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Otternative Marketing GmbH

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Basel, Switzerland
Architects behind those moments when you say "OMG!"
At Otternative Marketing (OMG), we know that behind every brand there are unique stories and dreams. Our commitment goes beyond being just a marketing agency; we are the architects behind those moments when you say " OMG! ", moments that surprise and delight both you and your audience. We are passionate about what we do, and we will dive into the essence of your brand, exploring every detail of your business to create a strategy that makes you stand out from the rest, making your company's values the protagonists. Our goal is not only to position you as a leader in your field but to create a unique connection with your audience that solidifies your place as a leader in your field. Why choose Otternative Marketing? OMG , they really listen to me : At Otternative, personalization is key. Each strategy is meticulously designed to reflect your specific needs and your brand's unique aspirations, ensuring that every solution is as unique as your business. OMG , the results are impressive : We pride ourselves on generating campaigns that not only capture attention but also achieve measurable results. From increasing engagement to improving conversion, we ensure that every marketing action contributes significantly to your business objectives. OMG , they are like part of my team : Our philosophy is to work side-by-side with you. We act as an extension of your team, maintaining open and transparent communication. This allows us to align our strategies with your vision and work together towards common success. OMG , they are always one step ahead : We keep our focus on the cutting edge of trends and technologies. Staying up-to-date allows us to offer you the most innovative solutions, ensuring that your business not only adapts but leads in its market. Get in touch with us and prepare for your next OMG moment , it will leave you speechless 😲
15 people in their team
Speaks English, Spanish, German, Catalan
8 projects in their portfolio
5 collaborations started on Sortlist
Sortlist member since 2023
Founded in 2015
1 award conferred
Open website


Services

17 services offered by Otternative Marketing GmbH

Service name
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  • Description
    We understand that a website is not just a digital presence—it's the frontline of your brand's interaction with the world. That's why we offer tailored website creation services that ensure your online platform is not just functional but phenomenal. What We Offer: ✅ Responsive Web Design: Ensure your site looks great and functions flawlessly on all devices, from desktops to smartphones. ✅ Elementor & Multilingual Websites: Utilize Elementor for intuitive design capabilities along with options for multilingual site setups, making your content accessible to a global audience. ✅ Loading Time Optimization: Speed is essential for user satisfaction and SEO. We optimize your site’s loading times to enhance both. ✅ SEO Optimization: Improve your site's visibility with strategic SEO practices that increase your ranking and draw more traffic. Complete CMS Implementation: From WordPress to Squarespace, we handle complete CMS setups to give you control over your content with ease. ✅ E-commerce Solutions: Integrate online payments, product catalogs, and secure checkout systems to transform your site into a powerful sales engine. 👋🏼 Why Choose OMG for Your Website Needs? With Otternative Marketing, you get more than just a website. You get a dedicated partner ready to ensure every pixel reflects your brand's ethos and every line of code supports your business goals. Our approach combines technical expertise with creative flair, ensuring your website stands out in the digital space. Ready to launch a website that makes you say "OMG"? Let's make it happen! Contact us today and take the first step towards creating an online experience that truly represents your brand.
    Skills in Website Creation (16)
    Website DevelopmentShowcase WebsiteResponsive Web DesignWeb ContentdesignWebsite OptimizationFront End DevelopmentMultilingual WebsiteBack-End DevelopmentSitemap Generation+6
    Works in Website Creation (4)
    Building the Digital Foundation for a Swiss Energy Revolution - Website Creation
    Settling in a local business into the national leagues: Cárnicas Pozas - Website Creation
    Branding for human's best friend: Best Doggo - Website Creation
    Hesntls online store - Website Creation
    Reviews in Website Creation (2)
    Edgaras Valiunas
    Gert Keij
    Clients in Website Creation (4)
    UPGRIDEnergy & Oil | national
    Cárnicas PozasFood | national
    Best DoggoPets | international
    hesntlsClothing & Accessories | international

