Sandpaper (+ 5 reviews) | Sortlist

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Sandpaper Dubai, United Arab Emirates

Our Story Sandpaper is a digital design and communications agency with a reputation for effective, results orientated design solutions. With experience working on brands, in both the UK and GCC region, we are a dedicated team of creatives who create design dedicated to the digital space. We concentrate on specific areas of design and communication where we excel, our key strengths being: Digital Strategy > Digital Design > Branding > Online Advertising Our Views Content is king, it is still the quality of the idea that engages an audience and makes a brand stand out. All concepts should work seamlessly from digital to print and vice versa. Everyday digital media provides new ways to bring static ideas alive with dynamic features. It is an exciting time and allows our creatives the freedom to think beyond conventional formats. Our Principles Our talented team creates memorable, distinctive and effective campaigns using imagery and copy that is both insightful and relevant. Our creative approach encompasses several years of international and regional experience, resulting in effective and original artwork.
10 people in their team
Speaks English
13 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2006
1 award conferred


2 services offered by Sandpaper

Service name
Experience level

Related reviews
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  • Description
    Sustainability report design and annual (Financial) report design and copywriting. Brand logo identity design , brand guidelines, brand positioning.
    Skills in Graphic Design (36)
    graphic design serviceslogo motion designmotion graphic designBrand Identity Designreport designgraphic advertisingmultimedia designgraphic artadvertising designmarketing design+26
    Works in Graphic Design (11)
    Re-Branding of a Coffee Shop chain (20 branches). - Graphic Design
    Innovations week Event - Graphic Design
    Summertown Sustainability Report - Graphic Design
    Abu Dhabi National Oil Company (ADNOC) - Graphic Design
    Clients in Graphic Design (11)
    Bafco (Office Furniture & Fitout)Architecture & Planning |
    British Tourist BoardTravel & Leisure | international
    ADNOC DistributionEnergy & Oil | regional
    Lavena CoffeeRestaurants | international

    Learn more about Graphic Design

  • Description
    Branding including:
    Brand creation, re-branding, brand strategy.

    Areas of specialty include:
    Brand positioning, Proposition, Brand Essence (Values, Benefits, Attributes, Characteristics/Personality).

    Online Brand Presence.
    Skills in Branding & Positioning (49)
    Corporate BrandingBranding and PositioningIdentityCreationMedia PlanningContentAdvertisingPositioningBrand IdentityWebsite+39
    Works in Branding & Positioning (10)
    Re-Branding of a Coffee Shop chain (20 branches). - Branding & Positioning
    Innovations week Event - Branding & Positioning
    Summertown Sustainability Report - Branding & Positioning
    Abu Dhabi National Oil Company (ADNOC) - Branding & Positioning
    Review in Branding & Positioning (1)
    Clients in Branding & Positioning (10)
    Bafco (Office Furniture & Fitout)Architecture & Planning |
    abu dhabi islamic bank ADIBBanking & Financials | regional
    Gems EducationEducation | international
    ADNOC DistributionEnergy & Oil | regional

    Learn more about Branding & Positioning

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13 projects performed by Sandpaper

Re-Branding of a Coffee Shop chain (20 branches).
Re-Branding of a Coffee Shop chain (20 branches).

Project made for Lavena Coffee in the Restaurants industry for a B2C audience in 2021.Rebranding of a coffee shop chain of 20 branches in Saudi Arabia.Scope of Work included:Brand IdentityBrand Design Interior layout. Drive-thru and Airport Kiosk designs Uniform design, Menu board design, application to all shop touchpoints.Brand guidelines (visual standards) book/Manual Brand advertising material online and offline

Branding & PositioningGraphic Design
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Innovations week Event
Innovations week Event

Project made for Innovation Week in the Government & Administration industry for a B2C audience.The Executive Council (Dubai Government)Sandpaper’s digital department were responsible for building the UAE’s Innovation Week website. Using web design trends 2019 we created the latest design theme for the events of ‘UAE’s Innovation Week’ wordpress 5.0 with a custom calendar.Project Details * Client Name : The Executive Council (Dubai Government) * URL : * Categories : Digital, Micro Website * *

AdvertisingBranding & PositioningContent Strategy+5
Read more
Summertown Sustainability Report
Summertown Sustainability Report

Project made for Summertown FZE interiors in the Architecture & Planning industry for a B2B audience. Sustainability Report Annual Sustainability Report 2017-18 Work covered Design, photography (art direction), copywriting. Project Details * Client Name : Summertown Interiors LLC. * URL : * Categories : Design, photography (art direction), copywriting.

