Labbrand Malaysia

Kuala Lumpur, Malaysia

Welcome to Labbrand Malaysia – where cultural understanding and strategic thinking meet to create outstanding brand and business innovation. Our agency is located right in the heart of KL’s Golden Triangle where the pulse of Southeast Asia’s development beats strong. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world.

88 people in their team

Speaks Chinese, English, French, Indonesian, Malay

17 projects in their portfolio

Sortlist member since 2024

Founded in 2005

7 awards conferred

5/5

(7 reviews)

Open website

Services

9 services offered by Labbrand Malaysia

Description
Since 2005, we have helped dozens of clients in the FMCG sector, especially in Food, Beverages, Beauty, Personal Care and Consumer Electronics, covering all levels of innovation:

DISRUPTIVE INNOVATION: We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap.

Market Research | Expert Interviews | Customer Segmentation | Market and Business Opportunity Sizing | Internal Stakeholders Workshop | Innovation Pipeline Roadmap

EXPANSION INNOVATION: With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments.

Market & Consumer Lifestyle Research | Consumer Ethnography | FGDs | Brand & Product Concept Development | Naming and Identity Design Prototyping | Packaging Design | Co-creation Workshop with Consumers | Go-To-Market Strategy

SENSORY RESEARCH INNOVATION: We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions.

Cultural Trend Research | Prospective Research | Consumer Imaginaries Mapping | Sensory Mapping | Olfactive Research | Color Research | Taste Research | Semiotic Research | Brand Positioning Strategy | Product Innovation
Skills in Innovation (16)
Global InnovationDisruptive InnovationDesign InnovationInternational InnovationNew Product DevelopmentInnovation BenchmarkingInnovation ResearchPrototypingJTBDJobs to be Done+6
Works in Innovation (7)
Review in Innovation (1)
Carmen Lam
Clients in Innovation (7)
L'OrealBeauty | international
AudiAutomotive | international
PorscheAutomotive | regional
ETROClothing & Accessories | international
Learn more about Innovation
Description
STRATEGIC DESIGN SOLUTIONS THAT BRING YOUR BRAND TO LIFE

Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact.

Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.

BRAND DESIGN
Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives.

Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide

PACKAGING DESIGN
Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys.

Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide

COMMUNICATION DESIGN
Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations.

Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication

EXPERIENTIAL DESIGN
Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration.

Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System

INNOVATION DESIGN
We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers.

Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design Prototyping
Skills in Advertising (5)
Advertising CampaignFull-ServiceAdvertising ProductionDigital Media AdvertisingMulti Channel Advertising
Works in Advertising (4)
Clients in Advertising (4)
ETROClothing & Accessories | international
LONGiEnergy & Oil | international
Coca-Cola & PorscheBeverage | international
GUCCILuxury Goods & Jewelry | international
Learn more about Advertising
Description
ONE-STOP BRANDING SOLUTIONS

Labbrand is a leading global branding consultancy that provides comprehensive and one-stop branding solutions. We help businesses define, create and establish a powerful brand identity that resonates with their target audience.

Building from customer and market insights, we enable our clients to make informed decision on their brand strategy and program, and create a brand identity that embodies the unique values of that brand.

With our holistic capabilities and seamless coordination of market research, brand strategy, brand naming and design, we are a unique branding agency that thrives to build brands that truly stand out. Our approach is tailored to support businesses valorize their corporate brand in transformation times (IPO, M&A, Globalization, Localization, etc...), as well as businesses with the ambition to amplify the performance of their portfolio of brands, products and services.

BRANDING FOR TRANSFORMATION
Start-up: Create a unique brand identity to differentiate from competitors.
Expansion | Internationalization: Adapt branding for new markets and cultural differences, and for IPO ambitions.
Rebranding: Reflect a major change such as merger or acquisition.
Repositioning: Change how the brand is perceived by consumers.
Digital Transformation: Develop a new branding strategy for online presence.

