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Belly & Brain

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Watermael-Boitsfort, Belgium
Your marketing and digital partner, from first plan to final conversion.
Belly & Brain turns your marketing and digital into measurable growth: more visibility, more leads, more sales. Since 2015, we have worked with startups, SMEs and large groups, in Belgium and internationally. Our founders led digital at Orange Belgium and Brussels Airlines, and strategy at Emakina. They are the ones working on your projects. What we do for you Strategy & positioning: a clear, costed and prioritised marketing and digital plan that aligns brand, offer and customer journey. SEO & GEO: get found on Google and cited by ChatGPT, Perplexity and Gemini. Acquisition & conversion: Meta, Google and ChatGPT Ads, landing pages, Zoho CRM and automations, managed on cost per lead. Brand & identity: naming, visual identity and assets, from concept to production. Fractional digital leadership: we structure, run or train your teams. Research & insights: market research, segmentation, benchmarking, offer testing before launch. Real results 2× leads in 18 months — Unibricks +101% leads in two years — HM Sewertech Share of AI answers up from 4% to 21% — Wikipreneurs +200% traffic on lead pages, ahead of Duolingo and Babbel — CLL Language School 1.75× leads in the Netherlands — Verisure 40% targeted cost reduction to fund the CX strategy — AXA Belgium Also trusted by SWIFT, SNCB, Lesaffre, Shurgard and Europ Assistance. How we work Senior people only, 25 years of experience each. No juniors learning on your budget. Fixed price and deliverables defined upfront. Speed: a complete acquisition engine delivered in 3.5 weeks for Wikipreneurs. Your autonomy: we execute, coach or train, and transfer the skills to your teams. “Speed of light understanding of our business — a no-nonsense, straight to point approach.” Philippe Halsberghe, CEO, Vandeputte Safety Book 30 minutes with the founders to talk about your project.
11 people in their team
Speaks English, French, Dutch
27 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2016
Founded in 2015
4.63/5
(2 reviews)
Open website

