dotarabia.ae

Dubai, United Arab Emirates

Just another digital agency?! Nop! our main two differentiators from other agencies are: We work based on KPI’s and paid based on performance We are 100% transparent with our clients on all media costs, no hidden margins We are a boutique digital marketing firm leveraging technology to bring audiences to its clients. Armed with an inhouse team of digital marketers, marketing mavericks and media veterans, we are a fully integrated organization with an expertise in digital marketing and lead generation. We work with our clients and help them get the best that the internet has to offer. We cover the following scope of work: Strategizing – We start at the top and figure what it is that our client wants to achieve at the end. We wear our clients hat and think of what will make them happy and then hit the drawing board. The goal is always the last mile deliverable, and everything involved to reach it. Web Presence - Covers a intuitive and responsive website in line with the everchanging trends of the internet world, plus social media handles to enable our clients to gather a fan base Advertising – finding the right channels to maximize on dollars spent. Keeping a tight grip on output to better, advertising metrics on a regular basis Creative’s - Look and feel as they say is what makes the difference. Who better to know this but our clients. We put our hearts out while designing their creatives, just the way they put their heart out while designing and building someone’s home.

7 people in their team

Speaks Arabic, English

9 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 2008

5/5

(2 reviews)

Services

16 services offered by dotarabia.ae

Description
Performance marketing
• Recommendation to enhance the website and app user journey
• Strategies for awareness and call to action
• Marketing calendar
• Campaigns recommendations and concepts
• Ideation and conceptualization
• Main visual design and adaptions (note: photography, videography and motion graphics are not part of the scope)
• Media planning and booking
• Campaign management and optimization
• Reporting
• The service includes all paid media channels, such as but not limited to:
o Google search
o Display networks
o Facebook
o Instagram
o Programmatic … etc
Skills in Online Advertising (38)
Online Marketingmedia promotionwebsite advertisingtech advertisingonline digital marketingdigital adad marketingseo online marketingseo advertisingonline marketing campaign+28
Works in Online Advertising (9)
Reviews in Online Advertising (2)
Richard Olesky
Mark Harb
Clients in Online Advertising (9)
800 PizzaFood | local
Abu Dhabi Department of TransportGovernment & Administration | local
Tilal PropertiesReal Estate | regional
Amwaj PropertiesReal Estate | regional
Learn more about Online Advertising
Description
No description provided for this service.
Skills in E-commerce (6)
developpementWebsiteDigital MarketingWeb DevelopmentOnline MarketingWeb Design
Work in E-commerce (1)
Client in E-commerce (1)
Alpha OmegaHome Services | national
Learn more about E-commerce
Description
Social Media Management

Taking on our clients’ social media, we will start by setting the objectives; what we want out of our presence on social media. The objectives we set need to be attainable and measurable so that we can benchmark where we are and to map our next steps.
Secondly, we will define our target audience. Defining our target audience allows us to choose the channels we need to be present at, making our goals more attainable. We can define our target audience in terms of age, gender, marital and social status, interests, and behaviors.
Next step is benchmarking. We will look into the presence of our competitors, regionally and from all around the world. This will shed some light on different strategies and methodologies.
After that, we will formulate our content strategy:
• Determining the best times to post on each platform and the frequency per day/week
• Determine the best times to post. This depends on our audience’s behavior
• Developing the content itself. We will suggest engaging relevant and social topics
• Content writing guidelines (tone/language/dictionary/…)
• Visual guidelines
• Crises Management Strategy
• Tools to use (for moderation & posting)

Lastly, reporting and optimization. We will rely on insights from the platforms (if available) and on third party software, reporting and optimizing the below:
• Numbers (interaction/followers/views/…)
• Audience Analysis
• Content Analysis
o Most/Least engaging content
o Best times to post
o Repost strategy
o Frequency of posting
• Visual analysis
o Use of imagery
o Look & feel
o Colors & color palette

Having set our social media strategy does not mean that we will never change it again. Social media is progressive and we should follow suit. The social media giants change algorithms periodically, and if we are not up-to-date developing our strategies we will not be successful.
Skills in Social Media (17)
social media promotionFacebook MarketingSocial Media CampaignSocial Media ServicesSocial Media BrandingSocial Media ContentSocial Media StrategyContent StrategySocial Media DesignSocial Media Listening+7
Works in Social Media (6)
Clients in Social Media (6)
Mohammad Bin Rashed FoundationGovernment & Administration | international
800 PizzaFood | local
Alpha OmegaHome Services | national
MusafirTravel & Leisure | regional
Learn more about Social Media
Description
Key Message

dotarabia is a creative agency with detailed insights, inspired solutions and tangible results. We’re able to help our clients grow through strategic thinking and creative execution. We think solutions, we don’t think tools. It’s not about delivering a nice visual to our client, it’s about providing a solution based on strategy, planning, and KPI’s.

Strategy

Having a strong strategy is essential to success of the brand. We work with our clients to define a clear strategy with clear input, such as where are we today, were we want to be, how we will get there, who is our audience, how does our audience think, what is our brand perception, brand value, what is our key messages, what tone of voice we want to communicate with … etc.

Marketing Solutions

Marketing your products or services is all about understanding your market, defining your clientele base, creating awareness of your strengths and presenting yourself as the ultimate answer to their needs.

