About INTO Branding
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INTO Branding is an agency for brand strategy and corporate design. We bridge the gap between strategy and creativity in order to create outstanding brand experiences for ambitious companies.
We offer holistic brand consultancy all the way from a business idea to the launch on market, a new brand creation or a brand lift, making all your brand needs well & coherently implemented in all touch points.
- Brand Strategy
- Brand Management
- Corporate Design
- Design Implementations
Our team consists of strategists, analysts, designers as well as communication and media experts.
In a world where products become increasingly interchangeable, emotional benefits grow more important than ever in the field of communication. A brand story creates distinctiveness and identification: brands turn into personalities. Consequently, the willingness to buy rises as well as customer loyalty – ultimately leading to increased sales figures. Our aim is to create sustainable strategies and exciting design solutions. In addition to professional design and its implementation across all relevant media channels, we analyse markets and concepts, conduct workshops, develop brand concepts, and show you ways to further enhance your brand.
Our strategic approach coupled with systematic design and passion leads to innovative, strong and sustainable brands.
Awards or Nominations
We are active in different sectors
- - Brand mark - Typography - Corporate colours - Imagery style - Further design elements - Brand guidelines - Brand refreshment - Brand redesign
Branding & Positioning
- A typical project at INTO follows the form of an hourglass: First, we analyse all relevant factors on a broad level – also along with our customers in joint workshops. All the information gained is then compressed to the brand platform. Here, brand positioning, USP, customer relevance as well as brand values and brand idea are documented. The brand platform is the basis for all further steps like naming, design and implementations of all kinds. - Mission statement - Brand promise - Brand idea and story - Brand differentiation
A few metrics about the agency
Check the latest works made for our clients
ProspitaliaApril 2019April 2019
Prospitalia, a leading purchasing service provider for the German hospital industry, facilitates long-term competitive advantages for its customers and partners, providing security in a constantly changing and complex market. The continuously growing company strived for a repositioning that was in line with the corporate strategy and represented its actual identity.
CMD CTRL (COMMAND CONTROL)April 2019April 2019
CMD CTRL (COMMAND CONTROL)
COMMAND CONTROL - an international event format that presents cybersecurity from a whole new perspective needed a brand new face. Being unique in Germany and claiming to be the leading Summit in Europe, Messe München, as host and initiator, networks opinion leaders, decision-makers and data protection experts across sectors to meet the growing challenges of digitization in a holistic context.
casaviApril 2019April 2019
Founded in 2015, casavi, is a cloud-based customer communication and service solution for property management companies and housing cooperatives. It helps these organisations connect with their customers in a more efficient, immediate and user-friendly way by utilising a mix of digital channels. As part of the companies growth and professionalisation, the brand was to be developed.
Metzger & SohnApril 2019April 2019
Metzger & Sohn
Metzger & Sohn stands for unmistakable Tyrolean flavors. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavors full of mountains, juicy herbs and cozy parlors. The taste of Tyrole had to be encorporated by a strong brand identity and the respective design.
Münchner BankApril 2019April 2019
Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. 50 branches and about 500 employees in and around Munich, live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of the cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.
Bistum PassauApril 2019April 2019
The Diocese of Passau is a Roman Catholic diocese in Germany and a suffragan of the Archdiocese of Munich and Freising. It covers an area of 5,442 km² and is famous for its St. Stephen's Cathedral, a baroque church from 1688 and seat of the Catholic Bishop of Passau. INTO Branding supported a redesign of the institution.
Onkel BiereApril 2019April 2019
After 13 years of brewing experience, beer enthusiast Phillip Roberts turned his passion into a profession and started his own craft beer brewery. His driving force was not only his enthusiasm for beer but also the desire to walk off the beaten tracks in the brewing scene. Alas, a new star in the craft beer scene was born that needed a strategic identity and design.
Heinz-Bosl-StiftungApril 2019April 2019
The Heinz-Bosl-Stiftung was founded in 1978. In cooperation with its two major partners, the Bavarian State Ballet and the Ballet Academy of the University of Music and Performing Arts Munich, it provides young talents with accommodation, scholarships and experienced ballet teachers. Along with the company's development over time, also the brand and its digital representation had to evolve.
AOSSIAApril 2019April 2019
Established in 2006, AOSSIA has already more than 3,500 customers throughout Europe. In 2014, the company was nominated the "Fastest growing Bulgarian IT company” and received the “Solution Innovation Partner of the Year 2014” award from Cisco Systems for its success in the promising field of virtual telemedicine. The innovative brand was rebranded and sharpened with INTO Branding.