BRANDING FOR PERFORMANCE
Launching New Products | Services: Develop branding strategy to communicate benefits of offerings.
Competitive Differentiation: Differentiate through branding to stand out from intense competition.
Reaching New Generations: Update branding to appeal to Millennials or Gen Z.
Crisis Management: Use branding to rebuild trust and repair reputation during a crisis.
Skills in Branding & Positioning (27)
Brand DesignKey VisualVehicle BrandingCorporate Identity DesignSound BrandingBrand StorytellingRetail BrandingArchitecture BrandingBrand GuidelinesCo-branding+17
Works in Branding & Positioning (9)
Reviews in Branding & Positioning (5)
Ji Yoon Park
Season Fu
Maya Yette
Mia Chen
Clients in Branding & Positioning (9)
BluephaPharmaceuticals & Biotech | international
GentingTravel & Leisure | regional
AlibabaInternet | international
LONGiEnergy & Oil | international
Learn more about Branding & Positioning
Description
Your Guiding Partner For Exceptional Brand Experience
A compelling brand experience holds the power to ignite genuine interest, foster deep trust, and inspire boundless optimism in the hearts of your audience. At Labbrand, we embark on an uplifting journey to craft captivating and cohesive brand experiences that strike a chord with your customers while remaining aligned with your brand essence. With our all-encompassing suite of services, ranging from brand experience strategy to digital brand roadmap and co-branding, we are here to assist you in supercharging your brand's impact by creating a resonant brand experience. We ensure that all elements of your brand experience are integrated, harmonious, and work together seamlessly, and your customers feel understood, impressed, and eager to engage with your brand.

Digital Brand Strategy & Roadmap
Our comprehensive plan for leveraging digital channels to build and enhance a brand's online presence and customer engagement.

Digital Transformation Consulting
We help your brands adapt to the digital age by assessing their current capabilities, identifying opportunities for improvement, and creating a roadmap for digital transformation.

Social Media Management
We manage the brand's social media presence across various platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter (X), WeChat, Weibo, Red, and others. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement.

UX / UI Design
We design digital interfaces that are user-friendly, visually appealing, and intuitive, improving engagement and conversions for your brand.
Skills in Digital Strategy (10)
Digital ExpertiseOnline MarketingDigital TransformationDigital AnalyticsDigital ConsultingDigital Marketing StrategyDigital InnovationGamification StrategyDigital TransitionDigitalization
Works in Digital Strategy (8)
Review in Digital Strategy (1)
Max Pan
Clients in Digital Strategy (8)
ETROClothing & Accessories | international
Club MedTravel & Leisure | international
AlibabaInternet | international
PorscheAutomotive | regional
Learn more about Digital Strategy
Description
BRAND COMMUNICATION

Creative solutions at heart, we don't cut and paste brand communication strategies. At Labbrand, our communication experts provide comprehensive brand communication services, from brand platform localization and communication guidelines to creative campaigns and media planning, to effectively connect with your target audience. Staying true to your brand essence, we deliver tailored communication strategies for local and global brands across diverse sectors.

As a Lead Agency, we sweat the details for you in collaboration with all partners involved so you don't have to. Spanning from ideation to execution, we take great care to infuse every interaction with emotional resonance and authenticity, ensuring that your brand message is conveyed cohesively across the current multi-platform media environment, at the right time. Our integrated approach is the marketing glue to help you achieve cut-through with your audience and amplify your brand's reach.

Lead Agency | Brand Platform Localization | Communication Guidelines | Integrated Marketing Campaign & Activation | Creative Assets Development | Social Media Management | PR & Events Planning | Influencer Marketing | Co-branding Communication |Media Planning
Skills in Marketing (14)
Pop-up StoreCommunication StrategyReputation ManagementMarketing StrategyBrand ActivationB2B MarketingCo-BrandingMarketing ConsultingMarketing AnalyticsB2C Marketing+4
Works in Marketing (3)
Clients in Marketing (3)
SpriteBeverage | international
FRIESLAND CAMPINAFood | regional
QUORN |Food | regional
Learn more about Marketing
Description
The Value of Research is Fully Delivered

At Labbrand, we take a unique approach to strategic insights for brand innovation. Rather than relying on existing norms and traditional frameworks, we create models tailored to our client strategy that become standards in managing the brand and experience.

Market Entry Research | Innovation Research | Positioning Research | Customer Journey Research | User Experience Research | Digital Lifestyles Research | Brand Equity Research | Brand Identity Research | Foresight Research & Prospective Research

ESOMAR MEMBER
We are an active member of the European Society for Opinion and Marketing Research (ESOMAR), a professional organization dedicated to promoting and advancing the market brand research industry.

WORLD'S TOP SEMIOTICIANS
Our team includes some of the world's top semioticians, who specialize in the analysis of symbols, signs, and cultural meanings in communication.

