The 10 Best Market Research Companies in Charlotte - 2025 Reviews

Top Market Research Companies in Charlotte

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All Market Research Firms in Charlotte

  • (0 review)

    Never Settle

    Brandsymbol was founded with the goal of revitalizing the agency-client relationship by innovating and transforming the branding and brand naming process to deliver smart solutions, customized for each client. Our brand creation agency’s proprietary, transformative i4 Methodology is engineered to provide senior-level expertise and deliver elite branding solutions across all areas of brand development. With more than 250+ years of combined industry experience, we’ve created product names, identity design, positioning, and strategy for some of the world’s most memorable brands. And we’re ready to help do the same for you.
    No work
    Located in Matthews, United States
    From €10,000
    Works in multiple industries
    Speaks English
    11-50 members
  • 5
    (4 reviews)

    We Build Brands Better. Come Play With Us.

    Recommended
    Hi 👋🏼 We're Good Kids.
 We're an an independent agency based in Los Angeles, NYC & Toronto. We create evocative campaigns that connect with audiences. Our powerful marketing strategy & outstanding advertising take our clients further than ever. Want to see where we can take you?
 ✨ We help small brands become big and big brands become giant. 🏆 Our award-winning strategy is on engagement, awareness & authenticity, underlining what's important. We create evocative campaigns that connects with audiences In meaningful ways. We humanize, amplify & relate. This converts, moves the dial and makes it shareable. In Short: We Build Your Reputation & get you results. We’re very good at: 🧠 Marketing Strategy 💥 Creative Production 📱 Social Media Management 💻 Digital Marketing 🤝 Pr & Partnerships 🎪 Pop Up Events 💰 Paid Advertising & SEO - In a world where you can be anything; don’t be boring.
 We'll give 'em something to talk about!
    6 works
    Located in Los Angeles, United States (+1)
    From €10,000
    Worked in Marketing & Advertising (+5)
    Speaks English, French(+1)
    11-50 members
  • 5
    (4 reviews)

    Affordable Premium Saas UX/UI Design & Development 🚀

    Ready for a design journey that seamlessly combines aesthetics and performance? 🚀 Get professional world-class UX/UI Design without selling half of your company! We deliver business impact through Web and UX/UI Design & Development with a combination of intellectual curiosity, industry experience and affordability.😉
    1 work
    Located in Miami Shores, United States
    From €1,000
    Worked in Banking & Financials (+3)
    Speaks English, Spanish
    1-10 members
  • 4.9
    (26 reviews)

    Digital Marketing Redefined

    Top awarded
    PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Rovamedia is a digital marketing management service that supports subscriptions for various social media services for individuals and organizations. Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia's vision is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Rovamedia is a value-driven Digital Marketing agency dedicated to empowering our customers. Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. All clients we serve, are availed the opportunity to collaborate, share, envision, and bring the digital scope of their objectives close as they realize these using professional top-notch digital marketing services Rovamedia serves. Rovamedia provides the smartest and most innovative method to manage your business online digital media marketing with ease and great pricing. We pursue relationships based on transparency, persistence, mutual trust, and integrity with our employees, customers, and other business partners. We work in areas as diverse as search engine optimization, social media marketing, email marketing, and digital marketing. We provide marketing services to startups and small businesses looking for a partner for their digital media. We work with you, not for you. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/ Our Vision  is dynamic and encompasses a lot. Having been a strategic partner to numerous large and small organizations in providing a sustainable digital marketing experience, we can right align our vision as follows: Create Dynamic Brands Serve More Countries Provide Digital Marketing Education A Large Audience of Loyalists Rovamedia is a network of professional, highly talented, independently certified & advertising agencies with expertise in Digital Marketing Solutions. Rovamedia’s mission is to support small medium and large-scale agencies to thrive in their businesses and enhance the intelligence, expertise, reach, and effectiveness of the members through knowledge sharing, international best practices, and compelling digital content collaboration. Our team of specialists consistently delivers outstanding results combining creative ideas with our vast experience. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand leveraging technology. We have developed search strategies for leading brands to small and medium-sized businesses in many industries across the world. PSA NOTE: As part of our terms for Sortlist effective June 1, 2023, we'll not be calling you via your phone line or any unofficial methods asides a virtual meeting via Zoom, Microsoft Teams, and Google Meet, after a message has been sent to your email, you have 12 hours to respond, and failure to respond means we'll not follow up with you, we'll further cancel and blacklist your contact for future references. To understand more, learn about Rovamedia processes and protocols for working with us at: https://rovamedia.com/faqs/
    2 works
    Unknown location
    From €1,000
    Worked in E-commerce (+16)
    Speaks English
    51-200 members

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Frequently Asked Questions.


