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Praxis

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Dubai, United Arab Emirates
27 Years of Innovating Brands Across Physical & Digital Spaces
Praxis Advertising is a leading full-service agency based in Dubai. We specialize in Branding, Integrated Communication, Space and Environment Design, and Digital Marketing. Established as a traditional advertising agency, Praxis has evolved with the changing media and design landscape over the past 25 years, consistently transforming businesses into powerful brands. Our success is driven by a client-first approach that prioritizes collaboration. We ensure long-term partnerships with clients across diverse industries. Our portfolio includes well-known brands such as Pirelli, Cadillac, Chevrolet, Kawasaki, GEMS Education, Huawei, Medcare, and many more from education, retail, healthcare, and finance. At the core of Praxis is a dedication to creativity and innovation. We leverage the latest technologies, including AI-driven tools, to stay ahead of market trends and deliver performance marketing and lead generation solutions that drive measurable results. We take pride in crafting brand stories deeply rooted in human insights, ensuring each campaign resonates with its target audience. As we continue to grow, our focus remains on expanding within the GCC by 2025 while helping our clients achieve lasting impact through strategic thinking, cutting-edge technology, and a collaborative approach that sets us apart in the market. At Praxis, we don’t just create campaigns; we shape experiences that transform businesses into brands that leave a lasting impression.
20 people in their team
Speaks English, Arabic, Hindi
43 projects in their portfolio
5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 1999
6 awards conferred
Open website

