-scope Ateliers

At -scope Ateliers, we are actively engaged in every aspect of the design and branding process. Starting with how the brand sees itself (Brand Positioning and Brand Personality), to what it commits to offering or doing (Brand Promise) and the fundamental principles by which it will live (Brand Values), we define the strategic framework of the brand in a fashion that strikes a compelling difference with the target audiences. It is only then that we proceed to shaping the physical framework of the brand to reveal a unique identity that will stand the test of times.

In the case of some corporates, young companies, events or associations where a full branding strategy is not needed, the logo and house style are still the result of a well-thought design exercise. We develop a complete house style to guide brand identity applications – from shapes to colors, typography and marketing templates – across all areas of the brand.

When it comes to highlighting our clients online presence, a well-thought of website is key. This means a design that is faithful to the brand identity, but that also includes an intuitive navigation and fits within the trends of today. This also entails developing alongside the website structure the right SEO method, and incorporating and constantly feeding the SEO with the right elements.