MOLOG is a premier creative agency headquartered in India, offering an expansive range of services including branding, content creation, digital storytelling, performance marketing, web development, and software solutions. We draw inspiration from India's rich cultural heritage, harnessing emotional depth and intuitive insights to craft campaigns that leave a global impact. Our tagline, "WOW, the only thing you'd say," embodies our commitment to delivering awe-inspiring work that resonates with audiences worldwide. Since our inception in 2017, we've been on an ambitious journey to showcase the potential of India's creativity and rise to the top of the global advertising industry.
Initial Consultation Needs Assessment: Understand the client’s business objectives, specific goals for the advertising campaign, and the target demographic. Budget Discussion: Outline the budget constraints and define a suitable pricing model, such as Cost Per Click (CPC), Cost Per Mille (CPM), or fixed-rate packages.
Research and Planning Market Research: Conduct research on the industry, competitors, and consumer behavior to inform the advertising strategy. Media Planning: Decide on the most effective media channels for the campaign, be it digital, print, TV, radio, or outdoor. KPIs and Metrics: Define the Key Performance Indicators (KPIs) that will be used to evaluate the success of the campaign.
Creative Development Conceptualization: Create the core concept or message of the advertising campaign. Content Creation: Depending on the medium, this could involve designing graphics, shooting videos, writing copy, or developing interactive elements. Client Review: Present the creative material to the client for approval or modification.
Campaign Launch Media Buying: Purchase ad spaces or slots on the chosen media channels. Implementation: Launch the campaign according to the media plan, ensuring accurate placement and timing.
Monitoring and Optimization Performance Tracking: Use analytics tools to track the campaign's performance in real-time. Optimization: Make data-driven adjustments to the campaign to improve ROI, such as changing keywords, targeting options, or media channels. Reporting: Provide periodic reports outlining the campaign’s performance metrics and KPIs.
Post-Campaign Analysis Data Analysis: A comprehensive review of all collected data to assess the overall effectiveness and ROI of the campaign. Client Debrief: Discuss the successes and learnings of the campaign with the client and propose next steps or future strategies.
Skill Sets and Expertise Creative Skills: Expertise in crafting compelling messages and visuals tailored to the target audience. Media Planning: In-depth understanding of various media channels and their respective pros and cons. Analytical Skills: Proficiency in using analytics tools to track performance and make data-driven decisions. Project Management: Ability to manage complex campaigns, often involving multiple media channels and stakeholders.
Initial Consultation Needs Assessment: Evaluate the client's current social media presence, business goals, and target audience to tailor a strategy. Budget and Scope: Discuss the level of service required and the budget to align expectations.
Strategy Development Platform Selection: Identify the most appropriate social media platforms for the client's target audience. Content Strategy: Develop a content calendar outlining what, when, and where to post. Metrics: Decide on key performance indicators (KPIs) to evaluate the effectiveness of the strategy.
Content Creation Graphic Design: Create visually compelling graphics, images, or videos tailored for different platforms. Copywriting: Draft text content that resonates with the target audience and aligns with the brand’s voice. Content Approval: Share drafts with the client for feedback and final approval. Implementation Posting Schedule: Manage the posting of content according to the content calendar. Community Management: Respond to comments, messages, and engage with the community to build a loyal following. Paid Advertising: If applicable, manage paid social media campaigns targeting specific demographics.
Monitoring and Optimization Performance Tracking: Monitor analytics to assess the performance of various posts and campaigns. Adjustments: Make data-driven adjustments to the strategy for continuous improvement. Monthly Reporting: Provide a detailed report on the month's KPIs, successes, and areas for improvement.
Crisis Management Issue Resolution: Be prepared to manage and mitigate any social media crises that may arise, such as negative comments or PR issues.
Skill Sets and Expertise Platform Mastery: Proficiency in using various social media platforms and tools. Analytics: Skills in interpreting data to make informed decisions. Copywriting: The ability to write engaging and persuasive text. Visual Storytelling: Graphic design or video editing skills for creating compelling visual content. Customer Service: Aptitude for engaging with audiences in a brand-appropriate manner.
Skills in Social Media (15)
Social Media StrategySocial Media Video ProductionSocial Sharing OptimizationSocial Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ServicesSocial Media CopywritingPinterest MarketingLinkedIn Marketing+5
Initial Consultation Needs Assessment: Understand the client's objectives for the event or exhibition, including the target audience and the overall message they wish to convey. Budget and Scope: Outline what will be achievable within the client's budget and timeframe.
