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FANFARE

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Paris, France
Ads that don’t look like ads.
Fanfare is an independent creative agency in Paris. Since 2019, we have helped more than 35 brands stand out when everything looks the same, from Netflix and Mustela to Facom, Mondial Relay, Swile and Best Western. Our belief: A brand doesn’t stand out by saying it’s better. It stands out by proving it. That’s why we create ads that don’t look like ads: a barcode that proves a product’s composition, a documentary that proves the reliability of a tool, a 1992 calendar that proves a commitment to reducing waste. Working with us, in practice: 01. We look for what you can prove that is useful – and, even better, something your competitors can’t claim. 02. We’ll tell you if your brief is addressing the wrong problem. 03. Lots of ideas on the table, followed by a recommendation we stand behind. 04. Before launch, we agree with you on how to measure the result. If you’re looking for an agency that moves ahead without discussion and executes without understanding, we’re probably not the right one. Currently at the agency: The global brand platform for a family hygiene brand. The next TV campaign for a dietary supplements brand. The first European campaign for an electric vehicle charging app. The retail activation for a sun-care range in pharmacies. An underground poster campaign for a film starring Anne Hathaway (that one’s for the flex). And the results are: 01. Measured results: 5 years of business results for Mustela, ten times the target for accounts opened for Meilleurtaux, more than 800 LinkedIn comments without paid media for Phenix. 02. Award-winning projects: Club des DA, Prix Stratégies, Prix Empreintes de la Santé, Victoires du Marketing, Epica. 03. An international and diverse culture: more than half of our campaigns are developed in English and adapted for more than 5 markets. 04. A human-sized team, with senior staff following projects through to the final deliverables.
14 people in their team
Speaks English, French
16 projects in their portfolio
Works remotely across the globe
Sortlist member since 2019
Founded in 2019
5 awards conferred
4.84/5
(8 reviews)
Open website

Services

7 services offered by FANFARE

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  • Description
    Des campagnes qui ne ressemblent pas à de la pub, pour lancer un produit, repositionner une marque ou convaincre un public sceptique. Ce que nous livrons : idée de campagne, films TV et digitaux, affichage, radio, social et activation. Une idée assez forte pour vivre sur tous les points de contact et s'adapter d'un marché à l'autre.
    Skills in Advertising (11)
    AdvertisingDirect MarketingFull-ServiceAdvertising CampaignDigital AdB2B AdvertisingDesignMulti Channel AdvertisingSmall Business AdvertisingTraditional Advertising+1
    Works in Advertising (15)
    Netflix - Campagne de marque "fans" – Mon top Netflix - Advertising
    Chargemap - Campagne publicité européenne - Advertising
    Mustela - activation Shopper - Le Grand Scan - Advertising
    illiCO travaux – Transformation d'un réseau de courtage en travaux - Advertising
    Reviews in Advertising (4)
    Claudia
    Carine Ngomo
    Melanie Le Livec
    Pierre Gaulier
    Clients in Advertising (4)
    NetflixEntertainment & Events | national
    ChargemapAutomotive | international
    MustelaPharmaceuticals & Biotech | national
    illiCO travauxReal Estate | national
    Learn more about Advertising
  • Description
    Positionnement et plateforme de marque, construits en deux ateliers : le premier avec vos équipes, le second avec vos dirigeants et actionnaires. Ce que nous livrons : plateforme de marque rédigée, guidelines graphiques, système digital, guidelines social et retail. Puis le déploiement : production des applications de la marque.
    Skills in Branding & Positioning (5)
    Brand IdentityConsultingCorporate Identity DesignVisual IdentityOffline marketing
    Works in Branding & Positioning (3)
    illiCO travaux – Transformation d'un réseau de courtage en travaux - Branding & Positioning
    Babybio – territoire de marque - Bio manger, c'est bio grandir • - Branding & Positioning
    Mustela - Avec un enfant naissent des milliers de questions - Branding & Positioning
    Clients in Branding & Positioning (3)
    illiCO travauxReal Estate | national
    BabybioFood | national
    MustelaPharmaceuticals & Biotech | international
    Learn more about Branding & Positioning
  • Description
    Stratégie social media globale, activation et production de contenus organiques et paid. Ce que nous livrons : stratégie par plateforme, formats, production d'assets ongoing ou activation, et déclinaisons en plusieurs langues si besoin.
    Skills in Social Media (4)
    Social MediaBranded ContentSocial Media CampaignSocial Content Strategy
    Works in Social Media (9)
    Netflix - Campagne de marque "fans" – Mon top Netflix - Social Media
    Chargemap - Campagne publicité européenne - Social Media
    Mustela - activation Shopper - Le Grand Scan - Social Media
    Best Western – campagne 360° expérience client - Social Media
    Clients in Social Media (4)
    NetflixEntertainment & Events | national
    ChargemapAutomotive | international
    MustelaPharmaceuticals & Biotech | national
    Best Western Hotels & Resorts FranceTravel & Leisure | national
    Learn more about Social Media
  • Description
    Plateformes éditoriales et brand content : stratégie de contenus par canal, lignes éditoriales, formats vidéo et sociaux, production et déclinaison en plusieurs langues.
    Skills in Content Strategy (5)
    CopywritingBranded ContentContent MarketingSocial Content StrategyContent Strategy
    Works in Content Strategy (5)
    Sony Music - Activation Roblox - Le cartel des cartables - Content Strategy
    Swile - Campagne Outdoor - Tout plaquer - Content Strategy
    Facom - Campagne de marque - Le Copilote - Content Strategy
    Oodrive - Brand content - Les signatures qui ont fait la France - Content Strategy
    Clients in Content Strategy (4)
    Sony MusicMedia | national
    SwileSoftware & Computer Services
    FacomAutomotive | national
    OodriveSoftware & Computer Services | national
    Learn more about Content Strategy
  • Description
    Un affichage pensé pour être compris en un coup d'œil : campagnes OOH et DOOH nationales ou locales, formats spéciaux et dispositifs contextuels, de l'idée à la déclinaison multi-formats.
    Skills in Outdoor Advertising (4)
    Outdoor AdvertisingDisplay MarketingStreet MarketingOut Of Home Advertising
    Works in Outdoor Advertising (6)
    Chargemap - Campagne publicité européenne - Outdoor Advertising
    Mustela - activation Shopper - Le Grand Scan - Outdoor Advertising
    illiCO travaux – Transformation d'un réseau de courtage en travaux - Outdoor Advertising
    Best Western – campagne 360° expérience client - Outdoor Advertising
    Clients in Outdoor Advertising (4)
    ChargemapAutomotive | international
    MustelaPharmaceuticals & Biotech | national
    illiCO travauxReal Estate | national
    Best Western Hotels & Resorts FranceTravel & Leisure | national
    Learn more about Outdoor Advertising
  • Description
    Stratégie d'influence, de l'idée à sa mise en oeuvre : sélection de créateurs cohérents avec la marque, idée créative déclinée pour leurs formats, suivi et mesure des prises de parole.
    Skills in Influencer Marketing (6)
    Influencer MarketingSocial Media InfluencerMicro InfluencersNano InfluencersMacro influencersInfluencer Selection
    Works in Influencer Marketing (3)
    Netflix - Campagne de marque "fans" – Mon top Netflix - Influencer Marketing
    Facom - Campagne de marque - Le Copilote - Influencer Marketing
    Phenix - Le calendrier circulaire - Influencer Marketing
    Clients in Influencer Marketing (3)
    NetflixEntertainment & Events | national
    FacomAutomotive | national
    PhénixLogistics & Supply Chain | national
    Learn more about Influencer Marketing
  • Description
    Profitez d'une équipe dont le métier est de réfléchir à une marque en même temps que sont territoire d'expression. Nous ne créons pas qu'une marque, nous créons une marque-système, impactante sur tous les touchpoints.
    Skills in Graphic Identity (6)
    Brand DesignCorporate Identity DesignVisual IdentityGraphic IdentityBrand Identity DesignIdentity Design
    Works in Graphic Identity (2)
    illiCO travaux – Transformation d'un réseau de courtage en travaux - Graphic Identity
    Babybio – territoire de marque - Bio manger, c'est bio grandir • - Graphic Identity
    Review in Graphic Identity (1)
    Clémentine Bulot
    Clients in Graphic Identity (2)
    illiCO travauxReal Estate | national
    BabybioFood | national
    Learn more about Graphic Identity
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Team

