rpc The Retail Performance Company
Services
14 services offered by rpc The Retail Performance Company
Description Die Dynamik der Märkte verändert sich rasant und verlangt nach neuen, flexiblen Strategien, die darüber hinaus zu Ihrem unternehmenseigenen Markenbild passen sollten. Die Zukunft wartet allerdings nicht und ebenso wenig die Digitalisierung vieler Aspekte unseres Lebens und Arbeitens. Wo sollen Sie aber als Unternehmen die eigene digitale Transformation beginnen? Die Möglichkeiten scheinen nicht nur endlos, sie sind es auch. Um so wichtiger, die richtige Richtung einzuschlagen. Dafür braucht es eine umfassende Digitalstrategie. Von der gründlichen Analyse hin zu einer strategischen Landkarte, die Ihnen die nötige Orientierung bietet.
Wir erstellen für Sie eine maßgeschneiderte Strategie. Gerne auch in einem gemeinsamen Workshop.
Aus Ihrer individuellen Unternehmenshistorie und Ihren Stärken heraus werden Sie im Workshop dazu befähigt, die richtigen Ansätze für den Umgang mit den Herausforderungen der Zukunft zu finden. Vision und Eckpfeiler einer künftigen Strategie werden skizziert, visualisiert, präsentiert, überprüft und in Handlungsnotwendigkeiten übersetzt. Daraus abgeleitet ergeben sich konkrete Handlungsfelder und definierte Maßnahmen um die Transformation voranzubringen. Konkret, praxisnah - auf Sie maßgeschneidert!
Wir unterstützen Sie bei allen Themen rund um das digitale Marketing. Unser Denken ist von Customer Centricity und Performance geprägt, wobei wir die Wirtschaftlichkeit der Kampagnen stets im Auge behalten und neu bewerten.
Unsere Leistungen im Detail:
- Definition Ihrer strategischen Ziele im Rahmen der Digitalisierung
- Analyse Ihrer aktuellen digitalen Performance, zwischen Wettbewerb und aktueller Best Practices in den führenden Branchen
- Gap Analyse Ihres strategischen Zielbildes und der Kundenbedürfnisse
- Identifikation relevanter Handlungsfelder und Erarbeitung der wichtigsten Maßnahmen
- Entwicklung einer Roadmap zur Steigerung Ihrer digitalen Sichtbarkeit
- Operative Umsetzung und Kampagnenmanagement
- Webdesign und Webdevelopement
HABEN SIE EINEN DIGITALEN PLAN FÜR DIE ZUKUNFT?
WIR ERSTELLEN EINE MASSGESCHNEIDERTE STRATEGIE FÜR SIE
We support you in all areas related to digital marketing. Our thinking is driven by customer centricity and performance, while always keeping an eye on and re-evaluating the profitability of campaigns.
Our services in detail:
- Definition of your strategic goals in the context of digitalization
- Analysis of your current digital performance, from competition to current best practices in leading industries
- Gap analysis of your strategic target image and customer needs
- Identification of relevant fields of action and development of the most important measures
- Develop a roadmap to increase your digital visibility
DO YOU HAVE A DIGITAL PLAN FOR THE FUTURE?
WE CREATE A CUSTOMIZED STRATEGY FOR YOU.Skills in Digital Strategy (50) channel strategieLead GenerationOnline MarketingRetargetingInbound MarketingRemarketingRetail DesignDigital MarketingCustomer JourneyUser Journey+40Works in Digital Strategy (10) Review in Digital Strategy (1) Monika KellnerClients in Digital Strategy (10) WKO ATRetail | nationalTelekomTelecommunications | nationalThe Green PrincipleOthers |InsuranceInsurance | national
Learn more about Digital StrategyDescription Mit Social Media Ihre Kunden erreichen: Social Media kann Ihnen helfen, online sichtbar zu werden. Das bedeutet, Sie wissen, in welchen Kanälen sich Ihre Kunden aufhalten und Sie sprechen Ihre Fans und Follower mit relevanten Inhalten proaktiv an. Gemeinsam definieren wir Ihre Social Media Strategie und legen die Ziele fest. Ob Sie Beziehungen zu potenziellen Kunden aufbauen und zu Bestandskunden ausbauen wollen oder sich als Marke positionieren möchten oder Leads generieren – für jedes Ziel gibt es eine gemeinsam festgelegt Roadmap.
Wir sorgen dafür, dass Social Media Ihnen wirklich hilft, online gefunden zu werden, Leads zu generieren oder auf sich aufmerksam zu machen. Wir betreuen Ihre (auch internationalen) Accounts.
On the way to the retail trade, buyers are on the move in social media channels. Companies must develop social media strategies that are customized to corporate goals and needs, as well as actions, behaviors, and guidelines.
