Prodraft

Navi Mumbai, India

India's rapidly growing content marketing agency, delivering solutions to the world.

Prodraft, a content marketing agency located in Mumbai, India, is a leading provider of comprehensive and strategic content solutions for businesses across various industries. With a team of experienced professionals and a proven track record of delivering exceptional results, we help our clients build strong brand identities, engage their target audiences, and drive measurable growth. Founded in 2020, our agency has quickly established itself as a trusted partner for businesses looking to enhance their online presence and leverage the power of content marketing. We understand that in today's digital landscape, quality content is essential for attracting and retaining customers, increasing website traffic, and improving conversion rates. With this understanding, we tailor our strategies to meet each client's unique needs and goals. Our services encompass content marketing solutions, including content strategy development, creation, distribution, and performance analysis. We begin by collaborating closely with our clients to deeply understand their business objectives, target audience, and industry landscape. This enables us to create a customized content strategy that aligns with their brand values and resonates with their target market. Our talented team of content creators consists of skilled writers, editors, graphic designers, and multimedia specialists with a strong understanding of various industries. They are adept at producing engaging and informative content across multiple formats, such as blog posts, articles, social media posts, videos, infographics, and more. By leveraging their expertise and creativity, we ensure that our clients' content stands out amidst the noise, captures attention, and delivers value to the audience. In addition to content creation, we also focus on content distribution to maximize reach and impact. We employ various channels and tactics, including social media platforms, email marketing, influencer collaborations, search engine optimization (SEO), and paid advertising, to amplify our clients' content and drive traffic to their digital assets. We continuously optimize our distribution strategies through meticulous tracking and analysis to achieve the best possible results. Our agency is committed to transparency, open communication, and delivering measurable outcomes. We provide regular performance reports and analytics to our clients, allowing them to track the effectiveness of their content marketing campaigns. This data-driven approach enables us to refine our strategies, identify areas for improvement, and ensure that our efforts are aligned with our client's goals. As a testament to our expertise and dedication, we have helped numerous clients achieve significant results through our content marketing solutions. From startups to established enterprises, we have consistently driven brand awareness, increased website traffic, generated leads, and boosted conversions for our diverse clientele. Our company is a trusted partner for businesses seeking to elevate their online presence and engage their target audience effectively. With our comprehensive suite of services, experienced team, and data-driven approach, we empower our clients to achieve their marketing objectives and stay ahead in the digital realm.

10 people in their team

Speaks English, Hindi

Sortlist member since 2023

Founded in 2020

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Services

11 services offered by Prodraft

Description
Our content strategy service is designed to provide businesses with a comprehensive roadmap for creating and distributing valuable and impactful content. We understand that a well-defined content strategy is essential for achieving marketing goals, engaging the target audience, and driving business growth. Our methodology revolves around a strategic approach that involves thorough research, planning, and execution. Here's an overview of what clients can expect from our content strategy service:

Discovery and Research: We begin by gaining a deep understanding of our client's business objectives, target audience, and industry landscape. Through extensive research and analysis, we identify key trends, customer insights, and competitor strategies. This helps us develop a solid foundation for crafting an effective content strategy.

Goal Setting: Based on the client's objectives and research findings, we collaboratively define specific and measurable goals for the content strategy. Whether it's increasing brand awareness, driving website traffic, generating leads, or boosting conversions, we align our strategy with the desired outcomes.

Audience Persona Development: Understanding the target audience is crucial for creating content that resonates with them. We develop detailed audience personas, considering demographics, interests, pain points, and preferred content formats. This ensures that our content strategy is tailored to meet the specific needs and preferences of the target audience.

Content Mapping: We thoroughly analyse the client's existing content assets to identify gaps, overlaps, and opportunities. We map content to various stages of the customer journey, ensuring that the right content is delivered to the right audience at the right time. This process helps optimize content distribution and enhances the overall user experience.

Content Creation and Distribution Plan: We develop a content creation and distribution plan based on content mapping and audience insights. This includes determining the most effective content formats, channels, and platforms to engage the target audience. We recommend topics, themes, and messaging to ensure the content aligns with the brand's values and resonates with the audience.

Editorial Calendar: To ensure consistency and organization, we create an editorial calendar that outlines content creation and publishing schedules. This helps clients maintain a steady flow of content and effectively manage resources.

Performance Tracking and Analysis: We implement robust tracking and analytics tools to measure the effectiveness of the content strategy. We monitor key performance indicators (KPIs) such as website traffic, engagement, conversion rates, and social media metrics. Regular performance reports provide valuable insights and enable us to make data-driven optimizations to the strategy.

Strategy Refinement: Content strategies are dynamic and require continuous evaluation and refinement. We conduct periodic reviews of the content strategy, incorporating feedback, industry changes, and emerging trends. This ensures the strategy remains relevant, effective, and aligned with the client's evolving goals.

