Combining AI-powered analytics with the hands-on experience of former Amazon sellers, we design and execute integrated plans that connect advertising, listing performance, creative, and account strategy so every lever works together. What we deliver: Full Amazon growth audits and opportunity mapping Integrated PPC + listing + creative roadmaps Budget allocation and prioritisation across channels Ongoing performance tracking tied to revenue and profitability targets Strategic account planning and iteration based on real sales data Cross-marketplace (UK, EU, US) growth coordination Clients regularly achieve strong revenue lifts (including 180%+ growth cases in the first 90 days) while improving efficiency. We focus on sustainable scale — not just short-term spikes — so you build marketplace strength you can compound over time. Ideal for brands ready to move beyond isolated campaigns and treat Amazon as a core growth engine.Skills in Growth Marketing (8) Amazon MarketingGrowth MarketingAmazon PPCAmazon SEOeCommerce SEOAmazon AdvertisingPay Per Click MarketingeCommerce MarketingWorks in Growth Marketing (5) Review in Growth Marketing (1) Mohamad IsmailClients in Growth Marketing (4) ELBBUBBeauty | nationalYOLOBALANCEFood | nationalElbbub USBeauty | internationalFolootyLuxury Goods & Jewelry | national
Learn more about Growth MarketingDescription We deliver full-funnel Amazon marketing that drives both immediate sales and long-term brand equity on the marketplace. Our approach blends precision advertising, conversion-focused content, and strategic account management, all underpinned by radical transparency and data you can verify. What we deliver: Full-funnel campaign architecture (Sponsored Ads + DSP + organic) Audience and keyword strategy across the Amazon ecosystem Brand storytelling and positioning for the marketplace Performance reporting with clear links to revenue outcomes Competitive analysis and share-of-voice tracking Coordinated creative and messaging across ads and listings Whether launching a new product line or scaling an established brand, we help you lower ACoS, raise ROAS, and increase conversion rates while protecting margins. Results are measured in real commercial outcomes — not vanity metrics. Ideal for brands that want a true marketing partner who understands Amazon’s unique dynamics.Skills in Marketing (8) Amazon MarketingAmazon PPCAmazon SEOAmazon AdvertisingPay Per Click MarketingPay Per ClickeCommerce MarketingPaid Search MarketingWorks in Marketing (3) Clients in Marketing (3) ELBBUBBeauty | nationalElbbub USBeauty | internationalFolootyLuxury Goods & Jewelry | national
Learn more about MarketingDescription We specialise in Amazon content that converts. From A+ Content and Brand Stores to listing copy, imagery strategy, and video, we engineer every element to improve conversion rate, support organic ranking, and tell a compelling brand story. What we deliver: A+ Content strategy, design, and creation Brand Store architecture and optimisation Listing copy (titles, bullets, descriptions) optimised for both ranking and conversion Image and video direction recommendations Competitor content gap analysis Ongoing content testing and iteration based on conversion data Clients typically see meaningful conversion rate lifts (often 40%+ in documented cases) within the first few months as better content turns more traffic into sales. We combine AI-assisted insights with creative excellence so your content works harder across organic and paid traffic. Ideal for brands that want to reduce reliance on ads and build stronger, more profitable listings.Skills in Content Strategy (7) Amazon MarketingAmazon SEOAmazonContent DevelopmentEcommerce SEOSEO Content CreationContent StrategyWork in Content Strategy (1) Client in Content Strategy (1) Elbbub USBeauty | international
Learn more about Content Strategy
Team
10 members in Sellucent's team
Awards
Sellucent was awarded 1 time
Amazon Solution Provider2020-07-06
Reviews
5 reviews for Sellucent
5/5
(5 reviews)
AG
AgnieszkaMarketing Director at YOLOBalance
ServiceSEO
SectorFood
What was the objective behind your collaboration?We wanted to improve the ranking and sales of our biotin gummies on Amazon. The listing was sitting on page 4 for “biotin gummies,” so the goal was to get it onto page 1 through better listing optimisation and advertising management.
What did you enjoy the most during your collaboration?Seeing the ranking move so quickly. Within a few weeks we went from page 4 to the top of page 1 for “biotin gummies,” and the product also earned Amazon’s Choice.
Agnieszka recommends this agency
MI
Mohamad IsmailManager at VVITEC
ServiceGrowth Marketing
SectorConsumer Electronics
What was the objective behind your collaboration?We needed help optimising our Amazon listings and managing advertising campaigns across the UK and EU during a busy period. The main goal was to grow revenue by at least 50% within three months while improving efficiency and reducing the risk of stockouts.
What did you enjoy the most during your collaboration?The results and the straightforward communication. Monthly revenue across UK and EU grew by around 65–70%, ACOS improved from 29% to 21%, and conversion rates on key listings went from about 8.5% to 12%. Everything was delivered on time, communication was clear, and the pricing felt like good value for what we got.
Mohamad Ismail recommends this agency
RE
ReeceMarketing Director at SORNBEO Skincare Lab
ServiceAdvertising
SectorBeauty
What was the objective behind your collaboration?Sellucent helped us launch and scale Amazon Sponsored Products campaigns to increase sales and visibility for our copper peptides serum. The main goals were to drive profitable unit sales, improve organic ranking for key terms like “copper peptides serum” and “GHK-Cu serum,” and maintain efficient ACOS while growing our Amazon presence in USA.
What did you enjoy the most during your collaboration?We really appreciated their structured approach to campaign setup and ongoing optimization. They were proactive with keyword harvesting, bid adjustments, and negative keyword management, and their reporting was clear and focused on what actually mattered for sales and ACOS. Communication was straightforward and they understood the specifics of selling a skincare product on Amazon. Our serum is now one of the top results when buyers search for "copper peptides" on Amazon.
Reece recommends this agency
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