Salween Group

Singapore, Singapore

B2B Content Marketing for Growing Brands. Agency help without the agency hassle.

Salween Group is a boutique, B2B content marketing agency focused on using creative content and omnichannel distribution to build brands. We leverage decades of regional expertise to bring global brands to Southeast Asia, and Southeast Asian brands to the world. Our proposition is simple. Clear copy, engaging graphics and compelling video are used to tell your story, and an enterprise-grade marketing technology stack gets it out there. We manage all of this for you, so that you can focus on what matters; growing your business. Founded in 2012, the Salween Group team includes individuals with decades of award-winning experience in broadcast television and print media, creatives from traditional marketing and communications backgrounds, and talented practitioners of motion graphics and graphic design. We work with some of the region's most well-known brands, putting the strategy and content in their demand generation programmes.

20 people in their team

Speaks Chinese, English, Indonesian, Malay, Thai

Sortlist member since 2023

Founded in 2012

No review yetBe the first to write one

Services

10 services offered by Salween Group

Description
Content marketing is at the heart of what we do, and at the heart of good content marketing is good content.

But in a world where “content” can be churned out for next to nothing by offshore blog mills and DIY “creator” tools using AI, how does your brand stand out in that sea of noise?

It is simple. Publish better content.

Brands need to publish content that educates, informs, or entertains people, not content solely targeted for search engine algorithms.

You need to create and distribute valuable content relevant to people, your targeted audience and the algorithms will catch up.

Our approach to content strategy sees us creating content for every stage of the customer journey, from awareness to conversion to advocacy.

Publishing and amplifying that content across multiple channels ensures it can be seen by the right people, in the right place, and at the right time.
Skills in Content Strategy (6)
Multimedia ContentStorytellingB2B Social MediaB2B MarketingArticle WritingSocial Media Strategy
Learn more about Content Strategy
Description
Our proposition is simple. Clear copy, engaging graphics and compelling video tells your story, and an enterprise-grade marketing technology stack pushes it out across paid, earned, and owned channels.
Learn more about Growth Marketing
Description
We take the hassle out of managing and maintaining a website by offering website design, hosting, technical support and content updates as a managed service, ensuring your website is always fresh, functional, secure and reflective of your brand and your message.

As a managed service, we use a data-driven, agile methodology of continuous improvement for your website, focused on the customer experience.
Skills in Website Creation (5)
Responsive Web DesignWeb ContentWordpress DevelopmentWebsite DesignWebsite Revamping
Learn more about Website Creation
Description
Traditional media has changed, and your approach to PR and earned media needs to change with it. A mention in the Wall Street Journal is not what it used to be.

Through intelligent media outreach, we identify opportunities that will get you seen and heard. Our strong media networks and relationships get your story into the right hands.

From strategic sponsorships to eye-catching story angles, the journalism pedigree of our senior management team means we can advise and assist to get your message covered where it matters.
Skills in Public Relations (PR) (5)
PR CoachingB2B Public RelationsPublic RelationsMedia MonitoringPR Strategy
Learn more about Public Relations (PR)
Description
Our company was founded by a team with a strong background in broadcast journalism and award-winning videography. That gives us a significant technical and creative edge over marketing companies that outsource their video, or video production houses that try to double up as marketers.

Our in-house video production capabilities are used to create videos and motion graphics that are impactful, memorable and eminently shareable.
Skills in Video Production (5)
Video EditingVideo ShootingPost ProductionVideo MarketingCorporate Video
Learn more about Video Production
Description
No description provided for this service.
Learn more about Marketing
Description
No description provided for this service.
Learn more about Print
Description
No description provided for this service.
Learn more about Graphic Design
Description
No description provided for this service.
Skills in Advertising (1)
Full-Service
Learn more about Advertising
Description
No description provided for this service.
Skills in Motion Design (1)
Motion Graphics
Learn more about Motion Design

Team

20 members in Salween Group's team

StoryFounded in Singapore in 2012, Salween Group is a boutique, but full-service, B2B content marketing agency that uses strategic and creative content to tell stories that build brands. Our mission is to promote better understanding and empathy through communication.

Reviews

No review for Salween Group yet

Worked with Salween Group?

Share your experience with us.

Write a review

Contact

Contact details of Salween Group

Details

https://salweengroup.com

Headquarter143 Cecil Street, Singapore