WORLD'S TOP SENSORY AND EMOTION MARKET RESEARCH AGENCY
Labbrand is recognized as one of the world's top sensory and emotion market research agencies, with a deep understanding of the role of sensory and emotional experiences in shaping consumer behavior and decision-making.
Skills in Market Research (13)
UX ResearchBrand Equity ResearchBenchmarking ResearchDigital PanelsInnovation ResearchTrends Research and AnalysisConsumer ImmersionMystery ShopperIn-depth InterviewsQuantitative Research+3
Works in Market Research (8)
Clients in Market Research (8)
AudiAutomotive | international
FRIESLAND CAMPINAFood | regional
LONGiEnergy & Oil | international
XCMGConstruction | international
Learn more about Market Research
Description
Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact.

Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.

BRAND DESIGN
Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives.

Integrated Design Strategy | Brand Signature – Global and China Solutions | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide

PACKAGING DESIGN
Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys.

Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide

EXPERIENTIAL DESIGN
Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration.

Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System

COMMUNICATION DESIGN
Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations.

Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication

INNOVATION DESIGN
We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers.

Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design Prototyping
Skills in Graphic Design (21)
Sustainable DesignGraphic Design ServicesStorefront DesignCustomer Centric DesignUser Centric DesignConceptual DesignMockup Design2D DesignLogo Graphic DesignUrban Design+11
Works in Graphic Design (7)
Clients in Graphic Design (7)
BluephaPharmaceuticals & Biotech | international
Coca-Cola & PorscheBeverage | international
Club MedTravel & Leisure | international
AlibabaInternet | international
Learn more about Graphic Design
Description
PACKAGING DESIGN
Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys.

Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide
Skills in Packaging (6)
Creative PackagingCustom PackagingBranding PositioningFood PackagingE-Commerce PackagingPackaging Design
Works in Packaging (3)
Clients in Packaging (3)
Coca-Cola & PorscheBeverage | international
SpriteBeverage | international
FRIESLAND CAMPINAFood | regional
Learn more about Packaging
Description
BRAND DESIGN
Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives.

Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide
Skills in Graphic Identity (1)
Identity Design
Works in Graphic Identity (6)
Clients in Graphic Identity (6)
BluephaPharmaceuticals & Biotech | international
XCMGConstruction | international
SpriteBeverage | international
AlibabaInternet | international
Learn more about Graphic Identity

Team

88 members in Labbrand Malaysia's team

Awards

Labbrand Malaysia was awarded 7 times

Gold @ Transform Awards APAC 20182018-12-1

12 Awards @ Transform Awards APAC2020-12-1

9 Awards @ Transform Asia Awards 20222022-11-1

3 Gold @ Transform Asia Awards 20232023-11-1

Reviews

7 reviews for Labbrand Malaysia

5/5

(7 reviews)

Carmen LamVice President, Sales & Marketing, Asia Pacific, FRHI Hotels & Resorts at NEQTA | Fairmont Group

5/5

Labbrand had demonstrated a good understanding of our customers’ needs and was knowledgeable as well as professional throughout the development process, resulting in an insight-backed and differentiating delivery.

ServiceInnovation

SectorTravel & Leisure

Team1001 - 5000

Mia ChenHead of Marketing, Airbnb China at Airbnb

5/5

Aibiying stood out amongst over 1000 names after comprehensive linguistic checks as well as qualitative and quantitative research. Meaning ‘Welcome Each Other With Love’, this name conveys Airbnb’s brand vision of creating a global community connected through love and a world where everyone can belong anywhere.

ServiceBranding & Positioning

SectorTravel & Leisure

Team1001 - 5000

Alfonso TroisiBusiness Executive Officer of Nespresso Greater China at Nespresso

5/5

We do have very high expectations for Nespresso Chinese naming. Under this context, 浓遇 [nóng yù] stood out among all the others with a vivid storytelling charm that gains instinct appeal from both our consumers and internal members. And Labbrand team has demonstrated strong resilience despite the challenges to finally land on a great name. They have been our trustworthy partner along this branding journey.

ServiceBranding & Positioning

SectorBeverage

Team1001 - 5000

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Contact

Contact details of Labbrand Malaysia

Details

https://www.labbrand.com.my

Headquarter198, Jalan Bukit Bintang, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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