rpc The Retail Performance Company

Name: rpc The Retail Performance Company
Address: Pelkovenstraße 145, 80992 München, Germany, Munich, Germany
Telephone: #phone
Price range: 1000 € - 1000000 €
Rating: 4.95

Munich, Germany

We make our customers shine in the digital world!

rpc begleitet Unternehmen und Marken auf dem Weg zur Kundenzentrierung. Nur wer aus der Perspektive des Kunden denkt, ist auch morgen noch ein attraktiver Player. Höchste Zeit also, nahtlose Begegnungen zwischen Mensch und Marke zu schaffen. Dabei spielt die digitale Transformation eine maßgebliche Rolle. Sie benötigen eine effektive digitale Strategie? Sie brauchen Unterstützung bei der operativen Umsetzung? Sie wollen mehr Leads, höhere digitale Sichtbarkeit und bessere Conversion Rates? Wir unterstützen Sie bei allen Themen rund um das digitale Marketing. Unser Denken ist von Customer Centricity und Performance geprägt, wobei wir die Wirtschaftlichkeit der Kampagnen stets im Auge behalten und neu bewerten. Unsere Leistungen umfassen: - Performance Marketing - Social Media Marketing und Social Selling - Content Marketing und Strategie - Leadgenerierung und -management - Marketing Consent Strategien - Entwicklung kundenorientierter Websites Wie wir diese umsetzen: - Definition Ihrer strategischen Ziele im Rahmen der Digitalisierung - Analyse Ihrer aktuellen digitalen Performance, zwischen Wettbewerb und aktueller Best Practices in den führenden Branchen - Gap Analyse Ihres strategischen Zielbildes und der Kundenbedürfnisse - Identifikation relevanter Handlungsfelder und Erarbeitung der wichtigsten Maßnahmen - Entwicklung einer Roadmap zur Steigerung Ihrer digitalen Sichtbarkeit - Operative Umsetzung und Kampagnenmanagement Haben Sie einen digitalen Plan für die Zukunft? Die Dynamik der Märkte verändert sich rasant und verlangt nach neuen, flexiblen Strategien, die darüber hinaus zu Ihrem unternehmenseigenen Markenbild passen sollten. Die Zukunft wartet allerdings nicht und ebenso wenig die Digitalisierung vieler Aspekte unseres Lebens und Arbeitens. Wo sollen Sie aber als Unternehmen die eigene digitale Transformation beginnen? Die Möglichkeiten scheinen nicht nur endlos, sie sind es auch. Um so wichtiger, die richtige Richtung einzuschlagen. Dafür braucht es eine umfassende Digitalstrategie. Von der gründlichen Analyse hin zu einer strategischen Landkarte, die Ihnen die nötige Orientierung bietet. Wir erstellen für Sie eine maßgeschneiderte Strategie. Gerne auch in einem gemeinsamen Workshop. --- rpc supports companies and brands on the path to customer centricity. Only those who think from the customer's perspective will still be an attractive player tomorrow. Therefore, we need to create seamless encounters between people and brands. Digital transformation plays a key role in this. Do you need an effective digital strategy? Do you need support with operational implementation? Do you want more leads, greater digital visibility and better conversion rates? We support you in all aspects of digital marketing. Our thinking is characterized by customer centricity and performance, whereby we always keep an eye on and re-evaluate the profitability of the campaigns. Our services include - Performance marketing - Social media marketing and social selling - Content marketing and strategy - Lead generation and management - Marketing consent strategies - Development of customer-oriented websites How we implement them: - Definition of your strategic goals in the context of digitalization - Analysis of your current digital performance, between competition and current best practices in the leading industries - Gap analysis of your strategic objectives and customer needs - Identification of relevant fields of action and development of the most important measures - Development of a roadmap to increase your digital visibility - Operational implementation and campaign management Do you have a digital plan for the future? The dynamics of the markets are changing rapidly and require new, flexible strategies that should also match your company's own brand image. However, the future will not wait and neither will the digitalization of many aspects of our lives and work. But where should you as a company start your own digital transformation? The possibilities don't just seem endless, they are. This makes it all the more important to head in the right direction. This requires a comprehensive digital strategy. From a thorough analysis to a strategic roadmap that provides you with the necessary orientation. We create a tailor-made strategy for you. If you'd like also in a joint workshop.

