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Praxis

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Dubai, United Arab Emirates
27 Years of Innovating Brands Across Physical & Digital Spaces
Praxis Advertising is a leading full-service agency based in Dubai. We specialize in Branding, Integrated Communication, Space and Environment Design, and Digital Marketing. Established as a traditional advertising agency, Praxis has evolved with the changing media and design landscape over the past 25 years, consistently transforming businesses into powerful brands. Our success is driven by a client-first approach that prioritizes collaboration. We ensure long-term partnerships with clients across diverse industries. Our portfolio includes well-known brands such as Pirelli, Cadillac, Chevrolet, Kawasaki, GEMS Education, Huawei, Medcare, and many more from education, retail, healthcare, and finance. At the core of Praxis is a dedication to creativity and innovation. We leverage the latest technologies, including AI-driven tools, to stay ahead of market trends and deliver performance marketing and lead generation solutions that drive measurable results. We take pride in crafting brand stories deeply rooted in human insights, ensuring each campaign resonates with its target audience. As we continue to grow, our focus remains on expanding within the GCC by 2025 while helping our clients achieve lasting impact through strategic thinking, cutting-edge technology, and a collaborative approach that sets us apart in the market. At Praxis, we don’t just create campaigns; we shape experiences that transform businesses into brands that leave a lasting impression.
20 people in their team
Speaks English, Arabic, Hindi
43 projects in their portfolio
5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 1999
6 awards conferred
4.88/5
(10 reviews)
Open website