Kofler EnergiesApril 2019April 2019
Kofler Energies provides highly effective expert solutions for companies that want to increase their added value without putting additional strain on the environment. This is achieved by customized measures for greater energy and resource efficiency.
PlanatolApril 2019April 2019
The name Planatol stands for high quality adhesive technology. As one of the leading suppliers of adhesives, adhesive applications and application systems, Planatol serves the wood, paper and packaging markets and offers customized solutions for many other industries. INTO Branding developed a unified corporate identity of the Planatol brand.
InkutecApril 2019April 2019
Inkutec is a German market leader in the production of storage and sterilisation containers for medical instruments. The company considers itself a pioneer in terms of flexibility, guaranteeing a product that is optimised to perfectly match customer needs and always complies with the latest standards of technology. With the partner INTO Branding, this identity has been transported to the outside.
KonterbrauseApril 2019April 2019
Konterbrause, with its electrolytes and vitamins, effectively helps against hangovers after a night out. The body’s water balance and its minerals are restored, thereby reducing potential hangover symptoms. Konterbrause also contains numerous B vitamins to help normalise important body functions. INTO created a new brand identity and design for the young company.
Cobuilder InternationalFebruary 2019February 2019
Cobuilder Interational is a digital company in the construction industry, which provides the means for creating a digital passport of each construction product. It is founded in Norway over twenty years ago and has offices in Bulgaria, UK and France. With INTO Branding as a partner, the construction was connected to its digital tomorrow.
FlavourtechApril 2019April 2019
FlavourTech is a leading, international producer of non-perishable foods, who has been focusing on high-quality ready meals and drinks for more than a quarter of a century. With its headquarters in Turkey, three production sites in the Mediterranean area and branches in the Middle East, Africa and Central America, the company is located numerous to strategic places.
ActivaidApril 2019April 2019
The Activaid Recovery Shot is the answer to the famous "morning after." Activaid is the solution for all those who like to jump the queue in the night but want to get their act together in the morning. Highly concentrated chlorella algae, tumeric, cactus fig, and milk thistle makes a combination that you have never experienced before. We are proud to be the ones who have given this magic potion its name, design and wholesale packaging.
Galaxy Investment GroupApril 2019April 2019
Galaxy Investment Group
Galaxy Investment Group was established in 1999 and is widely known on the Bulgarian market and abroad for its distinctive portfolio, which includes industrial zones, office buildings, retail and hotels. The adapted positioning and respective visual identity represent the developed brand.
SchaltbauApril 2019April 2019
With more than 30 subsidiaries and over 3,000 employees worldwide, Schaltbau AG, a listed company, is one of the largest suppliers for the railway industry. In addition to the use in rolling stock, railway infrastructure and the investment goods industry, many safety-related products are applied in busses and electric vehicles, container cranes or wind power plants throughout the world.
Pure FlavourApril 2019April 2019
Pure Flavours are high-quality food aromas. They are calorie-free, highly concentrated and have a harmonious taste profile. With a few drops of Pure Flavour, the food or drink can easily be refined with intense taste. However, the products features were not represented in its outdated brand.
Dero BankApril 2019April 2019
As a reliable partner for the mid-sized sector, Dero Bank aims at finding and implementing tailor-made financial concepts for its clients. It is one of Germany’s most active issuing and investment banks and known for its attention to detail as well as for keeping its promises. With INTO Branding as a partner, this message was transported to the outside.
essenticaApril 2019April 2019
essentica is the new face of one of the largest producers of ethyl alcohol and DDGS on the Balkans. With an average production of 120,000 litres per day, the company aims to become the ultimate expert in the regional development of ethyl and to offer products that meets the highest European quality standards.
TroyanApril 2019April 2019
Troyan is a municipality in Central Bulgaria with a territory of 88,885 km². It used to be a fast-growing industrial region, but with post-Soviet transitions it lost its importance. To counteract this downward trend, the local administration pursued a strategic realignment. In collaboration with INTO Branding an attractive brand appearance was created.
TESYApril 2019April 2019
TESY is the largest Bulgarian producer of electronic household appliances and combined electric storage tanks/water heaters. In the last decade of its rapid development, the company introduced the most innovative line in the world for glass ceramic coating of water tanks and expanded its presence to 33 countries on four continents.
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