    Learn more about Website Creation


  • Description
    We specialize in crafting bespoke digital strategies that prompt an enthusiastic "OMG!" from everyone who interacts with your brand. What We Offer: - Custom Social Media Strategies: Dive into the social sphere with campaigns crafted to engage and expand your audience. We harness the latest trends and insights to ensure your message resonates deeply and widely. - ROI-Driven Online Marketing Campaigns: From SEO that boosts your Google rankings to PPC campaigns that convert spectators into customers, our strategies are designed to maximize your digital investments. - Creative Gamification: Capture the imagination of your audience with innovative gamification techniques. We turn everyday interactions into fun, engaging experiences that encourage brand loyalty and awareness. - Strategic Traffic Acquisition: We don't just increase traffic—we bring the right kind of traffic to your digital doorsteps. Our targeted approach ensures that the visitors to your site are those most likely to convert, increasing your overall ROI. Comprehensive Digital Consulting: - Digital Transformation Guidance: Ready to revamp your digital operations? We offer end-to-end support from technology implementation to cultural transformation, ensuring your business thrives in a digital-first world. - Inbound Marketing Expertise: Attract, engage, and delight customers through content that matters. Our inbound strategies pull customers in rather than push messages out, creating meaningful interactions and increasing engagement. Why Choose Otternative Marketing? We believe that true digital strategy goes beyond mere tactics; it's about creating a seamless experience that reflects the essence of your brand. Our team integrates with yours to understand your market, your challenges, and your goals, making our strategies as unique as your business. We don't just promise results—we deliver moments that make your audience say, "OMG, that's exactly what I was looking for!"
    Skills in Digital Strategy (11)
    Online MarketingSearch Engine MarketingDigital ConsultingDigital Marketing Strategysocial media strategyonline marketing campaignGamification StrategyTraffic AcquisitionKit DigitalDigital Marketing+1
    Works in Digital Strategy (2)
    From Sculpture to Artistic Movement: Building P(ART) - Digital Strategy
    Branding for human's best friend: Best Doggo - Digital Strategy
    Review in Digital Strategy (1)
    Elisabeth Roig
    Clients in Digital Strategy (2)
    P(ART)Art & Handcraft | international
    Best DoggoPets | international

    Learn more about Digital Strategy


  • Description
    Boost your brand’s performance with advertising that hits the mark every time. At Otternative Marketing, we specialize in PPC and social media ads that use real insights from your audience—because real people power great campaigns. Let’s get tangible results with creativity and precision that speak directly to your needs, not only for e-commerce but especially if you’re in the finance, forex, or crypto sectors. What Sets Us Apart: - Masters of High-Stakes Niches: We thrive in finance, forex, crypto, and banking advertising. Expect more than just impressions; we deliver campaigns that consistently achieve 6 to 7 times ROI. - Targeted PPC Strategies: Our PPC campaigns are meticulously crafted to maximize your spend and hit your targets right where it matters. - Engaging Social Media Advertising: We leverage user-generated content to create ads that resonate, connect, and convert across platforms like Facebook and Instagram. - Creative Force: We don’t just make ads; we make your brand come alive. We handle everything from graphic design to the final creative output, ensuring your message isn’t just seen—it’s remembered. Comprehensive Deliverables Include: - Strategic Campaign Planning: Directly aligned with your business goals, crafted to cut through market noise. - Graphic Design & Print Collateral: From eye-catching digital graphics to impactful print materials, quality is key. - In-depth Analytics Reporting: We track, analyze, and adjust to ensure your ads are always running at peak performance. - Fresh Creative Concepts: Stay ahead with advertising that’s innovative and impactful. Why Choose Otternative Marketing? Partner with us and get a team as committed to your advertising success as you are. We tackle the toughest markets and turn advertising challenges into success stories. Ready to boost your sales and make a real impact? Contact Otternative Marketing and let’s start creating ads that do more than just run; they work. Get ready for your next OMG moment with us!
    Skills in Advertising (16)
    Social AdvertisingAdvertising CampaignDisplay MarketingFull-ServiceAdvertising ProductionBusiness AdvertisingWeb AdvertisingSports AdvertisingDigital Media AdvertisingCPA Advertising+6
    Works in Advertising (5)
    Building the Digital Foundation for a Swiss Energy Revolution - Advertising
    From Sculpture to Artistic Movement: Building P(ART) - Advertising
    Hesntls online store - Advertising
    Publicidad / Ads / Redes sociales - Advertising
    Reviews in Advertising (4)
    Lucas Metzler
    Casper van der Zon
    Eduardo Guerrero
    Anjuli Pinto
    Clients in Advertising (4)
    UPGRIDEnergy & Oil | national
    P(ART)Art & Handcraft | international
    hesntlsClothing & Accessories | international
    multipleClothing & Accessories | international

