Project made for Unilever in the Household Products industry for a B2C audience in 2019.Create a digital campaign designed to create awareness and encourage mothers to participate in the Pears Baby of the year campaign whilst driving the purchase of Pears baby range of products over the period of the campaign. Generate awareness among the target audience and sales for the brand.1.Reach 400,000 Mums with kids 0-3 years.1.Number of Entries: 1000
Project made for Unilever in the Food industry for a B2C audience in 2017.In a country with diverse religions and the assumption that consumers from the Northern & Middle belt do not engage on digital platforms, Unilever wanted to strengthen their brand equity and love amongst the Muslim consumers’ pre, during and after the holy month of Ramadan. Unilever also needed to get current/lapsed users to pantry load and non-users to purchase and try their food brands (Knorr, Royco, Lipton & Blue band).
Project made for Unilever in the Food industry for a B2B / B2C audience in 2018.Over the course of two years, Wild Fusion partnered with Knorr to achieve amazing online success by providing digital solutions for several of the brand’s intiatives such as the Knorr Taste Quest TV show. Wild Fusion was called on to drive participation and viewership for the show and achieve positive ratings.
Project made for Vodacom Business Nigeria in the Telecommunications industry for a audience in 2016.Vodacom Business Nigeria wanted to launch the ‘Ready Business Campaign’, a campaign about empowering businesses with their technology where everything, everyone is confidently connected everywhere. As the more intelligently your business is connected, the more Ready it can be. They wanted to show that they offered solutions created to help businesses work more effectively.The challenge was to reach and communicate Vodacom’s world-class solutions to their target audience who are decision makers in various sectors of Nigerian business; including the Oil & Gas, Finance, Manufacturing, ICT, Construction and Hospitality. This audience are mostly CXO’s who are mobile – always on –the – move, agile business men and women whose attention is difficult to grab and their audience even harder to get.Vodacom Business Nigeria contacted Wild Fusion to come up with the best strategy to reach these decision makers, grab their attention and finally get an audience to showcase how Vodacom solutions can grow their businesses, helping them become Ready. The major objectives were to: * Increase visibility for the Vodacom Business Nigeria amongst target audience online * Drive traffic to the Vodacom website and to * Generate leadsThe campaign was targeted at IT investment decision makers
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