All these elements are needed in order to use social media as a successful and meaningful marketing tool.
Deliverables Social Media Strategy
Social media concept for internal and external target groups
The social Media concept includes measures in the following areas (where relevant):
- Content management
- Public relations
- Advertising
- Communication
- Definition and documentation of relevant parameters and systems for measuring the success of marketing activities
The heart of social media is content. Without quality content, social media has little appeal. It’s paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they’re looking for.
This engagement is possible through social media's unique nature of allowing direct communication with your audience and building meaningful one-to-one relationships. But, how will you as a customer leverage social media to develop such quality human connections?
Deliverables Content & Community Management
- Creation of social content assets on defined topics in the specified timing
- Research and selection of the topic, copywriting, images without license fees
- Exclusive package plus community management, i.e. daily communication with the target groups in different markets and channels
- Monthly performance reporting
Storytelling
The common thread runs through the entire content management. We build an emotional story that runs through every post and every story. Credo: "More of what is good".
The clear structure of the posts: First sentence short, enticing, emotional.
Then info. Then CTA.
Maximum four sentences. If we have something to tell, we'll gladly add a longer text block after the first paragraph.
Tonality and tempo: Tighter language, simple sentence structure.
Our posts have 3 objectives for the time being:
COMMITMENTWe want to generate commitment. This is achieved through questions, divisible contents, serious, exciting facts, and infotainment. We analyze every copy carefully: Does it have the potential to generate commitment? If not: do not post.
INFORMATIONWe describe a product. So we provide facts, information, knowledge. At the same time, however, the copy creates an emotional bond with the product. If the middle part of the copy does not provide any information or no emotional anchor: do not post.
LEADSWe want people to come from our mail to the website or landing page. So the CTA at the end of every copy is clear for now. If the community grows, there will be room for other CTAs.Skills in Social Media (39) SM Analytiksocial media redaktionunternehmenswerteprojektrealisierungSocial Media Marketingerfolgreiche markenentwicklungtext miningweb internetmarketingplanung erstellenLeadmanagement+29Works in Social Media (5) Clients in Social Media (5) h&zOthers | internationalMediterana GmbHTravel & Leisure | nationalAston Martin - Emil Frey Exclusive CarsAutomotive | nationalHeydt GroupHuman Resources | international
Learn more about Social MediaDescription No description provided for this service.
Skills in Content Strategy (1) Content MarketingWorks in Content Strategy (4) Clients in Content Strategy (4) Aston Martin - Emil Frey Exclusive CarsAutomotive | nationalMediterana GmbHTravel & Leisure | nationalThe Green PrincipleOthers |Heydt GroupHuman Resources | international
Learn more about Content StrategyDescription No description provided for this service.
Skills in SEO (7) E-Commerce SEOApp Store OptimisationApp-Store-OptimierungKleinunternehmen SEOSEO LinkbuildingLinkbuildingMultilingual SEOWorks in SEO (5) Clients in SEO (5) Heydt GroupHuman Resources | internationalQuanos GmbHSoftware & Computer Services | internationalThe Green PrincipleOthers |Mediterana GmbHTravel & Leisure | national
Learn more about SEODescription No description provided for this service.
Skills in Online Advertising (9) DesignBrandingAmazon WerbungROI OptimierungSocial-Media-ManagementOnline-Shopsozialen MedienAmazon MarketingProgrammatic AdvertisingWorks in Online Advertising (3) Clients in Online Advertising (3) Mediterana GmbHTravel & Leisure | nationalHeydt GroupHuman Resources | internationalAston Martin - Emil Frey Exclusive CarsAutomotive | national
Learn more about Online AdvertisingDescription No description provided for this service.
Skills in Email Marketing (3) NewsletterSMS-MarketingE-Mail-VorlagendesignWorks in Email Marketing (2) Clients in Email Marketing (2) Heydt GroupHuman Resources | internationalMediterana GmbHTravel & Leisure | national
Learn more about Email MarketingDescription Create meaningful and performing brands
Using the rpc branding approach we collaborate with companies to develop a holistic brand strategy which helps to specifically address target groups and to charge the brand with decisive parameters like an unique Brand Identity, Brand Architecture and Brand Voice .
Use Case
Companies seeking to benefit from a scalable customer-centric branding program by focusing on value driven results and both competence by branding experts and high involvement of internal and external stakeholders.
