Project made for Cobs Popcorn in the Food industry for a B2C audience.When Cobs approached us for a website refresh their priority was to deepen their relationship with their customers. The improved Cobs website brings transparency to Cobs’s products, communicating exactly what’s in them, and why a commitment to real ingredients drives their brand vision.Our design and development team fused clean, vibrant design with user-friendly functionality to deliver more information on product, nutrition and ingredients. We also included a dietary filter, giving customers an easy way to discover the products that are right for them. Above all, the new functional and beautiful Cobs website is another way this brand shows their customers they care.
Project made for Get Active Victoria - Premier's Active April in the Government & Administration industry for a audience.The Premier’s Active April initiative required full collateral design: Web App & Mobile App build, a website, recruitment drive, eDMs and an engagement plan for participants. In 2019, we delivered the highest registration number in the history of this campaign with over 130,000 registrations. And in 2020, with C-19, we helped Active April do a full pivot in a record amount of time so that instead of cancelling they could continue to get their message out there and offer creative ways of supporting people to be active at home.
Project made for Do Not Open This Book in the Education industry for a B2C audience.Designed to capture the experience of reading, the horizontal scroll of the ‘Do Not Open This Book’ takes kids and adults alike on a fun and interactive journey. The site works on two levels – practically, it provides all the information about the book series, its authors, its awards, and its countries of publication. At the same time, it uses animation to bring to life the main character ‘Wizz’, who takes ‘readers’ on a journey through the site with his recognisable reverse psychology methods and silliness.The Do Not Open This Book site was a finalist in the 2021 Australian Web Awards in the Shoestring category.
Project made for Vandenberg Wines in the Beverage industry for a B2C audience.Vandenberg came to us when they first launched in 2016, and then returned in 2019 to help them expand into international markets, including China. We’ve made sure that every detail of the Vandenberg brand is consistent and on point across every asset and piece of communication. Attention to detail, creativity and deep thought have gone into how Vandenberg can traverse Australian and Chinese markets, and stand out from the crowd. We’ve created a look and feel across Vandenberg’s entire digital ecosystem that’s sophisticated, beautiful, and modern.
Project made for Cacao in the Food industry for a B2C audience.This website was designed and built to provide their customers with a shopping experience that reflects the quality and luxury of their brand and products, Cacao needed a site that combined beautiful visuals, a cohesive tone of voice and exceptional functionality. Operational simplicity was also imperative for Cacao to manage ongoing updates to the site without compromising integrity. The Cacao website and shopping experience was designed as a sensory journey that brings the customer as close to the quality of Cacao’s products as possible. Luxury is reflected not only through the site’s beautiful imagery, design, and tone of voice, but in its user-friendly elements that make it pleasurable to browse, and simple to navigate and purchase. To manage Cacao’s individual chocolate and macaron selector functionality, we created a ‘product-within-a-product’ that’s connected to Cacao’s inventory system – it’s made a significant difference to Cacao as a business, saving them from manual data input, increasing time-efficiency and revenue.
Ongoing project for RMIT Next in the Education industry for a B2C audience since 2020.The RMIT Next platform is about the future of teaching and learning. And being about the future, they needed a website that reflected innovation in design and technology, and an agency who could deliver both to the highest standard. On top of designing a truly eye-catching look, Rock created an architecture that supports a huge (and growing) amount of information that still looks clean, and is easy to navigate. We’ve made sure RMIT can manage updates themselves – and feel confident to do so without compromising integrity. We also integrated SSO (single sign on) for RMIT and Linkedin users, and delivered it all within a tight timeline. The RMIT Next site was the winner of the 2021 Australian Web Awards in the Education category and also bagged a silver at the DrivenXDesigns Sydney awards.