Services

19 services offered by Belly & Brain

Service name
Experience level
Related reviews
Starting from
  • Description
    Stratégie marketing et digitale, positionnement, architecture de marque et parcours client. Nous partons de votre problème business, livrons un plan concret à chaque étape et restons à vos côtés pour l'exécution, y compris en Head of Digital à temps partiel. Marketing and digital strategy, positioning, brand architecture and customer journeys. We start from your business problem, deliver a concrete plan at each stage and stay with you for execution, including as a fractional Head of Digital.
    Skills in Digital Strategy (9)
    Digital TransformationInbound MarketingOnline MarketingSearch MarketingDigital ConsultingTraffic AcquisitionDigital Marketing StrategyDigital MarketingWeb Marketing
    Works in Digital Strategy (15)
    Wikipreneurs — Moteur de leads : objectif mensuel atteint en 5 mois - Digital Strategy
    Unibricks — Head of Digital externalisé : coût par lead en baisse - Digital Strategy
    Nostalgie — « Nosta Experience » : marque et expérience omnicanale - Digital Strategy
    NRJ & Nostalgie — Coaching et formation SEO : équipes autonomes - Digital Strategy
    Review in Digital Strategy (1)
    Xavier De Poorter
    Clients in Digital Strategy (4)
    WikipreneursEducation
    UnibricksReal Estate
    NostalgieMedia
    NRJ & NostalgieMedia
    Learn more about Digital Strategy
  • Description
    Parcours client, service design, architecture et UX de sites orientés conversion (Webflow, Wix). De la recherche utilisateur aux maquettes testées, avec un objectif : plus de demandes qualifiées. Customer journeys, service design, architecture and UX for conversion-focused websites (Webflow, Wix). From user research to tested prototypes, with one goal: more qualified enquiries.
    Skills in Ergonomy (UX/UI) (19)
    Usability TestingUser TestingUser ExperienceCustomer Facing InterfaceDashboard DesignErgonomy (UX/UI)Payment Flow OptimizationPersona DefinitionUI DesignUI UX+9
    Works in Ergonomy (UX/UI) (10)
    Exempla — Identité de marque, site web et design system - Ergonomy (UX/UI)
    Nostalgie — « Nosta Experience » : marque et expérience omnicanale - Ergonomy (UX/UI)
    AXA Belgium — Stratégie digitale centrée courtiers, livrée en 3 mois - Ergonomy (UX/UI)
    SWIFT — Expérience du support client : 3 parcours repensés - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (4)
    Exempla Management & ConsultingManagement Consulting
    NostalgieMedia
    AXA BelgiumInsurance
    SWIFTBanking & Financials
    Learn more about Ergonomy (UX/UI)
  • Description
    Moteurs de génération de leads de bout en bout : acquisition, tunnel, CRM (Zoho), automatisations, qualification et nurturing. Nous avons doublé le volume de leads de clients en moins de 90 jours sans doubler leur budget. End-to-end lead generation engines: acquisition, funnel, CRM (Zoho), automation, qualification and nurturing. We have doubled clients' lead volumes in under 90 days without doubling their budget.
    Skills in Growth Marketing (13)
    B2B Lead GenerationCustomer AcquisitionLead AcquisitionLead GenerationLead ManagementConversion Rate OptimizationGrowth HackingInbound Lead GenerationLead NurturingLead Outreach+3
    Works in Growth Marketing (7)
    Wikipreneurs — Moteur de leads : objectif mensuel atteint en 5 mois - Growth Marketing
    Unibricks — Du volume à la valeur : leads ×2 en 18 mois - Growth Marketing
    Unibricks — Head of Digital externalisé : coût par lead en baisse - Growth Marketing
    Verisure — Leads : +20 % en Belgique, ×1,75 aux Pays-Bas - Growth Marketing
    Clients in Growth Marketing (3)
    WikipreneursEducation
    UnibricksReal Estate
    VerisureHome Services
    Learn more about Growth Marketing
  • Description
    SEO et GEO : être trouvé sur Google et cité par ChatGPT, Perplexity ou Gemini. Audit, stratégie, contenus, autorité et formation de vos équipes. En mission ponctuelle ou en accompagnement continu. SEO and GEO: get found on Google and cited by ChatGPT, Perplexity or Gemini. Audit, strategy, content, authority and team training. As a one-off project or ongoing support.
    Skills in SEO (11)
    Local SEOSEO BacklinkingSEO AnalyseSmall Business SEOSEO ConsultingSearch Engine OptimizationSEO ManagementWebsite SEOKeyword ResearchSEO Optimization+1
    Works in SEO (6)
    Unibricks — SEO/GEO bilingue : environ +65 % de clics organiques - SEO
    NRJ & Nostalgie — Coaching et formation SEO : équipes autonomes - SEO
    Wikipreneurs — SEO/GEO : impressions ×2,1 sur les pages retravaillées - SEO
    HM Sewertech — Marque et moteur de leads : +101 % de leads - SEO
    Clients in SEO (4)
    UnibricksReal Estate
    NRJ & NostalgieMedia
    WikipreneursEducation
    HM SewertechHome Services | national
    Learn more about SEO
  • Description
    Meta Ads, Google Ads et ChatGPT Ads pilotés au coût par lead et à la qualité des leads, pas au clic. Tracking, landing pages et CRM inclus dans la réflexion, pour que chaque euro investi soit mesurable. Meta Ads, Google Ads and ChatGPT Ads managed on cost per lead and lead quality, not clicks. Tracking, landing pages and CRM are part of the plan, so every euro invested is measurable.
    Skills in Online Advertising (10)
    Performance MarketingDigital AdPaid MediaROI OptimizationSEO AdvertisingSocial Media AdvertisingSearch Engine AdvertisingSEO AdvertisingSocial Media AdvertisingWebsite Advertising
    Works in Online Advertising (4)
    Unibricks — Du volume à la valeur : leads ×2 en 18 mois - Online Advertising
    Unibricks — Head of Digital externalisé : coût par lead en baisse - Online Advertising
    Verisure — Leads : +20 % en Belgique, ×1,75 aux Pays-Bas - Online Advertising
    HM Sewertech — Marque et moteur de leads : +101 % de leads - Online Advertising
    Clients in Online Advertising (3)
    UnibricksReal Estate
    VerisureHome Services
    HM SewertechHome Services | national
    Learn more about Online Advertising
  • Description
    Études de marché, segmentation, benchmark concurrentiel, tests de produits et veille de tendances. Des méthodes pragmatiques choisies selon votre question et votre budget, pour décider sur des faits. Market research, segmentation, competitive benchmarking, product testing and trend research. Pragmatic methods chosen for your question and your budget, so you decide on facts.
    Skills in Market Research (4)
    Market ExpansionMarketing ResearchConsumer MarketingMarket Research
    Works in Market Research (5)
    Lesaffre — La levure repositionnée en « superaliment naturel » - Market Research
    Vandeputte Safety — Stratégie digitale B2B validée par le conseil - Market Research
    AXA Belgium — Archétypes clients dimensionnés sur le marché belge - Market Research
    AGC Europe — Du verre B2B au D2C : rentable en 7 mois - Market Research
    Clients in Market Research (4)
    LesaffreFood
    Vandeputte SafetyIndustrial Goods & Services
    AXA BelgiumInsurance
    AGC Glass EuropeIndustrial Goods & Services
    Learn more about Market Research
  • Description
    Stratégie de marque, naming, identité visuelle et charte, jusqu'à la production des supports digitaux et physiques. Une marque pensée pour vendre, pas seulement pour plaire. Brand strategy, naming, visual identity and guidelines, through to production of digital and physical assets. A brand built to sell, not just to please.
    Skills in Branding & Positioning (21)
    Brand IdentityBrand ManagementBrand NamingDigital BrandingVisual IdentityBrand StorytellingBrand Book DesignBrand BuildingBrand MarketingBrand Strategy+11
    Works in Branding & Positioning (6)
    Aellia (ex-The Sniffers) — Fusion, nouveau nom et identité de marque - Branding & Positioning
    Exempla — Identité de marque, site web et design system - Branding & Positioning
    Lesaffre — La levure repositionnée en « superaliment naturel » - Branding & Positioning
    Nostalgie — « Nosta Experience » : marque et expérience omnicanale - Branding & Positioning
    Review in Branding & Positioning (1)
    Sharon Isaac
    Clients in Branding & Positioning (4)
    Aellia (ex-The Sniffers)Industrial Goods & Services
    Exempla Management & ConsultingManagement Consulting
    LesaffreFood
    NostalgieMedia
    Learn more about Branding & Positioning
  • Description