25 people in their team

Speaks English, French, German, Italian, Spanish

14 projects in their portfolio

6 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2021

Founded in 2013

4 awards conferred

4.95/5

(5 reviews)

Services

13 services offered by rpc The Retail Performance Company

Description
Die Dynamik der Märkte verändert sich rasant und verlangt nach neuen, flexiblen Strategien, die darüber hinaus zu Ihrem unternehmenseigenen Markenbild passen sollten. Die Zukunft wartet allerdings nicht und ebenso wenig die Digitalisierung vieler Aspekte unseres Lebens und Arbeitens. Wo sollen Sie aber als Unternehmen die eigene digitale Transformation beginnen? Die Möglichkeiten scheinen nicht nur endlos, sie sind es auch. Um so wichtiger, die richtige Richtung einzuschlagen. Dafür braucht es eine umfassende Digitalstrategie. Von der gründlichen Analyse hin zu einer strategischen Landkarte, die Ihnen die nötige Orientierung bietet.
Wir erstellen für Sie eine maßgeschneiderte Strategie. Gerne auch in einem gemeinsamen Workshop.
Aus Ihrer individuellen Unternehmenshistorie und Ihren Stärken heraus werden Sie im Workshop dazu befähigt, die richtigen Ansätze für den Umgang mit den Herausforderungen der Zukunft zu finden. Vision und Eckpfeiler einer künftigen Strategie werden skizziert, visualisiert, präsentiert, überprüft und in Handlungsnotwendigkeiten übersetzt. Daraus abgeleitet ergeben sich konkrete Handlungsfelder und definierte Maßnahmen um die Transformation voranzubringen. Konkret, praxisnah - auf Sie maßgeschneidert!

Wir unterstützen Sie bei allen Themen rund um das digitale Marketing. Unser Denken ist von Customer Centricity und Performance geprägt, wobei wir die Wirtschaftlichkeit der Kampagnen stets im Auge behalten und neu bewerten.

Unsere Leistungen im Detail:

- Definition Ihrer strategischen Ziele im Rahmen der Digitalisierung
- Analyse Ihrer aktuellen digitalen Performance, zwischen Wettbewerb und aktueller Best Practices in den führenden Branchen
- Gap Analyse Ihres strategischen Zielbildes und der Kundenbedürfnisse
- Identifikation relevanter Handlungsfelder und Erarbeitung der wichtigsten Maßnahmen
- Entwicklung einer Roadmap zur Steigerung Ihrer digitalen Sichtbarkeit
- Operative Umsetzung und Kampagnenmanagement
- Webdesign und Webdevelopement

HABEN SIE EINEN DIGITALEN PLAN FÜR DIE ZUKUNFT?
WIR ERSTELLEN EINE MASSGESCHNEIDERTE STRATEGIE FÜR SIE

We support you in all areas related to digital marketing. Our thinking is driven by customer centricity and performance, while always keeping an eye on and re-evaluating the profitability of campaigns.

Our services in detail:

- Definition of your strategic goals in the context of digitalization
- Analysis of your current digital performance, from competition to current best practices in leading industries
- Gap analysis of your strategic target image and customer needs
- Identification of relevant fields of action and development of the most important measures
- Develop a roadmap to increase your digital visibility

