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What was the objective behind your collaboration?First of all, we needed to drive brand awareness among potential clients in the United States and build a perception of Solar Staff as a reliable HR tech solution that connects companies in developed economies to extraordinarily talented freelancers from developing regions. Additionally, we focused on establishing loyal relationships with key journalists and stakeholders.
What did you enjoy the most during your collaboration?We’ve been working with the agency for over a year and are pleased with the results. We’ve secured over hundred organic publications, incl. interviews, op-eds and comments in top media outlets. Our business development team consistently uses them to start conversations with our B2B clients, and that’s really impressive. We enjoy the Mindset’s approach to project management, their dedication and ability to fully immerse themselves into our business and deeply understand our objectives.
Pavel Shynkarenko recommends this agency
What was the objective behind your collaboration?The main focus has been on building media relations and securing organic publications in top media outlets. The team works closely with journalists to build a loyal community around the brand, grow its awareness, and spearhead special projects, such as our partnership with Skift Media. They also manage our social media channels and support our participation in awards and rankings. A significant part of the work is centered on building the founder’s personal brand in the United States.
What did you enjoy the most during your collaboration?Working together, we have achieved impressive results. The firm has secured 200+ organic high-quality tier-1 publications for us and played a key role in our partnership with Skift Media; they have effectively managed our presence on social media, strategically increasing our visibility and gaining 2,000+ new followers organically, without any paid advertising. They’re quick to seize media opportunities and are responsive to our requests. We are delighted to have them as our PR partner.
Victoria Tsomaya recommends this agency
What was the objective behind your collaboration?1. Build the personal brand of the founder and create visibility. 2. Build awareness of the fund within the professional investor community in the U.S. and English-speaking Europe. 3. Create a network among investors. 4. Create the image of the fund as Founder-Friendly and Added Value VC fund.
What did you enjoy the most during your collaboration?The agency has exceptionally professional managers. What sets them apart is their dedication to their clients’ success. They have supported me on all stages of external communications, providing me with deep dive training sessions and recommendations. The firm’s team is highly adaptable and always prioritizes their clients’ business goals.
Mikhail Taver recommends this agency
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