Agency expert in Branding & Positioning, Advertising.
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About MultiVerse Advertising
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MultiVerse Advertising is an independent marketing agency headquartered in Yangon and with offices in Thailand and Vietnam. We are a full-service agency specializing in branding, integrated marketing, emerging market strategy and app design and development. By combining international strategic experience with local creativity and insight, MVA creates infinite possibilities for companies such as Heineken, OPPO, Junction City, Jaguar/Land Rover, GOCO Hospitality and more.
How We Work
Our approach to marketing is always guided by the client’s directions, combined with research, strategy, and finally, creativity.
We don’t simply recommend an easy and expensive channel like billboards; we choose a mix of the most effective marketing for each client.
We understand that consumers don’t want features, they want benefits. We sell them the stories around the brand and the product that are relevant to their lives. People don’t buy a phone because it has a great camera, they buy it because it takes great photos - a very important difference.
LocationTaunggyi, Myanmar (Burma)
400 12 34 56 78
MultiVerse Advertising@MultiVerse Advertising.com
We are active in different sectors
Branding & Positioning
- A brand is much more than a name, a logo or a tagline. A brand is the feeling people get when they hear, see, read, or even taste or smell any of a brand’s assets. Brands need to be developed over time, and when this is done well they can become incredibly valuable. When customers love a brand, they don’t just buy the product, they become advocates for it. At MultiVerse Advertising we understand that everything a company does affects perceptions of its brand. Whether we’re working on store layout, TVCs, product packaging, website interface, customer service, or anything else, branding is on our mind. To us, a logo and tagline are only the beginning of a great branding strategy.
- MultiVerse Advertising’s creative team can create effective and compelling advertising for any channel. We have worked with top Myanmar and international brands to develop advertising for TVCs, radio ads, print, billboards, events and pop-ups, mobile, and social media. Our ads are creative, but always guided by strategy and insight to drive sales and brand awareness.
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A few metrics about the agency
Check the latest works made for our clients
Rebranding for a Super Yacht Club in ThailandAugust 2016
Rebranding for a Super Yacht Club in Thailand
Phuket Yacht Haven (PYH) needed a complete rebranding to align with its property renovation. The club needed to elevate its brand positioning among SE Asia marina properties, refocus its digital strategy, and position itself as a destination to non-yachters. After a number of unsuccessful starts with other agencies, PYH turned to us.
We worked closely with PYH to first discover their brand DNA and aspirations, then created a total identity system that began with a new logo and palette and covered everything from wayfinding signage, to staff uniforms, to interior design. We also created a responsive website and implemented a social media strategy to promote the club as a local dining hotspot.
Phuket Yacht Haven is now seen as a premium super yacht haven, and has seen membership and revenues rise. The restaurant has also become a go-to dining option for residents and visitors alike.
Branding for New Myanmar Coffee & Juice chainAugust 2016
Branding for New Myanmar Coffee & Juice chain
A new chain of coffee shops needed a name and full brand identity to connect gourmet espresso to the Myanmar culture.
After the launch, the client needed a new brand identity for a juice bar chain that would be separate from the coffee shop but connected to the same brand family.
We created the name Espressonite and a logo that was grounded in traditional Myanmar dress while still modern and related to coffee.
For Juicetopia we created a “brand family” by designing a female version of the Espressonite logo and connecting it to juice.
Sales are strong at Espressonite’s flagship store and at the newly opened “coffee truck”, and more outlets are coming soon.
The first Juicetopia location will open in the upcoming months.
Rebranding and Marketing for Myanmar AppAugust 2016
Rebranding and Marketing for Myanmar App
SQUAR was founded in 2013 as Myanmar's first local language social platform. As Myanmar was coming online, SQUAR began developing rich online content experiences for Myanmar users. The startup was showing growth, but with a brand that didn’t truly represent the vibrant nature of both the country and the company. The company was in need of a rebrand, one that kept the name SQUAR but differentiated it from similarly named US companies and connected it to Myanmar.
MultiVerse Advertising developed a rebranding strategy that connected the brand to the country through Myanmar’s two-letter country code, MY. The new name MySQUAR connects the company to the country as well as creating a sense of ownership for all levels of the brand and products. The redesigned logo was simple yet bold, with the new gold and purple palette paying homage to the vibrant and colorful culture of the “Golden Land."
The rebranding gave the company a consistent identity, and one that helped endear the brand to the public. MySQUAR’s chat app MyCHAT went on to become of the country’s top app downloads, and the MySQUAR launched a successful IPO in the UK.
Integrated Advertising for Heineken's Trophy TourAugust 2016
Integrated Advertising for Heineken's Trophy Tour
Heineken is one of the world’s most premium mass-market brands, but is not well known to Myanmar consumers. As part of a global activation, the brand brought its UEFA Champions League Trophy and former Arsenal F.C. legend Freddie Ljungberg to Yangon. Heineken needed an integrated marketing campaign of events around the Tour, plus advertising around the whole campaign.
We created a fully integrated advertising strategy that projected the brand’s premium image across print ads, TVCs, radio, billboards, Facebook, packaging, POS design, events and PR. This all led up to 10 events and activations over 8 days that reached all target demographics through interactive online experiences and exciting live events in Yangon.
Engagement on Facebook topped 1 million from 7.5 million impressions. 124 articles of earned PR received 100 million impressions. Heineken is selling beer in Myanmar faster than it can be brewed, and the brewery is having trouble keeping up with the demand.
2 OPPO Product LaunchesAugust 2016
2 OPPO Product Launches
OPPO was launching two new products back-to-back and needed TVCs, print, and billboard ads that were relevant to Myanmar audiences, while using current brand ambassadors, and leveraging their sponsorship of Myanmar’s Got Talent. Competitors Samsung and Huawei had been in market longer and had dominant positions.
We created the stories around the personalities and backgrounds of Myo Gyi and Ni Ni Khin Zaw. Each story had a feeling of aspiration and reaching for one’s dreams that is very relevant to Myanmar, but the production quality and art direction were higher than typical Myanmar TVCs.
Where most ads focused on features like megapixels, ours told stories about the confidence people can get from taking beautiful selfies.
The client was very pleased with both the stories and the high-production quality we were able to deliver on a tight deadline, While phone sales usually see a rainy season slump, the A37 saw strong growth and beat projections. The anticipated F1s release is also expected to exceed sales forecasts and our agency has been asked to create a fully integrated advertising strategy for its launch.
Check the latest reviews from our clients
General Manager at MySQUAR
MultiVerse played a huge part in shaping our brand and helping us establish ourselves and build our reputation in Myanmar. We first launched with the name Squar had already built some real recognition that we did not want to abandon, though it was too close to a US mobile payment company's name. Thom and his team at MultiVerse really helped guide us to the perfect solution with MySQUAR. The name allowed us to keep part of the old while making it relevant for Myanmar, the new colors represented Myanmar youth (our target audience), and their talented artists drew us these cute Myanmar animated characters that became synonymous with our brand and are really popular with our users. The rebranding helped us build new brand equity while preserving what we'd already worked so hard for.
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