DO YOU HAVE A DIGITAL PLAN FOR THE FUTURE?
WE CREATE A CUSTOMIZED STRATEGY FOR YOU.
Skills in Digital Strategy (50)
Traffic-AkquisitionLead GenerationOnline MarketingRetargetingInbound MarketingRemarketingRetail DesignDigital MarketingCustomer JourneyUser Journey+40
Works in Digital Strategy (10)
Review in Digital Strategy (1)
Monika Kellner
Clients in Digital Strategy (10)
InsuranceInsurance | national
InsuranceInsurance | international
ManufacturerIndustrial Goods & Services | international
Mediterana GmbHTravel & Leisure | national
Learn more about Digital Strategy
Description
Mit Social Media Ihre Kunden erreichen: Social Media kann Ihnen helfen, online sichtbar zu werden. Das bedeutet, Sie wissen, in welchen Kanälen sich Ihre Kunden aufhalten und Sie sprechen Ihre Fans und Follower mit relevanten Inhalten proaktiv an. Gemeinsam definieren wir Ihre Social Media Strategie und legen die Ziele fest. Ob Sie Beziehungen zu potenziellen Kunden aufbauen und zu Bestandskunden ausbauen wollen oder sich als Marke positionieren möchten oder Leads generieren – für jedes Ziel gibt es eine gemeinsam festgelegt Roadmap.
Wir sorgen dafür, dass Social Media Ihnen wirklich hilft, online gefunden zu werden, Leads zu generieren oder auf sich aufmerksam zu machen. Wir betreuen Ihre (auch internationalen) Accounts.

On the way to the retail trade, buyers are on the move in social media channels. Companies must develop social media strategies that are customized to corporate goals and needs, as well as actions, behaviors, and guidelines.
All these elements are needed in order to use social media as a successful and meaningful marketing tool.

Deliverables Social Media Strategy
Social media concept for internal and external target groups
The social Media concept includes measures in the following areas (where relevant):
- Content management
- Public relations
- Advertising
- Communication
- Definition and documentation of relevant parameters and systems for measuring the success of marketing activities

The heart of social media is content. Without quality content, social media has little appeal. It’s paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they’re looking for.
This engagement is possible through social media's unique nature of allowing direct communication with your audience and building meaningful one-to-one relationships. But, how will you as a customer leverage social media to develop such quality human connections?

Deliverables Content & Community Management
- Creation of social content assets on defined topics in the specified timing
- Research and selection of the topic, copywriting, images without license fees
- Exclusive package plus community management, i.e. daily communication with the target groups in different markets and channels
- Monthly performance reporting

Storytelling
The common thread runs through the entire content management. We build an emotional story that runs through every post and every story. Credo: "More of what is good".
The clear structure of the posts: First sentence short, enticing, emotional.
Then info. Then CTA.
Maximum four sentences. If we have something to tell, we'll gladly add a longer text block after the first paragraph.
Tonality and tempo: Tighter language, simple sentence structure.

Our posts have 3 objectives for the time being:
COMMITMENTWe want to generate commitment. This is achieved through questions, divisible contents, serious, exciting facts, and infotainment. We analyze every copy carefully: Does it have the potential to generate commitment? If not: do not post.
INFORMATIONWe describe a product. So we provide facts, information, knowledge. At the same time, however, the copy creates an emotional bond with the product. If the middle part of the copy does not provide any information or no emotional anchor: do not post.
LEADSWe want people to come from our mail to the website or landing page. So the CTA at the end of every copy is clear for now. If the community grows, there will be room for other CTAs.
Skills in Social Media (39)
community buildingContent MarketingStorytellingSocial Media ManagementLinkedInWeb AnalyticsB2BB2CBrand AwarenessBrand+29
Works in Social Media (5)
Review in Social Media (1)
Stefanie Aigner-Petz
Clients in Social Media (5)
Mediterana GmbHTravel & Leisure | national
Aston Martin - Emil Frey Exclusive CarsAutomotive | national
Heydt GroupHuman Resources | international
The Green PrincipleOthers
Learn more about Social Media
Description
No description provided for this service.
Skills in Content Strategy (1)
Content Marketing
Works in Content Strategy (4)
Clients in Content Strategy (4)
Heydt GroupHuman Resources | international
Aston Martin - Emil Frey Exclusive CarsAutomotive | national
Mediterana GmbHTravel & Leisure | national
The Green PrincipleOthers
Learn more about Content Strategy
Description
No description provided for this service.
Skills in SEO (7)
Multilingual SEOSEO LinkbuildingKleinunternehmen SEOApp-Store-OptimierungLinkbuildingApp Store OptimisationE-Commerce SEO
Works in SEO (5)
Clients in SEO (5)
Quanos GmbHSoftware & Computer Services | international
Heydt GroupHuman Resources | international
Aston Martin - Emil Frey Exclusive CarsAutomotive | national
Mediterana GmbHTravel & Leisure | national
Learn more about SEO
Description
No description provided for this service.
Skills in Online Advertising (9)
BrandingAmazon WerbungROI OptimierungSocial-Media-ManagementOnline-Shopsozialen MedienAmazon MarketingProgrammatic AdvertisingDesign
Works in Online Advertising (3)
Clients in Online Advertising (3)
Mediterana GmbHTravel & Leisure | national
Aston Martin - Emil Frey Exclusive CarsAutomotive | national
Heydt GroupHuman Resources | international
Learn more about Online Advertising
Description
Create meaningful and performing brands
Using the rpc branding approach we collaborate with companies to develop a holistic brand strategy which helps to specifically address target groups and to charge the brand with decisive parameters like an unique Brand Identity, Brand Architecture and Brand Voice .