Planning and Design Concept Development: Create an overarching theme or concept for the event or exhibition. Layout Design: Develop a layout for the exhibit or event, including booth design, stage setup, seating arrangements, etc. Vendor Coordination: Identify and coordinate with vendors for various services like catering, AV equipment, and decor.
Pre-Event Execution Permit and Licenses: Secure all necessary permits, licenses, and insurance. Invitations and Marketing: Manage the creation and distribution of invitations, digital marketing, and other promotional materials. Logistics: Organize the transportation of equipment, materials, and possibly even personnel to the event venue.
On-Site Management Setup: Oversee the setup of the event/exhibition space, ensuring that it aligns with the planned layout and design. Event Staffing: Provide or coordinate event staff, such as greeters, ushers, and technical support, to assist during the event. Live Execution: Ensure the event/exhibition runs smoothly, troubleshooting any issues that arise and making quick decisions as needed.
Post-Event Services Tear Down: Manage the dismantling of the event/exhibition setup. Feedback and Reporting: Collect feedback from attendees, provide analytics (if applicable), and deliver a post-event report to the client. Client Debrief: Hold a debriefing meeting with the client to discuss what went well and what could be improved for future events.
Skill Sets and Expertise Project Management: Skills in overseeing large and complex projects from concept to completion. Customer Service: The ability to manage various stakeholders, including clients, vendors, and attendees. Technical Knowledge: Familiarity with AV setups, lighting, and other technical aspects of event production. Creative Direction: Capability to envision and bring to life a compelling aesthetic or theme for the event. Risk Management: Plans in place for various contingencies, such as weather, technical failures, or other unforeseen issues.
Initial Consultation Needs Assessment: Understanding the client's business goals, target audience, and specific requirements for the website. Scope of Work: Defining what will be done, including technologies used, timelines, and budgets.
Planning Information Architecture: Planning the structure, layout, and user flow of the website. Technical Requirements: Identifying any third-party tools, platforms, or technologies that need to be integrated.
Design Wireframing: Creating skeletal outlines of webpage layouts to establish functionality and design elements. Visual Design: After wireframes are approved, the aesthetic aspects (colors, images, typography) are finalized. This may be done in conjunction with a graphic design team.
Testing Quality Assurance: Rigorous testing for functionality, usability, and compatibility. This can include unit tests, integration tests, and manual testing. Client Review: The client is given the opportunity to test the website and provide feedback.
Deployment Launch: After final approvals and testing, the website is made live to the public. SEO Configuration: Implementing any necessary SEO optimizations. Analytics Setup: Installing tools like Google Analytics to track website performance.
Post-Launch Maintenance: Regular updates, security checks, and performance monitoring. Further Development: Depending on initial plans or performance metrics, additional features or optimizations may be implemented.
Skills in Website Creation (18)
Website DevelopmentResponsive Web DesignEcommerce Website DesignBlog CreationCustom WebsiteWebsite OptimizationWireframe DesignFront End DevelopmentMultilingual WebsiteBack-End Development+8
Initial Consultation Understanding Needs: The first step in the design process often involves discussing the client's needs, target audience, and goals for the project. Project Scope: Based on the initial consultation, you'll define the scope of work, including the timeline, budget, and deliverables.
Research & Planning Market Research: An understanding of the client's industry, competition, and target audience to inform the design. Conceptualization: Brainstorming sessions and sketching to come up with initial concepts.
Design Phase Draft Designs: Creation of preliminary design drafts or mock-ups using specialized software. Client Feedback: Presentation of the drafts to the client for review and feedback. Revisions: Making adjustments to the designs based on client feedback.
Finalization Final Review: Once revisions are complete, a final design is presented for approval. File Delivery: Delivery of the final design in the necessary formats (e.g., JPG, PNG, PDF, etc.) Documentation: Providing any necessary documentation, such as font information, color codes, and other project-specific details.
Post-Completion Support Updates and Revisions: Depending on the agreement, post-completion services may include periodic updates or revisions. Customer Service: Availability for questions or concerns after project completion.
Technical and Creative Skills Software Proficiency: Mastery of industry-standard design software like Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.) Artistic Sensibility: An eye for color, layout, typography, and visual hierarchy. Attention to Detail: From pixel-perfect icons to well-aligned elements, the details matter.
Types of Graphic Design Services Branding: Logo design, business cards, stationery, etc. Marketing Materials: Brochures, flyers, postcards, etc. Digital Media: Website design, social media graphics, email templates, etc. Print: Magazines, catalogs, packaging, etc. Additional Services Photography: Custom photography services, if needed. Content Creation: Writing or editing text that accompanies designs.