The Consultant LB

HDC can work closely with a client's agency and designer or can provide seasoned experts to create and manage the brand's execution in the following ways: Brand Identity (Logos, Color Palette, Typography, Signage, Brand Style Guide) Identification of Core Values Brand Discovery (Setting the Vision, Articulating the Values, Defining the Culture) Brand Strategy (Positioning, Brand Story, Naming Systems) Brand Experience (Website, Collateral, Guest Experience) The business life cycle includes a lot of stages and every stage goes through a unique set of challenges and opportunities. It goes from the growing pains of emerging brands to the efforts of sustaining well-crafted concepts. We accompany the leaders of the restaurant chains with our experience and team of expertise to define and integrate the best path forward for the organization. Start Ups Measure twice, cut once. Thousands of decisions go into opening a single restaurant. It requires expertise in everything from pricing and positioning to construction administration and accounting principles. Even those who have developed dozens of prototypes or opened hundreds of locations can struggle to make these decisions with each grand opening. If a food business fails, it’s likely due to lack of capital or lack of management. A successful new concept requires the right funding and capabilities, but it should also be motivated by an idea that expresses the passion of its founder and fills an unmet need or undeserved market segment. Emerging It’s easier to ride a wild stallion than drag a dead horse. For restaurant brands that are emerging, expansion is not an easy process. In order for concepts to strengthen and stabilize their foundation, there are several actions to be taken. The concept needs solid ground and the brand has to achieve itself viable for scalability & replicability beyond a handful of locations. It's necessary to set priorities on where to allocate capital and resources. This in itself is one of the biggest challenges for organizations and it may sometimes be tempting to just “set it and forget it” but the work cannot be just done once and that is for sure. What successful business are good at are constant updates and upgrades when it comes to their operations, marketing, technology and team. A lot of concepts work with a team that is stretched. This is where we come in to help determine where the capital can create the most impact. We help during the periods of growth in gathering higher levels of resources for shorter sections of time. Established From emerging to emerged. To rise through the ranks and establish a good company, you will need an experienced and a seasoned management team. With the growth of the operation, the establishment across functional areas should go under several processes and procedures. This is an indication that the company culture has started to evolve with greater emphasis on maintaining status. There should emerge with it a new way of thinking and intensity of effort that would push the company from emerging to established. From this stable and secure foundation, it is safe to support further improvements and expand in new markets; both globally and locally. Mature Playing to win versus playing not to lose. Mature brands usually enjoy stability and security and many of them fall prey to crisis or stasis. Factors from outside can sometimes effect the company’s reputation negatively. To maintain the position, we need to insist on staying up to date with the changing industry trends. Brands should always renew their relevance to the consumer and markets that they serve. We help mature organizations contextualize external conditions, locate their areas of growth, renew portfolios, and challenge expectations and the status quo. Declining Efforts toward massive change do not have to be massively painful processes. A full free fall is when a business refuses to take action when there is need for renewal and refinement. It starts with a drift into a decline. This results in a loss of moral, market share and industry standing currents throughout the organization. In some cases, this fall can be seen by artificial efforts to drive sales and promotions which are desperate acts that may be helpful on the short run but damaging on the long term. We guide the leaders with tools, technologies, competencies and capabilities and more importantly insights needed that can lead to rejuvenation and revitalization of the company. We provide companies with everything they need for further transformation, guiding them on where to grow and where to back down. Distressed Show me a great company, and I’ll show you one that’s radically reinvented itself and looks forward to the opportunity of doing so again. Trouble is inevitable. It can strike the best and the most successful companies. Many restraint chains were deteriorated even when they were thriving in most categories. A distressed brand can even diminish entirely, especially when the measures might have saved it. These organizations did not see it coming – they did not take into consideration where the market business or the consumer were headed. To be able to turn around a distressed brand, you will need professional discipline, finances & experience to destabilize a sinking ship. Through turn-around, we evaluate and provide strategic and efficient plans to re-engage stakeholders – from the investors to the crew members – to be able to get back on track.

12 personnes dans leur équipe

Parle Anglais, Arabe, Français

Membre Sortlist depuis 2019

Fondée en 2011

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Services

4 services offerts par The Consultant LB

Description
Successful brands are built on a unique point of differentiation that is strongest when reinforced by all elements of the guest experience. Whether the goal is to develop an entirely new restaurant brand, increase sales and profitability or maximize marketing opportunities, it is HDC’s mission to translate the brand positioning across a concept's food, beverage, facility and service strategies. HDC can work closely with a client's agency and designer or can provide seasoned experts to create and manage the brand's execution in the following ways:

• Brand Identity (Logos, Color Palette, Typography, Signage, Brand Style Guide)
• Identification of Core Values
• Brand Discovery (Setting the Vision, Articulating the Values, Defining the Culture)
• Brand Strategy (Positioning, Brand Story, Naming Systems)
• Brand Experience (Website, Collateral, Guest Experience
Compétences en Image de marque & branding (6)
advertising agency, brand marketing company, branding agency, brand building company, branding expertBrand StorytellingBrand PositioningNamingBrand StrategyInterior Design
En savoir plus sur Image de marque & branding
Description
HDC understands that to help an operation meet or exceed its goals, it is critical that the right management team is in place. In filling key management positions, HDC can look outside of the business to identify manager or chef candidates, but we may find people with the requisite skills in-house, then developing a system to set them up for success in filling management roles. We find the combination of these two strategies, recruiting externally and ensuring that existing team members have opportunities for growth, is the key to fielding a superb management team that is a true asset to the operation.
Compétences en 3D (4)
restaurant designinterior designrestaurant managementConcept Development
En savoir plus sur 3D
Description
HDC understands that to help an operation meet or exceed its goals, it is critical that the right management team is in place. In filling key management positions, HDC can look outside of the business to identify manager or chef candidates, but we may find people with the requisite skills in-house, then developing a system to set them up for success in filling management roles. We find the combination of these two strategies, recruiting externally and ensuring that existing team members have opportunities for growth, is the key to fielding a superb management team that is a true asset to the operation.
Compétences en Création de site internet (2)
web developmentweb design
En savoir plus sur Création de site internet
Description
Aucune description n'est fournie pour ce service.
En savoir plus sur Marketing

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http://www.hospitalitydc.com

The Consultant LB

Services

4 services offerts par The Consultant LB

Équipe

12 membres dans l'équipe de The Consultant LB

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