Astro Saigon Ho Chi Minh City, Vietnam

Project made for Vight Bespoke Lighting in the Industrial Goods & Services industry for a B2B audience.A bespoke product demands bespoke branding. This was the challenge for Vight Lighting. We developed a clean, elegant visual identity to highlight the quality and nuanced details of their lighting products.

Project made for Tê Tê Craft Beer in the Beverage industry for a B2B / B2C audience in 2018.Tê Tê Brewing is the classic craft beer brand with a twist for the local culture and climate. Authenticity is the core brand value, and base on that, we built the branding and design for the brand, in consistency with the playful, professional and culturally relevant brand image. Thus, helping to anchor it in the minds of our customers.

Project made for Capitaland in the Real Estate industry for a B2C audience in 2018. We were engaged by CapitaLand’s leasing department in January 2017 to enrich their retail mall brand, The Oxygen, and develop their presence on Facebook. The Oxygen is a three-story, 8,000 m2 community mall, located on the ground floor of The Vista, a high-end CapitaLand residential development. Our strategy would be to combine high quality graphic design with a well managed Facebook to increase engagement both online and off. We got to work first by designing custom materials for monthly events and working to reshape the visual style of the mall interior.