&why

&why has developed a brand identity that the company is confident to roll out for its next round of funding. The team has committed to understanding the business, its customers, and its challenges in-depth, and the resulting designs are professional and well-aligned with the client’s vision. What was the scope of their involvement? &why is coming up with a whole new branding for us. They’re putting together a brand manual and redesigning our website to reflect our new identity. We started the project with a lot of calls involving different members of our organization. Their team interviewed us, sent us questionnaires, reviewed our current design, and tried to understand our challenges. They talked to some of our customers and spent a reasonable amount of time understanding our business. What is the team composition? There’s a total of 5–7 people working on the project, but the team size varies depending on what phase we’re in. How did &why perform from a project management standpoint? They always keep us up to date through Slack and via phone calls. Everything is pretty well organized. We collaborate on the design and exchange feedback through Figma, but we use Brandpad.io for general branding activities. Thus far, &why has pretty much matched the budget that we had discussed in the beginning. I think we’re spending way less than we would have with other agencies. They have a very clear list of how many hours each stage would take. We always feel well-informed, and we’re pleased that they stick to the schedules and the budget. What did you find most impressive about them? I really like the design and the outcome, but what really impresses me is how they try to understand our requirements in detail. They spend a lot of time on calls to make sure that we’re on the same page. At the end of it, they have a deep understanding of our vision. It’s not superficial at all. It’s a lot of fun to work with them actually. Are there any areas they could improve? No, we’re happy. They’ve stuck to the budget, and the outcome has been cool. They are quite fast, and the communication has been good. Do you have any advice for potential customers? You’ll be in good hands with &why. They’ll guide you through the branding and design process, especially if you’re unfamiliar with it. They’ll work at a good pace, and they’ll take care of everything.