Web Presence IOM

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Description of Web Presence IOM

When we optimise the online presence of your enterprise we mainly employ two key internet marketing tools - content marketing & technical search engine optimisation. They can be described as different means to the same end. Both aim to achieve some kind of growth for your company. In fact, for one of them to achieve ultimate success the other is necessary.

Content Marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Content marketing is also defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action http://goo.gl/v4329i

Technical SEO just refers to any search engine optimisation work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases https://goo.gl/ag6hMx

We feel the two are complementary to each other & integral to a successful online marketing campaign. To pit the two against each other loses the whole point of integrated social media marketing

Specialists from each skill area can be afraid that they might lose their influence, but in a small agency come we can easily & comfortably combine the two skill sets

Content Marketing brings traffic, enhances reach, showcases the culture of your company, builds a trustworthy customer relationship, and is your door to conquering social media. It’s about connecting with your audience, building trust, gaining mindshare, & being the one potential customers remember when it’s time to order. Content marketing is actually about the strategic positioning of specific words

Technical SEO is a pillar or base of support for your content marketing and detailing its many aspects have been described thus: ‘asking a nontechnical person to understand technical SEO is like asking an infant to understand Pig Latin’. Put simply, you write because you want people to know about you. Through SEO, you can obtain words, and through content, you put them to use. The term itself is intimidating, but the meaning is straightforward. Technical SEO is basically the behind-the-scenes stuff that helps search engines—primarily Google—find and index your site. In other words, it’s all the SEO you do for your site, minus the actual content.

Content optimisation - the intersection of SEO and content marketing, where our experts work together to  generate better outcomes for your enterprise!

Organic Search Marketing Specialists - We Help You Shine Online!

*Content Marketing *Technical SEO

Services offered by Web Presence IOM

Web Presence IOM offers these services:

Experts in SEO

Technical SEO - totally white hat

Experts in Content Strategy

Web based content marketing
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