    No description provided for this service.

    Works in Artificial Intelligence (2)
    Unibricks — SEO/GEO bilingue : environ +65 % de clics organiques - Artificial Intelligence
    Wikipreneurs — SEO/GEO : impressions ×2,1 sur les pages retravaillées - Artificial Intelligence
    Clients in Artificial Intelligence (2)
    UnibricksReal Estate
    WikipreneursEducation
    Learn more about Artificial Intelligence
  • Description

    No description provided for this service.

    Work in Marketing (1)
    SNCB — Stratégie digitale : audit en 1 mois, stratégie en 2,5 mois - Marketing
    Client in Marketing (1)
    SNCB / NMBSTransportation
    Learn more about Marketing
  • Description

    No description provided for this service.

    Works in Social Media (2)
    Essent.be — Stratégie social media pour 500 000 clients - Social Media
    Verisure — Social media et service client : équipe autonome en 6 mois - Social Media
    Clients in Social Media (2)
    Essent.beUtilities
    VerisureHome Services
    Learn more about Social Media
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Team

11 members in Belly & Brain's team

StoryFondée en 2015 par Audrey Benoit (ex-Directrice Digital d'Orange Belgium et de Brussels Airlines) et Laurent Goffin (ex-Directeur Stratégie & UX d'Emakina). La consultance que nous aurions voulu engager : senior, directe, orientée résultats. Deux associés, un réseau d'experts, en Belgique et à l'international.
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Reviews

2 reviews for Belly & Brain

4.63/5
(2 reviews)
SI
Sharon IsaacMarketing Manager at Aellia
ServiceBranding & Positioning
SectorEnergy & Oil
Team51 - 200
4.25/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?To develop and implement Aellia's new brand identity, including the visual identity, branding guidelines, and supporting communication assets to support the company's rebranding journey.

What did you enjoy the most during your collaboration?The team's responsiveness, creativity, and willingness to adapt to feedback. Communication was open and collaborative, making it easy to work through evolving requirements.

Are there any areas for improvements?No major improvement areas identified. Continued focus on planning and review alignment would further strengthen an already positive collaboration.

Sharon Isaac recommends this agency

ServiceBranding & Positioning
SectorEnergy & Oil
Team51 - 200
XD
Xavier De PoorterFounder at EDUCA SRL
ServiceDigital Strategy
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Launch of a new service and development of communication

What did you enjoy the most during your collaboration?Vision + action + collaboration ! Strategy, operationnal work, flexibility.

Xavier De Poorter recommends this agency

ServiceDigital Strategy
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Contact

Contact details of Belly & Brain

Details

https://www.belly-and-brain.com
  • HeadquarterBd du Souverain 68, 1170 Watermael-Boitsfort, Belgium
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