Branding & PositioningCopywritingGraphic Design+1
Read more
Abu Dhabi National Oil Company (ADNOC)
Abu Dhabi National Oil Company (ADNOC)

Project made for ADNOC Distribution in the Energy & Oil industry for a audience in 2019. 1# Annual Report design and copywriting. Das Crude (new blend of crude from the Das field) design of all marcoms for international markets. New2# Brand GuidelinesBrand guidelines for their HSE divisions. Uniform design and brand guidelines for ADNOC’s subsidiary companies. Project included application of international best practices.ADNOC Distribution required corporate guidelines (manual) to include a comprehensive set of new designs and standards for their uniforms. The scope of work involved conducting surveys with the various ADNOC subsidiaries to information for each stakeholder’s section. Each section required research and re-design with the final approved uniforms being updated and detailed in the guidelines. Project Details 2#Project safety awareness cartoon videos 10 x animated safety cartoons, featuring ‘Falco’ their mascot for external communications Sandpaper working with Adnoc Health and Safety Dept created, storyboarded and managed production of all animation cartoons. 3#Project Highlights- S * Client Name : ADNOC Distribution * URL : * Categories : Brand Guidelines

Branding & PositioningContent StrategyCopywriting+2
Read more
abu dhabi islamic bank 0annual reports 2013-2018
abu dhabi islamic bank 0annual reports 2013-2018

Project made for abu dhabi islamic bank ADIB in the Banking & Financials industry for a B2B audience in 2019. ADIB Bank For the last 7 year’s Sandpaper have completed ADIB’s 100 page bilingual Annual Report (2012, 2013, 2014, 2015, 2016, 2017, 2018). Project highlights include design, layout, translation, and publication (online and print). Project Details * Client Name : AIDB Bank * URL : * Categories : Design for Print

Branding & PositioningCopywritingErgonomy (UX/UI)+3
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Dubai Future Foundation- Part of Dubai Government
Dubai Future Foundation- Part of Dubai Government

Project made for Dubai Future Foundation in the Government & Administration industry for a B2B audience in 2018.Create multiple corporate communications for a new Dubai Government Authority (part of the executive council) called Dubai Future Foundation DFF (the same entity behind the Dubai Museum of the Future).Understanding the high level strategic thought and expressing it into creative communications materials to be used within government internally and externally. Copywriting the DFF manifesto, whereby our copywriting skills were tested at the highest level of importance and incorporated into the official Manifesto paper. Creative services extended to infographics to help support the technical and factual information. Imagery selection and editing. Layout and design of documents. A suite of symbols and icons created for use and documented into a brand book of guidelines extending over 100 pages of standards for the DFF brand identity and brand architecture to support it.

AdvertisingBranding & PositioningCopywriting+2
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Sandpaper was awarded 1 time

MENA Most Creative Agency Award2021-04-30Most creative agency


5 reviews for Sandpaper

(5 reviews)
SyedOperations Manager at Lavena Coffee
ServiceBranding & Positioning
Team51 - 200

What was the objective behind your collaboration?

To improve the design and visual identity of our Lavena coffee brand.

What did you enjoy the most during your collaboration?

The creativity and prompt approach of Sandpaper team is indeed commendable.

Syed recommends this agency

ServiceBranding & Positioning
Team51 - 200

Graham WhiteMarketing Manager at New Horizons

Very impressed with the service provided. The team are innovative in their approach and tailor the product to match your requirements and budget. All delivered with a friendly enthusiasm which makes it a pleasure to work with Peter and the team.

Sagaren PillaiMarketing manager at Restonic

Sandpaper are very professional and can be trusted to come up with creative solutions, crafted to an amazingly high standard and always on the money. I love working with these guys and would recommend them in a heartbeat.

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Contact details of Sandpaper


  • HeadquarterCluster F - Dubai - United Arab Emirates

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