Use Case
Companies seeking to benefit from a scalable customer-centric branding program by focusing on value driven results and both competence by branding experts and high involvement of internal and external stakeholders.

Benefits
Strong and sustainable value proposition
Brand clarity and consistency
Strategic realisation guidance through customised action plan

Capabilities
Interdependencies roadmap reflecting the logical sequence of implementation
Lean approach for implementing strategic objectives value and impact driven
Way of working mindset change by using motivating and collaborative approaches
Skills in Branding & Positioning (29)
EinzelhandelsdesignZielmarktdefinitionDefinition von einzigartigen AttributenB2C-PositionierungDefinition des Ideal-KundenprofilsB2B-PositionierungArchitecture BrandingMessagingMarkenerlebnisMarkenbenennung+19
Works in Branding & Positioning (8)
Clients in Branding & Positioning (8)
The Green PrincipleOthers
TelekomTelecommunications | national
AesculapPharmaceuticals & Biotech | international
Quanos GmbHSoftware & Computer Services | international
Learn more about Branding & Positioning
Description
We define a data centric strategy and guide customers to identify, evaluate and prioritize the most promising use case ideas creating business value.

Capabilities:
We assess the current situation and requirements of our clients, including how they are using a data-driven strategy, and conduct benchmarking analysis for an outside-in perspective. We then develop a data strategy focusing on the following dimensions: purpose, organization, data and analytics, technology, and people.
Our ideation workshops generate analytical use case ideas by creating a 'creative space' for our experts to openly discuss and share ideas.

We prioritize use cases based on a technical feasibility check, a market and business impact analysis. We generate a concept ready for implementation that reflects relevant dimensions such as target customers, business value, infrastructure, data security, inputs, and outputs.

We implement the data strategy within the organization, deriving a clear roadmap and action plan optimizing the strategic approach based on stakeholder feedback and ongoing tracking of relevant KPIs such as turnover, profit, customer satisfaction, cross-selling and upselling rates, and more. Finally, we provide technical handover to the product development team, leading to MVP solution implementation support.
Skills in Data Consulting (2)
Data DiscoveryData Migration
Works in Data Consulting (2)
Clients in Data Consulting (2)
RetailRetail | national
InsuranceInsurance | national
Learn more about Data Consulting
Description
Rethink
Current processes

Improve
By using cutting-edge technologies

Accelerate Business decisions

Capabilities
We use design thinking approaches to generate and scout ideas, and create a Trend Radar to prioritize the most disruptive technologies like Metaverse and NFT Use Cases.
We employ Incremental Innovation to make consistent improvements to existing products or services, and leverage Disruptive Innovation to accelerate and optimize business processes.
Our expertise allows us to create innovative strategic concepts that drive results.
Skills in Innovation (7)
Predictive AnalyticsLeadership TrainingInnovation ManagementGraph VisualizationProprietary AlgorithmInnovation ConsultingBusiness Intelligence
Work in Innovation (1)
Review in Innovation (1)
Christian Jöckel
Client in Innovation (1)
TelekomTelecommunications | national
Learn more about Innovation
Description
From the vision of the future to realisation:
While many companies are still waiting or discussing the use of AI, you can turn AI into your competitive advantage. With us, you can start implementation on day 1. The key to this is our starter kit.

