IntoTheMinds

Paris, France

B2B and B2C market research in 50+ countries. Marketing consulting firm (national and international)

IntoTheMinds is a market research firm located in France (Paris), Belgium (Brussels), Italy (Macerata)/ We carry out projects throughout Europe and for all sectors of activity satisfaction surveys quantitative projects in B2B and B2C with our panels qualitative projects with a strong focus on B2B and go-to-market customer experience analyses brand awareness analysis (big) data analyses. We are one of the only market research firm in Europe to carry B2B surveys. We are able to survey large samples of decision makers in the industries and countries of your choice. Our record so far is a survey of 2900 HR professionals in 10 countries. We also organize qualitative projects (interviews, focus groups, ethnography) for our clients, be it in B2B or in B2C.

15 people in their team

Speaks French, Dutch, German, English, Italian... See more

36 projects in their portfolio

Sortlist member since 2023

Founded in 2008

4.95/5

(13 reviews)

Open website

Services

2 services offered by IntoTheMinds

Description
IntoTheMinds est un cabinet d’étude de marché et de conseils en marketing situé en France (Paris) et en Belgique (Bruxelles). Nous réalisons des projets dans toute l’Europe et pour tous les secteurs d’activité, notamment : études de satisfaction, études de marché en B2B et en B2C, analyses de l’expérience client, stratégie marketing, analyses « data ».
Skills in Market Research (15)
Brand Awarenessmystery shoppingfocus groupsqualitative interviewsConsumer MarketingMarket Expansiondata analysisSatisfaction SurveyQuantitative AnalysisMarketing stratégique+5
Works in Market Research (36)
Reviews in Market Research (4)
Christophe Echement
Quentin Caudron
Ferenc Deák
Marion Perillat
Clients in Market Research (3)
Athenes VenturesBanking & Financials | international
RenaultAutomotive | national
EuropcarAutomotive | national
Learn more about Market Research
Description
Based in Brussels and Paris, IntoTheMinds helps companies make better marketing decisions through rigorous market research and data-driven consulting. We deliver projects across Europe and every sector of activity, leveraging our proprietary B2B and B2C panels. ---------------------------------------- OUR MARKETING SPECIALTIES - MARKETING STRATEGY & CONSULTING: strategic diagnostics and prioritized recommendations for executive committees, market mapping, competitive benchmarking, opportunity identification. - REPUTATION MANAGEMENT & BRAND POSITIONING: spontaneous and aided brand awareness, image attributes, perception benchmarking against competitors, repositioning recommendations. - B2C / CONSUMER MARKETING: representative consumer studies on proprietary panels, buyer profiling, decoding purchase journeys and choice criteria across regions. - B2B / BUSINESS MARKETING: decision-maker interviews, B2B surveys, qualification of use cases, validation of value propositions and sales arguments. - INTERNATIONAL MARKETING: foreign-market entry studies and cross-country research across Europe (FR, NL, EN, ES, IT and beyond), with multilingual fieldwork. - MARKETING ANALYTICS: statistical segmentation (k-means clustering in R and Power BI), key-influencer analysis, multivariate analysis, custom Power BI dashboards for ongoing data exploration. - DATA-DRIVEN MARKETING: predictive churn modeling (TIMi / Anatella), ICP scoring, transformation of transactional data into actionable commercial priorities. - MARKETING MIX OPTIMIZATION: pricing studies (van Westendorp), willingness-to-pay measurement, sales-argument testing, product and offer architecture. - RETAIL MARKETING: in-store concept testing, shelf and signage design, customer experience and purchase-journey analysis through focus groups and comparative video tests. ---------------------------------------- OUR METHODS Quantitative surveys (CAWI, CATI), qualitative research (semi-structured interviews, focus groups), statistical modeling, predictive analytics, Power BI data storytelling, strategic benchmarking and documentary reviews. Every project starts with a clear business question and ends with actionable, decision-ready recommendations. ---------------------------------------- SECTORS COVERED Automotive, healthcare and pharma, optics, energy and utilities, retail and FMCG, HR Tech and B2B SaaS, business services, public and cultural institutions, insurance, industrial, and more.
Skills in Marketing (13)
Communication StrategyMarketing StrategyB2B MarketingConsumer MarketingData Driven MarketingRetail MarketingMarketing ConsultingMarketing AnalyticsInternational MarketingMarketing Services+3
Learn more about Marketing

Team

15 members in IntoTheMinds's team

StoryThe market research company IntoTheMinds was founded in 2005 by Dr. Pierre-Nicolas Schwab. An engineer with an MBA in strategy and a doctorate in marketing dedicated to customer satisfaction, he is internationally recognized and brings rigor and method to all the studies conducted by the company.

Reviews

13 reviews for IntoTheMinds

4.95/5

(13 reviews)

Review summary

AI Generated

Professional and knowledgeable team

Strong client orientation

Clear methodology and actionable recommendations

Excellent communication and responsiveness

Consistent delivery and reliability

Professional Expertise

Multiple reviews highlight the team's deep knowledge, professionalism, and ability to deliver detailed, high-quality analyses.

Client-Centric Approach

Clients consistently praise the agency's customer orientation, adaptability, and supportive guidance throughout projects.

Effective Communication

Open discussions, clear communication, and responsiveness are frequently mentioned as key strengths in client interactions.

Michael van den BergDirector at The Van Dies consultancy

5/5

After a thorough RFP for a bespoke Market Research we choose intoTheMinds to conduct a 'Market Research' for one of our customers. Utilising a 'Questionnaire' for quantative analysis, 'Market survey' and in-depth 'Competitor Analysis has been invaluable to define the go-foward strategy.

ServiceMarket Research

SectorPublishing

Team51 - 200

Bernard EnglebertCountry Director BeLux at Alain Afflelou

5/5

Dans le cadre de notre stratégie de développement, nous avons confié à la société Into The Minds la réalisation d’une étude de marché complète, incluant un sondage approfondi auprès du public local. Cette démarche s’inscrit dans notre volonté constante d’appuyer nos décisions sur une analyse rigoureuse des attentes des consommateurs. Les conclusions de cette étude fournissent des indications claires et structurantes quant aux besoins spécifiques du marché en matière d’optique et d’acoustique. Elles renforcent la pertinence de notre positionnement fondé sur l’expertise, la qualité de service et l’innovation. Nous tenons à souligner le professionnalisme et la précision des travaux menés par Into The Minds, dont la méthodologie analytique et la qualité des insights constituent un apport déterminant pour l’évolution de notre offre et de notre présence en Belgique. Ces résultats confortent notre ambition d’accompagner les clients belges avec des solutions performantes, adaptées et durablement alignées sur leurs attentes. Alain AFFLELOU Opticien & Acousticien poursuivra ainsi son engagement à s’appuyer sur des données objectives pour garantir un niveau d’excellence constant.

ServiceMarket Research

SectorHospitals & Healthcare

Team1001 - 5000

Bérengère CretonDirectrice at Madame Kotoba

5/5

Je suis directrice d'une agence de Relations Presse. Nous avons réalisé récemment une étude de marché BTC pour la France. L'équipe IntoTheMinds est très à l'écoute, très réactive, je la recommande vraiment ! S vous devez réaliser une étude de marché en France, contactez les :) Point non négligeable, tarif ajusté et ajustable.

ServiceMarket Research

SectorMarketing & Advertising

Team1 - 10

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Contact

Contact details of IntoTheMinds

Details

http://www.intotheminds.com/

Headquarter13-15 Rue Taitbout, 75009 Paris, France
Rue des Pères Blancs 4, 1040 Bruxelles, Belgium