Expand Online

Haaglanden, Netherlands

De meeste mensen houden er niet van om wekenlang achtervolgd te worden door advertenties waar ze niets aan hebben. Nou, wij ook niet. Wij weten namelijk dat online marketing beter kan. Zoveel beter. Bij Expand kijken we dag in dag uit naar cijfertjes. Schermen vol. Maar waar anderen cijfertjes zien, zien wij mensen. Mensen die geïnteresseerd zijn in jouw product of dienst. Of juist niet. En door precies te weten wie die mensen zijn en waar ze behoefte aan hebben, kunnen wij als online marketingbureau jouw verhaal op de juiste manier, de juiste plek en het juiste moment vertellen. Doen we dat, dan ben je niet die vervelende verkoper voor de ingang van de supermarkt. Dan ben je die vriend die je op een geweldige wasmachine-aanbieding wijst, omdat hij weet dat de jouwe vorige week stuk is gegaan. Om elke euro zoveel mogelijk op te laten leveren, werken we met de beste mensen en de beste technieken. Wie die mensen zijn? Simpel gezegd: rammend slimme online marketeers die overdag nadenken over data en er ’s nachts over dromen. Zij knopen alle losse stukjes informatie aan elkaar, en zien daardoor kansen waar anderen niets zien. Om die te verzilveren, werken ze bijvoorbeeld met attributiemodellen en slimme targeting. Technieken van morgen, waar wij vandaag al de mooiste dingen mee doen. Voor klanten als Achmea, TomTom, marlies dekkers, Rituals en Aruba. En binnenkort misschien wel voor jullie. Opgericht in 2008 door Willem, Robbert en Remy: drie broodnuchtere jongens met een neus voor innovatie en een laptop. Een gouden combinatie, zo bleek, want inmiddels lopen er 80 Expanders rond op deze planeet. We zijn trots onderdeel van Dept – een internationaal netwerk van leading digital agencies. Vanuit onze kantoren in Europa en de US combineren 500 van de meest getalenteerde en ervaren mensen in onze industrie creativiteit, technologie en data voor digitale oplossingen die merken helpen te groeien en ons leven makkelijker maakt.

80 people in their team

Speaks Arabic, Bulgarian, Chinese, Dutch, English... See more

Works remotely across the globe

Sortlist member since 2017

Founded in 2008

1 award conferred

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Services

5 services offered by Expand Online

Description
ou can trust us with the entire process of search engine optimization, from analyses, implementation support and the monitoring of results. We distinguish ourselves by choosing for durable SEO results instead of short-term solutions. During our collaboration you can count on our team of experienced SEO consultants to take care of:

- SEO analyses that leave no stone unturned
- Structural improvements to your website, both on a technical and content level
- A continually improving link profile
- These optimizations will lead to higher positions in Google on relevant keywords
- If applicable to your business, a focus on a local presence in the region(s) you operate in
- More and more relevant visitors to your website coming from Google
- Using advanced SEO tools, like our SEO dashboard
- Pro-active communication and insightful SEO reports
Skills in SEO (1)
SEO analyse
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Description
You want to have online visibility so you can use it to achieve great results. That makes sense. However, your competitors want the same thing. In other words, you must choose the right channels, find the right target group, and set your campaigns up perfectly. We’ll help you with this, with our trading desk, a bunch of data analysts and our experience with machine learning.

Knowing what you want to achieve

We start out with the dot on the horizon and the road to the dot in the form of a media strategy, based on campaign objectives, research and analyses. To reach people, we must know who they are and where they are, which explains why we start with a comprehensive target group survey. We collect loads of data on their online behaviour and sketch the customer journey based on that information. We determine the online marketing mix with this in mind.

Okay, we know who we want to reach But how do we reach them? For that, we need excellent content. Irresistible statements that nobody can elude. We prefer to create personalised pieces for this, like dynamic landing pages, etc. We use big data so that a page will look different for each visitor, in so doing, enabling one-on-one communication. A good example is Vacanceselect, where the visitor’s search determines what the landing page will look like.

Being where the target group is

Once the statements are ready, it’s important to use them at the right time and via the appropriate channel. We know exactly what media space to purchase because the target group survey reveals where the target group can be found. Our trading desk purchases all types of media space, from RTB, SEA and social advertising to digital out of home and digital video. Some great examples are the work we do for Cognizant and TomTom.

We measure everything

In the end, we want to be able to say important things about what will and won’t work. We, therefore, use Google Analytics and Tag Manager, DoubleClick and dashboarding to measure everything. When we say everything, we really mean everything! We then fine-tune things to build an even more effective campaign. We provide insight into the results of our work, with comprehensive, logical reports and dashboards.

Transparency

Transparency in our service is extremely important to us. How do we ensure this? We provide a complete overview of all media expenses and activities in the monthly reports. These reports reflect how every euro was spent. Moreover, we gladly let you in on the data that we work with daily. This is possible with a data management platform (DMP), for example, which is used to collect all data and provide insight into this data. We use attribution models to provide straightforward insight into all touch points along the customer journey and the performances thereof.
Skills in Online Advertising (4)
Attribution MarketingGoogle AnalyticsMachine LearningSmall Business Web Design
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Description
No description provided for this service.
Skills in Digital Strategy (2)
Offline mediaOnline Marketing
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Description
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Description
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Team

80 members in Expand Online's team

Awards

Expand Online was awarded 1 time

Dutch Search Award2016-10-31search in travel/leisure

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Contact

Contact details of Expand Online

Details

http://www.expandonline.nl

HeadquarterDelftseplein 27, 3013 AA Rotterdam, Netherlands
Generaal Vetterstraat 66, 1059 BW Amsterdam, Netherlands