    Learn more about Advertising


  • Description
    We specialize in crafting robust brand identities that resonate deeply with your target market. By leveraging advanced AI software, we analyze your business data and customer purchase history to precisely define your perfect target market. Core Branding Services: - Brand Identity and Design: We create unique visual identities that capture the essence of your brand, ensuring it shines in every interaction. - Strategic Positioning and Messaging: Position your brand effectively in competitive markets with clear, impactful messaging that communicates your unique value proposition. - Digital and Social Media Branding: Amplify your brand’s presence online with cohesive digital branding strategies that enhance visibility and engagement. Data-Driven Deliverables: - Brand Guidelines: Receive comprehensive guidelines that ensure consistency across all platforms and mediums. - Logo Design: Get a logo that's not just distinctive but also truly emblematic of your brand's ethos. - Product Branding and Naming: From conceptualization to naming, we handle every aspect to make sure your products capture the essence of your brand and appeal to your target audience. - Advanced Market Analysis: Utilize AI-driven insights to understand and segment your audience more effectively, ensuring your branding resonates with the right people. Why Otternative Marketing? At Otternative, we believe that effective branding goes beyond logos and color palettes; it’s about crafting a narrative that your customers can connect with on a personal level. Our team combines creative expertise with advanced analytical tools to understand your business goals and market dynamics, enabling us to deliver not just a service, but a transformation. Elevate your brand with a strategy designed for impact. Contact us today to start your journey towards a stronger brand identity that leaves lasting impressions.
    Skills in Branding & Positioning (25)
    BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityCorporate BrandingOnline BrandingDigital BrandingSocial Media BrandingLuxury Branding+15
    Works in Branding & Positioning (5)
    Building the Digital Foundation for a Swiss Energy Revolution - Branding & Positioning
    From Sculpture to Artistic Movement: Building P(ART) - Branding & Positioning
    Settling in a local business into the national leagues: Cárnicas Pozas - Branding & Positioning
    Branding for human's best friend: Best Doggo - Branding & Positioning
    Reviews in Branding & Positioning (2)
    Pedro Aguilar
    Rafael Roman
    Clients in Branding & Positioning (4)
    UPGRIDEnergy & Oil | national
    P(ART)Art & Handcraft | international
    Cárnicas PozasFood | national
    Best DoggoPets | international

    Learn more about Branding & Positioning


  • Description
    We focus on real growth, genuine engagement, and turning your social media platforms into valuable assets for your business. What We Offer: - Hands-On Social Media Management: We take over your social accounts with one goal: to make them better. From planning the posts to executing top-notch campaigns, we increase both your visibility and your follower engagement. - Effective Social Media Advertising: We create ads that talk directly to your target audience, designed to get more clicks and conversions without wasting your budget. - Content That Connects: We craft posts and videos that resonate with your audience, keeping them hooked and coming back for more. Deliverables That Deliver: - Tailored Social Media Ads: Ads crafted to catch the eye and open wallets. - Engaging Content Creation: Whether it’s stunning photos or must-share videos, we make content that matters. - Insightful Social Media Audits: We break down what’s working and what’s not, and we tell you how to fix it. Why Partner with Otternative Marketing? Our service is personal and practical. We don’t hide behind buzzwords or complicate our strategies. Instead, we focus on what really works—connecting you with your customers in ways that are meaningful and measurable. We use smart analytics to figure out the best audience for your business, drawing on real data to shape campaigns that actually make a difference.
    Skills in Social Media (10)
    Social Media MarketingSocial Media ManagementSocial Media AnalysisSocial Media ServicesFacebook Business ManagerSocial Media GrowthSM AnalyticsSocial Media MonitoringSocial Media PlanningSocial Media Consulting
    Works in Social Media (3)
    From Sculpture to Artistic Movement: Building P(ART) - Social Media
    Settling in a local business into the national leagues: Cárnicas Pozas - Social Media
    Branding for human's best friend: Best Doggo - Social Media
    Reviews in Social Media (3)
    A. Murillo
    Alessandra Nardo Rodríguez
    Diego Ratti
    Clients in Social Media (3)
    P(ART)Art & Handcraft | international
    Cárnicas PozasFood | national
    Best DoggoPets | international