What comes after the digital transformation? The AI transformation becomes a competitive advantage: more productivity, more efficiency, creativity and innovation - for you, your team and your products.

What can our path together look like?
- Initial meeting/getting to know each other and identification of challenges and goals
- Joint workshop to identify fields of action and your (AI) vision
- Initial insights into AI tools, their application, impact and opportunities
- Analysis and joint definition of implementation steps, goals, milestones, results and stakeholders
- Creation of a roadmap for the introduction of AI, taking into account organisational structures, processes, employee involvement and enablement
- Definition of relevant and measurable KPIs
- Development and implementation of a suitable change architecture and support, including a communication plan
- Enablement and training plan
- Step-by-step implementation and review as well as finalisation and anchoring
Skills in Artificial Intelligence (4)
AI AlgorithmAI StrategyAI ExpertiseMachine Learning
Learn more about Artificial Intelligence
Description
No description provided for this service.
Skills in Graphic Design (12)
Visual DesignConcept DevelopmentCreative DesignCorporate DesignCanvas Design2D DesignMerk IdentiteitSustainable DesignCreative ConceptCustomer Centric Design+2
Work in Graphic Design (1)
Client in Graphic Design (1)
Mediterana GmbHTravel & Leisure | national
Learn more about Graphic Design

Team

25 members in rpc The Retail Performance Company's team

rpc The Retail Performance Company cover

StorySince 2013 rpc –the retail performance company accompanies companies and brands along the entire path to a customer-oriented transformation: from strategy, customer experience design, training, coaching, talent management, and qualification to data analytics and digital marketing.

Awards

rpc The Retail Performance Company was awarded 4 times

ICONIC AWARD2023-1-1

BrandEX2023-1-1

Beste Unternehmensberater 20232023-3-1

Google Partner2021-1-1

Reviews

5 reviews for rpc The Retail Performance Company

4.95/5

(5 reviews)

Christian JöckelGeschäftsführer at RC Reisemobil-Center GmbH

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?rpc hat uns dabei geholfen unseren Showroom neu zu gestalten und für die Zukunft auszurichten.

What did you enjoy the most during your collaboration?Während der Zusammenarbeit war die Kommunikation mit allen Beteiligten ausnahmslos offen, kompetent und hat uns viel Freude bereitet.

Christian Jöckel recommends this agency

ServiceInnovation

SectorAutomotive

Team51 - 200

Stefanie Aigner-PetzCOO at Hemisphere Fashion Group

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Betreuung unseres Instagram Accounts und Homepage

What did you enjoy the most during your collaboration?Sehr qualifiziertes und lockeres Team, sehr gutes Preis Leistung Verhältnis

Stefanie Aigner-Petz recommends this agency

ServiceSocial Media

SectorClothing & Accessories

Team11 - 50

Steffen SchatzCOO at Schatz GmbH & Co. KG

4.75/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?The agendy helped us to update our website and increase the user experience, as well as the visibility. In addition an online shop was developed and the performance marketing was set up.

What did you enjoy the most during your collaboration?Flexibility, expertise, extra commitment (agency is a 3h drive away from our office, however they still come over for workshops)

Steffen Schatz recommends this agency

SectorRetail

Team11 - 50

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Contact

Contact details of rpc The Retail Performance Company

Details

https://www.rpc-partners.com/germany_de/data-analytics/digital-strategy-and-marketing.html

HeadquarterPelkovenstraße 145, 80992 München, Germany

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