We use the right channels and methods to reach the right clients at the right time. With every marketing campaign that we drive, we tailor your story, identity and uniqueness in it. We unleash the power of your brand to achieve your target.

Branding

Developing a brand, including your visuals, your vision, and your corporate colors, is the foundation on which your entire business will depend. It shapes all your future marketing mix, permeates your organization and defines how the public will see your business. Therefore, it takes considerable discussion, brainstorming and vision. Our team works closely with clients to identify their core business values and to forge a powerful brand that stands apart in the market.

Advertising

Advertising is at the core of every successful marketing plan. Our team of ATL and BTL professionals, art directors, designers and concept developers have had a history of achievements in capturing the attention of the public with their crisp, stimulating designs, creative ideas, audience-specific campaigns and insightful concepts.

Our team works closely with your marketing team, first to understand your business and audience and then to come up with fresh concepts to hit your targets in a way beyond expectations.

Media Planning

Part of the campaign execution we develop an all-inclusive media plan to address all aspects of your marketing needs and make the life of your marketing team much easier. It’s well poised to provide you with 360 coverage to achieve the best result possible for your campaign.
Skills in Advertising (24)
traditional advertisingDigital CampaignCreative AdvertisingAdvertising CampaignSocial AdvertisingMobile AdvertisingOnline AdvertisingDigital AdvertisingNative AdvertisingFull-Service+14
Works in Advertising (5)
Clients in Advertising (5)
Alpha OmegaHome Services | national
Dubai PoliceGovernment & Administration | local
Abu Dhabi Department of TransportGovernment & Administration | local
MusafirTravel & Leisure | regional
Learn more about Advertising
Description
Move with your customers

Mobile applications give you the ability to move with your customers at the most relevant moments. The ability to go with your customer base means never missing an opportunity to promote a product or keep people up to date on what you are doing.

We develops mobile applications with user journey and user experience in with an easy customized for each mobile operating system and equipped to handle high-demand features, such as:

Location based services (LBS)
e-commerce
Push notification
Directory
Network live streaming of video and audio
Location based services (LBS)
Skills in Mobile App (16)
Custom Software DevelopmentMobile SEOWeb application developmentweb app designcms developmentMobile MarketingMobile App DevelopmentMobile AdvertisingMobile Application DevelopmentWeb Development+6
Works in Mobile App (8)
Clients in Mobile App (8)
Neuro Spinal HospitalHospitals & Healthcare | international
Abu Dhabi Department of TransportGovernment & Administration | local
Amwaj PropertiesReal Estate | regional
Mohammad Bin Rashed FoundationGovernment & Administration | international
Learn more about Mobile App
Description
No description provided for this service.
Skills in SEO (31)
Search Engine OptimizationLocal SEOSearch MarketingSearch Engine AdvertisingSearch Engine MarketingEcommerce SEOSEO ConsultingMobile SEOSearch Engine Optimisationwebsite SEO+21
Works in SEO (2)
Clients in SEO (2)
MusafirTravel & Leisure | regional
Alpha OmegaHome Services | national
Learn more about SEO
Description
No description provided for this service.
Skills in Website Creation (14)
AdAdvertisementEcommerce WebsiteDigital AdvertisingWebsite Redesignonline banner advertisingad marketingcontent advertisinggraphic advertisingadvertising design+4
Works in Website Creation (6)
Clients in Website Creation (6)
Dubai PoliceGovernment & Administration | local
Abu Dhabi Department of TransportGovernment & Administration | local
Tilal PropertiesReal Estate | regional
Amwaj PropertiesReal Estate | regional
Learn more about Website Creation
Description
No description provided for this service.
Skills in Branding & Positioning (1)
Brand Awareness
Works in Branding & Positioning (3)
Clients in Branding & Positioning (3)
Abu Dhabi Department of TransportGovernment & Administration | local
Alpha OmegaHome Services | national
800 PizzaFood | local
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in Digital Strategy (8)
Lead GenerationMarketing StrategySearch Engine MarketingInbound Lead GenerationData ReportingStrategyOnline MarketingSearch Marketing
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Web Application (5)
Website OptimizationSoftware EngineeringCMS DevelopmentWordpress DevelopmentMagento Development
Learn more about Web Application

Team

7 members in dotarabia.ae's team

Reviews

2 reviews for dotarabia.ae

5/5

(2 reviews)

Richard OleskyCEO at Real Estate Investment

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?We worked with dotarabia for our lead generations campaigns

What did you enjoy the most during your collaboration?The results! We loved the performance and the cost was less than what we used to pay for clicks and impressions. I never knew such detailed targeting is even possible.

Richard Olesky recommends this agency

ServiceOnline Advertising

SectorReal Estate

Team11 - 50

Mark HarbManaging Director at Cozmo

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Managing and running our online marketing advertising

What did you enjoy the most during your collaboration?Their passion to our brand is amazing, we feel as if they are the client, not us. Their creativity and digital knowhow is amazing.

Mark Harb recommends this agency

ServiceOnline Advertising

SectorE-commerce

Team51 - 200

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Contact

Contact details of dotarabia.ae

Details

http://dotarabia.ae/marketing/

HeadquarterDubai - United Arab Emirates

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