DUO Marketing & Communications

Cape Town, South Africa

At DUO Marketing + Communications, our purpose is to give tech innovators a voice. We specialise in servicing B2B tech brands in sub-Saharan Africa (South Africa, Nigeria and Kenya). What makes DUO unique is our robust team of professionals, all of whom have experience with technology companies, from SMEs built from the ground up by local entrepreneurs to NASDAQ-listed giants. We provide a three-man team (Strategist, Account Manager and Writer) to each client to ensure the highest delivery and true return on investment. We know and understand the tech market and the media landscape well, having worked with enterprise tech clients since inception. We pride ourselves on working with award-winning technology and business writers, digital marketing specialists and account managers with strategic depth and strong relationships with tech, financial and business journalists across Africa. We understand and love the impact technology has on businesses and consumers, and we are skilled at translating the business value of your technology simply and effectively.

10 people in their team

Speaks English

2 projects in their portfolio

Works remotely across the globe

Sortlist member since 2015

Founded in 2004

2 awards conferred

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Services

8 services offered by DUO Marketing & Communications

Description
Press release, thought leadership , columns and case study writing, led by our team of award-winning writers that include former IT journalists and editors of leading IT magazines.

Media liaison, including the setting up of interviews with leading publications, radio stations and TV shows.

Media training; equipping our client spokespersons with the necessary know-how to hone their messages and handle even the trickiest interviewer.

Speaker opportunities at leading industry events and conferences, giving them a platform to speak directly to a highly relevant audience.

Personal profiling creates presence and visibility on client competencies, valuable to clients, journalists and analysts.

Crisis and reputation management, helping our clients protect their reputation and speedily resolve issues as unexpected challenges arise.

Blog writing – we add a new layer to PR storytelling for clients by adapting the golden nuggets of information from our clients into persuasive, engaging blog content.

Visual storytelling – by tapping into the power of video, we offer clients an opportunity to present messages in short, credible videos that can easily be shared – and possibly go viral.

Infographics – we take complex information such as research reports and translate them into eye-catching, easy-to-read and highly shareable infographics created by one of our expert designers.

PR Events - ensure that events gain maximum media exposure. The service includes a comprehensive list of input/ output deliverables to ensure pre- and post-event awareness and brand recognition. The services includes writing and placement of a pre- and post-event press release, inviting media and securing interviews on the day of the event, creating and posting social media content to promote the event and drive interest (before, during and after), distributing photos and captions to media, and driving post-event social media engagement.
Skills in Public Relations (PR) (2)
StorytellingInfographies
Works in Public Relations (PR) (2)
Clients in Public Relations (PR) (2)
Software developerSoftware & Computer Services | international
VoxTelecommunications | national
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Description
Profile building through positioning our clients as experts by joining or initiating conversations in niche communities relating to their businesses, particularly on LinkedIn and Twitter.

Creating an attractive employer brand by using targeted social media platforms to showcase our clients’ company culture, and so encouraging talented young professionals to apply for jobs.

Bolstering customer service by using relevant social media platforms as additional channels to engage with customers and other stakeholders, enabling our clients to quickly and visibly resolve any issues and gain the goodwill of their key audiences.

Empowering our clients with online reputation management insights and making them aware of any current or potential issues, leading to the speedy resolution of any complaints or negative comments on social media channels.

Email marketing aims to assist businesses in reaching and connecting their desired target audience in a personalised way.

Highly targeted SEO, Social Media and PPC services that optimise your PR and social media content in order to boost your search engine rankings and increase the number of qualified incoming sales leads.

Full integration with our content marketing and social media services, enabling us to gain the maximum value out of the expertise and thought leadership of our clients and providing them with maximum brand visibility both online and offline.
Learn more about Social Media
Description
No description provided for this service.
Learn more about Content Strategy
Description
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Description
No description provided for this service.
Skills in Digital Strategy (2)
Lead GenerationOnline Reputation Management
Work in Digital Strategy (1)
Client in Digital Strategy (1)
Software developerSoftware & Computer Services | international
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Description
No description provided for this service.
Learn more about Branding & Positioning
Description
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Skills in Marketing (1)
Reputation Management
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Description
No description provided for this service.
Learn more about Print

Awards