Clients can expect a collaborative and transparent approach throughout the content strategy process. We maintain open communication channels and provide regular updates and progress reports. Our team of content strategy experts brings extensive experience and expertise, ensuring that clients receive a well-crafted, tailored strategy that drives results.

Our content strategy service equips businesses with a roadmap to create compelling, targeted, and results-driven content. By aligning content with business goals and audience needs, we help clients establish thought leadership, enhance brand visibility, and achieve sustainable growth in the digital landscape.
Skills in Content Strategy (4)
StorytellingMultilingual ContentTarget Audience DefinitionBlogging Strategy
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Description
Our SEO consultancy service is aimed at helping businesses improve their search engine rankings and organic visibility. We understand that SEO is a critical component of any digital marketing strategy, and our team of SEO experts is well-versed in the latest trends and best practices.

We conduct comprehensive website audits, keyword research, and competitor analysis to identify opportunities for optimization. Based on our findings, we provide tailored recommendations and strategies to enhance on-page and off-page SEO factors, including website structure, meta tags, content optimization, link building, and more.

Our SEO consultancy service ensures businesses maximize their online presence, drive organic traffic, and achieve long-term growth.
Skills in SEO (25)
Small Business SEOLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOSEO ConsultingMobile SEOOff Page SEOSEO Analyse+15
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Description
Our influencer marketing service is designed to help businesses leverage the power of social media influencers to reach their target audience, build brand awareness, and drive conversions. We follow a strategic methodology that ensures effective influencer collaborations and measurable results.

Methodology:

Strategy Development: We begin by collaborating closely with our clients to understand their business objectives, target audience, and brand values. Based on this information, we develop a comprehensive influencer marketing strategy tailored to their needs. Our team conducts extensive research to identify relevant influencers who align with the client's niche, industry, and target demographics.

Influencer Selection: Using our robust network and industry connections, we carefully curate a list of influencers who have a genuine and engaged following. We evaluate influencers based on audience demographics, engagement rates, content quality, and brand affinity. We aim to find influencers who can effectively promote the client's products or services to their followers.

Campaign Execution: Once the influencers are selected, we work closely to create engaging and authentic content that resonates with their audience and aligns with the client's brand values. We provide clear guidelines and messaging to ensure that the content produced by influencers accurately represents the client's offerings. We also monitor the campaign's progress, ensuring that influencers adhere to agreed-upon deliverables and timelines.

Performance Tracking and Analysis: We provide our clients with detailed performance reports that outline the campaign's key metrics, such as reach, engagement, website traffic, and conversions. This data allows clients to evaluate the effectiveness of the influencer marketing campaign and make informed decisions for future collaborations.

What Clients Can Expect:

Increased Brand Exposure: By partnering with relevant influencers with a loyal following, clients can expect their brand to gain exposure to a broader audience. Influencers act as trusted advocates, introducing the brand to their followers and generating buzz around the client's products or services.

Enhanced Brand Credibility: Influencer endorsements lend credibility to the client's brand. Influencers have built a rapport with their followers, so their recommendations carry weight and influence purchasing decisions. Through influencer marketing, clients can expect to enhance their brand's reputation and trustworthiness.

Targeted Reach and Engagement: Through careful influencer selection, clients can effectively reach their desired target audience. Influencers have cultivated a community that closely aligns with the client's target demographics, resulting in higher engagement rates and increased chances of conversions.

Measurable Results: Our data-driven approach ensures clients receive detailed reports and analyses of the campaign's performance. Clients can expect transparency and insights into key metrics, enabling them to accurately measure the ROI of their influencer marketing efforts.

Our influencer marketing service offers a strategic methodology that enables businesses to harness the influence of social media influencers. Following a well-defined process and delivering measurable results, we help clients expand their reach, enhance brand credibility, and achieve their marketing objectives through effective influencer collaborations.
Skills in Influencer Marketing (19)
InfluencerInfluencer RecruitmentMacro influencersInfluencer StrategyInfluencer affiliationLinkedIn InfluencersYoutube InfluencersMicro InfluencersInfluencer Content ProductionInfluencer Campaign Monitoring+9
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Description
No description provided for this service.
Skills in Copywriting (1)
Content Writing
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Description
No description provided for this service.
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Description
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Description
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Skills in Online Advertising (1)
Performance Marketing
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Description
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Description
No description provided for this service.
Skills in Public Relations (PR) (1)
Online PR
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Description
No description provided for this service.
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Team

10 members in Prodraft's team

StoryStarted as a small content writing agency in 2020, Prodraft today has turned into a full fledge content marketing agency which also provided Influencer and Performance marketing services to its clients across the globe.

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Contact

Contact details of Prodraft

Details

https://www.prodraft.in

Headquarter19d, Sector 6 Lane, Sector 6, Vashi, Navi Mumbai, Maharashtra, India