Sustainability report design and annual (Financial) report design and copywriting. Brand logo identity design , brand guidelines, brand positioning....
Branding including: Brand creation, re-branding, brand strategy. Areas of specialty include: Brand positioning, Proposition, Brand Essence (Values, Benefits, Attributes, Characteristics/Personality). Digital: Online Brand Presence....
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As a boutique independent creative agency we offer a full-service design and marketing solutions across the digital landscape. We’ve been going for over 10 years, which translates into 100’s of projects and many happy repeat customers. We have a reputation as a performance-driven digital marketing t...
Project made for Lavena Coffee in the Restaurants industry for a B2C audience in 2021.Rebranding of a coffee shop chain of 20 branches in Saudi Arabia.Scope of Work included:Brand IdentityBrand Design Interior layout. Drive-thru and Airport Kiosk designs Uniform design, Menu board design, application to all shop touchpoints.Brand guidelines (visual standards) book/Manual Brand advertising material online and offline
Project made for Innovation Week in the Government & Administration industry for a B2C audience.The Executive Council (Dubai Government)Sandpaper’s digital department were responsible for building the UAE’s Innovation Week website. Using web design trends 2019 we created the latest design theme for the events of ‘UAE’s Innovation Week’ wordpress 5.0 with a custom calendar.Project Details * Client Name : The Executive Council (Dubai Government) * URL : http://tec.gov.ae/uaeinnovates/ * Categories : Digital, Micro Website * * https://youtu.be/2RHwviumL5g
Project made for Summertown FZE interiors in the Architecture & Planning industry for a B2B audience. Sustainability Report Annual Sustainability Report 2017-18 Work covered Design, photography (art direction), copywriting. Project Details * Client Name : Summertown Interiors LLC. * URL : https://www.summertown.ae/wp-content/uploads/2018/09/2017-18-Summertown-Sustainability-Report-low-res.pdf * Categories : Design, photography (art direction), copywriting.
Project made for ADNOC Distribution in the Energy & Oil industry for a audience in 2019. 1# Annual Report design and copywriting. Das Crude (new blend of crude from the Das field) design of all marcoms for international markets. New2# Brand GuidelinesBrand guidelines for their HSE divisions. Uniform design and brand guidelines for ADNOC’s subsidiary companies. Project included application of international best practices.ADNOC Distribution required corporate guidelines (manual) to include a comprehensive set of new designs and standards for their uniforms. The scope of work involved conducting surveys with the various ADNOC subsidiaries to information for each stakeholder’s section. Each section required research and re-design with the final approved uniforms being updated and detailed in the guidelines. Project Details 2#Project safety awareness cartoon videos 10 x animated safety cartoons, featuring ‘Falco’ their mascot for external communications Sandpaper working with Adnoc Health and Safety Dept created, storyboarded and managed production of all animation cartoons. 3#Project Highlights- S * Client Name : ADNOC Distribution * URL : http://adnocdistribution.ae [http://adnocdistribution.ae/] * Categories : Brand Guidelines
Project made for abu dhabi islamic bank ADIB in the Banking & Financials industry for a B2B audience in 2019. ADIB Bank For the last 7 year’s Sandpaper have completed ADIB’s 100 page bilingual Annual Report (2012, 2013, 2014, 2015, 2016, 2017, 2018). Project highlights include design, layout, translation, and publication (online and print). Project Details * Client Name : AIDB Bank * URL : http://adib.ae [http://adib.ae/] * Categories : Design for Print
Project made for Dubai Future Foundation in the Government & Administration industry for a B2B audience in 2018.Create multiple corporate communications for a new Dubai Government Authority (part of the executive council) called Dubai Future Foundation DFF (the same entity behind the Dubai Museum of the Future).Understanding the high level strategic thought and expressing it into creative communications materials to be used within government internally and externally. Copywriting the DFF manifesto, whereby our copywriting skills were tested at the highest level of importance and incorporated into the official Manifesto paper. Creative services extended to infographics to help support the technical and factual information. Imagery selection and editing. Layout and design of documents. A suite of symbols and icons created for use and documented into a brand book of guidelines extending over 100 pages of standards for the DFF brand identity and brand architecture to support it.