Integrating market research findings into strategic decision-making is crucial for businesses in Charlotte to stay competitive and grow. Here's a step-by-step guide to effectively incorporate research insights into your business strategy:

  1. Establish a data-driven culture: Encourage a company-wide mindset that values and relies on data for decision-making. This cultural shift is essential for Charlotte businesses to fully leverage market research findings.
  2. Align research with business objectives: Ensure that the market research conducted is directly tied to your specific business goals in the Charlotte market. This alignment will make it easier to apply findings to strategic decisions.
  3. Create cross-functional teams: Form teams that include members from various departments (e.g., marketing, sales, product development) to analyze and interpret research findings. This diverse perspective will lead to more comprehensive strategic decisions.
  4. Develop actionable insights: Transform raw data into clear, actionable insights. For example, if research shows that Charlotte consumers prefer eco-friendly products, consider how this can be applied to product development or marketing strategies.
  5. Implement a structured decision-making process: Use frameworks like SWOT analysis or the PESTLE model to systematically incorporate research findings into your strategic planning.
  6. Utilize visualization tools: Present complex data in easily digestible formats using charts, graphs, or dashboards. This can help Charlotte business leaders quickly grasp key insights and make informed decisions.
  7. Conduct regular review sessions: Schedule periodic meetings to review market research findings and discuss their implications on current and future strategies. This keeps the insights at the forefront of decision-making.
  8. Integrate with existing systems: Incorporate market research data into your CRM, ERP, or other business intelligence systems to provide a holistic view of your market position in Charlotte.
  9. Test and iterate: Use A/B testing or pilot programs to validate research-based strategies before full implementation. This approach is particularly valuable in Charlotte's diverse and dynamic market.
  10. Measure and track impact: Establish KPIs to measure the effectiveness of decisions made based on market research. This will help quantify the ROI of your research efforts and refine future strategies.

To illustrate the importance of market research in Charlotte's business landscape, consider this data:

Metric Impact on Charlotte Businesses
Population Growth Charlotte's population grew by 19.6% from 2010 to 2020, outpacing the national average. This rapid growth emphasizes the need for up-to-date market research to understand changing demographics and consumer preferences.
Industry Diversification With a mix of finance, technology, and manufacturing sectors, Charlotte businesses need tailored research to navigate diverse market segments and competition.
Consumer Spending Charlotte's median household income is above the national average, indicating higher consumer spending potential. Market research can help businesses tap into this opportunity effectively.

By following these steps and considering Charlotte's unique market characteristics, businesses can make more informed, data-driven decisions that lead to sustainable growth and competitive advantage. Remember, the key is not just to collect data, but to transform it into actionable strategies that resonate with the local Charlotte market.



Ethical considerations are paramount in market research, especially in a diverse and growing city like Charlotte. As the Queen City continues to attract businesses and residents from various backgrounds, local market research firms must navigate a complex ethical landscape. Here are the key ethical considerations and how Charlotte-based firms ensure adherence to ethical standards:

1. Informed Consent and Transparency

Ethical market research begins with obtaining informed consent from participants. Charlotte firms should:

  • Clearly explain the purpose of the research
  • Disclose how data will be used and stored
  • Inform participants of any potential risks or benefits
  • Provide the option to withdraw at any time
2. Data Privacy and Security

With Charlotte's growing tech scene, data protection is crucial. Local firms must:

  • Comply with data protection laws (e.g., GDPR, CCPA)
  • Implement robust data security measures
  • Anonymize and encrypt sensitive information
  • Regularly audit data handling processes
3. Avoiding Bias and Ensuring Representation

