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What was the objective behind your collaboration?Het opzet was om naar aanleiding van 125 jaar bestaan het oude logo van de Belgische voetbalbond te updaten naar een hedendaagse versie. Dat met respect van alle onderdelen van het bestaande logo. Behalve de naam. Die moest ook veranderen naar het internationalere RBFA. Daarnaast moeten de subbrands binnen dezelfde stijl vorm gegeven worden. (Belgian Red Devils, Belgian Red Flames, Fanclub 1895 en ondertussen al veel meer)
What did you enjoy the most during your collaboration?Het leuke aan samenwerken met MirrorMirror is dat ze zeer goed snappen wat communicatie is en waar het voor dient. Bij gevolg heb je aan een half woord voldoende bij een briefing. Daarnaast zijn ze grafische puristen en komen bij gevolg nooit met ondermaatse voorstellen. Wel integendeel.
Are there any areas for improvements?Voorlopig zie ik die niet.
Danny Pauwels recommends this agency
What was the objective behind your collaboration?In 2015 MirrorMirror was asked to do a rebranding of the Creative Club of Belgium. This was a great strategic and visual exercise with a very strong result. We continued working with them for all branding and design work. The collaboration is a true partnership with mutual understanding and based on loyalty and honesty. They are the guardian angel of the brand, watching over the look & feel and tone-of-voice for 5 years already.
What did you enjoy the most during your collaboration?There is a great energy, Mirror Mirror dares to question the briefing, creates new opportunities and brings knowledge and craftsmanship in. It's always a go-go mentality and beauty is at the center of what they do.
Isabel Van den Broeck recommends this agency
What was the objective behind your collaboration?Het bureau heeft ons geholpen om een nieuwe branding te voorzien in lijn met de strategie van het bedrijf.
What did you enjoy the most during your collaboration?Aangezien deze oefening een nieuwe uitdaging was voor het bedrijf, was de nodige ondersteuning van groot belang. Mirror Mirror ontwikkelde niet alleen een gepaste rebranding, maar was ook een grote steun tijdens de volledige uitrol.
Louis Demeyere recommends this agency
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