Handlangers

Ghent, Belgium

The whole point of our business is to add value to yours. Handlangers helps organisations realise their marketing-communication objectives. With strategy at our core, we develop concepts, campaigns and conversion processes. Our team has the expertise to strategize and implement every marketing effort your company needs to grow. We are not here to win awards, we are here to get results. Branding Brand audit / discovery workshop Brand strategy Brand architecture Brand naming Brand identity Content Content Content strategy & planning Inbound marketing content creation Social media content creation Reference & video marketing Demand Generation Value proposition workshop Go-to-market strategy Lead generation & lead nurturing strategy Inbound Marketing Automation Account Based Marketing Demand generation campaigns Marketing automation

40 people in their team

Speaks Dutch, English, French

10 projects in their portfolio

9 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2016

Founded in 2014

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Services

19 services offered by Handlangers

Description
We support organisations, projects and brands that are in need of strategic orientation.
We are active in 4 domains of expertise: strategy, innovation, co-creation and brands. From business model to sales- and marketing strategy. From brainstorm to product innovation. From vision to strong brand.

* Strategy *
A well-defined strategy provides the tools your organization absolutely requires for its future. We consider strategy to be the foundation of your organization.

* Brands *
Do you want to launch a new brand? Or does your brand need re-evaluation or revitalisation? We use our expertise in research and analysis, strategic planning and market positioning to create a strategy that allows you to achieve long-term objectives and enhance brand experience.

* Innovation *
Efficiently detecting and understanding changes is what makes the difference in innovation programs. Our innovation expertise helps organizations to move forward and to find out how industries and consumer needs will evolve.

* Co-creation *
Co-creation is a new form of open innovation: sharing ideas is key. From idea generation to fully developed concepts, with you and with your team. Thanks to our extensive network of experts in various specialties, we can provide the right team at the right place, extended by customers, consumers or other stakeholders.
Skills in Branding & Positioning (21)
Employer BrandingInnovation ProgramsCo-creation workshopsCorporate BrandingRebrandingBranded ContentBrand PositioningBrand NamingB2B BrandingBrand Storytelling+11
Works in Branding & Positioning (6)
Clients in Branding & Positioning (6)
MeliFood | international
NatuzziRetail | international
De PersgroepMedia | national
MeliFood | national
Learn more about Branding & Positioning
Description
Measurable digital strategies.
We help organisations in the development, execution and day-to-day management of a broad range of demand generation, acquisition programs, lead management and ROI-based marketing initiatives.

* Lead generation and nurturing *
Attracting, engaging and qualifying the right leads is the challenge of every marketeer. Demand for Marketing Qualified Leads (MQL) continues to rise, prospect are increasingly difficult to reach. We struggle ourselves through the complexity of your organisation and develop high performance demand generation programs.
Lead generation uses different strategies and tactics to generate, capture and nurture new leads.

* Content marketing *
A sharp content strategy ensures a consistent flow of interesting stories that are relevant and attractive to your audience.
We developed a framework to make this strategy as efficient and measurable as possible.
The creation of qualitative and relevant content, based on this strategy, is central to everything we undertake.
Whether this content is used for publication on your website or social media, e-mail, infographic, whitepaper or other media, we make it work.
Skills in Digital Strategy (20)
Digital StrategySearch MarketingDigital TransformationInbound MarketingLead NurturingContent MarketingInbound Lead GenerationMultichannel MarketingB2B Lead GenerationEnvironmental Communication+10
Works in Digital Strategy (4)
Clients in Digital Strategy (4)
DC BelgiumReal Estate | national
NatuzziRetail | international
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Digital Strategy
Description
Above and below-the-line advertising campaigns, based on a thorough media strategy and selection.
We develop advertising campaigns with impact. Both online and offline.

- TV advertising
- Radio advertising
- Online advertising
- Print advertising
Skills in Advertising (16)
Luxury AdvertisingFull-ServiceAdvertising CampaignMobile AdvertisingPublicidad impresaOffline marketingDisplay AdvertisingTV AdvertisingRadio AdvertisingMedia Selection+6
Works in Advertising (6)
Clients in Advertising (6)
DC BelgiumReal Estate | national
MeliFood | international
NatuzziRetail | international
MeliFood | national
Learn more about Advertising
Description
Setup, monitoring and reporting all your online campaigns.
We create the perfect online advertising mix for you, tailored to your goals.

