Sandpaper is a digital design and communications agency with a reputation for effective, results orientated design solutions.
With experience working on brands, in both the UK and GCC region, we are a dedicated team of creatives who create design dedicated to the digital space.
We concentrate on specific areas of design and communication where we excel, our key strengths being: Digital Strategy > Digital Design > Branding > Online Advertising
Content is king, it is still the quality of the idea that engages an audience and makes a brand stand out. All concepts should work seamlessly from digital to print and vice versa. Everyday digital media provides new ways to bring static ideas alive with dynamic features.
It is an exciting time and allows our creatives the freedom to think beyond conventional formats.
Our talented team creates memorable, distinctive and effective campaigns using imagery and copy that is both insightful and relevant. Our creative approach encompasses several years of international and regional experience, resulting in effective and original artwork.
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Project made for Lavena Coffee in the Restaurants industry for a B2C audience in 2021.Rebranding of a coffee shop chain of 20 branches in Saudi Arabia.Scope of Work included:Brand IdentityBrand Design Interior layout. Drive-thru and Airport Kiosk designs Uniform design, Menu board design, application to all shop touchpoints.Brand guidelines (visual standards) book/Manual Brand advertising material online and offline
Project made for Innovation Week in the Government & Administration industry for a B2C audience.The Executive Council (Dubai Government)Sandpaper’s digital department were responsible for building the UAE’s Innovation Week website. Using web design trends 2019 we created the latest design theme for the events of ‘UAE’s Innovation Week’ wordpress 5.0 with a custom calendar.Project Details * Client Name : The Executive Council (Dubai Government) * URL : http://tec.gov.ae/uaeinnovates/ * Categories : Digital, Micro Website * * https://youtu.be/2RHwviumL5g
Project made for Summertown FZE interiors in the Architecture & Planning industry for a B2B audience. Sustainability Report Annual Sustainability Report 2017-18 Work covered Design, photography (art direction), copywriting. Project Details * Client Name : Summertown Interiors LLC. * URL : https://www.summertown.ae/wp-content/uploads/2018/09/2017-18-Summertown-Sustainability-Report-low-res.pdf * Categories : Design, photography (art direction), copywriting.
Project made for ADNOC Distribution in the Energy & Oil industry for a audience in 2019. 1# Annual Report design and copywriting. Das Crude (new blend of crude from the Das field) design of all marcoms for international markets. New2# Brand GuidelinesBrand guidelines for their HSE divisions. Uniform design and brand guidelines for ADNOC’s subsidiary companies. Project included application of international best practices.ADNOC Distribution required corporate guidelines (manual) to include a comprehensive set of new designs and standards for their uniforms. The scope of work involved conducting surveys with the various ADNOC subsidiaries to information for each stakeholder’s section. Each section required research and re-design with the final approved uniforms being updated and detailed in the guidelines. Project Details 2#Project safety awareness cartoon videos 10 x animated safety cartoons, featuring ‘Falco’ their mascot for external communications Sandpaper working with Adnoc Health and Safety Dept created, storyboarded and managed production of all animation cartoons. 3#Project Highlights- S * Client Name : ADNOC Distribution * URL : http://adnocdistribution.ae [http://adnocdistribution.ae/] * Categories : Brand Guidelines
Project made for abu dhabi islamic bank ADIB in the Banking & Financials industry for a B2B audience in 2019. ADIB Bank For the last 7 year’s Sandpaper have completed ADIB’s 100 page bilingual Annual Report (2012, 2013, 2014, 2015, 2016, 2017, 2018). Project highlights include design, layout, translation, and publication (online and print). Project Details * Client Name : AIDB Bank * URL : http://adib.ae [http://adib.ae/] * Categories : Design for Print
Project made for Dubai Future Foundation in the Government & Administration industry for a B2B audience in 2018.Create multiple corporate communications for a new Dubai Government Authority (part of the executive council) called Dubai Future Foundation DFF (the same entity behind the Dubai Museum of the Future).Understanding the high level strategic thought and expressing it into creative communications materials to be used within government internally and externally. Copywriting the DFF manifesto, whereby our copywriting skills were tested at the highest level of importance and incorporated into the official Manifesto paper. Creative services extended to infographics to help support the technical and factual information. Imagery selection and editing. Layout and design of documents. A suite of symbols and icons created for use and documented into a brand book of guidelines extending over 100 pages of standards for the DFF brand identity and brand architecture to support it.
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