Services

24 services offered by Praxis

Description
Crafting new emotions that thrive for generations. An identity must become a culture to be proclaimed a successful brand. It thrives on conjuring new emotions through which the customer can relate to the brand. The design should be envisioned to be the precursor to this outflow of emotions. Are you ready? Give your brand the Praxis Stamp of Awesomeness.
Skills in Branding & Positioning (30)
Event
Graphic Design
Brand Advertising
Corporate Advertising
Brand Design
Brand Creation
Brand Identity
Brand Management
Brand Naming
Brand Positioning
Works in Branding & Positioning (37)
Digital Renaissance Music Institute: Student Handbook - Branding & Positioning
Digital Renaissance Music Institute: Social Media - Branding & Positioning
College of Fashion & Design: Branding and Launch - Branding & Positioning
Autotrust: Rebrand & Relaunch - Branding & Positioning
Reviews in Branding & Positioning (4)
Rob Kesterton
Lini Shivaprasad
Ranjit Menon
Dr. Sreejit Chakrabarty
Clients in Branding & Positioning (3)
Digital Renaissance Music InstituteEducation | national
College of Fashion & DesignEducation | national
Autotrust by AW RostamaniAutomotive | national
Learn more about Branding & Positioning
Description
An online presence is just as important as an offline one. In a digital age where people spend the majority of their time online, it is important to advertise your brand and generate revenue through the same.
Skills in Online Advertising (28)
Programmatic Advertising
Real-Time Advertising
Google Advertising
Pay Per Click Marketing
Performance Marketing
Digital Ad
Display Marketing
Mobile Advertising
Online Ad
Paid Media
Works in Online Advertising (9)
Autotrust: Rebrand & Relaunch - Online Advertising
IIM Ahmedabad: GCC Launch & Enrollments - Online Advertising
Autotrust: Lead Generation & Performance Marketing - Online Advertising
AW Rostamani: Social Media Growth - Online Advertising
Review in Online Advertising (1)
Shriya Anup
Clients in Online Advertising (3)
Autotrust by AW RostamaniAutomotive | national
Indian Institute of Management Ahmedabad (IIMA)Education | international
AW Rostamani TradingAutomotive | national
Learn more about Online Advertising
Description
Use a semicolon; or a full stop. instead of a comma, and reach there faster. Having expertise across a multitude of platforms, we navigate through the whole digital ads ecosystem to get the best ROI for our clients.
Skills in Digital Strategy (30)
B2B Lead Generation
Digital Transformation
Lead Acquisition
Lead Generation
Inbound Lead Generation
Inbound Marketing
Integrated Marketing Communication
Marketing Strategy
Omnichannel Marketing
Outbound Marketing
Works in Digital Strategy (13)
Autotrust: Rebrand & Relaunch - Digital Strategy
IIM Ahmedabad: GCC Launch & Enrollments - Digital Strategy
Autotrust: Lead Generation & Performance Marketing - Digital Strategy
AW Rostamani: Social Media Growth - Digital Strategy
Review in Digital Strategy (1)
Gauri Sarma
Clients in Digital Strategy (3)
Autotrust by AW RostamaniAutomotive | national
Indian Institute of Management Ahmedabad (IIMA)Education | international
AW Rostamani TradingAutomotive | national
Learn more about Digital Strategy
Description
Our Social Media team helps you expand your social footprint and broaden your target audiences to ensure a seamless exposure across all the major social media channels. The team injects creativity to create original content to keep your audiences engaged so that you get to concentrate on other areas of your businesses. We handle lead generation and digital ads across google, facebook and other platforms.
Skills in Social Media (30)
Content Strategy
Advertising
Copywriting
Photography
Social Media
Online Advertising
Media Planning
Brand Advertising
Native Advertising
Article Writing
Works in Social Media (18)
Digital Renaissance Music Institute: Social Media - Social Media
Autotrust: Rebrand & Relaunch - Social Media
IIM Ahmedabad: GCC Launch & Enrollments - Social Media
Autotrust: Lead Generation & Performance Marketing - Social Media
Reviews in Social Media (2)
Addila Habeeb
Jebin Mathew
Clients in Social Media (3)
Digital Renaissance Music InstituteEducation | national
Autotrust by AW RostamaniAutomotive | national
Indian Institute of Management Ahmedabad (IIMA)Education | international
Learn more about Social Media
Description
Curiosity above all, Independent, Content Creators, Storytelling, Problem Solving, Flexibility, Pro-activity, Neutrality
Skills in Advertising (30)
Digital Strategy
Banner Advertising
Billboard Advertising
Brand Advertising
Corporate Advertising
Native Advertising
Billboard Design
Digital Innovation
Digital Transformation
Radio Advertising
Works in Advertising (29)
Digital Renaissance Music Institute: Social Media - Advertising
Autotrust: Rebrand & Relaunch - Advertising
P ZERO World Launch : A Premium Retail Experience - Advertising
IIM Ahmedabad: GCC Launch & Enrollments - Advertising
Clients in Advertising (4)
Digital Renaissance Music InstituteEducation | national
Autotrust by AW RostamaniAutomotive | national
PirelliAutomotive | international
Indian Institute of Management Ahmedabad (IIMA)Education | international
Learn more about Advertising
Description
At Praxis Advertising, we deliver end-to-end marketing solutions tailored to your business needs. From digital communication and AI-driven strategies to B2B and B2C campaigns, our expertise spans multichannel marketing, brand development, and ROI-focused approaches. We’ve successfully partnered with global and regional brands to craft impactful campaigns that drive growth, engagement, and measurable results.
Skills in Marketing (30)
Marketing Research
Affiliate Marketing
AI Marketing
App Marketing
B2B Marketing
Consumer Marketing
Digital Communication
Direct Marketing
International Marketing
Marketing Analytics
Works in Marketing (32)
Digital Renaissance Music Institute: Social Media - Marketing
College of Fashion & Design: Branding and Launch - Marketing
Autotrust: Rebrand & Relaunch - Marketing
P ZERO World Launch : A Premium Retail Experience - Marketing
Review in Marketing (1)
Subeesh Nair
Clients in Marketing (4)
Digital Renaissance Music InstituteEducation | national
College of Fashion & DesignEducation | national
Autotrust by AW RostamaniAutomotive | national
PirelliAutomotive | international
Learn more about Marketing
Description
At Praxis Advertising, we craft impactful content strategies that align with your brand's voice and engage your target audience. From creative concepts to video content and blog posts, we combine storytelling and data-driven insights to deliver measurable results and meaningful connections.
Skills in Content Strategy (7)
Content Marketing
Storytelling
Social Content Strategy
Content Advertising
Multilingual Content
Shareable Content
Target Audience Definition
Works in Content Strategy (20)
Digital Renaissance Music Institute: Student Handbook - Content Strategy
Digital Renaissance Music Institute: Social Media - Content Strategy
College of Fashion & Design: Branding and Launch - Content Strategy
Autotrust: Rebrand & Relaunch - Content Strategy
Clients in Content Strategy (3)
Digital Renaissance Music InstituteEducation | national
College of Fashion & DesignEducation | national
Autotrust by AW RostamaniAutomotive | national
Learn more about Content Strategy
Description
In-house creative, media, and call center services to take your idea from design to lead generation to lead conversion in one seamless flow.
Skills in Growth Marketing (13)
B2B Lead Generation
Customer Acquisition
Lead Acquisition
Lead Generation
Lead Management
Conversion Rate Optimization
Growth Hacking
Inbound Lead Generation
Lead Nurturing
Lead Outreach
Works in Growth Marketing (5)
BeAtheltica: Athleisure Startup Public Relations - Growth Marketing
IIM Ahmedabad: GCC Launch & Enrollments - Growth Marketing
Autotrust: Lead Generation & Performance Marketing - Growth Marketing
Best Insurance: A Pandemic Launch - Growth Marketing
Clients in Growth Marketing (4)
Be AthleticaClothing & Accessories | national
Indian Institute of Management Ahmedabad (IIMA)Education | international
Autotrust by AW RostamaniAutomotive | national
Best InsuranceInsurance | regional
Learn more about Growth Marketing
Description
Where science and art come together to make thought visible. Graphic Design is the bread and butter here at Praxis. Creating thumb-stopping designs and content to ensure that clients are wowed on their first impression.
Skills in Graphic Design (30)
Advertising
Website Creation
Graphic Design
2D Design
Business Card Design
Canvas Design
Brand Identity
Cartoon Design
Conceptual Design
Corporate Identity Design
Works in Graphic Design (35)
Digital Renaissance Music Institute: Student Handbook - Graphic Design
Digital Renaissance Music Institute: Social Media - Graphic Design
College of Fashion & Design: Branding and Launch - Graphic Design
Autotrust: Rebrand & Relaunch - Graphic Design
Clients in Graphic Design (3)
Digital Renaissance Music InstituteEducation | national
College of Fashion & DesignEducation | national
Autotrust by AW RostamaniAutomotive | national
Learn more about Graphic Design
Description
We specialize in crafting impactful influencer marketing strategies that drive brand visibility and engagement. From sourcing the right influencers across platforms like Instagram, TikTok, and YouTube to designing campaigns with measurable ROI, we ensure seamless collaboration. Our expertise spans nano to celebrity influencers, reporting, and content validation to deliver authentic connections with your audience.
Skills in Influencer Marketing (19)
B2B Influencer Marketing
Influencer
Instagram Influencer
Celebrity Marketing
Social Media Influencer
Influencer Recruitment
Youtube Influencers
Micro Influencers
Influencer affiliation
Influencer Strategy
Works in Influencer Marketing (4)
BeAtheltica: Athleisure Startup Public Relations - Influencer Marketing
Chevrolet Impala: A Glamorous Oscar-Themed Launch - Influencer Marketing
Opel’s Bold Re-Entry: UAE Launch Event Success - Influencer Marketing
Kawasaki Café: Launching a Lifestyle Experience - Influencer Marketing
Clients in Influencer Marketing (4)
Be AthleticaClothing & Accessories | national
Chevrolet DubaiAutomotive | national
OpelAutomotive | national
KawasakiAutomotive | national
Learn more about Influencer Marketing
In need of one of those services?

