Sandpaper (+ 5 reviews) | Sortlist

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Sandpaper Dubai, United Arab Emirates

This agency profile and details are managed by the agency owner.

Our Story

Sandpaper is a digital design and communications agency with a reputation for effective, results orientated design solutions.
With experience working on brands, in both the UK and GCC region, we are a dedicated team of creatives who create design dedicated to the digital space.
We concentrate on specific areas of design and communication where we excel, our key strengths being: Digital Strategy > Digital Design > Branding > Online Advertising

Our Views

Content is king, it is still the quality of the idea that engages an audience and makes a brand stand out. All concepts should work seamlessly from digital to print and vice versa. Everyday digital media provides new ways to bring static ideas alive with dynamic features.

It is an exciting time and allows our creatives the freedom to think beyond conventional formats.

Our Principles

Our talented team creates memorable, distinctive and effective campaigns using imagery and copy that is both insightful and relevant. Our creative approach encompasses several years of international and regional experience, resulting in effective and original artwork.

10 people in their team
Speaks English
13 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2006
1 award conferred
Open website


4 services offered by Sandpaper

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Experience level

Related reviews
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  • Description
    Sustainability report design and annual (Financial) report design and copywriting. Brand logo identity design , brand guidelines, brand positioning.
    Skills in Graphic Design (34)
    Graphic Designsustainability reportannual report layoutgraphic design advertisingart book designonline graphic designlogo graphic designgraphic packagingbranding graphic designfashion graphic design+24
    Works in Graphic Design (11)
    Re-Branding of a Coffee Shop chain (20 branches). - Graphic Design
    Innovations week Event - Graphic Design
    Summertown Sustainability Report - Graphic Design
    Abu Dhabi National Oil Company (ADNOC) - Graphic Design
    Clients in Graphic Design (11)
    ADNOC DistributionEnergy & Oil | regional
    Summertown FZE interiorsArchitecture & Planning | regional
    Innovation WeekGovernment & Administration | regional
    Lavena CoffeeRestaurants | international

    Learn more about Graphic Design

  • Description
    Branding including: Brand creation, re-branding, brand strategy. Areas of specialty include: Brand positioning, Proposition, Brand Essence (Values, Benefits, Attributes, Characteristics/Personality). Digital: Online Brand Presence.
    Skills in Branding & Positioning (47)
    Digital MarketingStrategyVisual IdentityWeb DevelopmentCorporate IdentityMarketingDesignSocial MediaGraphic DesignDigital+37
    Works in Branding & Positioning (10)
    Re-Branding of a Coffee Shop chain (20 branches). - Branding & Positioning
    Innovations week Event - Branding & Positioning
    Summertown Sustainability Report - Branding & Positioning
    Abu Dhabi National Oil Company (ADNOC) - Branding & Positioning
    Review in Branding & Positioning (1)
    Clients in Branding & Positioning (10)
    Lavena CoffeeRestaurants | international
    Summertown FZE interiorsArchitecture & Planning | regional
    Innovation WeekGovernment & Administration | regional
    ADNOC DistributionEnergy & Oil | regional

    Learn more about Branding & Positioning

  • Description

    No description provided for this service.

    Works in Website Creation (3)
    Innovations week Event - Website Creation
    LoCal - LowCalorie health  restaurant concept - Website Creation
    Kent College Dubai Website - Website Creation
    Clients in Website Creation (3)
    Innovation WeekGovernment & Administration | regional
    LocalRestaurants | local
    Kent College DubaiEducation | local

    Learn more about Website Creation

  • Description
    As a boutique independent creative agency we offer a full-service design and marketing solutions across the digital landscape. We’ve been going for over 10 years, which translates into 100’s of projects and many happy repeat customers. We have a reputation as a performance-driven digital marketing team who focus on customer ROI and customer KPI’s Whether it’s digital or user experience, media, advertising, or branding our team have one main goal: to be the best at what we do. Branding Brand Research & Strategy Brand Identity & Naming Brand Architecture Rebranding Logo Design Event Branding Graphic Design Signage and Way-finding Product & Packaging Design Digital Online Advertising Conversion Rate Optimization (CRO) & Search Engine Optimization (SEO) Search Engine Marketing (SEM) & Google Display Network (GDN) Programmatic Advertising Online Marketing Consulting Social Media Community Management Reporting and Advertising Video & Display Advertising Re-marketing & Re-targeting Email Marketing Advertising TV/ Cinema Video Content Advertising Press & Print Advertising OOH Out of Home / Outdoor Advertising Production Management in Print Digital Radio & Video content Digital Advertising Publication Design Media Media Auditing, Search & Media Strategy Event Sponsorships Media Buying Optimization SMS Marketing Radio Media Buying Newspapers & Magazines Media Buying Outdoor (OOH) / Outdoor Media Buying Experience Website Design & Development Mobile App Design & Development UI Design UX Research, Strategy, Design & Optimization
    Works in Advertising (7)
    Innovations week Event - Advertising
    Dubai Future Foundation- Part of Dubai Government - Advertising
    LoCal - LowCalorie health  restaurant concept - Advertising
    Bafco (Office Furniture & Fitout) - Advertising
    Clients in Advertising (7)
    ADNATCO and NGSCO (part of the ADNOC Group)Energy & Oil | international
    Gems EducationEducation | international
    EmiratesAviation & Aerospace | local
    Innovation WeekGovernment & Administration | regional

    Learn more about Advertising

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13 projects performed by Sandpaper

Re-Branding of a Coffee Shop chain (20 branches).
Re-Branding of a Coffee Shop chain (20 branches).

