Fluid Branding, Melbourne | Sortlist
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Fluid Branding

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Melbourne, Australia
Building better brands that build better businesses.
Since 2001, Fluid has been building distinctive branding that gives our clients a competitive advantage. Our creative team are behind some of Australia's leading brands including Sam's Pantry, Better Beer, Great Northern, Black Swan Dips and BHP. Built on years of experience and with training from global leaders, Fluid’s rigorous strategy-led process guides our clients to better brand outcomes for their business through workshops, concepts, design and production that creates measurable outcomes for their bottom line.
12 people in their team
Speaks English
Sortlist member since 2023
Founded in 2001
5 awards conferred
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Services

3 services offered by Fluid Branding

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  • Description
    Since 2001, Fluid has been building distinctive branding that gives our clients a competitive advantage. Our creative team are behind some of Australia's leading brands including Sam's Pantry, Better Beer, Great Northern, Black Swan Dips and BHP.

    Built on years of experience and with training from global leaders, Fluid’s rigorous strategy-led process guides our clients to better brand outcomes for their business through workshops, concepts, design and production that creates measurable outcomes for their bottom line.
    Skills in Branding & Positioning (15)
    B2B PositioningBrandingCorporate IdentityVisual IdentityBrand IdentityBrand NamingBrand ExperienceBrand DesignCorporate Identity DesignCompany Branding+5

    Learn more about Branding & Positioning


  • Description
    Since 2001, Fluid has been building distinctive branding that gives our clients a competitive advantage. Our creative team are behind some of Australia's leading brands, including Sam's Pantry, Better Beer, Great Northern, Black Swan Dips and Pure Harvest.

    Built on years of experience and with training from global leaders, Fluid’s rigorous strategy-led process guides our clients to better brand outcomes for their business through workshops, concepts, design and production that creates measurable outcomes for their bottom line.

    Who does Australia's food and beverage industry use to create leading food brands? Fluid Branding puts food and beverage consumer analytics and research at clients' fingertips, backed by experience and training from global leaders, to create better brand outcomes that positively impact bottom lines.

    Our dedicated Account Directors are an integral part of our team, providing tailored and comprehensive solutions to meet our clients' specific packaging needs. They are passionate about packaging design and work tirelessly to ensure that each project meets the highest standards of creativity, functionality, and market appeal. Contact us today to discuss how we can support your packaging design needs and help you achieve better outcomes for your business.

    Fluid Branding is the top packaging design agency in Australia. Clutch.Co’s Leaders Matrix for Australian Packaging Design in 2023 lists Fluid as the top packaging design agency.
    Skills in Packaging (10)
    Packaging DesignBranding PositioningGraphic PackagingRetail PackagingSustainable PackagingProduct PackagingFood PackagingPharmaceutical PackagingCreative PackagingBeverage Packaging

    Learn more about Packaging


  • Description
    Since 2001, Fluid has been building distinctive branding that gives our clients a competitive advantage. Our creative team are behind some of Australia's leading brands, including AWH, BHP, TAC and more.

    Built on years of experience and with training from global leaders, Fluid’s rigorous strategy-led process guides our clients to better brand outcomes for their business through workshops, concepts, design and production that creates measurable outcomes for their bottom line.

    Our dedicated Account Directors are an integral part of our team, providing tailored and comprehensive solutions to meet our clients' specific needs. They are passionate about design and work tirelessly to ensure that each project meets the highest standards of creativity, functionality, and market appeal.

    Competitive Analysis for Unbeatable Brand Strategy:
    In today's competitive digital landscape, staying ahead of the curve is crucial. Our team will perform a meticulous competitive analysis to identify the best strategies for your brand. With our recommendations, you'll have the edge you need to outshine your competitors.

    Audit and Recommendations for Your Digital Assets:
    Your digital assets are the face of your brand. We'll conduct a thorough audit of your existing assets and provide a detailed report with actionable recommendations. This will ensure that your digital presence aligns perfectly with your brand strategy.

    User Research and Testing with Typeform:
    Understanding your users is the key to success. We'll conduct in-depth user research and testing using cutting-edge tools like Typeform. This data will drive the decisions that lead to improved user experiences.

    Sitemap and User Flow Visualization:
    Navigating your digital landscape should be a breeze. Our team will create an updated sitemap that provides a clear, intuitive path for your users. We'll also refine user flow diagrams, ensuring a smooth journey through your digital touchpoints.

    Information Architecture:
    To create a meaningful digital experience, we'll define the information architecture based on your content and user needs. Your users will find what they're looking for effortlessly.

    Wireframes and Prototypes:
    Our experts will craft low, mid, and high-fidelity wireframes and prototypes using Figma. These visualizations will help you see the future of your digital presence and make informed decisions.

    UI Component Guidelines and Scope of Work:
    Consistency is key to a strong brand identity. We'll define the scope of work for UI components and provide guidelines to maintain a cohesive and engaging user interface.

    Seamless Technology Integrations:
    Stay ahead of the game with our technology integrations for insights. We'll ensure that you're harnessing the power of data and analytics to make informed decisions and drive success.

    Don't miss out on this opportunity to revamp your brand's digital presence, enhance user experiences, and gain a competitive edge in your industry. Contact us today to get started on your journey towards digital greatness! Your success story begins here.
    Skills in Website Creation (6)
    WebflowWebsite DesignWireframe DesignWebsite OptimizationWordpress DesignWeb Content

    Learn more about Website Creation

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Team

12 members in Fluid Branding's team

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Awards

Fluid Branding was awarded 5 times

C2Awards 2022 - Honourable Mention2023-1-1Brand Design
C2Awards 2022 Winner2023-1-1Beverage / Packaging
AGDA 2016 – Winner2016-11-30Design Effectiveness
AGDA 2016 – Finalist2016-12-1Packaging
AGDA 2016 – Finalist2016-12-1Beverage Packaging

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Contact

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Details


https://fluid.au

  • Headquarter15-85 Gladstone Street, South Melbourne VIC, Australia