    Learn more about Social Media


  • Description
    Whether it's crafting the perfect logo, designing a standout promotional poster, or developing an entire corporate identity, our graphic design team at Otternative Marketing turns ideas into visual realities. Our approach combines creativity with practical execution to ensure your brand always looks its best. What We Offer: 👉🏼 Logo and Brand Identity: We create memorable logos and complete brand identities that reflect your business's personality and values. 👉🏼 Print and Digital Design: From stunning print materials to eye-catching digital content, our designs ensure consistency and quality across all mediums. 👉🏼 Creative Merchandising and Proposals: Need unique merchandise or a persuasive proposal design? We handle everything from concept to creation, ensuring your materials speak clearly and compellingly to your audience. Check Out Our Work: 🙂‍↕️ Portfolio Available: We're proud of our work and happy to show it off. Ask us for samples of our designs tailored to various industries and needs. 🗣️ Visit Our Instagram: For a taste of our creative capabilities, check out our Instagram page where we regularly post examples of our past projects. 👀 Why Choose Otternative Marketing for Your Design Needs? Our designers are problem-solvers by nature, equipped with the skills to ensure your visual content is not only beautiful but functional. With expertise in everything from user-friendly web designs to impactful billboard creations, we make sure every pixel serves a purpose. Looking for design that delivers more than just aesthetics? Get in touch with Otternative Marketing today, and let’s discuss how we can bring your visual communication to the next level.
    Skills in Graphic Design (15)
    Print DesignLogo DesignCreative DesignImage EditingMerchandisingCorporate DesignPitch Deck DesignGraphic ArtMockup DesignE-Book Design+5
    Work in Graphic Design (1)
    Branding for human's best friend: Best Doggo - Graphic Design
    Client in Graphic Design (1)
    Best DoggoPets | international

    Learn more about Graphic Design


  • Description
    Our team, educated at renowned institutions like Ironhack, applies the latest best practices in user experience design to ensure your digital platforms are both intuitive and effective. What Sets Us Apart: 👩🏼‍🤝‍👨🏽 Expert Team: Our designers are trained professionals with backgrounds in top tech education centers such as Ironhack. They bring a wealth of knowledge and a fresh perspective to every project. 📊 Data-Driven Designs: We don’t just design; we innovate based on data. From detailed user research to usability testing, every decision is made to enhance user engagement and increase conversions. 💰 Conversion-Focused Redesigns: Our case studies speak volumes. We've helped businesses overhaul their digital interfaces, leading to significant upticks in sales and customer satisfaction. 👉🏼 Core Services Include: - Accessibility Optimization: We ensure your products are accessible to all users, enhancing user satisfaction and compliance with web standards. - Functional Prototypes & Full Redesign and Development: Test and refine your concepts with prototypes that give you a real feel for the end product. Trust us with the next step and let us develop the improved product. - Comprehensive UX Audits: Evaluate your current UX to pinpoint areas for improvement with actionable insights. User-Centric Research and Testing: Understand your audience better with our rigorous research and testing methods, ensuring your design meets their needs. 🔥 Why Choose Otternative Marketing for UX/UI? We're not just designers; we're problem solvers who focus on delivering results. Whether you're looking to enhance your website's user interface or develop a new app, our designs are guaranteed to improve user flow and increase conversion rates.
    Skills in Ergonomy (UX/UI) (21)
    UX DesignDesign ThinkingUsability TestingUser TestingCustomer Journey MappingMobile App UI DesignUser ExperienceUI UXDashboard DesignAccessibility Consulting+11
    Works in Ergonomy (UX/UI) (3)
    Settling in a local business into the national leagues: Cárnicas Pozas - Ergonomy (UX/UI)
    Branding for human's best friend: Best Doggo - Ergonomy (UX/UI)
    Hesntls online store - Ergonomy (UX/UI)
    Clients in Ergonomy (UX/UI) (3)
    Cárnicas PozasFood | national
    Best DoggoPets | international
    hesntlsClothing & Accessories | international

    Learn more about Ergonomy (UX/UI)


  • Description

    No description provided for this service.