14 members in FANFARE's team

FANFARE cover
StoryFounded in Paris in 2019, Fanfare grew by winning international accounts like Mustela, Netflix and Upway. 35+ brands later, in categories from beauty to fintech and B2B, our briefs share a problem, not a sector: launch, reposition, convince. Our job: find the idea that makes people forget it's an ad.
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Awards

FANFARE was awarded 5 times

Prix Stratégies de la Beauté - Bronze2026-06-01Retail
Prix Empreintes de la Santé2025-10-01Prix du jury, prix du visuel créatif, prix de la campagne OTC
Club des DA2025-05-01digital product
Epica Award - shortlist2020-10-31Direct marketing

Reviews

8 reviews for FANFARE

4.84/5
(8 reviews)
PG
Pauline GubertResponsable Branding & Marketing Digital at Babymoov
ServiceAdvertising
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?L'agence nous a accompagné dans la réalisation d'une vidéo pour promouvoir le nouveau positionnement de marque doomoo.

What did you enjoy the most during your collaboration?La créativité, la compréhension du brief et sa traduction en concept créatif émotionnel et mémorable.

Pauline Gubert recommends this agency

ServiceAdvertising
CB
Caillaud BertilleConsultante at (RE)SET
4.5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?L’agence Fanfare accompagne le consortium Pharma-Recharge dans sa campagne de communication digitale et créative pour rendre attractif le dispositif auprès des consommateurs (meubles de recharge multimarques dermocosmetiques en pharmacies)

What did you enjoy the most during your collaboration?Fanfare est force de proposition et challenge les différents avis pour aboutir à des versions optimisées. L’agence est très flexible et sait s’adapter au fonctionnement d’un consortium multi-acteurs dans lequel le respect des deadlines et les intérêts parfois divergents de chaque partie prenante rendent la prise de décisions complexe :)

Caillaud Bertille recommends this agency

CB
Clémentine BulotChef de Produit at Interparfums
ServiceGraphic Identity
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Développement d'assets digitaux pour un lancement de marque

What did you enjoy the most during your collaboration?Gestion de projet, réactivité, sources de proposition et créativité

Clémentine Bulot recommends this agency

ServiceGraphic Identity
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Contact

Contact details of FANFARE

Details

http://fanfare.paris/
  • HeadquarterFanfare, Rue des Vignoles, Paris, France
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