Services

24 services offered by Praxis

Service name
Experience level
Related reviews
Starting from
  • Description
    Crafting new emotions that thrive for generations. An identity must become a culture to be proclaimed a successful brand. It thrives on conjuring new emotions through which the customer can relate to the brand. The design should be envisioned to be the precursor to this outflow of emotions. Are you ready? Give your brand the Praxis Stamp of Awesomeness.
    Skills in Branding & Positioning (30)
    BrandingEvent MarketingDesignCorporate IdentityEvent ManagementVisual IdentityPrint DesignLogo DesignBrand StrategyIdentity Design+20
    Works in Branding & Positioning (37)
    Digital Renaissance Music Institute: Student Handbook - Branding & Positioning
    Digital Renaissance Music Institute: Social Media - Branding & Positioning
    College of Fashion & Design: Branding and Launch - Branding & Positioning
    Autotrust: Rebrand & Relaunch - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Rob Kesterton
    Lini Shivaprasad
    Ranjit Menon
    Dr. Sreejit Chakrabarty
    Clients in Branding & Positioning (3)
    Digital Renaissance Music InstituteEducation | national
    College of Fashion & DesignEducation | national
    Autotrust by AW RostamaniAutomotive | national
    Learn more about Branding & Positioning
  • Description
    An online presence is just as important as an offline one. In a digital age where people spend the majority of their time online, it is important to advertise your brand and generate revenue through the same.
    Skills in Online Advertising (29)
    RetargetingSEADigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingGoogle AdsGoogle Advertising+19
    Works in Online Advertising (9)
    Autotrust: Rebrand & Relaunch - Online Advertising
    IIM Ahmedabad: GCC Launch & Enrollments - Online Advertising
    Autotrust: Lead Generation & Performance Marketing - Online Advertising
    AW Rostamani: Social Media Growth - Online Advertising
    Review in Online Advertising (1)
    Shriya Anup
    Clients in Online Advertising (3)
    Autotrust by AW RostamaniAutomotive | national
    Indian Institute of Management Ahmedabad (IIMA)Education | international
    AW Rostamani TradingAutomotive | national
    Learn more about Online Advertising
  • Description
    Use a semicolon; or a full stop. instead of a comma, and reach there faster. Having expertise across a multitude of platforms, we navigate through the whole digital ads ecosystem to get the best ROI for our clients.
    Skills in Digital Strategy (30)
    Lead GenerationLead NurturingInbound MarketingDigital TransformationPerformance MarketingCommunicationSearch Engine MarketingMedia StrategyOutbound MarketingDigital Media Marketing+20
    Works in Digital Strategy (13)
    Autotrust: Rebrand & Relaunch - Digital Strategy
    IIM Ahmedabad: GCC Launch & Enrollments - Digital Strategy
    Autotrust: Lead Generation & Performance Marketing - Digital Strategy
    AW Rostamani: Social Media Growth - Digital Strategy
    Review in Digital Strategy (1)
    Gauri Sarma
    Clients in Digital Strategy (3)
    Autotrust by AW RostamaniAutomotive | national
    Indian Institute of Management Ahmedabad (IIMA)Education | international
    AW Rostamani TradingAutomotive | national
    Learn more about Digital Strategy
  • Description
    Our Social Media team helps you expand your social footprint and broaden your target audiences to ensure a seamless exposure across all the major social media channels. The team injects creativity to create original content to keep your audiences engaged so that you get to concentrate on other areas of your businesses. We handle lead generation and digital ads across google, facebook and other platforms.
    Skills in Social Media (30)
    Social Media MarketingLead GenerationContent StrategyCopywritingContent CreationContent MarketingSocial MediaFacebook AdsDesignContent Writing+20
    Works in Social Media (18)
    Digital Renaissance Music Institute: Social Media - Social Media
    Autotrust: Rebrand & Relaunch - Social Media
    IIM Ahmedabad: GCC Launch & Enrollments - Social Media
    Autotrust: Lead Generation & Performance Marketing - Social Media
    Reviews in Social Media (2)
    Addila Habeeb
    Jebin Mathew
    Clients in Social Media (3)
    Digital Renaissance Music InstituteEducation | national
    Autotrust by AW RostamaniAutomotive | national
    Indian Institute of Management Ahmedabad (IIMA)Education | international
    Learn more about Social Media
  • Description
    Curiosity above all, Independent, Content Creators, Storytelling, Problem Solving, Flexibility, Pro-activity, Neutrality
    Skills in Advertising (30)
    Creative ConceptStorytellingNative AdvertisingDigital TransformationDigital StrategyRadio AdvertisingTV AdvertisingSocial AdvertisingCorporate AdvertisingAdvertising Campaign+20
    Works in Advertising (29)
    Digital Renaissance Music Institute: Social Media - Advertising
    Autotrust: Rebrand & Relaunch - Advertising
    P ZERO World Launch : A Premium Retail Experience - Advertising
    IIM Ahmedabad: GCC Launch & Enrollments - Advertising
    Clients in Advertising (4)
    Digital Renaissance Music InstituteEducation | national
    Autotrust by AW RostamaniAutomotive | national
    PirelliAutomotive | international
    Indian Institute of Management Ahmedabad (IIMA)Education | international
    Learn more about Advertising
  • Description
    At Praxis Advertising, we deliver end-to-end marketing solutions tailored to your business needs. From digital communication and AI-driven strategies to B2B and B2C campaigns, our expertise spans multichannel marketing, brand development, and ROI-focused approaches. We’ve successfully partnered with global and regional brands to craft impactful campaigns that drive growth, engagement, and measurable results.
    Skills in Marketing (30)
    Direct MarketingCommunication StrategyAffiliate MarketingMarketing StrategyMarketing AutomationOutbound MarketingMobile MarketingMarketing ResearchLuxury MarketingB2B Marketing+20
    Works in Marketing (32)
    Digital Renaissance Music Institute: Social Media - Marketing
    College of Fashion & Design: Branding and Launch - Marketing
    Autotrust: Rebrand & Relaunch - Marketing
    P ZERO World Launch : A Premium Retail Experience - Marketing
    Review in Marketing (1)
    Subeesh Nair
    Clients in Marketing (4)
    Digital Renaissance Music InstituteEducation | national
    College of Fashion & DesignEducation | national
    Autotrust by AW RostamaniAutomotive | national
    PirelliAutomotive | international
    Learn more about Marketing
  • Description
    At Praxis Advertising, we craft impactful content strategies that align with your brand's voice and engage your target audience. From creative concepts to video content and blog posts, we combine storytelling and data-driven insights to deliver measurable results and meaningful connections.
    Skills in Content Strategy (7)
    Content MarketingStorytellingShareable ContentSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Works in Content Strategy (20)
    Digital Renaissance Music Institute: Student Handbook - Content Strategy
    Digital Renaissance Music Institute: Social Media - Content Strategy
    College of Fashion & Design: Branding and Launch - Content Strategy
    Autotrust: Rebrand & Relaunch - Content Strategy
    Clients in Content Strategy (3)
    Digital Renaissance Music InstituteEducation | national
    College of Fashion & DesignEducation | national
    Autotrust by AW RostamaniAutomotive | national
    Learn more about Content Strategy
  • Description
    In-house creative, media, and call center services to take your idea from design to lead generation to lead conversion in one seamless flow.
    Skills in Growth Marketing (13)
    Lead GenerationLead NurturingConversion Rate OptimizationGrowth HackingCustomer AcquisitionLead ManagementB2B Lead GenerationInbound Lead GenerationLead AcquisitionLead Outreach+3
    Works in Growth Marketing (5)
    BeAtheltica: Athleisure Startup Public Relations - Growth Marketing
    IIM Ahmedabad: GCC Launch & Enrollments - Growth Marketing
    Autotrust: Lead Generation & Performance Marketing - Growth Marketing
    Best Insurance: A Pandemic Launch - Growth Marketing
    Clients in Growth Marketing (4)
    Be AthleticaClothing & Accessories | national
    Indian Institute of Management Ahmedabad (IIMA)Education | international
    Autotrust by AW RostamaniAutomotive | national
    Best InsuranceInsurance | regional
    Learn more about Growth Marketing
  • Description
    Where science and art come together to make thought visible. Graphic Design is the bread and butter here at Praxis. Creating thumb-stopping designs and content to ensure that clients are wowed on their first impression.
    Skills in Graphic Design (30)
    BrandingCreative ConceptOnline VideoIllustrationDesignPrint DesignLogo DesignIdentity DesignWebsiteBrand Identity+20
    Works in Graphic Design (35)
    Digital Renaissance Music Institute: Student Handbook - Graphic Design
    Digital Renaissance Music Institute: Social Media - Graphic Design
    College of Fashion & Design: Branding and Launch - Graphic Design
    Autotrust: Rebrand & Relaunch - Graphic Design
    Clients in Graphic Design (3)
    Digital Renaissance Music InstituteEducation | national
    College of Fashion & DesignEducation | national
    Autotrust by AW RostamaniAutomotive | national
    Learn more about Graphic Design
  • Description
    We specialize in crafting impactful influencer marketing strategies that drive brand visibility and engagement. From sourcing the right influencers across platforms like Instagram, TikTok, and YouTube to designing campaigns with measurable ROI, we ensure seamless collaboration. Our expertise spans nano to celebrity influencers, reporting, and content validation to deliver authentic connections with your audience.
    Skills in Influencer Marketing (19)
    InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+9
    Works in Influencer Marketing (4)
    BeAtheltica: Athleisure Startup Public Relations - Influencer Marketing
    Chevrolet Impala: A Glamorous Oscar-Themed Launch - Influencer Marketing
    Opel’s Bold Re-Entry: UAE Launch Event Success - Influencer Marketing
    Kawasaki Café: Launching a Lifestyle Experience - Influencer Marketing
    Clients in Influencer Marketing (4)
    Be AthleticaClothing & Accessories | national
    Chevrolet DubaiAutomotive | national
    OpelAutomotive | national
    KawasakiAutomotive | national
    Learn more about Influencer Marketing
In need of one of those services?

