MBD | Morshed Business Development Baghdad, Iraq

Public relations requires a deep understanding of the media landscape, how journalists think and operate and how they source stories. Many organizations are too focused on their day to day operations and simply don’t take this into consideration, which is a huge mistake in the competitive landscape of Middle East reporting. At worst, interactions with journalists can be based on the excitement that they will write a good story, or fear that they won’t. Both attitudes normally lead to disappointment. Without a strong public relations strategy, some organizations simply hope the press will write a positive story about a new product or initiative. But hope is not a strategy. There is nothing worse than launching a new project or product and finding that it has not even been reported. Instead, the best chance of getting positive press comes through proactive engagement with the media, making them feel welcome, acting in a confident and transparent manner and gradually shaping your message. When this is effective, it can sometimes be more important than advertising. Every organization needs a team of professionals experienced in the fine art of influencing the media. Morshed can brief you on the publications and journalists who must be engaged for a high impact PR campaign, making sure that when the campaign is ready to launch, everyone has the best message for the brand and the press get the right message.