Advertising possibilities:
* Search advertising (Google Adwords / Bing advertising)
* Display advertising
* Video advertising (Youtube advertising)
* Shopping advertising (Google Shopping / Product feed management / Marketplaces)
* Mobile advertising
* Social advertising (Facebook advertising / LinkedIn advertising / Instagram advertising / Twitter advertising)
* Other advertising networks

How we do it? Some of the techniques
* Multi advertising
Roll out an online campaign for multiple (local) locations? Multi Advertising allows you to advertise for different outlets or dealers at the same time.
* Dynamic advertising
Do you want to address your visitors personally? Only show your products to a target audience whose interest already is very high? That's possible through dynamic advertising.
* Retargeting
Do you want to remind your visitors about their visit to your website? The product pages they have visited repeatedly on your website? Retargeting makes it possible to re-approach visitors.
* Cross device advertising
Do you want to reach consumers across multiple devices? Tablets, smartphones, laptops, ...? In times like these, where constant switching between devices increases, cross device advertising wins.

Qualifications?
Both Google Partner and Facebook Blueprint certified.
Skills in Online Advertising (23)
Youtube AdvertisingSEMSEORetargetingSEABing AdsSearch AdvertisingDisplay AdvertisingVideo AdvertisingShopping Advertising+13
Works in Online Advertising (6)
Clients in Online Advertising (6)
MeliFood | national
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
DC BelgiumReal Estate | national
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Online Advertising
Description
Visual communication that stimulates, inspires and activates. We listen, analyse and challenge. We are always open to new challenges. We think along with you to find the essence of your mission and to translate it into a unique concept and an corresponding visual language. Thanks to our in-house team, combined with a large network of specialists in different disciplines we can handle each project.

- Corporate identity development
- Brand development
- Campaign concepts
- Visual identity development
- Art direction
- Photoshoots
Skills in Graphic Design (14)
Campaign ConceptStylingLogo Graphic DesignMagazine DesignMarketing SupportEnvironmental DesignVisual IdentityLogo DesignArt DirectionPost Production+4
Works in Graphic Design (7)
Clients in Graphic Design (7)
Connect+ GroupLogistics & Supply Chain | international
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
DC BelgiumReal Estate | national
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Graphic Design
Description
From simple web analytics to custom-made dashboards.
We uncover data and behavior patterns, provide in-depth analysis and advice.

* Marketing technology services *
From the implementation of marketing automation tools to automated database cleanup, we have a clear view of the technological marketing landscape and can provide 'sustainable advice'. A pragmatic approach is key. What investments have already been made? What technology is already present? In that way we can design and implement a marketing technology stack on the scale of your organization.
Skills in Web analytics/Big data (7)
Big Data MarketingWeb AnalyticsData Analysis and ReportingMarketing AutomationMarketing TechnologyBig DataBig Data Analytics
Work in Web analytics/Big data (1)
Client in Web analytics/Big data (1)
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Web analytics/Big data
Description
Google Shopping specialist
Google Merchant center specialist
Google Shopping campaigns
E-commerce campaigns
Learn more about E-commerce
Description
No description provided for this service.
Skills in Content Strategy (1)
Content Marketing
Works in Content Strategy (4)
Clients in Content Strategy (4)
NatuzziRetail | international
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
DC BelgiumReal Estate | national
De PersgroepMedia | national
Learn more about Content Strategy
Description
No description provided for this service.
Works in Copywriting (3)
Clients in Copywriting (3)
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
DC BelgiumReal Estate | national
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Copywriting
Description
No description provided for this service.
Skills in Email Marketing (1)
Outbound Mailing
Works in Email Marketing (3)
Clients in Email Marketing (3)
DC BelgiumReal Estate | national
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Hewlett Packard EnterpriseTechnology Hardware & Equipment | international
Learn more about Email Marketing