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Team

20 members in Praxis's team

Praxis cover
StoryWe are Praxis Advertising, the pioneers of boutique agency culture since 1999. For over 25 years, businesses have approached us to add the power of our ideas to their ideas. We are a full-fledged lightweight agency that packs a heavy punch in what we do. Our creativity and innovation allow creating unique concepts.
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Awards

Praxis was awarded 6 times

Best Educational Branding Agency 2025 - MENA2025-02-01Branding
Dubai Lynx 20062006-05-01Self Promotion: Finalist
Loeries Awards 20132013-09-01Best Campaign, Middle East
Festival of Media Awards 20152015-06-01Best Use of Mobile: Silver

Reviews

10 reviews for Praxis

4.88/5
(10 reviews)
Review summary
AI Generated
Creativity and Innovation
Attention to Detail
Brand Transformation Expertise
Responsiveness and Flexibility
Positive Client Collaboration

Creativity and Innovation

Multiple clients praised the agency's creative approach and ability to deliver innovative solutions, especially in branding and educational projects, resulting in vibrant, engaging, and future-ready environments.

Attention to Detail

Reviewers consistently highlighted the agency's meticulous attention to detail, ensuring high-quality, polished outcomes that align with client visions and enhance brand perception.

Brand Transformation Expertise

Clients noted the agency's strength in rebranding and developing modern brand identities, leading to increased visibility, engagement, and measurable business impact.

UP
Urvashi PorechaMarketing Executive at Dubai British School Jumeira
SectorEducation
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We wanted to develop impactful wall branding that reflects school's values, as well as Islamic and British values, while enhancing the overall school environment and visual identity.

What did you enjoy the most during your collaboration?We enjoyed the collaborative process, creative ideas, and the team’s ability to bring our vision and school values to life through impactful wall branding.

Urvashi Porecha recommends this agency

SectorEducation
SA
Shriya AnupMarketing director at Tour Dubai
ServiceOnline Advertising
SectorTravel & Leisure
Team51 - 200
4.75/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Praxis has been doing meta ads and influencer collabs for us past 6 months, they have been more than supportive with even last minute changes.

What did you enjoy the most during your collaboration?Ease of communication, friendly approach, practical. Overall it was very easy to work with them.

Shriya Anup recommends this agency

ServiceOnline Advertising
SectorTravel & Leisure
Team51 - 200
RK
Rob KestertonVice Principal at Jumeirah College, Dubai
ServiceBranding & Positioning
SectorEducation
Team1001 - 5000
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Re-branding of key areas of the school to best market the type of world-leading educational service we provide.

What did you enjoy the most during your collaboration?As a school leader, engaged with a significant re-branding and upgrading of facilities, I wouldn’t entrust my displays to anyone else. I first saw their work in some of our sister schools and was immediately impressed with the vibrant face-lift they provided to the facilities. Their work always looks high-end and it is a source of comment from all our visitors and prospective parents. They are both highly creative themselves, but also responsive to the school’s ideas.

Are there any areas for improvements?None.

Rob Kesterton recommends this agency

ServiceBranding & Positioning
SectorEducation
Team1001 - 5000
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Contact

Contact details of Praxis

Details

http://www.praxisadvertising.com
  • Headquarter203, Mardoof Building, Al Safa-1 - الصفا - الصفا 1 - دبي - United Arab Emirates
  • 2nd Floor, Tower 1, VATIKA BUSINESS PARK, Badshahpur Sohna Rd Hwy, Vatika City, Block W, Sector 49, Gurugram, Haryana 122018, India
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