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MRM Worldwide Paris
CXM : "Customer Experience Management" Chez MRM // McCANN, nous mettons au centre l'individu dans ses multiples interactions avec les marques et les distributeurs. L'ère digitale modifie les attentes et les comportements. Finies les communications descendantes, fini le monologue de marque. En BtoB ou en BtoC nous œuvrons à rendre simple le « complexe » de nos clients (complexité induite par la multiplication de lieux d'interactions, Devices, Appli, Contenus, Point de vente, CRM...), et à créer des expériences jugées pertinentes et créatives par leurs publics, qui sont ainsi favorablement activées. Après le MD, puis le CRM, l’ère est désormais au CXM ou « Customer Experience Management ». Le CXM se situe à l'intersection de la créativité de la technologie et de la performance au sens data. Le CXM nous permet, grâce à notre connaissance et compréhension unique du consommateur et shopper, de concevoir et déployer tout dispositif complet d’activation au sens conquête de nouveaux clients ou fidélisation, le tout au service du business de nos clients. Le CXM chez MRM // McCANN se nourrit de notre réseau international et de ses 30 bureaux sur les cinq continents, nous permettant d’innover et de partager les best practices. Nous avons pour obsession de développer des approches qui créent des expériences innovantes, créatives et efficaces pour les consommateurs et les marques, en intégrant désormais l’ensemble des touchpoints au service d’un continuum d’expérience marque.
100 people in their team
Speaks English, French
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Services
4 services offered by MRM Worldwide Paris
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Learn more about Branding & PositioningDescription No description provided for this service.
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Skills in Digital Strategy (2) Shopper MarketingCRM
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Team
100 members in MRM Worldwide Paris's team
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Details
- Headquarter69 Boulevard du Général Leclerc, 92110 Clichy, France