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Team

20 members in Praxis's team

Praxis cover
StoryWe are Praxis Advertising, the pioneers of boutique agency culture since 1999. For over 25 years, businesses have approached us to add the power of our ideas to their ideas. We are a full-fledged lightweight agency that packs a heavy punch in what we do. Our creativity and innovation allow creating unique concepts.
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Awards

Praxis was awarded 6 times

Best Educational Branding Agency 2025 - MENA2025-02-01Branding
Dubai Lynx 20062006-05-01Self Promotion: Finalist
Loeries Awards 20132013-09-01Best Campaign, Middle East
Festival of Media Awards 20152015-06-01Best Use of Mobile: Silver

Reviews

10 reviews for Praxis

4.88/5

(10 reviews)

Review summary

AI Generated
  • Creativity and Innovation
  • Attention to Detail
  • Brand Transformation Expertise
  • Responsiveness and Flexibility
  • Positive Client Collaboration

Creativity and Innovation

Multiple clients praised the agency's creative approach and ability to deliver innovative solutions, especially in branding and educational projects, resulting in vibrant, engaging, and future-ready environments.

Attention to Detail

Reviewers consistently highlighted the agency's meticulous attention to detail, ensuring high-quality, polished outcomes that align with client visions and enhance brand perception.

Brand Transformation Expertise

Clients noted the agency's strength in rebranding and developing modern brand identities, leading to increased visibility, engagement, and measurable business impact.

UP
Urvashi PorechaMarketing Executive at Dubai British School Jumeira
Sector
Education
Urvashi Porecha recommends this agency

What was the objective behind your collaboration?

We wanted to develop impactful wall branding that reflects school's values, as well as Islamic and British values, while enhancing the overall school environment and visual identity.

What did you enjoy the most during your collaboration?

We enjoyed the collaborative process, creative ideas, and the team’s ability to bring our vision and school values to life through impactful wall branding.

5/5

Budget
Quality
Schedule
Collaboration
SA
Shriya AnupMarketing director at Tour Dubai
Service
Online Advertising
Sector
Travel & Leisure
Team
51 - 200
Shriya Anup recommends this agency

What was the objective behind your collaboration?

Praxis has been doing meta ads and influencer collabs for us past 6 months, they have been more than supportive with even last minute changes.

What did you enjoy the most during your collaboration?

Ease of communication, friendly approach, practical. Overall it was very easy to work with them.

4.75/5

Budget
Quality
Schedule
Collaboration
RK
Rob KestertonVice Principal at Jumeirah College, Dubai
Service
Branding & Positioning
Sector
Education
Team
1001 - 5000
Rob Kesterton recommends this agency

What was the objective behind your collaboration?

Re-branding of key areas of the school to best market the type of world-leading educational service we provide.

What did you enjoy the most during your collaboration?

As a school leader, engaged with a significant re-branding and upgrading of facilities, I wouldn’t entrust my displays to anyone else. I first saw their work in some of our sister schools and was immediately impressed with the vibrant face-lift they provided to the facilities. Their work always looks high-end and it is a source of comment from all our visitors and prospective parents. They are both highly creative themselves, but also responsive to the school’s ideas.

Are there any areas for improvements?

None.

5/5

Budget
Quality
Schedule
Collaboration
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Contact

Contact details of Praxis

Details

  • Headquarter203, Mardoof Building, Al Safa-1 - الصفا - الصفا 1 - دبي - United Arab Emirates
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