AWS Statistics and Trends You Should Know (2024)

In this Marketing Report:

General AWS Statistics
Which Companies Use AWS?
AWS Sports
Conclusion

Most people associate the name Amazon with online shopping. But it is much more than that. Since 2006, the company has expanded into several areas including cloud infrastructure and cloud computing. These 60+ AWS statistics will give you insight and a better understanding of how they have taken over 41.5% of the cloud computing industry.

By 2013, the company was reporting revenues of $3 billion, a number that quickly grew to $35 billion by 2019. AWS is not only leading the way to cloud adoption worldwide, they are doing so by making it accessible to anyone, anywhere.

Let’s deep dive into the AWS stats!

General AWS Statistics

41.5%

AWS holds 41.5% of the cloud computing market. It’s bigger than all of its competitors combined

Price cut

AWS has cut prices a total of 67 times since its launch in 2006

Revenue

AWS currently accounts for 16% of Amazon’s total revenue

AWS is leading the cloud computing market.

In 2006, AWS was launched as a storage and virtual server service. Today it has +70 other services including networking, database, analytics, software, and more. (SignHouse)
AWS holds 41.5% of the cloud computing market. In fact, it’s bigger than all of its competitors combined:
- Microsoft Azure: 29.4%
- Google Cloud: 3.0%
- IBM: 2.6%. (CSA: Cloud Security Alliance)
AWS has 5 times more deployed cloud infrastructure than its next 14 competitors combined. (BigStep)
As a sales and marketing strategy, AWS has cut prices a total of 67 times since its launch in 2006. (TSO Logic Report)
AWS offers up to 45% greater price efficiency than the next largest cloud provider’s equivalent infrastructure. (Gitnux)

The Amazon Web Services website receives 5,187,854,981 page views per month. On average, each user visits 8.5 pages and spends 12 minutes on the site. (HypeStat)
AWS currently accounts for 16% of Amazon’s total revenue. (Amazon)
Amazon Web Services (AWS) is the leader in the web hosting industry with an 18.11% market share. (Datanyze)
Amazon Web Services continues to dominate the global Infrastructure-as-a-Service space with a 45% market share. Followed by:
- Microsoft
- Alibaba
- Google
- Tencent. (Gartner)
S3, Amazon’s storage service on AWS, can store trillions of objects and serve millions of requests per second. (BigStep)

AWS Usage Statistics

1 million

Amazon Web Services has over 1 million active users in 190 countries

90%

of AWS users are small and medium businesses

Adoption

AWS has achieved an 85% adoption rate in the enterprise segment

90% of AWS users are small and medium size businesses

Amazon Web Services has over 1 million active users in 190 countries. (Amazon)
10% of AWS users are enterprise customers. The rest are small and medium businesses. (ArsTechnica))
26.6% of software developers report having used AWS services last year. (Statista)
AWS operates data centers in the United States, Canada, France, Germany, Ireland, the United Kingdom, India, Japan, Singapore, South Korea, Sweden, and Brazil. (Contino.io)
Amazon Web Services operates an exclusive region for the U.S. government and two regions for Chinese customers. (Contino.io)

AWS infrastructure powers thousands of businesses in 245 countries and territories. This is 2x more regions than the nearest competitor. (BigStep)
64% of enterprises that are in the cloud use AWS. (Contino.io)
The United States (56.9%), India (18.3%), Japan (14%), the United Kingdom (6.4%), and Brazil (4.3%) are the top countries visiting AWS. (SimilarWeb)
AWS has achieved an 85% adoption rate in the enterprise segment. (State of Cloud Report 2021)
Amazon Web Services adds as much infrastructure per day as it did 7 years ago (BigStep)

How Much of the Internet is on AWS?

9 million

An estimated 9,054,410 live websites are hosted on AWS

100,000

AWS powers at least 34% of the top 100,000 websites

6.2%

Amazon is used as a web hosting provider for 6.2% of all websites

Netflix, an AWS partner, accounts for up to one-third of peak Internet traffic. (BigStep)
1/3 of people who visit websites every day access sites powered by AWS. (Visual Capitalist)
An estimated 9,054,410 live websites are hosted on AWS. (BuiltWith)
AWS is the hosting service provider for most global organizations, including Netflix, Facebook, and the BBC. (Kinsta)
60% of the cloud market belongs to AWS, along with Microsoft Azure and Google Cloud Platforms. (Gitnux)

With a 34% market share among the top 100,000 cloud hosting providers, Amazon owns the larger piece of the visible Internet of the big three: Amazon, Cloudflare Hosting, and Google Cloud. (Kinsta)
Amazon’s cloud computing platform powers at least 34% of the market share among cloud providers in the top 100,000 websites. (Kinsta)
Google Cloud holds 13% of the top 100,000 websites, while Microsoft Azure holds only 7%. (Kinsta)
Amazon is used as a web hosting provider for 6.2% of all websites. (W3 Techs)
Amazon hosts a higher percentage of sites than GoDaddy, Shopify, and OVH, and is used more by high-traffic sites. (W3 Techs)

Which Companies Use AWS?