Charlotte's diverse population requires careful consideration of representation. Firms should:

  • Design research to include various demographic groups
  • Account for cultural differences in survey design
  • Use neutral language to avoid leading questions
  • Regularly train staff on unconscious bias
4. Protecting Vulnerable Populations

Ethical research must safeguard vulnerable groups. In Charlotte, this means:

  • Extra precautions when researching minors or elderly populations
  • Sensitivity to socioeconomic disparities in different neighborhoods
  • Providing appropriate accommodations for participants with disabilities
5. Honesty in Reporting and Analysis

Maintaining integrity in results is critical. Charlotte firms ensure this by:

  • Reporting all findings, even if unfavorable
  • Avoiding cherry-picking data to support predetermined conclusions
  • Clearly stating limitations of the research
  • Providing context for data interpretation
6. Respecting Local Community Values

Charlotte's unique culture requires respect for local values. Firms should:

  • Consider the impact of research on local communities
  • Engage with community leaders when conducting neighborhood-specific research
  • Be mindful of sensitive topics related to local history or current issues
How Charlotte Firms Ensure Ethical Adherence:

Market research companies in Charlotte implement various measures to maintain ethical standards:

Measure Description
Ethical Guidelines Adopting and enforcing industry ethical codes (e.g., ESOMAR, MRA)
Training Programs Regular ethics training for all staff members
Ethics Committees Establishing internal committees to review research proposals
Third-Party Audits Engaging external auditors to assess ethical compliance
Participant Feedback Soliciting and acting on feedback from research participants
Transparency Reports Publishing annual reports on ethical practices and improvements

By prioritizing these ethical considerations and implementing robust measures, Charlotte's market research firms not only protect participants but also enhance the credibility and value of their research. This commitment to ethics is crucial in maintaining trust with clients and the community, ultimately contributing to the city's reputation as a responsible and forward-thinking business hub.



Market research companies in Charlotte stay ahead of emerging trends and consumer behaviors through a combination of innovative techniques, technology adoption, and local expertise. Here's how they maintain their competitive edge:

  1. Advanced Data Analytics: Charlotte's market research firms leverage big data and advanced analytics tools to process vast amounts of information quickly. This allows them to identify patterns and trends that might not be apparent through traditional methods.
  2. AI and Machine Learning: Many companies in Charlotte are incorporating artificial intelligence and machine learning algorithms to predict consumer behavior and spot emerging trends before they become mainstream.
  3. Social Media Monitoring: With Charlotte's diverse and tech-savvy population, social listening tools are crucial. These tools help researchers track conversations, sentiment, and trending topics across various social platforms.
  4. Mobile Ethnography: Researchers use smartphone apps to gather real-time insights into consumer behavior, allowing participants to share their experiences as they happen in Charlotte's urban and suburban environments.
  5. Local Partnerships: Collaboration with local businesses, universities (like UNC Charlotte and Queens University), and community organizations helps research firms stay connected to the pulse of the city.
  6. Agile Research Methods: Charlotte's market research companies employ rapid prototyping and iterative testing to quickly validate hypotheses and adapt to fast-changing consumer preferences.
  7. Cross-Industry Insights: Given Charlotte's diverse economy, from banking to manufacturing, researchers often cross-pollinate insights from various sectors to identify broader trends.
  8. Behavioral Economics: Incorporating principles of behavioral economics helps Charlotte's researchers understand the psychological factors driving consumer decisions in the local market.
  9. Continuous Learning: Regular attendance at industry conferences, such as those hosted by the Insights Association, keeps Charlotte's market researchers updated on the latest methodologies and technologies.
  10. Diverse Research Panels: Building and maintaining diverse, representative panels that reflect Charlotte's growing multicultural population ensures insights are inclusive and forward-thinking.

By employing these strategies, market research companies in Charlotte not only keep pace with current trends but also anticipate future shifts in consumer behavior. This proactive approach allows businesses in the Queen City to make data-driven decisions that resonate with their target audiences and stay ahead in a competitive marketplace.