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Project made for Diakonie Austria in the Non-profit industry for a B2B / B2C audience.Image development and branding for Diakonie Austria Concept and implementation of a nationwide educational campaign
Project made for Bruckner Studios in the Travel & Leisure industry for a B2B / B2C audience. BrucknerStudios student residence identum designed the brand identity and a comprehensive communication campaign for the most modern student residence in Linz, the Brucknerstudios. The residence offers a total of 200 studio apartments, or single rooms in double studios, in a central location. The integrated communication campaign used slogans such as “Just like home, but with added freedom” and “As relaxed as a shared house, but without Grandma’s old furniture” with the aim of increasing bookings for the apartments. Details: Designing of brand identity and 360°communication concept with a focus on increasing bookings. Development and graphic design of a multi-themed campaign to place a focus on the benefits of student life Multi-channel campaign: OOH, BTL, posters, free postcards, promotional activities and social media Extensive social media supervision on Facebook
Project made for BMVIT in the Government & Administration industry for a B2B / B2C audience.FEMtech.at online – a barrier-free presence FEMtech is a portal of Austria's Federal Ministry of Transport, Innovation and Technology (BMVIT) that aims to support women in research and technology and create equal opportunities in industry- and non-university-based research. Our assignment was to re-launch this portal: from concept, to design, web development, and data import. www.femtech.at Details: Converting Austria's largest women-only expert database into a modern user management system Restructuring of existing content, optimisation of menu interfaces & focus on user-friendly navigation Contemporary re-design concentrating on user experience and mindful of the accessibility requirements Emphasis on a barrier-free space: Adherence to the Web Content Accessibility Guidelines (WCAG), cooperating with the company "TSB-Technik für Sehbehinderte und Blinde", a specialist in technology for the visually impaired and blind Content management system: Drupal 7, HTML5/CSS3, theme development based on Bootstrap (PHP), responsive design
Project made for OMV in the Energy & Oil industry for a B2C audience.Synchronized customer loyalty campaigns for OMV and VIVA Consumer incentive promotions and below-the-line marketing at up to 4,400 gas stations Product and packaging design for OMV and VIVA store brand products Product launch and market introduction campaigns in 13 countries
Project made for Symposion Hotels in the Travel & Leisure industry for a B2B / B2C audience.Strategic assistance and support for Symposion Hotels Development of a new strategy for the hotel chain Symposion Hotels Claim development, logo adaption as well as development and graphic implementation of the campaign visuals
Project made for Japanese Tobacco Industry in the Tobacco industry for a B2C audience.Updating an icon – brand charisma for Camel Concept, planning and implementation of retail marketing campaigns for Camel at 2,500 POS Pack design for national and international markets