Criterion Global
Groei voor de Nieuwe Mondiale Economie.℠
Criterion Global is een betaald mediabureau dat bedrijven helpt groeien in markten, kanalen en klantsegmenten. Criterion Global helpt PE-gesteunde en multi-brand, multi-market bedrijven om verspilling te vinden, markten te prioriteren en betaalde media om te zetten in een meer gedisciplineerde groeifactor. 41 mensen in hun team
Spreekt Engels, Japans, Chinees, Spaans, Koreaans
1 project in hun portfolioWerkt op afstand over de hele wereld
Sortlist lid sinds 2014
Opgericht in 2008
11 awards gewonnenDiensten
18 diensten aangeboden door Criterion Global
Naam van dienst
Niveau van ervaring
Gerelateerde beoordelingenVanafTeam
41 leden in Criterion Global's team
VerhaalIn the 2008 recession, our focus on "Technology & Tenacity" in paid media services set us apart as an independent media buying agency. Today, across North America, APAC, EMEA, and LATAM, we help challenger brands acquire new customers and expand efficiently, impacting global economic growth directly.
Prijzen
Criterion Global heeft 11 awards gewonnen
Gramercy Institute, Gold, Media Buying, Private Equity2026-04-01Gold, Media Buying, Private Equity
Financial Communications Society, Silver, Media Strategy for a Financial Institution2026-04-01Silver, Media Strategy for a Financial Institution
Festival of Media APAC, SHORTLIST2023-12-01Best Campaign by an Independent Media Buying Agency
Festival of Media North America, GOLD2023-11-01Best Campaign by an Independent Media Buying Agency
Reviews
1 reviews voor Criterion Global
5/5
(1 reviews)KP
Katherine Pokrass-AckletonSenior Global Marketing Manager bij Amazon
- Service
- Media Planning
- Sector
- E-commerce
- Team
- 10001 - 10002
Katherine Pokrass-Ackleton beveelt dit bureau aan
Wat was het doel van de samenwerking?
We were introduced through a search firm that - admittedly - included Criterion Global as a "wild card" independent media agency option. The brief/objective was selecting media agency for international media buying to enhance our market presence across 16 key growth markets in APAC, EMEA, and some in Latin America. Criterion Global won out as a firm that could provide a more senior, fluent, and sophisticated approach compared to global holdco media buying firms.
Wat vond je het leukst tijdens de samenwerking?
Criterion Global is very trnsparent and tells it straight. No surprises. We enjoyed the agency’s deep expertise and blunt insight. Their team demonstrated a thorough understanding of international media buying, tailoring campaigns to our specific needs and effectively reaching our target audiences. Their dedication and personalized service set them apart from the pitch phase and every renewal thereafter, making our collaboration highly effective over time.
Zijn er verbeterpunten?
There were some internal limitations on decision making based on the organization of our marketing leadership. While their work in collaboration was excellent, more frequent updates on campaign performance from OUR side would have helped align our goals. The team is proactive and responsive and still ensured we achieved our objectives efficiently, despite this.
5/5
- Begroting
- Kwaliteit
- Plan
- Samenwerking
Gewerkt met Criterion Global?
Deel je ervaring met ons.
Schrijf een review
Contact
Contact gegevens van Criterion Global
Details
- Hoofdkantoor407 Lincoln Rd, Miami Beach, FL 33139, USA
- 325 W 38th St, New York, NY 10018, USA
- 1 Keong Saik Rd., The Working Capitol, The Working Capitol, Singapore 089109, Singapore