critical, Vilnius | Sortlist
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Vilnius, Lithuania
We are strategic design agency, community.  We create, renew, take care and develop brand identities in the context of visual communication, packaging, editorial, digital world. With the help of design, we solve business and social problems. Humans are the center axis of the CRITICAL working process. It helps us to focus on meaningful insights, understanding of the user their behavior and tendencies, it empowers us to make critical decisions. We begin our work just after we hear our client, reveal true need and clients desirable result. We value new business partnerships, so we prefer to listen more than to talk. From our experience, we believe that it is better to say no at the right time than say desperate yes. We work a lot like most of the companies that create products or creates technologies - which means flat organization structure, constant project revisions, and clear structure. Clients have the ability to communicate with the designer, that is responsible for the project result.  In the design projects, ingenuousness allows both sides, the client, and the designer, to know one another and go deep into the project. It allows to react to changes quickly and offer solutions that are thoroughly thought through.
25 people in their team
Speaks English, Lithuanian, Russian
5 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2006
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  • Description
    Working by our design process - understand, create, implement - we understand your business context, prepare a strategy, create or redesign brand and visual identity and help to build lasting relationships between you and your clients
    Skills in Branding & Positioning (23)
    BrandingConsumer InsightBrand PositioningVisual Identities & BrandingVisual IdentityBrand StrategyBrand GuidelinesBrand BookOffline & Online BrandingBrand Identity+13
    Works in Branding & Positioning (3)
    TEDx Vilnius 2017 - Branding & Positioning
    Quadrum business complex - Branding & Positioning
    VMG "New York: #Foodporn" - Branding & Positioning
    Clients in Branding & Positioning (3)
    SchageReal Estate | international
    TEDEntertainment & Events | local
    VMGFood | national

    Learn more about Branding & Positioning

  • Description
    Having more then 20 designers of various fields under one roof we fulfil every needs of visual design.
    Skills in Graphic Design (23)
    Creative ConceptPrint and PosterMagazinePackagingVisual ConceptVisual IdentityPrint DesignLogo DesignBrochure DesignPhotography+13
    Works in Graphic Design (4)
    TEDx Vilnius 2017 - Graphic Design
    Quadrum business complex - Graphic Design
    VMG "New York: #Foodporn" - Graphic Design
    CityBee car sharing - Graphic Design
    Clients in Graphic Design (4)
    VMGFood | national
    SchageReal Estate | international
    TEDEntertainment & Events | local
    CitybeeAutomotive | international

    Learn more about Graphic Design

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Contact details of critical


  • HeadquarterBirutės g. 1d, Vilnius 08118, Lithuania


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