    Skills in Photography (11)
    Product PhotographyPhotoshootPackshotPhoto EditingCommercial PhotographyFashion PhotographyEvent PhotographyCorporate PhotographyDigital PhotographyPhoto Retouch+1
    Works in Photography (3)
    Publicidad / Ads / Redes sociales - Photography
    Editorial & portrait photography - Photography
    Fotografía moda, ecom, lookbook - Photography
    Clients in Photography (2)
    multipleClothing & Accessories | international
    MultipleClothing & Accessories | international

    Learn more about Photography


  • Description
    Get great copy that speaks to your target audience, drives commercial results, and sticks to your deadlines.
    Skills in Copywriting (11)
    Content WritingCreative CopywritingTranslation ServicesOnline ContentDigital CopywritingContent EditionCreative WritingPersuasive CopywritingCopywriting AdvertisingLocalized Content+1

    Learn more about Copywriting


  • Description
    Skyrocket your Google rankings & generate meaningful traffic with our customized SEO strategy.
    Skills in SEO (23)
    Search Engine OptimizationLocal SEOLink BuildingOn-Page SEOSEO AuditSEO StrategyTechnical SEOKeyword ResearchSEO ConsultingWhite Hat SEO+13
    Work in SEO (1)
    Branding for human's best friend: Best Doggo - SEO
    Client in SEO (1)
    Best DoggoPets | international

    Learn more about SEO

In need of one of those services?

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Team

15 members in Otternative Marketing GmbH's team

StoryOMG emerges as a beacon of innovation and inclusivity. Led by women and pioneering a fully remote model, we champion a diverse, multilingual team. Our commitment to neurodiversity, mental health, and our naturally bold curiosity drives us to transcend cultural borders, making a significant, empathetic impact worldwide
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Awards

Otternative Marketing GmbH was awarded 1 time

Awwwards Website Design2023-02-01Website Design

Reviews

16 reviews for Otternative Marketing GmbH

4.95/5
(16 reviews)
Review summary
AI Generated
Personalized and attentive service
Professionalism and expertise
Creative and strategic approach
Effective communication and responsiveness
Consistent delivery of results

Personalized Attention

Clients consistently praise the agency for its tailored service, treating each project as unique and providing individualized support that exceeds expectations.

Professional and Expert Team

The agency is recognized for its professionalism, deep expertise, and knowledgeable staff, ensuring high-quality outcomes across diverse sectors.

Creative, Strategic Results

Clients value the agency’s creative ideas and strategic thinking, which lead to effective branding, marketing, and tangible business growth.

GB
Gianpiero BalbiCEO at Flariel
ServiceAdvertising
SectorBeauty
Team1 - 10
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We partnered with Otternative to support the growth of Flariel, our skincare startup, mainly through Meta ads management and ongoing website improvements. The goal was not only to increase sales, but also to continuously optimise the customer journey, improve conversion rates and build a stronger online presence.

What did you enjoy the most during your collaboration?What I appreciate the most is that they feel like an extension of our own team rather than an external agency. They are proactive, responsive and always willing to discuss new ideas and strategies. Their approach is very data-driven, but at the same time practical and realistic for a growing startup. We especially value the continuous optimisation work they do on both advertising campaigns and website improvements.

Are there any areas for improvements?Nothing significant. As with any long-term collaboration, priorities evolve over time, but communication has always been easy and constructive.

Gianpiero Balbi recommends this agency


ServiceAdvertising
SectorBeauty
Team1 - 10

DR
Diego RattiProject Manager at Innou
ServiceSocial Media
4.25/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The agency has helped us plan and execute a successful brand identity and social media strategy, as well as manage resources for the creation of a new business focused on art and design.

What did you enjoy the most during your collaboration?The ease of generating new ideas and the quality of the content produced throughout the project.

Diego Ratti recommends this agency


ServiceSocial Media

RR
Rafael RomanCTO at Upgrid Ag
ServiceBranding & Positioning
SectorEnergy & Oil
Team1 - 10
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The goal of our collaboration was to launch a comprehensive digital presence for a Swiss solar energy brand, including website design, digital ads campaigns, and an in-depth brand book with brand strategy.

What did you enjoy the most during your collaboration?What I appreciated most was their approachable nature and willingness to go the extra mile for our project. They were consistently responsive to our queries and demonstrated a clear understanding of our deadlines throughout the collaboration. Their branding work proved effective for our solar sector audience, and the digital campaigns delivered tangible results that helped us reach our target market successfully.

Rafael Roman recommends this agency


ServiceBranding & Positioning
SectorEnergy & Oil
Team1 - 10

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Contact

Contact details of Otternative Marketing GmbH

Details



  • HeadquarterOtternative Marketing - Holeestrasse 108, Basel, Switzerland

  • Otternative Marketing, Carrer de Bailèn, Barcelona, Spain

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