Top Pay-Per-Click Agencies

Once you decide to invest in PPC, you need to determine who you will entrust with your PPC campaigns – should you hire a specialist in-house team or work with an internet marketing agency that offers complete campaign management?

Let's take a look at the many aspects of outsourcing PPC and comprehend why avoiding an in-house team might be the right choice. 

PPC agencies are businesses or organizations that help a brand promote products and services through paid search, also known as SEA. These agencies have a group of experts who research, create, run, and monitor pay-per-click campaigns. 

PPC, being a complex marketing technique, is difficult to be created and managed by a single person. There are a lot of stages involved, including copywriting, image designing, landing page development, and so on. Thereby entrusting your PPC campaigns to a full-service digital marketing agency might be the way to go, given these agencies are already equipped with relevant tools and workforce. 

PPC vs SEO

If you know about PPC, then chances are that you know about SEO, too.

Search engine optimization is yet another integral part of digital marketing that helps in boosting the quality and quantity of traffic and leads to a website. 

Even though both of these methods have the same goals, that is, attracting traffic and boosting the sales of your business, they have a few differences that set them apart, such as –

• PPC tends to deliver instant results, whereas SEO takes months, approximately four to six months, to deliver the expected results.
• PPC makes it possible to target a specific location and demographic. Similarly, there are a host of best spots where you can place your PPC ads for improved visibility and click-through rates. 
• Since PPC delivers results promptly, it becomes easy to conduct A/B testing and perform tweaks to obtain optimum clicks on the ad. 

The fundamental digital marketing services offered by PPC agencies include but aren’t limited to –

• Keyword research and analysis 
• Landing page optimization
• Social media marketing
• PPC management 
• A/B testing
• Conversion rate optimization
• Remarketing the campaigns 
• Online marketing campaigns

If you are new to PPC advertising, chances are that you may question all the hype it receives. Well, trust us, PPC is worth every penny you invest in it. 

• Pay only when someone clicks on the ad
• Set a budget and control your ad cost
• Reach your target audience at the right place and time
• No waiting game involved

Are you wondering what to look for when hiring a PPC management agency? Here are six factors that you must consider to ensure to make a sound decision –

1- Industry expertise 

2- Service cost

3- Certified Google ads partner 

4- Transparency 

5- Testimonies, reviews, and case studies

6- Location 

There are plenty of good reasons why SMEs, irrespective of their industry niche, should outsource PPC management services. A few of those reasons are listed below –

1. Agencies provide on-demand, scalable services 
2. The cost of acquiring an agency is less than setting up an in-house team
3. Agencies have hard-to-find talent 
4. Agencies implement automated monitoring tools
5. Agencies are up-to-date with dynamic advertisement environment 
6. Agencies offer best-in-class security and compliance 
7. Agencies have a better experience 
8. Agencies track campaigns diligently