Path Interactive

New York, United States

Path Interactive is a leading New York City digital search marketing agency providing results-oriented digital campaigns for national, regional & local business clients. Founded in early 2005, Path brings a unique approach to paid search management, organic search optimization, social media marketing and advertising, and web presence management. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and digital media as well as experience in both local and national markets. At Path Interactive, we build holistic, integrated campaigns that utilize the mix of services that’s right for each client. With deep expertise in Paid Search, SEO, Social Media and Display Media,we rely on the entire range of digital marketing tactics to drive performance,whether the goal is prospecting for leads, amplifying your brand’s reach and message, or nurturing existing customers and driving them to convert. Performance-driven and ROI-obsessed, we push the boundaries of technology and analytics to engineer unparalleled campaign insights, and we constantly fine-tune our campaigns based on this next-level performance data. Through our innovative use of technology, which allows us to integrate campaign data with client-side information systems, we can analyze exactly how your brand is intersecting with consumers across channels, at every step in the customer decision journey. This yields better campaigns, higher ROI and the kind of in-depth reporting and accountability that turns our clients into long-term partners.

35 people in their team

Speaks English

Sortlist member since 2015

4 awards conferred

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Services

5 services offered by Path Interactive

Description
An early leader in the field, Path has over nine years of experience in Pay-Per-Click marketing, with over $100 million dollars in media under our management. We know paid search inside out – it’s the core focus of our agency.

Effective PPC needs to be, first and foremost, effective marketing. This means that we take the time to really understand your business: your goals, your opportunities, your limitations—and especially, your customers. Then we craft campaigns that drive the kind of performance that matters most to your business: eye-popping ROI.
Skills in Advertising (1)
pay-per-click
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Description
We influence your customers’ search journey with smart SEO strategies and deliver better ROI through:

- Effective website optimization, which ensures that your site is relevant for key transactional search terms.
- Thoughtful website content development strategies that answer informational, research-oriented queries.
- Relationship building and web presence management, which links your site to the key industry websites and online forums where consumers look for guidance when contemplating a purchase.
Skills in SEO (1)
Website Optimization
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Description
No description provided for this service.
Skills in Online Advertising (1)
Search Marketing
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Description
No description provided for this service.
Skills in Marketing (1)
Search Engine Marketing
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Description
No description provided for this service.
Learn more about Social Media

Awards