Project made for Lavena Coffee in the Restaurants industry for a B2C audience in 2021.Rebranding of a coffee shop chain of 20 branches in Saudi Arabia.Scope of Work included:Brand IdentityBrand Design Interior layout. Drive-thru and Airport Kiosk designs Uniform design, Menu board design, application to all shop touchpoints.Brand guidelines (visual standards) book/Manual Brand advertising material online and offline

Branding & PositioningGraphic Design
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Innovations week Event
Innovations week Event

Project made for Innovation Week in the Government & Administration industry for a B2C audience.The Executive Council (Dubai Government)Sandpaper’s digital department were responsible for building the UAE’s Innovation Week website. Using web design trends 2019 we created the latest design theme for the events of ‘UAE’s Innovation Week’ wordpress 5.0 with a custom calendar.Project Details * Client Name : The Executive Council (Dubai Government) * URL : * Categories : Digital, Micro Website * *

AdvertisingBranding & PositioningContent Strategy+5
Read more
Summertown Sustainability Report
Summertown Sustainability Report

Project made for Summertown FZE interiors in the Architecture & Planning industry for a B2B audience. Sustainability Report Annual Sustainability Report 2017-18 Work covered Design, photography (art direction), copywriting. Project Details * Client Name : Summertown Interiors LLC. * URL : * Categories : Design, photography (art direction), copywriting.

Branding & PositioningCopywritingGraphic Design+1
Read more
Abu Dhabi National Oil Company (ADNOC)
Abu Dhabi National Oil Company (ADNOC)

Project made for ADNOC Distribution in the Energy & Oil industry for a audience in 2019. 1# Annual Report design and copywriting. Das Crude (new blend of crude from the Das field) design of all marcoms for international markets. New2# Brand GuidelinesBrand guidelines for their HSE divisions. Uniform design and brand guidelines for ADNOC’s subsidiary companies. Project included application of international best practices.ADNOC Distribution required corporate guidelines (manual) to include a comprehensive set of new designs and standards for their uniforms. The scope of work involved conducting surveys with the various ADNOC subsidiaries to information for each stakeholder’s section. Each section required research and re-design with the final approved uniforms being updated and detailed in the guidelines. Project Details 2#Project safety awareness cartoon videos 10 x animated safety cartoons, featuring ‘Falco’ their mascot for external communications Sandpaper working with Adnoc Health and Safety Dept created, storyboarded and managed production of all animation cartoons. 3#Project Highlights- S * Client Name : ADNOC Distribution * URL : [] * Categories : Brand Guidelines

Branding & PositioningContent StrategyCopywriting+2
Read more
abu dhabi islamic bank 0annual reports 2013-2018
abu dhabi islamic bank 0annual reports 2013-2018

Project made for abu dhabi islamic bank ADIB in the Banking & Financials industry for a B2B audience in 2019. ADIB Bank For the last 7 year’s Sandpaper have completed ADIB’s 100 page bilingual Annual Report (2012, 2013, 2014, 2015, 2016, 2017, 2018). Project highlights include design, layout, translation, and publication (online and print). Project Details * Client Name : AIDB Bank * URL : [] * Categories : Design for Print

Branding & PositioningCopywritingErgonomy (UX/UI)+3
Read more
Dubai Future Foundation- Part of Dubai Government
Dubai Future Foundation- Part of Dubai Government

Project made for Dubai Future Foundation in the Government & Administration industry for a B2B audience in 2018.Create multiple corporate communications for a new Dubai Government Authority (part of the executive council) called Dubai Future Foundation DFF (the same entity behind the Dubai Museum of the Future).Understanding the high level strategic thought and expressing it into creative communications materials to be used within government internally and externally. Copywriting the DFF manifesto, whereby our copywriting skills were tested at the highest level of importance and incorporated into the official Manifesto paper. Creative services extended to infographics to help support the technical and factual information. Imagery selection and editing. Layout and design of documents. A suite of symbols and icons created for use and documented into a brand book of guidelines extending over 100 pages of standards for the DFF brand identity and brand architecture to support it.

AdvertisingBranding & PositioningCopywriting+2
Read more
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10 members in Sandpaper's team

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Sandpaper was awarded 1 time

MENA Most Creative Agency Award2021-04-30Most creative agency


5 reviews for Sandpaper

(5 reviews)
SyedOperations Manager at Lavena Coffee
ServiceBranding & Positioning
Team51 - 200
What was the objective behind your collaboration?
To improve the design and visual identity of our Lavena coffee brand.
What did you enjoy the most during your collaboration?
The creativity and prompt approach of Sandpaper team is indeed commendable.

Syed recommends this agency

ServiceBranding & Positioning
Team51 - 200

Graham WhiteMarketing Manager at New Horizons
Very impressed with the service provided. The team are innovative in their approach and tailor the product to match your requirements and budget. All delivered with a friendly enthusiasm which makes it a pleasure to work with Peter and the team.

Sagaren PillaiMarketing manager at Restonic
Sandpaper are very professional and can be trusted to come up with creative solutions, crafted to an amazingly high standard and always on the money. I love working with these guys and would recommend them in a heartbeat.

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Contact details of Sandpaper


  • HeadquarterCluster F - Dubai - United Arab Emirates

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