Benefits
Strong and sustainable value proposition
Brand clarity and consistency
Strategic realisation guidance through customised action plan
Capabilities
Interdependencies roadmap reflecting the logical sequence of implementation
Lean approach for implementing strategic objectives value and impact driven
Way of working mindset change by using motivating and collaborative approachesSkills in Branding & Positioning (29) Marketing-Mixb2c MarketingWorkplace DesignMarktforschungKey VisualBrand DesignBranded ContentBrand AwarenessZielmarktdefinitionDefinition von einzigartigen Attributen+19Works in Branding & Positioning (8) Clients in Branding & Positioning (8) Quanos GmbHSoftware & Computer Services | internationalRolls-Royce UKAutomotive | nationalAston Martin - Emil Frey Exclusive CarsAutomotive | nationalMediterana GmbHTravel & Leisure | national
Learn more about Branding & PositioningDescription We define a data centric strategy and guide customers to identify, evaluate and prioritize the most promising use case ideas creating business value.
Capabilities:
We assess the current situation and requirements of our clients, including how they are using a data-driven strategy, and conduct benchmarking analysis for an outside-in perspective. We then develop a data strategy focusing on the following dimensions: purpose, organization, data and analytics, technology, and people.
Our ideation workshops generate analytical use case ideas by creating a 'creative space' for our experts to openly discuss and share ideas.
We prioritize use cases based on a technical feasibility check, a market and business impact analysis. We generate a concept ready for implementation that reflects relevant dimensions such as target customers, business value, infrastructure, data security, inputs, and outputs.
We implement the data strategy within the organization, deriving a clear roadmap and action plan optimizing the strategic approach based on stakeholder feedback and ongoing tracking of relevant KPIs such as turnover, profit, customer satisfaction, cross-selling and upselling rates, and more. Finally, we provide technical handover to the product development team, leading to MVP solution implementation support.Skills in Data Consulting (2) Data DiscoveryData MigrationWorks in Data Consulting (2) Clients in Data Consulting (2) RetailRetail | nationalInsuranceInsurance | national
Learn more about Data ConsultingDescription Rethink
Current processes
Improve
By using cutting-edge technologies
Accelerate Business decisions
Capabilities
We use design thinking approaches to generate and scout ideas, and create a Trend Radar to prioritize the most disruptive technologies like Metaverse and NFT Use Cases.
We employ Incremental Innovation to make consistent improvements to existing products or services, and leverage Disruptive Innovation to accelerate and optimize business processes.
Our expertise allows us to create innovative strategic concepts that drive results.Skills in Innovation (7) Graph VisualizationProprietary AlgorithmInnovation ManagementLeadership TrainingPredictive AnalyticsInnovation ConsultingBusiness IntelligenceWork in Innovation (1) Client in Innovation (1) TelekomTelecommunications | national
Learn more about InnovationDescription From the vision of the future to realisation:
While many companies are still waiting or discussing the use of AI, you can turn AI into your competitive advantage. With us, you can start implementation on day 1. The key to this is our starter kit.
What comes after the digital transformation? The AI transformation becomes a competitive advantage: more productivity, more efficiency, creativity and innovation - for you, your team and your products.
What can our path together look like?
- Initial meeting/getting to know each other and identification of challenges and goals
- Joint workshop to identify fields of action and your (AI) vision
- Initial insights into AI tools, their application, impact and opportunities
- Analysis and joint definition of implementation steps, goals, milestones, results and stakeholders
- Creation of a roadmap for the introduction of AI, taking into account organisational structures, processes, employee involvement and enablement
- Definition of relevant and measurable KPIs
- Development and implementation of a suitable change architecture and support, including a communication plan
- Enablement and training plan
- Step-by-step implementation and review as well as finalisation and anchoringSkills in Artificial Intelligence (4) AI StrategyAI AlgorithmMachine LearningAI Expertise
Learn more about Artificial Intelligence
Team
25 members in rpc The Retail Performance Company's team
Awards
rpc The Retail Performance Company was awarded 2 times
Reviews
3 reviews for rpc The Retail Performance Company
What was the objective behind your collaboration?The agendy helped us to update our website and increase the user experience, as well as the visibility. In addition an online shop was developed and the performance marketing was set up.
What did you enjoy the most during your collaboration?Flexibility, expertise, extra commitment (agency is a 3h drive away from our office, however they still come over for workshops)
Steffen Schatz recommends this agency
What was the objective behind your collaboration?The agency helped us to find a ready sale by increasing and improving our online marketing and website range
What did you enjoy the most during your collaboration?Professional support and quick solutions to any queries occurred
Are there any areas for improvements?No
Monika Kellner recommends this agency
What was the objective behind your collaboration?The agency helped to gain a more focused objectives regarding our online topics
What did you enjoy the most during your collaboration?As a team, we enjoyed the engangement and the personal conviction, with wich Petra supported us.
Anna-Lena Bock recommends this agency
Share your experience with us.
Contact
Contact details of rpc The Retail Performance Company
Details
- HeadquarterPelkovenstraße 145, 80992 München, Germany
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