Mirror Mirror (+ 4 reviews) | Sortlist
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Mirror Mirror

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Antwerp, Belgium
Mirror Mirror is a design agency specialized in branding and visual communication.  We merge creativity with a keen understanding of commercial appeal, and combine artistic intuition with strategic insights.  Building connections through branding We strongly believe branding is a dialogue. A close cooperation with our clients is always the starting point to solidly connect. It increases customer involvement, creates internal support and ownership. Moreover, this working method guarantees a strong feeling and understanding of your brand. It enables us to effectively translate your story and make it connect. Our goal is to deliver creative and striking design that seamlessly fits in with the objectives of our clients: to position and distinguish themselves by bringing a convincing brand story.
5 people in their team
Speaks Dutch, English
14 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2011
7 awards conferred

Services

13 services offered by Mirror Mirror

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  • Description
    Mirror Mirror creates and communicates your brand identity. We define who you truly are and what makes you unique for people to engage with you in a better way. Creating names and designing dynamic systems to help your target audience identify with your brand.
    Skills in Branding & Positioning (22)
    Merk BenamingGraphic DesignBrand PositioningCopywritingNamingBrand ArchitectureCorporate IdentityVisual IdentityStrategyBrand Strategy+12
    Works in Branding & Positioning (14)
    izzzi – Branding - Branding & Positioning
    Pro League – Rebrand - Branding & Positioning
    Antwerp Management School – Rebrand - Branding & Positioning
    Royal Belgian Football Association – Rebrand - Branding & Positioning
    Reviews in Branding & Positioning (2)
    cedric engels
    Danny Pauwels
    Clients in Branding & Positioning (14)
    IntegratedEntertainment & Events |
    SonhouseMedia | international
    Royal Belgian Football AssociationSports | international
    Antwerp Management SchoolEducation | international

    Learn more about Branding & Positioning


  • Description
    Mirror Mirror translates the core of your identity into creative components: from logo, and colour palette through typography and imagery.
    Skills in Graphic Design (6)
    Brand GuidelinesPrint OntwerpPrint DesignLogo DesignIdentity DesignLogo Ontwerp
    Works in Graphic Design (14)
    izzzi – Branding - Graphic Design
    Pro League – Rebrand - Graphic Design
    Antwerp Management School – Rebrand - Graphic Design
    Royal Belgian Football Association – Rebrand - Graphic Design
    Clients in Graphic Design (14)
    izzziClothing & Accessories | international
    UNIQLOClothing & Accessories |
    TervurenGovernment & Administration | local
    Pro LeagueSports | national

    Learn more about Graphic Design


  • Description
    Mirror Mirror helps you translate the essence of your identity into a practical and intuitive website to make your brand differentiate in an online environment.
    Skills in Website Creation (5)
    PrototypingWireframingVisual DesignWeb DesignUX Design
    Work in Website Creation (1)
    izzzi – Branding - Website Creation
    Client in Website Creation (1)
    izzziClothing & Accessories | international

    Learn more about Website Creation


  • Description
    Mirror Mirror creates more than static design. In a digital world your brand should be able communicate through motion, rhythm and sound.
    Skills in Motion Design (3)
    logo animationVisual DesignMotion Graphics
    Works in Motion Design (3)
    Pro League – Rebrand - Motion Design
    Antwerp Management School – Rebrand - Motion Design
    Royal Belgian Football Association – Rebrand - Motion Design
    Clients in Motion Design (3)
    Antwerp Management SchoolEducation | international
    Pro LeagueSports | national
    Royal Belgian Football AssociationSports | international

    Learn more about Motion Design


  • Description

    No description provided for this service.

    Skills in Digital Strategy (4)
    StrategieOnline MarketingVirtual RealityMarketing Onderzoek

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Skills in Web Application (2)
    Wireframe OntwerpSoftware Architectuur

    Learn more about Web Application


  • Description

    No description provided for this service.

    Skills in Ergonomy (UX/UI) (1)
    UX Optimalisatie

    Learn more about Ergonomy (UX/UI)


  • Description

    No description provided for this service.


    Learn more about Advertising


  • Description

    No description provided for this service.


    Learn more about Marketing


  • Description

    No description provided for this service.


    Learn more about Outdoor Advertising

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Team

5 members in Mirror Mirror's team

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Awards

Mirror Mirror was awarded 7 times

Creative Belgium Award (Silver)2019-4-30Integrated Campaign

Creative Belgium Award (Bronze)2019-4-30Digital Design

Creative Belgium Award (Bronze)2019-4-30Branding

Creative Belgium Award (Gold)2018-4-30Graphic Design

D&AD Award (Wood)2018-4-30design

European Design Award (Gold)2018-4-30Poster Design

Creative Belgium Award (Silver)2018-5-31Branding

Reviews

4 reviews for Mirror Mirror

5/5
(4 reviews)
DP
Danny PauwelsCreative Director at Royal Belgian Football Association
ServiceBranding & Positioning
SectorSports
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Het opzet was om naar aanleiding van 125 jaar bestaan het oude logo van de Belgische voetbalbond te updaten naar een hedendaagse versie. Dat met respect van alle onderdelen van het bestaande logo. Behalve de naam. Die moest ook veranderen naar het internationalere RBFA. Daarnaast moeten de subbrands binnen dezelfde stijl vorm gegeven worden. (Belgian Red Devils, Belgian Red Flames, Fanclub 1895 en ondertussen al veel meer)

What did you enjoy the most during your collaboration?Het leuke aan samenwerken met MirrorMirror is dat ze zeer goed snappen wat communicatie is en waar het voor dient. Bij gevolg heb je aan een half woord voldoende bij een briefing. Daarnaast zijn ze grafische puristen en komen bij gevolg nooit met ondermaatse voorstellen. Wel integendeel.

Are there any areas for improvements?Voorlopig zie ik die niet.

Danny Pauwels recommends this agency


ServiceBranding & Positioning
SectorSports

IV
Isabel Van den BroeckManaging Director at Creative Belgium
SectorNon-profit
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?In 2015 MirrorMirror was asked to do a rebranding of the Creative Club of Belgium. This was a great strategic and visual exercise with a very strong result. We continued working with them for all branding and design work. The collaboration is a true partnership with mutual understanding and based on loyalty and honesty. They are the guardian angel of the brand, watching over the look & feel and tone-of-voice for 5 years already.

What did you enjoy the most during your collaboration?There is a great energy, Mirror Mirror dares to question the briefing, creates new opportunities and brings knowledge and craftsmanship in. It's always a go-go mentality and beauty is at the center of what they do.

Isabel Van den Broeck recommends this agency


SectorNon-profit
Team1 - 10

LD
Louis DemeyereMedia & Marketing Manager at Pro League
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Het bureau heeft ons geholpen om een nieuwe branding te voorzien in lijn met de strategie van het bedrijf.

What did you enjoy the most during your collaboration?Aangezien deze oefening een nieuwe uitdaging was voor het bedrijf, was de nodige ondersteuning van groot belang. Mirror Mirror ontwikkelde niet alleen een gepaste rebranding, maar was ook een grote steun tijdens de volledige uitrol.

Louis Demeyere recommends this agency



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Contact

Contact details of Mirror Mirror

Details


http://www.mirrormirror.be

  • HeadquarterDuboisstraat 50, 2060 Antwerpen, Belgium