id8
id8 is an evidence-based branding firm that helps mid-market organizations grow, pivot, and prepare for major transitions through research-driven strategy and creative. Specializing in M&A Brand Consulting, Rebranding, and brand evolution, id8 uses data—not opinions—to align stakeholders, clarify market opportunities, and create messaging and design systems that drive measurable results. From brand audits and naming to packaging, digital, and marketing communications, id8 delivers strategic clarity and creative that fuels long-term growth.
11 people in their team
Speaks English
1 project in their portfolioWorks remotely across the globe
Sortlist member since 2022
Founded in 2001
5 awards conferred5/5
Services
7 services offered by id8
Description We will collaborate with you to identify the optimal place in your market that allows you to capitalize on your strengths, your competitors weaknesses and the market’s felt/unfelt needs. As part of this process, we will help shape the manner with which you create meaningful value and secure your space in your marketplace. In addition to interviews and discussions with your internal team, we will be conducting interviews with customers and a survey of target demographic to contrast to provide context and data on your current market position. The Positioning and Messaging process includes: Key Stakeholder Interviews: 7-8 Interviews (approx. 20-30 min) to help determine what/how to communicate the positioning & messaging Situational Summary Creation of Individual Customer Personas (2-5) Core Messaging Example: External Message > Internal Dialogue Core Messaging with Pillars (differentiators) and supporting facts and proof points Competitive Matrix with Window of Opportunity Positioning Statement (long and short) with key unique points Tone of Voice Brand PersonalitySkills in Branding & Positioning (9) Branding & PositioningCorporate BrandingBrandingBranding MarketingBranding PositioningBusiness BrandingLogo BrandingProduct branding and positioningCorporate Messaging and PositioningWork in Branding & Positioning (1) Review in Branding & Positioning (1) David EdmonsonClient in Branding & Positioning (1) Georgia Department of LaborGovernment & Administration | local
Learn more about Branding & PositioningDescription No description provided for this service.
Work in Graphic Identity (1) Client in Graphic Identity (1) Georgia Department of LaborGovernment & Administration | local
Learn more about Graphic IdentityDescription No description provided for this service.
Work in Market Research (1) Review in Market Research (1) Mike CosentinoClient in Market Research (1) Georgia Department of LaborGovernment & Administration | local
Learn more about Market ResearchDescription No description provided for this service.
Work in Corporate Communication (1) Client in Corporate Communication (1) Georgia Department of LaborGovernment & Administration | local
Learn more about Corporate CommunicationDescription Our graphic design team accurately represents the character and personality of the brand in an engaging and relevant way. We explore and curate colors, style, illustrations, and fonts to create a complete, custom design that engages with your clients. Our method includes a discovery process to review both the internal perspective as well as your competitive market space as a means of gathering research insights that will lead to the most effective design decisions. Client completes Discovery Questionnaire and returns it to id8 prior to start of design. Alternately, a brief interview can be conducted to address Discovery questions. Project includes: • Company, industry, and competitive research, inclusive of relevant styles and trends • Sketching and conceptualizing multiple graphic design concepts based on the discovery documents and research • Development of two (2) concepts, presented to the client with corresponding methodology • Up to three (3) rounds of revisions for refinement • Finalizing artwork in various formats to deliver to the client for use digitally, email, website, advertising, or printed materials like flyers, brochures or presentation decks.Skills in Graphic Design (21) Graphic DesignBillboard AdvertisingBillboard DesignBrand DesignCreative Graphic DesignDisplay MarketingDisplay MarketingGraphic AdvertisingAdvertising Banners DesignBranding Graphic Design+11Work in Graphic Design (1) Review in Graphic Design (1) Kim Lane-TorrezClient in Graphic Design (1) Georgia Department of LaborGovernment & Administration | local
Learn more about Graphic DesignDescription Packaging Design Includes: Logo Design of the retail brand Creation of conceptual artwork for the logo Includes two (2) different concepts for logo Includes two rounds of revisions Preparation of final logo file in multiple formats, colors, sizes for use in print and digital Graphic Design of the Retail Packaging containing the product Creation of conceptual artwork for the retail packaging design for the product Includes two (2) different concepts for the packaging design The resulting packaging design will be one that elevates excitement and curiosity about the product inside Front of the design should highlight the product, brand name and benefits Back should explain the product itself, how to use it, and the adaptability of the productSkills in Packaging (9) Creative Graphic DesignPrint DesignProduct BrandingBranding Graphic DesignCreative BrandingGraphic PackagingCreative PackagingProduct PackagingPackaging design
Learn more about PackagingDescription No description provided for this service.
Skills in Marketing (1) Marketing Consulting
Learn more about Marketing
Team
11 members in id8's team
Storyid8 was built on a simple belief: a brand should tell the truth about what makes a company worth choosing. We help leaders uncover that truth, unite their teams around it, and turn it into real business momentum.
Awards
id8 was awarded 5 times
Cobb Chamber Top 25 Small Businesses of the Year2020-07-31
Davey Award2025-01-31Website Redesign: General-Construction: Kistler
Davey Award2025-01-31Rebranding, Brand Guidelines, Corporate Identity: Georgia Department Of Labor
Davey Award2025-01-31Branding, Print Campaign-Brand Promotion: Georgia Department Of Labor
Reviews
3 reviews for id8
5/5
(3 reviews)
DE
David EdmonsonPresident at Variux
ServiceBranding & Positioning
SectorSoftware & Computer Services
Team1 - 10
What was the objective behind your collaboration?Building a brand position statement to streamline my marketing efforts on a cohesive message.
What did you enjoy the most during your collaboration?The unique and interesting perspective their team was able to draw from my clients.
David Edmonson recommends this agency
MC
Mike CosentinoFounder at Big Peach Running Co.
ServiceMarket Research
SectorRetail
Team51 - 200
What was the objective behind your collaboration?The agency helped us with crucial marketplace research, as we finalize organizational priorities and allocate resources accordingly.
What did you enjoy the most during your collaboration?The team at id8 ensured they knew our business as consultants, collaborators and consumers. I know they're vested and cheering for us!
Mike Cosentino recommends this agency
KL
Kim Lane-TorrezDirector of Technology Strategy at Network 1 Consulting
ServiceGraphic Design
Team51 - 200
What was the objective behind your collaboration?Id8 helped our client with a new website and social media campaign.
What did you enjoy the most during your collaboration?Their ability to capture our client's vision was amazing!
Kim Lane-Torrez recommends this agency
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Contact
Contact details of id8
Details
- Headquarter30 South Park Square Northeast suite 202, Marietta, Georgia 30060, USA