Netflix

is the top AWS user based on monthly EC2 spend

Nasa

uses AWS to process the data it receives from Mars

CIA

AWS signed a $600 million contract with the CIA to support its cloud computing needs

The top ten AWS users, based on monthly EC2 spend, are:
- Netflix: $19 million
- Twitch: $15 million
- LinkedIn: $13 million
- Facebook: $11 million
- Turner Broadcasting: $10 million
- BBC: $9 million
- Baidu: $9 million
- ESPN: $8 million
- Adobe: $8 million
- Twitter: $7 million. (Complicated)
Netflix was the most important early user of AWS, adopting it in 2009. By mid-2015, Netflix had closed the last of its major data centers and moved all of its IT operations to AWS. (Business Insider)
Netflix uses more than 100,000 server instances on AWS for nearly all of its computing and storage needs. This includes databases, analytics, recommendation engines, and video transcoding. (Amazon)
Most of the Fortune 500, and more than 90% of the Fortune 100 companies, use the AWS Partner Network (APN) to build services and solutions for their customers. (BigStep)

NASA, one of AWS’ largest customers, is using AWS to process the data it receives from Mars. (SignHouse)
The #1 industry using AWS services is retail, with 57,677 companies registered with AWS. It’s followed by: Computer Software, IT Services, Construction, and Hospital and Healthcare. (Enlyft)
AWS signed a $600 million contract with the Central Intelligence Agency (CIA) in 2013 to support its cloud computing needs. (CRN)
Asianet News Media & Entertainment Pvt. Ltd. was able to reduce its operational expenses by 50% using AWS Lambda’s sub-second metering model. (SimpliLearn)
Unilever claims that the benefits of working with AWS include an increase in the speed to launch a site (two days instead of two weeks) and faster changes to a site or marketing campaign. (Contino.io)
General Electric has migrated more than 350 applications to AWS, reducing the average cost of ownership by more than 50%. (Contino.io)

AWS’ Influence on Sports

F1

partnered with AWS to address the predictability of pole position victory

NFL

AWS helped the NFL sort through a quadrillion possible options for the 2023-2024 season

76%

Sportradar migration to the AWS cloud resulted in a reduction of data latency by 76%

The world’s leading sports organizations (NFL NHL, PGA, Bundesliga, F1, Nascar, etc) use AWS to increase fan engagement and generate insights from performance analytics. (Amazon: How AWS is Changing the Game)
FI partnered with AWS to address the predictability of pole position victory, given the limited overtaking opportunity. (Amazon: How AWS is Changing the Game)
With the help of AWS solution architects, Swimming Australia was able to bring all of its data together in one place and capitalize on training information, physiological insights, race results, and a national commitment to sports science. (Amazon: How AWS is Changing the Game)
Amazon Web Services helped the NFL sort through a quadrillion possible options for the 2023-2024 season. (Amazon)
NASCAR turned to AWS to help migrate its 18-petabyte video archive. Using Amazon Rekognition to automatically tag specific video frames with metadata, such as driver, car, race, lap, time, and sponsor. (Amazon: How AWS is Changing the Game)

The NHL is leveraging AWS technology to generate insights from real-time data points analysis, paired with over 200,000 face-offs from historical hockey information, tracking data system from the past ten years. (Amazon: How AWS is Changing the Game)
Sportradar migrated to AWS and now uses AI to simulate matches, with real-world rosters, teams, and leagues in professional cricket, tennis, and soccer. (Amazon: How AWS is Changing the Game)
Sportradar migration to the AWS cloud resulted in a reduction of data latency by 76%. (Amazon)
The Bundesliga used AWS cloud services, including ML and analytics, to provide advanced statistics and match analysis to soccer fans. (Amazon: How AWS is Changing the Game)
By studying data from over 40,000 shots on goal, the AWS and Bundesliga teams identify things that successful goals have in common and predict goal probability very accurately. (Amazon: How AWS is Changing the Game)

AWS and NFL Next Gen: Stats

300 million

AWS stores nearly 300 million data points per season

AI

predicts the value of a pass before the ball is thrown

25%

The NFL has seen a 25% drop in concussions over the past 3 seasons

Top Can's Miss Prospects According to the NGS Draft Model

Since 2017, Amazon Web Services (AWS) has been the NFL’s official technology provider for all phases of Next Gen Stats development and deployment. (Amazon)
Starting in 2018, the NFL and AWS have now developed a suite of advanced analytics that dig into every aspect of football. (Amazon)
The NFL uses the power of AWS Machine Learning to create new stats and improve player health and safety while creating a better experience for fans, players, and teams. All in real-time. (Amazon)
AWS stores nearly 300 million data points per season. It’s generated by tracking every player on every play in every NFL game. (Amazon)
The NFL uses the Amazon QuickSight business intelligence tool to analyze and visualize the resulting statistical data. (Amazon)

The NFL uses machine learning models to analyze data streaming in from ID tags on players’ shoulder pads and on the ball to estimate statistics such as pass completion probability and expected yards after catch. (Amazon)
AWS machine learning engineers and the NFL’s Next Gen Stats group developed Expected Return Yards, a set of advanced stats that predicts the yardage a returner will gain if they field a kickoff or punt. (Amazon)
The NFL and AWS partnership has led to the creation of a new AI tool that combines seven ML models, including one that predicts the value of a pass before the ball is thrown and the quarterback passing performance. (Amazon)
This partnership helps improve player health. The NFL has stated that since they have implemented innovations to drive player safety they have seen a 25% drop in concussions over the past 3 seasons. (NFL)
The Next Gen Stats Draft Model analyzes historical, pro day, and college production data to predict a prospect’s chances of success in the NFL. (Amazon)

Conclusion

The use of AWS is widespread. Not only are there 77 AWS Availability Zones in 24 geographic regions around the world, but a large portion of the largest organizations are leveraging its power. But its power doesn’t stop there, it has changed the way we watch and enjoy sports.

The NFL and Next Gen Stats are leading the way in creating new models for engaging fans with real-time statistics. But every day, we see more sports organizations partnering with AWS to improve the performance of their athletes and the engagement of their audiences. Businesses can definitely learn from sports organizations to develop statistics and analytics that can help them better understand their current situation and make the changes needed for a more successful future.