Project made for Local in the Restaurants industry for a B2B / B2C audience in 2019.Created a brand concept A-Z. Brand Name creation, Brand Identity, 100 page Branding guidelines Visual standards, Brand positioning, Brand essence, brand position, brand strategy, brand slogan/endline.Explainer animated video to explain the concept. Trade Mark registration EEC and GCC areas
Project made for Bafco (Office Furniture & Fitout) in the Architecture & Planning industry for a audience in 2018. Sandpaper were tasked to boost google ranking with a ‘creative’ campaign idea that could work across digital and traditional media platforms. The result was a highly creative ad campaign for Bafco which received alot of response and online engagement that helped boost their google ranking and online brand presence. The creative brief was an opportunity to do something highly imaginative and a departure from the typical industry advertising style of lifestyle shots with finished products featured with glamorous models.The campaign strategy centred around the statement ‘fight for better working conditions’ (in the office). The campaign was shot showing staff venting frustration at their office furniture, using the line ‘Fighting for better working conditions’. The campaign ran in press and trade media, and brought fresh inquiries from a less conservative business sector. Project Details * Client Name : Bafco * URL : http://bafco.com [http://bafco.com/] * Categories : Advertising
Project made for ADNATCO and NGSCO (part of the ADNOC Group) in the Energy & Oil industry for a B2B audience in 2018. Sandpaper were tasked to increase the clients google ranking using creativity. The digital advertising campaign proves creativity can boost SERP Google page results. If creativity can boost audience engagement then with time and enough exposure improve google page ranking. Sandpaper created an advertising campaign for a Shipping Company that own a fleet of Bulk, Crude and LNG tankers.Sandpaper were tasked to produce a creative concept that avoided the obvious snap shot of ships at sea. The idea proposed used foreground shots of land with animal species typically found in that region. The background featured a horizon shot of the ship. GPS co-ordinates and the name of vessel operating in that region provided the final nautical touch to each execution. Project Details * Client Name : ADNATCO and NGSCO * URL : http://adnatcongsco.ae [http://adnatcongsco.ae/] * Categories : Advertising Campaign
Project made for British Tourist Board in the Travel & Leisure industry for a B2B / B2C audience in 2017. British Tourist Board Brochure Design.Creative design for brochure layout. Creative copywriting skills for this brochure. Sandpaper provided ongoing design and marketing support for planned events across Middle East, Far East, China and Australia. Event collateral, brochures (including content development). Project Details * Client Name : Visit Britain- International Office based in UAE * URL : http://www.visitbritain.com/en/AE/ * Categories : Collateral design
Project made for Gems Education in the Education industry for a B2B / B2C audience in 2018. Gems Wellington School’s Collateral Designs
Project made for Emirates in the Aviation & Aerospace industry for a B2B / B2C audience in 2018.Emirates Airline aeroplane fleet from 1985-present day. Historical animated video clip showing the evolution of their aircraft fleet.
To improve the design and visual identity of our Lavena coffee brand.
The creativity and prompt approach of Sandpaper team is indeed commendable.
Syed recommends this agency
Very impressed with the service provided. The team are innovative in their approach and tailor the product to match your requirements and budget. All delivered with a friendly enthusiasm which makes it a pleasure to work with Peter and the team.
Sandpaper are very professional and can be trusted to come up with creative solutions, crafted to an amazingly high standard and always on the money. I love working with these guys and would recommend them in a heartbeat.
Having worked with Sandpaper on a number of projects, I am always impressed by the quality of thinking that goes into their work, the consideration given to impacts and the importance of even the smallest detail. Theirs is design on purpose!
It was always great pleasure to working with sandpaper. Peter is very professional and he always deliver professional, i definitely recommend Sandpaper!